BA (Hons) Digital Media Production and Marketing · OBUBachelor's degree · 4 years
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Oxford Brookes University · Undergraduate

BA (Hons) Digital Media Production and Marketing Bachelor's degree at Oxford Brookes University

BA (Hons) Digital Media Production and Marketing at OBU is delivered in English and leads to a nationally recognised Bachelor's degree.

BA (Hons)
Award
4
Years
Full-time
Study mode
93%
in work/study (15m)

About this course

Study Digital Media Production and Marketing at Oxford Brookes University, and prepare for a range of careers, from content marketing creator to brand strategist. From the provider’s course page.

BA (Hons) Digital Media Production and Marketing is a Bachelor's degree (BA (Hons)) at OBU, based in Oxford Campus. It runs 4 years, studied full-time.

For Marketing graduates from this provider, 93% were in work or further study 15 months after graduating, 61% in highly skilled roles, typical earnings around £26,500. (HESA Graduate Outcomes / LEO, via Discover Uni.)

For the typical curriculum, specialisations, career paths and graduate earnings for Business & Management, see the sections below.

Course evidence score

The arithmetic mean of the official measures available for this course: NSS satisfaction, graduate activity and continuation.

8.7
/ 10
Excellent
3 of 3 official measures
Student satisfaction
What students say in the National Student Survey
Excellent80

Published threshold met NSS publication requires sufficient responses; small differences are not a rank. NSS mean of 7 published themes (Discover Uni snapshot 2026-06-21)

Graduate outcomes
In work or further study 15 months after graduating
Exceptional93

Moderate evidence Published sample: 40; avoid reading small differences as meaningful. Cohort 2022-23. Graduate Outcomes work or further study 93% (2022-23; Discover Uni snapshot 2026-06-21)

Continuation
Students who continue past their first year
Excellent87

Published threshold met Discover Uni suppresses continuation data below its publication threshold. Cohort 2022-23. Continuation 87% (2022-23; Discover Uni snapshot 2026-06-21)

Curriculum & modules

Real modules published for this course, grouped only where the source gives a year, stage or level.

Foundation Year 11 modules
  • Being Human: Love, Sex and DeathCompulsory
    Module details

    Love, sex and death - how do these make us human? In this module, you'll gain core analytical skills, key to studying Humanities at university, as you explore human bodies and emotions through time. You'll understand the ideas, practices and experiences that we have around bodies and feelings. You'll also explore how bodies and emotions are shaped by: politics religion science medicine literary and artistic fashion. You'll analyse texts, images and artefacts to understand the core role of human

  • Cultural MomentsCompulsory
    Module details

    How do genres - styles or categories of literature - grow from major events in history and culture? In this module, you'll explore how drama and literary studies relate to genre. You'll get to grips with genres as categories that have evolved historically to become key influences on culture, taste and fashion. You'll investigate real life cases of key movements across a range of disciplines. You'll also consider how art responds to life and life to art.

  • Language, Vision and RepresentationCompulsory
    Module details

    In this module, you'll learn about basic theories of meaning-making. You'll begin to undertake a critical analysis of systems of representation - which could be spoken or written language, and virtual or physical texts. You'll come to understand how meaning is made, but also challenged, through acts of interpretation which often we're not conscious of making. You'll also be encouraged to reflect on your own role in producing 'meanings'.

  • The Reflective LearnerCompulsory
    Module details

    Do you dream of studying a Humanities subject at university? In this module, you'll gain the core skills and strategies you need to succeed as a university student. You'll build up knowledge of each of the subjects within our Foundation in Humanities course and learn how to turn critical reading into clear and successful undergraduate assignments. You'll also learn effective study strategies, including: learning from lecture content taking part in seminars working and studying in groups.

  • Nation and IdentityCompulsory
    Module details

    What is a nation? Do nations develop through shared language or the history of a people? Are they about laws and governance, or habits and customs? In this module, you'll get to grips with core themes from Humanities subjects, including: Philosophy Religious Studies History English Literature English Language. You'll develop a strong understanding of the concepts of a nation (including elements such as borders and national identity) and its challenges.

  • The Research ProjectCompulsory
    Module details

    This module gives you the chance to do independent research on a topic that fascinates you. You'll gain the key skills you need to succeed as a university student, as you create, manage and complete your own research project. You'll have one-to-one guidance from an expert academic supervisor in your chosen subject area who will support you to shape your research from your initial ideas through to your completed project.

