BA (Hons) Marketing Management Bachelor's degree at Oxford Brookes University
BA (Hons) Marketing Management at OBU. You'll graduate with a BA (Hons) qualification, a nationally recognised degree from a UK degree-awarding body.
About this course
BA (Hons) in Marketing Management (with Foundation Year) at Oxford Brookes University Skip to main content Close Students Staff Alumni Study Study Subject areas Courses International students Why Oxford Brookes? From the provider’s course page.
BA (Hons) Marketing Management is a Bachelor's degree (BA (Hons)) at OBU, based in Oxford Campus. It runs 4 years, studied full-time.
For Marketing graduates from this provider, 93% were in work or further study 15 months after graduating, 61% in highly skilled roles, typical earnings around £26,500. (HESA Graduate Outcomes / LEO, via Discover Uni.)
For the typical curriculum, specialisations, career paths and graduate earnings for Business & Management, see the sections below.
Course evidence score
The arithmetic mean of the official measures available for this course: NSS satisfaction, graduate activity and continuation.
Published threshold met NSS publication requires sufficient responses; small differences are not a rank. NSS mean of 7 published themes (Discover Uni snapshot 2026-06-21)
Moderate evidence Published sample: 40; avoid reading small differences as meaningful. Cohort 2022-23. Graduate Outcomes work or further study 93% (2022-23; Discover Uni snapshot 2026-06-21)
Published threshold met Discover Uni suppresses continuation data below its publication threshold. Cohort 2022-23. Continuation 87% (2022-23; Discover Uni snapshot 2026-06-21)
Curriculum & modules
Real modules published for this course, grouped only where the source gives a year, stage or level.
Foundation Year 9 modules
- University Study SkillsCompulsory
Module details
This is your introduction to the institutional culture, practices, norms and expectations of British higher education and will help you to develop effective academic research and communication skills both written and oral. Also you'll focus on listening, notetaking and seminar skills that you'll progress while exploring pastoral, social and sustainability subject areas. You will gain confidence in critical, strategic and collaborative thinking Education for Sustainable Development (ESD) competen
- Culture and CommunicationCompulsory
Module details
Study the basic concepts, theories and importance of culture and communication in a globalised world. You'll reflect on personal, consumer and global cultural identities and how these may impact on perceptions, behaviours and communication across human relations. Building your awareness of cultural diversity and intercultural competencies you'll understand how to communicate effectively across cultures, and be able to identify the barriers to doing so. Also you'll explore your own biases and the
- Business FundamentalsCompulsory
Module details
Explore business studies, including some of the core areas and concepts associated with the study of business. You'll look at people's motives for setting up in business and the different types of businesses they can create, as well as an introduction to marketing and some of the ways in which businesses promote themselves and their products. You will learn how business performance is measured; including an introduction to cash flow forecasts and the profit and loss account. Finally you'll study
- Critical Thinking and Problem SolvingCompulsory
Module details
This module will introduce you to the transferable skills and techniques used in environmentally and socially critical thinking through the exploration of issues of local and global concern. These skills will be put into practice through critical thinking and a problem-solving task. You will develop your argumentation skills using the A-C-R method. You will discuss conspiracy theories and misinformation and logical fallacies will be examined. In addition, you will learn how to conduct primary re
- Extended Research EssayCompulsory
Module details
Plan, research and submit an original paper on an interdisciplinary topic of sufficient depth to demonstrate your understanding of the conventions governing the presentations and submissions of academic papers in British Higher Education. The module will help you to develop your research, academic, personal literacies and your critical self-awareness. For you to gain confidence in critical thinking competency for Education for Sustainable Development. It will also help you to work as an autonomo
- Economics for BusinessCompulsory
Module details
Learn the basic principles of economic analysis and how to apply them to the real-world situations facing businesses and consumers in the UK and elsewhere. You will develop competencies in applying basic economic concepts and theories with confidence, communicating in the language of economics. Also you'll learn how to analyse and assess economic issues impacting on business operations and decisions using appropriate economic concepts and theories as well as the use of diagrams. This module aims
- Development StudiesOptional
Module details
Explore some of the key issues (e.g. urbanisation, poverty and social exclusion, environmental concerns and gender issues) within the field of Development Studies and in particular to identify the factors causing poverty in countries defined as less developed. You'll look at the fundamentals of how sociology, human geography and economics interact in the process of development. You'll study key topics that will help you to draw on your own knowledge and experience where possible in evaluating th
- Ideas and IdeologiesOptional
Module details
You'll examine the major thinkers, theories and movements of the modern era (Enlightenment to modern day). You will have the opportunity to study and reflect on critically diverse theories of knowledge through weekly lectures, readings and seminar discussions. The thinkers and theories you study will reflect the various disciplines you'll go on to study in the fields of Science, Humanities, Social Science and Business. You'll explore and reflect on how these ideas from diverse disciplines are in
- Global IssuesOptional
Module details
You'll look at current global issues, question their causes and impacts and reflect on how to drive the changes so urgently needed for a more equitable and sustainable future. You will explore three overarching areas: Power People Planet. You'll draw on theoretical models such as Systems Thinking and Futures Thinking that support a transformative learning approach that aims to build the Education for Sustainable Development (ESD) competencies needed to navigate
Source: provider course page. Modules can change; required/optional status, credits, descriptions and assessment are shown only when explicitly published.
