BA (Hons) Digital Marketing Bachelor's degree at Oxford Brookes University

You'll look at finance for marketing and focus on its importance in a variety of business contexts. You will learn how to interpret and analyse simple financial statements in order to assess an organisation's performance and its financial strength. You'll understand the basics of planning and budgeting, as well as short-term decision making. You'll also develop confidence in your ability to deal with the internal and external financial information that is important to marketing.

This module will support your transition from your school/college to studying an honours level undergraduate course. Through the lens of real business problems, you will acquire the necessary research, critical analysis, team working and communication skills that will be the foundation of your academic and future professional success. You'll have the opportunity to develop your skills in specific areas, based on tutor feedback. This module will prepare you for your other first year modules, help

You will gain the key management and leadership skills you'll need in a marketing environment. You will actively engage with the study of key management and leadership approaches by being exposed to the essential characteristics of organisations operating in a global context and the role of management within this. You will also explore the functions of business, their interrelatedness and the impact of management and leadership styles on their operations. By examining how theoretical concepts an

This is your introduction to the general principles of marketing. Through practical activities supported by lectures, you will learn to apply the tools and techniques used by professional marketers. You'll gain understanding and appreciate the inter-relationships between different marketing and business concepts and be able to build upon the knowledge you develop in your subsequent second year modules.

To understand customer needs and market trends is intrinsic to the success of any business. On this module, you will look at the concepts and tools required by professional marketers to understand customer and market needs, including a brief overview of consumer behaviour. Through traditional and contemporary techniques, you'll explore the process of marketing research and its role in gaining understanding of consumers and markets to meet organisational objectives. You'll learn the academic conc

You are the marketers of tomorrow, so it is key you understand and are able to respond to the ethical and environmental sustainability challenges that will be faced. As such, your learning is tied to the Business School's commitment to the United Nations Principles for Responsible Management. You will discuss the meaning of ethical marketing and key environmental issues, such as: global warming pollution biodiversity loss freshwater depletion. You'll examine the role of marketing in causing, as

The communications environment is rapidly changing and you'll look at contemporary approaches to integrated marketing communications in a wide range of contexts. You'll also be introduced to digital asset management as a concept for curation of digital artefacts and assets in the context of marketing communications. This will build your understanding of marketing communicative methods.

You'll develop your skills to identify and evaluate the latest developments in digital consumer behaviour, including emerging consumer behaviour trends across different consumption contexts. You'll progress your application of appropriate research methods and tools to collect your findings.

You'll progress your existing marketing and business knowledge into the sphere of product branding (physical goods, services, and business to business). You'll look at contemporary brand literature, both academic and professional, which will build your understanding of the brand knowledge that underpins the core themes you will cover. You will investigate the function of brand management within the various stages of the brand positioning process, such as brand analysis strategy development imple

This is your introduction to marketing consultancy, through action (or experiential) based learning methods. In action learning, you'll be part of a team to solve a real and relevant problem.