  • Modern British ArtOptional
    Module details

    In this module, you'll dive into art and artists through the century - from the Camden Town Group, to Modernists like Barbara Hepworth and Pop Artists like Peter Blake. You'll examine paintings, sculptures and films as you discuss how British artists tried to create modern forms of expression. You'll also investigate the ways they promoted their work, like: exhibitions manifestos books little magazines. You'll enjoy on-site visits, where you'll examine works of art firsthand. You'll also attend

  • French Beginners 2Optional
    Module details

    As someone with a beginner's knowledge of French, you'll develop stronger skills in French speaking and writing, translating and interpreting. You'll be able to express yourself effectively in French, and gain a critical sensitivity to the intercultural differences between France and other countries.

  • Spanish Beginners 2Optional
    Module details

    As someone with a beginner's knowledge of Spanish, you'll develop stronger skills in Spanish speaking and writing, translating and interpreting. You'll be able to express yourself effectively in Spanish, and gain a critical sensitivity to the intercultural differences between Spain and other countries.

  • Development StudiesOptional
    Module details

    This is your opportunity to explore some of the key issues (e.g.urbanisation, poverty and social exclusion, environmental concerns and gender issues) within the field of Development Studies. You'll also look at the factors causing poverty in countries defined as less developed. Exploring the fundamentals of how sociology, human geography and economics interact in the process of development. You'll study key topics that will teach you to draw on your own knowledge and experience where possible to

  • Global IssuesOptional
    Module details

    What is 'global politics'? What do we mean by 'international relations'? And how do our personal values affect our understanding of politics and historical events? In this module you'll explore the global challenges we face, and how they are understood by different groups. You'll examine issues like power structures and global confl

Source: provider course page. Modules can change; required/optional status, credits, descriptions and assessment are shown only when explicitly published.

Course in depth

What this course covers, who it suits and where it leads.

What you'll study

This course prepares you for careers in content marketing, brand strategy and related digital media roles. You'll usually begin with foundations in how organisations work, marketing principles and business data analysis. In Year 2, you'll move into operations and supply chain management, organisational behaviour and strategy, building both analytical and people-focused skills. By Year 3, you'll choose from specialist areas such as entrepreneurship, international business, digital business, consulting or marketing. The final stage typically includes innovation and entrepreneurship study alongside a capstone project or consultancy brief with a real client, integrating what you've learned across the degree.

Who it's for

This course suits students interested in the intersection of digital media and business strategy. You'll develop skills across marketing, finance, operations, strategy, and related areas such as HR, international business, entrepreneurship, supply chain management, and consulting. The programme is designed for those seeking a broad grounding in how digital media shapes modern marketing and business practice.

University & format

This is a 4-year full-time degree studied at Oxford Brookes University, a public university in Oxford. Teaching is in English. The university is a recognised UK degree-awarding body, and degrees are nationally recognised. Oxford Brookes holds a Bronze award for teaching quality in the Office for Students' Teaching Excellence Framework (2023).

Student satisfaction

How students on this course answered the National Student Survey, by theme.

The teaching on my course
75%
Learning opportunities
79%
Assessment and feedback
79%
Academic Support
84%
Organisation and management
82%
Learning resources
89%
Student voice
72%

Share of students responding positively.

Published threshold met NSS publication requires sufficient responses; small differences are not a rank. NSS mean of 7 published themes (Discover Uni snapshot 2026-06-21)

Applicant information

The next application dates for this course, followed by facts the provider publishes.

Application timelineWhat happens next
  1. 2027 entryCompleted applications can be submitted

    Your application needs a reference before you can send it.

  2. 2026 entryFinal date for 2026 applications

    Applications must reach UCAS by 18:00 UK time.

  3. 2026 entryLast day to add a Clearing choice

    Check that this course still has a vacancy before adding it.

  4. 2027 entryEqual-consideration deadline

    18:00 UK time for most undergraduate courses.

Show 5 later dates
  1. 2027 entryUCAS Extra opens

    Applicants who used all five choices and hold no offer may be able to add another choice.

  2. 2027 entryLast day applications go directly to providers

    Applications received after 18:00 UK time are entered into Clearing.

  3. 2027 entryClearing opens

    Eligible applicants can see vacancies and release themselves into Clearing.

  4. 2027 entryFinal date for 2027 applications

    Applications must reach UCAS by 18:00 UK time.