Course in depth
What this course covers, who it suits and where it leads.
What you'll study
This course combines a foundation year with a full honours degree in Marketing Management. You'll usually begin with core business disciplines, management and organisations, marketing principles, and business economics, before progressing to operational and strategic thinking in Year 2. The second year typically covers operations and supply chain management, organisational behaviour and human resource management, and strategy. In Year 3, you'll move towards specialist options and applied projects, choosing pathways such as entrepreneurship, international business, digital business, consulting, marketing, or people and HR. A capstone project or consultancy assignment usually integrates your learning through a real brief or dissertation. Throughout, the focus is on how marketing functions within organisations and markets.
Who it's for
This course suits students interested in business and management careers. Most accepted students held A-levels or equivalent qualifications; the typical UCAS tariff band among entrants was 112–127 points. You'll explore specialisations such as marketing, finance, HR, operations, strategy, international business, entrepreneurship, supply chain and consulting, allowing you to tailor your studies to your interests.
Careers & job market
Across Business & Management courses nationally, 87% of graduates are in work or further study within 15 months of graduating. Of those working, 60% are in highly skilled roles or continuing their studies. National earnings data shows starting salaries of £24,000–£32,000 at 15 months; after three years, £21,250–£30,000; and after five years, £26,350–£37,200. These figures reflect the wider graduate population, not a guarantee for this course specifically.
University & format
This BA (Hons) Marketing Management degree is studied full-time at Oxford Brookes University, a public university founded in 1865 and located on the Oxford Campus. The course runs for 4 years, including a foundation year, and is taught in English. Oxford Brookes is a recognised UK degree-awarding body. The course has UCAS code N50F and is accredited with a Bronze award for teaching quality in the Office for Students' TEF 2023.
Student satisfaction
How students on this course answered the National Student Survey, by theme.
Share of students responding positively.
Published threshold met NSS publication requires sufficient responses; small differences are not a rank. NSS mean of 7 published themes (Discover Uni snapshot 2026-06-21)
Applicant information
The next application dates for this course, followed by facts the provider publishes.
- 2027 entryCompleted applications can be submitted
Your application needs a reference before you can send it.
- 2026 entryFinal date for 2026 applications
Applications must reach UCAS by 18:00 UK time.
- 2026 entryLast day to add a Clearing choice
Check that this course still has a vacancy before adding it.
- 2027 entryEqual-consideration deadline
18:00 UK time for most undergraduate courses.
Show 5 later dates
- 2027 entryUCAS Extra opens
Applicants who used all five choices and hold no offer may be able to add another choice.
- 2027 entryLast day applications go directly to providers
Applications received after 18:00 UK time are entered into Clearing.
- 2027 entryClearing opens
Eligible applicants can see vacancies and release themselves into Clearing.
- 2027 entryFinal date for 2027 applications
Applications must reach UCAS by 18:00 UK time.
- 2027 entryLast day to add a Clearing choice
Check that this course still has a vacancy before adding it.
Names detected beside accreditation or recognition copy on the provider course page; verify the route and intake.
Work placement. Availability, selection and pay can vary.
See and book current events. Dates can fill or change.
Entry & how to get in
Who gets in
What recently admitted students actually held, official admissions data, not a stated requirement.
UCAS tariff of entrants
Grades are the A-level equivalent of each points band. Tap a band to check your own chances below.
Qualifications held on entry
| Qualification | Share |
|---|---|
| A-levels or equivalent | 85% |
| another higher-education qualification | 5% |
| No / unknown prior qualifications | 5% |
| a Baccalaureate | 2% |
| an Access course | 2% |
| Other | 2% |
Entry & your chances
An honest read from the official entry data, plus your personal match.
Entry is set by the university and based on your offer. Use your predicted grades to see how you compare, then check the university's stated requirements.
Will you get in? Plot your grades
Pick your predicted A-levels and watch your UCAS points land on the real spread of students admitted to this course.
