BSc (Hons) International Hospitality and Tourism Management Bachelor's degree at Oxford Brookes University
BSc (Hons) International Hospitality and Tourism Management at OBU sits within Business & Management and is accredited as a nationally recognised UK degree.
About this course
Join our BSc International Hospitality and Tourism Management to meet the challenges faced by global hospitality and tourism businesses and discuss the impact of the digital world on the sector. From the provider’s course page.
BSc (Hons) International Hospitality and Tourism Management is a Bachelor's degree (BSc (Hons)) at OBU, based in Oxford Campus. It runs 3 years, studied full-time.
For Business and management graduates from this provider, 87% were in work or further study 15 months after graduating, 60% in highly skilled roles, typical earnings around £28,000. (HESA Graduate Outcomes / LEO, via Discover Uni.)
For the typical curriculum, specialisations, career paths and graduate earnings for Business & Management, see the sections below.
Course evidence score
The arithmetic mean of the official measures available for this course: NSS satisfaction, graduate activity and continuation.
Published threshold met NSS publication requires sufficient responses; small differences are not a rank. NSS mean of 7 published themes (Discover Uni snapshot 2026-06-21)
Stronger evidence Published sample: 125. Cohort 2022-23. Graduate Outcomes work or further study 87% (2022-23; Discover Uni snapshot 2026-06-21)
Published threshold met Discover Uni suppresses continuation data below its publication threshold. Cohort 2022-23. Continuation 90% (2022-23; Discover Uni snapshot 2026-06-21)
Curriculum & modules
Real modules published for this course, grouped only where the source gives a year, stage or level.
Year 1 10 modules
- Building Professional and Academic Skills for SuccessCompulsory
Module details
This module will provide you with effective personal and professional skills on which to base your academic study and professional careers in the tourism, hospitality and events industries and is an integral element of the transition to University learning. You will be learning the rules of academic study, acquiring and developing skills to support both your academic and professional careers.
- The Experience EconomyCompulsory
Module details
The experience economy, comprising the tourism, hospitality and events industries, has significant positive and negative effects on places. This module introduces the Experience Economy via a set of in-depth case studies, focusing on specific places. In each case study you will be introduced to a specific Experience Economy example, including at least one international event, one tourism destination and one hospitality industry case. The module will include short field trips and site visits, som
- Developing and Planning ExperiencesCompulsory
- Marketing Experiences in Global Tourism, Hospitality and EventsCompulsory
Module details
You'll look at fundamental concepts and techniques of experience marketing, and take a practical focus on the business realities of the global hospitality, tourism, and events sectors. You'll develop an understanding of how organisations design, deliver, and responsibly market engaging experiences, and you'll be exploring how value is ethically created through memorable customer journeys, data-informed insights, and adaptive strategies across international contexts. You'll do this through case s
- Global Industry Contexts in Tourism, Hospitality and EventsCompulsory
Module details
This module aims to introduce you to the context within which the highly dynamic international tourism, hospitality and events industries operate. This includes a comprehensive overview of the composition, scale and scope of the industry. Historic, current and anticipated trends, developments and challenges will be examined, not the least in the light of the UN principles of sustainable development.
- Principles of Management in International Tourism, Hospitality and EventsCompulsory
Module details
Build a foundation of knowledge in how international tourism, hospitality and event organisations are managed. You'll look at the core principles of management and organisational behaviour within international tourism, hospitality and event sectors. Your priorities of learning include exploring key management theories, foundational financial concepts, organisational behaviour frameworks, and the ethical and corporate social responsibility considerations that shape managerial decision-making in t
- Data Literacy for BusinessCompulsory
Module details
You'll develop your data literacy skills, focusing on practical analytics tool applications (like Excel) to prepare you for data driven business environments. You'll learn to efficiently organise, process, analyse and visualise business data, and gain essential numerical, modelling and IT skills. These skills are taught in a business and problem-oriented way, using simplified business problems, and combining several skills for each problem. By the end of this module you'll master core data liter
- Delivering Experiences of Tourism, Hospitality and EventsCompulsory
Module details
This module introduces you to the practical aspects of designing and delivering live experiences and there is a focus on developing understanding of the links between strategy, decisions and outcomes for an experience and its stakeholders.
- Foundations of MarketingOptional
Module details
The aim of this module is to introduce you to the concept of creativity and its role within a marketing context. You will explore creativity in general terms and how it manifests within marketing practice. You will also have an opportunity to develop your own creativity skills in relation to a range of marketing scenarios and audiences.
- Business in SocietyOptional
Module details
This module is designed to provide an introduction to the ideas of personal corporate responsibility, sustainability, diversity and criticality that will underpin your professional career. You'll also practise argument construction and debate in order to use wider thinking. Upon successful completion of this module, you'll be able to critically analyse evidence, demonstrate critical awareness to the complexity of diverse global perspectives and construct an argument to an audience.