  5. 2027 entryLast day to add a Clearing choice

    Check that this course still has a vacancy before adding it.

PlacementPublished placement option

Work placement. Availability, selection and pay can vary.

Open daysAttend an open day or webinar

See and book current events. Dates can fill or change.

Entry & how to get in

Most entrants held A-levels or equivalent94% of accepted students came in with A-levels or equivalent (entrants over recent years).
Typical UCAS tariff: 112 - 127 pointsThe most common UCAS tariff band among accepted students. This is what entrants had, not a stated requirement.
Entry requirements are set by the universityGrades, subjects and contextual offers vary. Check OBU's official course page for the current offer.

Who gets in

What recently admitted students actually held, official admissions data, not a stated requirement.

UCAS tariff of entrants

Grades are the A-level equivalent of each points band. Tap a band to check your own chances below.

Qualifications held on entry

QualificationShare
A-levels or equivalent94%
No / unknown prior qualifications3%
another higher-education qualification2%

Entry & your chances

An honest read from the official entry data, plus your personal match.

Offer-based entry

Entry is set by the university and based on your offer. Use your predicted grades to see how you compare, then check the university's stated requirements.

Will you get in? Plot your grades

Pick your predicted A-levels and watch your UCAS points land on the real spread of students admitted to this course.

Each bar is the share of admitted students in that UCAS-points band (lower → higher). Grades show the A-level equivalent.

Add your grades to see where you land

Your points will drop onto the distribution above, with an honest above / within / below read.

Based on the official admitted-student tariff distribution. Many universities make contextual (reduced-grade) offers, so a result below the range doesn’t rule you out.

How to apply

Undergraduate applications go through UCAS. Here’s what matters for this course, the right deadline, the grades to aim for, and the steps in order.

Apply by13 January 2027, 18:00 UK timefor this course
Typical gradesBBBA-level equivalent admitted students held
UCAS codeP31Fquote this on your application
  1. 1
    Register on UCAS Hub

    Create your UCAS application and add this course (code P31F). One application covers up to five choices.

  2. 2
    Write your personal statement

    A single statement covers all your choices, so keep it broad enough for similar courses while showing genuine interest in this subject.

  3. 3
    Submit by 13 January 2027, 18:00 UK time

    UCAS equal-consideration deadline for most undergraduate courses. Source: UCAS 2027 dates.

  4. 4
    Reply to your offers

    When decisions are in, pick a firm (first) choice and an insurance (back-up) choice with slightly lower grades.

  5. 5
    Results day & confirmation

    On results day (mid-August) your place is confirmed if you meet the offer. Just missed? Talk to the university, or find a place through Clearing.

💡 Many universities make a contextual (reduced-grade) offer, for example based on your school’s results, time in care, or where you live. Ask OBU whether you’re eligible before you apply; it can lower the grades you need.

Fees & funding

What this course costs and how UK student finance covers it.

Tuition per year

Homeup to £9,790 / yr
Internationalset by the university

Standard capped home fee at English providers (2026/27); Scotland, Wales & NI differ.

Check fees at OBU →

For students who normally live in England

illustrative Maintenance Loan per year
£9,790tuition used per year, illustrative full-time England fee-cap scenario
illustrative borrowing over 4 years

2026/27 Student Finance England figures. Maintenance support is means-tested and this two-point view is not an entitlement calculator. The course total uses its published length and home fee where both are available; a missing full-time fee uses the clearly labelled England-cap scenario, while part-time fees and unknown lengths are never guessed. Use the official calculator. Scotland, Wales and Northern Ireland use separate systems: SAAS, Student Finance Wales, and Student Finance NI.

Starting on or after 1 January 2027?

The Lifelong Learning Entitlement is a separate system. A new learner’s tuition entitlement is currently stated as £39,160 (about 480 credits at 2026/27 fee levels), subject to prior study and eligibility. Check the official LLE guide.

Paying for it

  • Tuition Fee Loan: can cover eligible tuition up to the applicable limit and is paid straight to the provider.
  • Maintenance Loan: up to £10,830/yr away from home outside London (England, 2026/27), means-tested on household income.
  • Repayment: 9% of income above £25,000, nothing below it; written off after 40 years.
  • Earn alongside: most students work part-time in term, part-time roles on the StudySmarter job board.

England figures shown; Scotland, Wales & NI run their own schemes, check gov.uk.