Each bar is the share of admitted students in that UCAS-points band (lower → higher). Grades show the A-level equivalent.
Based on the official admitted-student tariff distribution. Many universities make contextual (reduced-grade) offers, so a result below the range doesn’t rule you out.
How to apply
Undergraduate applications go through UCAS. Here’s what matters for this course, the right deadline, the grades to aim for, and the steps in order.
- 1Register on UCAS Hub
Create your UCAS application and add this course (code N50F). One application covers up to five choices.
- 2Write your personal statement
A single statement covers all your choices, so keep it broad enough for similar courses while showing genuine interest in this subject.
- 3Submit by 13 January 2027, 18:00 UK time
UCAS equal-consideration deadline for most undergraduate courses. Source: UCAS 2027 dates.
- 4Reply to your offers
When decisions are in, pick a firm (first) choice and an insurance (back-up) choice with slightly lower grades.
- 5Results day & confirmation
On results day (mid-August) your place is confirmed if you meet the offer. Just missed? Talk to the university, or find a place through Clearing.
Fees & funding
What this course costs and how UK student finance covers it.
Tuition per year
Standard capped home fee at English providers (2026/27); Scotland, Wales & NI differ.
Check fees at OBU →For students who normally live in England
2026/27 Student Finance England figures. Maintenance support is means-tested and this two-point view is not an entitlement calculator. The course total uses its published length and home fee where both are available; a missing full-time fee uses the clearly labelled England-cap scenario, while part-time fees and unknown lengths are never guessed. Use the official calculator. Scotland, Wales and Northern Ireland use separate systems: SAAS, Student Finance Wales, and Student Finance NI.
Starting on or after 1 January 2027?
The Lifelong Learning Entitlement is a separate system. A new learner’s tuition entitlement is currently stated as £39,160 (about 480 credits at 2026/27 fee levels), subject to prior study and eligibility. Check the official LLE guide.
Paying for it
- Tuition Fee Loan: can cover eligible tuition up to the applicable limit and is paid straight to the provider.
- Maintenance Loan: up to £10,830/yr away from home outside London (England, 2026/27), means-tested on household income.
- Repayment: 9% of income above £25,000, nothing below it; written off after 40 years.
- Earn alongside: most students work part-time in term, part-time roles on the StudySmarter job board.
England figures shown; Scotland, Wales & NI run their own schemes, check gov.uk.
Scholarships & bursaries you could qualify for
That does not mean no funding exists. Check the university directory for current amounts, eligibility and application dates.
We only display a named award when its provider source identifies the award and who it is for.
Still deciding what to study?
StudyKit brings course choice, applications and funding together in one place, with a personal AI assistant. Find what really fits you and start your UCAS application step by step.
Careers & earnings
What Business & Management graduates actually earn, from real outcome data, 15 months, 3 years and 5 years after graduating.
Graduate earnings: this course
| When | Median | Typical range | Graduates |
|---|---|---|---|
| 15 months after | £26,500 | £24,000 – £33,000 | 40 |
| 3 years after | £29,500 | £24,500 – £35,500 | 115 |
| 5 years after | £39,500 | £33,000 – £52,000 | 105 |
Nominal earnings for graduates of this course/subject at this provider. Moderate evidence. Published sample: 40; avoid reading small differences as meaningful. Cohort 2022-23.
Graduate outcomes, 15 months on: this course
- 1Graduate / AnalystOn a scheme or first role · 0–2 yrs
- 2Specialist / ManagerOwning an area, marketing, finance, ops · 2–5 yrs
- 3Senior / Head ofLeading a function and a team · 5–10 yrs
- 4Director / FounderRunning a business unit or your own company · 10+ yrs
How pay grows: this course vs Business & Management nationally
National figures for Business & Management graduates, HESA Graduate Outcomes (15 months) and the Longitudinal Education Outcomes (LEO) dataset (3 & 5 years). These are national, not university-specific; actual pay varies by employer, region, role and experience. Different cohorts, so the bars are not one group over time.
Work out your pay
Headline figures hide a lot. Calculate realistic take-home pay for this field by role, region and experience, then check your CV before you apply.
What happened to 100 students?
Choose an outcome to translate the published percentage into a simple 100-person view. Each dot represents one percentage point, not an individual tracked student.
were in work or further study
15 months after graduation
Source: Discover Uni, using Graduate Outcomes and continuation data. Cohorts: 2022-23. Moderate evidence. Published sample: 40; avoid reading small differences as meaningful. Cohort 2022-23. Each tab is a separate published measure; categories can overlap and should not be added together.
Value compared with similar courses
How this course’s 5-year median earnings compare with Business & Management courses at the same study level.