Year 2 2 modules
- Managing People in Hospitality, Tourism and EventsCompulsory
Module details
This module will help you build on your first year learning. You'll be able to identify and analyse the characteristics of managing people in Tourism, Hospitality and Events labour markets. Also, you'll gain knowledge of theory and practices associated with managing culturally diverse people and workforces in these sectors. You'll evaluate critically contemporary people management theoretical approaches utilising a range of independently researched evidence to support your arguments. You'll anal
- Marketing and Digital TransformationsCompulsory
Module details
This is your introduction to the core principles of marketing within the cur
Source: provider course page. Modules can change; required/optional status, credits, descriptions and assessment are shown only when explicitly published.
Course in depth
What this course covers, who it suits and where it leads.
What you'll study
This course equips you to understand global hospitality and tourism businesses and the impact of the digital world on the sector. You'll usually begin with foundations in management, organisations and business economics, then progress to operations, strategy and people management. From Year 2 onwards, you'll explore how these principles apply specifically to hospitality and tourism contexts. In your final year, you'll choose specialisations such as entrepreneurship, international business, digital business, consulting, marketing or people and HR, and complete a capstone project or consultancy brief that integrates your learning. Throughout, you'll develop analytical and practical skills grounded in real industry challenges.
Who it's for
The course typically attracts entrants with A-levels or equivalent qualifications; 80% of accepted students held these on entry. The most common UCAS tariff band among accepted students was 128–143 points.
Careers & job market
Across Business & Management courses nationally, 87% of graduates are in work or further study within 15 months of graduating, and 60% of working graduates are in highly skilled work or further study. Starting salaries nationally range from £24,000 to £32,000; after three years, £21,250 to £30,000; and after five years, £26,350 to £37,200. The course covers specialisations such as Marketing, Finance, HR, Operations, Strategy, International Business, Entrepreneurship, Supply Chain and Consulting.
University & format
This BSc (Hons) is delivered full-time over 3 years at Oxford Brookes University, a public university based on its Oxford Campus. Taught in English, the course is a recognised UK degree-awarding body qualification. Oxford Brookes received a Bronze award for teaching quality in the Office for Students' TEF 2023.
Student satisfaction
How students on this course answered the National Student Survey, by theme.
Share of students responding positively.
Published threshold met NSS publication requires sufficient responses; small differences are not a rank. NSS mean of 7 published themes (Discover Uni snapshot 2026-06-21)
Applicant information
The next application dates for this course, followed by facts the provider publishes.
- 2027 entryCompleted applications can be submitted
Your application needs a reference before you can send it.
- 2026 entryFinal date for 2026 applications
Applications must reach UCAS by 18:00 UK time.
- 2026 entryLast day to add a Clearing choice
Check that this course still has a vacancy before adding it.
- 2027 entryEqual-consideration deadline
18:00 UK time for most undergraduate courses.
Show 5 later dates
- 2027 entryUCAS Extra opens
Applicants who used all five choices and hold no offer may be able to add another choice.
- 2027 entryLast day applications go directly to providers
Applications received after 18:00 UK time are entered into Clearing.
- 2027 entryClearing opens
Eligible applicants can see vacancies and release themselves into Clearing.
- 2027 entryFinal date for 2027 applications
Applications must reach UCAS by 18:00 UK time.
- 2027 entryLast day to add a Clearing choice
Check that this course still has a vacancy before adding it.
Work placement. Availability, selection and pay can vary.
See and book current events. Dates can fill or change.
Entry & how to get in
Who gets in
What recently admitted students actually held, official admissions data, not a stated requirement.
UCAS tariff of entrants
Grades are the A-level equivalent of each points band. Tap a band to check your own chances below.
Qualifications held on entry
| Qualification | Share |
|---|---|
| A-levels or equivalent | 80% |
| another higher-education qualification | 5% |
| a Baccalaureate | 5% |
| an Access course | 5% |
Entry & your chances
An honest read from the official entry data, plus your personal match.
Entry is set by the university and based on your offer. Use your predicted grades to see how you compare, then check the university's stated requirements.
Will you get in? Plot your grades
Pick your predicted A-levels and watch your UCAS points land on the real spread of students admitted to this course.
Each bar is the share of admitted students in that UCAS-points band (lower → higher). Grades show the A-level equivalent.
Based on the official admitted-student tariff distribution. Many universities make contextual (reduced-grade) offers, so a result below the range doesn’t rule you out.
How to apply
Undergraduate applications go through UCAS. Here’s what matters for this course, the right deadline, the grades to aim for, and the steps in order.
- 1Register on UCAS Hub
Create your UCAS application and add this course (code N800). One application covers up to five choices.
- 2Write your personal statement
A single statement covers all your choices, so keep it broad enough for similar courses while showing genuine interest in this subject.
- 3Submit by 13 January 2027, 18:00 UK time
UCAS equal-consideration deadline for most undergraduate courses. Source: UCAS 2027 dates.
- 4Reply to your offers
When decisions are in, pick a firm (first) choice and an insurance (back-up) choice with slightly lower grades.