Funding matched to this course

Scholarships & bursaries you could qualify for

All OBU funding →
No verified named award is shown for this provider yet.

That does not mean no funding exists. Check the university directory for current amounts, eligibility and application dates.

We only display a named award when its provider source identifies the award and who it is for.

StudyKit · free

Still deciding what to study?

StudyKit brings course choice, applications and funding together in one place, with a personal AI assistant. Find what really fits you and start your UCAS application step by step.

Career quizApplication walkthroughSalary & CV check

Careers & earnings

What Business & Management graduates actually earn, from real outcome data, 15 months, 3 years and 5 years after graduating.

Graduate earnings: this course

WhenMedianTypical rangeGraduates
15 months after£26,500£24,000 – £33,00040
3 years after£29,500£24,500 – £35,500115
5 years after£39,500£33,000 – £52,000105

Nominal earnings for graduates of this course/subject at this provider. Moderate evidence. Published sample: 40; avoid reading small differences as meaningful. Cohort 2022-23.

Graduate outcomes, 15 months on: this course

93%
in work or further study 15 months on
61%
in highly skilled work or study
87%
continue past their first year
75%
find their work meaningful
70%
say work fits their future plans
  1. 1Graduate / AnalystOn a scheme or first role · 0–2 yrs
  2. 2Specialist / ManagerOwning an area, marketing, finance, ops · 2–5 yrs
  3. 3Senior / Head ofLeading a function and a team · 5–10 yrs
  4. 4Director / FounderRunning a business unit or your own company · 10+ yrs

How pay grows: this course vs Business & Management nationally

Starting (15 months) HESA GO
£26,500
£24,000 – £32,000
After 3 years LEO
£29,500
£21,250 – £30,000
After 5 years LEO
£39,500
£26,350 – £37,200
national rangethis course’s medianaxis £19,500 – £41,000

National figures for Business & Management graduates, HESA Graduate Outcomes (15 months) and the Longitudinal Education Outcomes (LEO) dataset (3 & 5 years). These are national, not university-specific; actual pay varies by employer, region, role and experience. Different cohorts, so the bars are not one group over time.

Work out your pay

Headline figures hide a lot. Calculate realistic take-home pay for this field by role, region and experience, then check your CV before you apply.

What happened to 100 students?

Choose an outcome to translate the published percentage into a simple 100-person view. Each dot represents one percentage point, not an individual tracked student.

93 of 100

were in work or further study

15 months after graduation

70% working5% working and studying0% in further study61% in highly skilled work or study

Source: Discover Uni, using Graduate Outcomes and continuation data. Cohorts: 2022-23. Moderate evidence. Published sample: 40; avoid reading small differences as meaningful. Cohort 2022-23. Each tab is a separate published measure; categories can overlap and should not be added together.

Value compared with similar courses

How this course’s 5-year median earnings compare with Business & Management courses at the same study level.

This course £39,500Peer median £31,000Middle 50% £26,500–£37,000
82nd percentile

Compared with 3,421 courses with compatible official earnings data. This is a course-value comparison, not a quality ranking.

UK occupations graduates enter

Published graduate destinations, joined conservatively to UK SOC 2020, ONS pay and Skills England demand.

  • Business and public service associate professionalsSOC 2020 35 · 41% of published destinations · ASHE median £38,760
  • Artistic, literary and media occupationsSOC 2020 341 · 15% of published destinations · ASHE median £33,824
  • Secretarial and related occupationsDiscover Uni category · 10% of published destinations

Discover Uni JOBLIST/JOBTYPE; ONS ASHE 2025 provisional, all employee jobs; Skills England Occupations in Demand 2025. SOC is shown only for an exact normalised label match; demand is shown only at exact four-digit SOC. Published sample: 45; response rate: 50%. Pay describes the occupation across workers, not a guaranteed graduate salary.

Job market & outlook

How Business & Management graduates fare in the labour market, and how AI is reshaping the work.

87%
in work or further study 15 months after graduating, across Business & Management courses nationally.
Graduate Outcomes
60%
of working graduates are in highly skilled work or further study.
highly skilled
81%
of students continue past their first year (still enrolled or completed).
continuation

How AI is changing the work

AI doesn't replace the profession, it shifts it: routine tasks get automated, while judgement, working with people and using AI well become more valuable.