Compared with 3,421 courses with compatible official earnings data. This is a course-value comparison, not a quality ranking.
UK occupations graduates enter
Published graduate destinations, joined conservatively to UK SOC 2020, ONS pay and Skills England demand.
- Business and public service associate professionalsSOC 2020 35 · 41% of published destinations · ASHE median £38,760
Discover Uni JOBLIST/JOBTYPE; ONS ASHE 2025 provisional, all employee jobs; Skills England Occupations in Demand 2025. SOC is shown only for an exact normalised label match; demand is shown only at exact four-digit SOC. Published sample: 130; response rate: 54%. Pay describes the occupation across workers, not a guaranteed graduate salary.
Job market & outlook
How Business & Management graduates fare in the labour market, and how AI is reshaping the work.
How AI is changing the work
AI doesn't replace the profession, it shifts it: routine tasks get automated, while judgement, working with people and using AI well become more valuable.
What AI takes off your plate
- Routine reporting and data pulls
- First-draft decks and copy
- Standard forecasts and reconciliations
- Scheduling and admin workflows
More human than ever
- Strategy and judgement under uncertainty
- Leading, negotiating and selling
- Sense-checking and owning what AI produces
- Relationships with clients and teams
The strongest graduates pair subject depth with the ability to use AI tools critically.
Roles & employers
Where Business & Management graduates typically go, indicative destinations from graduate career data. Each role links to live openings on the StudySmarter job board.
Roles graduates go into
Where they work
- Consultancies
- Corporate graduate schemes
- Retail & FMCG
- Startups & scale-ups
Jobs after this course
Current roles from the StudySmarter job board that suit Business & Management graduates.
Business Director, Marketing ScienceXcedeBusiness ManagerLGPS CentralBusiness Change ManagerIGA Talent SolutionsBusiness Case ManagerPeregrineBusiness DirectorMedialab GroupBusiness Rates SurveyorW TalentIs this course right for you?
The essentials UK applicants ask about: finance, outcomes, entry and quality.
Student finance
For comparison, the standard full-time England tuition cap is up to £9,790 per year in 2026/27; the actual fee varies by course and provider. If you normally live in England, eligible students can apply for a Tuition Fee Loan, plus a Maintenance Loan for living costs. Under Plan 5 you repay 9% of income above £25,000, nothing below that, and the balance is written off after 40 years.
Where graduates go
93% were in work or further study 15 months after graduating, with a median salary of £26,500. See the full breakdown in Careers & earnings above.
Your entry chances
Use the UCAS points calculator above to see how your predicted grades compare with admitted students, and whether a contextual offer could apply.
Official-data snapshot
Averaging the official measures published for it, this course scores 8.7 out of 10: NSS 80% · in work or study 93% · continued 87%.
Who studies here and in this subject?
Provider- and UK subject-level context.
Oxford Brookes University
Business and management across the UK
HESA student record 2024/25. Counts are rounded.
Local crime-data context
A neutral snapshot around the published teaching location.
Around Oxford Campus
900 street-level reports returned within roughly one mile across 2026-04 to 2026-06.
Police.uk street-level API. Approximate locations, not confined to campus. England, Wales and Northern Ireland; not Scotland.
Is Business & Management right for you?
Tick what applies to you and see how good a fit it is.
International students
What applying to OBU from outside the UK involves: fees, English, visa, funding and living costs.
Tuition fees
International tuition is set per course by OBU; international fees are typically £12,000–£30,000/year for classroom subjects and higher for lab/clinical ones. You’re not eligible for UK Tuition Fee or Maintenance Loans, so plan for fees plus living costs upfront.
English language
Most UK undergraduate courses ask for around IELTS 6.0–6.5 (no band below 5.5–6.0), or an accepted equivalent. If you’re just short, most universities run a pre-sessional English course that counts towards the requirement.
Student visa
You’ll usually need a Student visa (Student Route). After you accept an offer the university issues a CAS; you then show funds for fees plus about £1,023–£1,334/month living costs and pay the Immigration Health Surcharge for NHS access.
Scholarships & funding
Many universities offer international/global scholarships (often £2,000–£6,000/yr), check OBU’s funding pages.
Living costs
Budget roughly £1,100–£1,400/month outside London and £1,400–£1,800/month in London for rent, food and travel; the figure also matters for your visa.
Working while you study
A Student visa usually allows up to 20 hours/week in term time and full-time in holidays, useful alongside study, though not something to rely on for fees.
Visa rules and fees change. Always confirm the current requirements with OBU and gov.uk before you apply.
Related courses
More at OBU
Business & Management at other universities
Common questions
How competitive is entry?
What are the entry requirements?
What do graduates go on to do?
What will it cost me?
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