What AI takes off your plate

  • Routine reporting and data pulls
  • First-draft decks and copy
  • Standard forecasts and reconciliations
  • Scheduling and admin workflows

More human than ever

  • Strategy and judgement under uncertainty
  • Leading, negotiating and selling
  • Sense-checking and owning what AI produces
  • Relationships with clients and teams

The strongest graduates pair subject depth with the ability to use AI tools critically.

Roles & employers

Where Business & Management graduates typically go, indicative destinations from graduate career data. Each role links to live openings on the StudySmarter job board.

Where they work

  • Consultancies
  • Corporate graduate schemes
  • Retail & FMCG
  • Startups & scale-ups

Is this course right for you?

The essentials UK applicants ask about: finance, outcomes, entry and quality.

💷

Student finance

For comparison, the standard full-time England tuition cap is up to £9,790 per year in 2026/27; the actual fee varies by course and provider. If you normally live in England, eligible students can apply for a Tuition Fee Loan, plus a Maintenance Loan for living costs. Under Plan 5 you repay 9% of income above £25,000, nothing below that, and the balance is written off after 40 years.

📈

Where graduates go

93% were in work or further study 15 months after graduating, with a median salary of £26,500. See the full breakdown in Careers & earnings above.

🎯

Your entry chances

Use the UCAS points calculator above to see how your predicted grades compare with admitted students, and whether a contextual offer could apply.

Official-data snapshot

Averaging the official measures published for it, this course scores 8.7 out of 10: NSS 80% · in work or study 93% · continued 87%.

Who studies here and in this subject?

Provider- and UK subject-level context.

Oxford Brookes University

All students26,095
International11.3%
Aged 25+50.1%

Business and management across the UK

Students586,710
Aged 25+44.3%

HESA student record 2024/25. Counts are rounded.

Local crime-data context

A neutral snapshot around the published teaching location.

Around Oxford Campus

900 street-level reports returned within roughly one mile across 2026-04 to 2026-06.

Violent Crime 317Shoplifting 102Anti Social Behaviour 85Other Theft 74Public Order 67

Police.uk street-level API. Approximate locations, not confined to campus. England, Wales and Northern Ireland; not Scotland.

Is Business & Management right for you?

Tick what applies to you and see how good a fit it is.

International students

What applying to OBU from outside the UK involves: fees, English, visa, funding and living costs.

Tuition fees

International tuition is set per course by OBU; international fees are typically £12,000–£30,000/year for classroom subjects and higher for lab/clinical ones. You’re not eligible for UK Tuition Fee or Maintenance Loans, so plan for fees plus living costs upfront.

English language

Most UK undergraduate courses ask for around IELTS 6.0–6.5 (no band below 5.5–6.0), or an accepted equivalent. If you’re just short, most universities run a pre-sessional English course that counts towards the requirement.

Student visa

You’ll usually need a Student visa (Student Route). After you accept an offer the university issues a CAS; you then show funds for fees plus about £1,023–£1,334/month living costs and pay the Immigration Health Surcharge for NHS access.

Scholarships & funding

Many universities offer international/global scholarships (often £2,000–£6,000/yr), check OBU’s funding pages.

Living costs

Budget roughly £1,100–£1,400/month outside London and £1,400–£1,800/month in London for rent, food and travel; the figure also matters for your visa.

Working while you study

A Student visa usually allows up to 20 hours/week in term time and full-time in holidays, useful alongside study, though not something to rely on for fees.

Visa rules and fees change. Always confirm the current requirements with OBU and gov.uk before you apply.

Common questions

Entry is offer-based and set by the university. The most common tariff band among recent entrants was 112 - 127 UCAS points. Use the calculator on this page to see where your predicted grades would put you; many universities also make lower contextual offers.
Set by OBU. Most accepted students held A-levels or equivalent. Check the university's course page for the exact offer.
For Marketing graduates from this provider, 93% were in work or further study 15 months after graduating, 61% in highly skilled roles, typical earnings around £26,500. (HESA Graduate Outcomes / LEO, via Discover Uni.)
For comparison, the standard full-time England tuition cap is up to £9,790 per year in 2026/27; the actual fee varies by course and provider. If you normally live in England, eligible students can apply for a Tuition Fee Loan, plus a Maintenance Loan for living costs. Under Plan 5 you repay 9% of income above £25,000, nothing below that, and the balance is written off after 40 years. See Fees & funding on this page to work out your numbers.
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