- 5Results day & confirmation
On results day (mid-August) your place is confirmed if you meet the offer. Just missed? Talk to the university, or find a place through Clearing.
Fees & funding
What this course costs and how UK student finance covers it.
Tuition per year
Provider fee page (England 2026/27 cap where not stated).
Check fees at OBU →For students who normally live in England
2026/27 Student Finance England figures. Maintenance support is means-tested and this two-point view is not an entitlement calculator. The course total uses its published length and home fee where both are available; a missing full-time fee uses the clearly labelled England-cap scenario, while part-time fees and unknown lengths are never guessed. Use the official calculator. Scotland, Wales and Northern Ireland use separate systems: SAAS, Student Finance Wales, and Student Finance NI.
Starting on or after 1 January 2027?
The Lifelong Learning Entitlement is a separate system. A new learner’s tuition entitlement is currently stated as £39,160 (about 480 credits at 2026/27 fee levels), subject to prior study and eligibility. Check the official LLE guide.
Paying for it
- Tuition Fee Loan: can cover eligible tuition up to the applicable limit and is paid straight to the provider.
- Maintenance Loan: up to £10,830/yr away from home outside London (England, 2026/27), means-tested on household income.
- Repayment: 9% of income above £25,000, nothing below it; written off after 40 years.
- Earn alongside: most students work part-time in term, part-time roles on the StudySmarter job board.
England figures shown; Scotland, Wales & NI run their own schemes, check gov.uk.
Scholarships & bursaries you could qualify for
That does not mean no funding exists. Check the university directory for current amounts, eligibility and application dates.
We only display a named award when its provider source identifies the award and who it is for.
Still deciding what to study?
StudyKit brings course choice, applications and funding together in one place, with a personal AI assistant. Find what really fits you and start your UCAS application step by step.
Careers & earnings
What Business & Management graduates actually earn, from real outcome data, 15 months, 3 years and 5 years after graduating.
Graduate earnings: this course
| When | Median | Typical range | Graduates |
|---|---|---|---|
| 15 months after | £28,000 | £25,000 – £33,000 | 125 |
| 3 years after | £29,500 | £24,000 – £37,500 | 620 |
| 5 years after | £41,000 | £31,000 – £55,000 | 610 |
Nominal earnings for graduates of this course/subject at this provider. Stronger evidence. Published sample: 125. Cohort 2022-23.
Graduate outcomes, 15 months on: this course
- 1Graduate / AnalystOn a scheme or first role · 0–2 yrs
- 2Specialist / ManagerOwning an area, marketing, finance, ops · 2–5 yrs
- 3Senior / Head ofLeading a function and a team · 5–10 yrs
- 4Director / FounderRunning a business unit or your own company · 10+ yrs
How pay grows: this course vs Business & Management nationally
National figures for Business & Management graduates, HESA Graduate Outcomes (15 months) and the Longitudinal Education Outcomes (LEO) dataset (3 & 5 years). These are national, not university-specific; actual pay varies by employer, region, role and experience. Different cohorts, so the bars are not one group over time.
Work out your pay
Headline figures hide a lot. Calculate realistic take-home pay for this field by role, region and experience, then check your CV before you apply.
What happened to 100 students?
Choose an outcome to translate the published percentage into a simple 100-person view. Each dot represents one percentage point, not an individual tracked student.
were in work or further study
15 months after graduation
Source: Discover Uni, using Graduate Outcomes and continuation data. Cohorts: 2022-23. Stronger evidence. Published sample: 125. Cohort 2022-23. Each tab is a separate published measure; categories can overlap and should not be added together.
Value compared with similar courses
How this course’s 5-year median earnings compare with Business & Management courses at the same study level.
Compared with 3,421 courses with compatible official earnings data. This is a course-value comparison, not a quality ranking.
UK occupations graduates enter
Published graduate destinations, joined conservatively to UK SOC 2020, ONS pay and Skills England demand.
- Business and public service associate professionalsSOC 2020 35 · 29% of published destinations · ASHE median £38,760
- Managers, directors and senior officialsSOC 2020 1 · 12% of published destinations · ASHE median £51,733
Discover Uni JOBLIST/JOBTYPE; ONS ASHE 2025 provisional, all employee jobs; Skills England Occupations in Demand 2025. SOC is shown only for an exact normalised label match; demand is shown only at exact four-digit SOC. Published sample: 520; response rate: 50%. Pay describes the occupation across workers, not a guaranteed graduate salary.
Job market & outlook
How Business & Management graduates fare in the labour market, and how AI is reshaping the work.
How AI is changing the work
AI doesn't replace the profession, it shifts it: routine tasks get automated, while judgement, working with people and using AI well become more valuable.
What AI takes off your plate
- Routine reporting and data pulls
- First-draft decks and copy
- Standard forecasts and reconciliations
- Scheduling and admin workflows
More human than ever
- Strategy and judgement under uncertainty
- Leading, negotiating and selling
- Sense-checking and owning what AI produces
- Relationships with clients and teams
The strongest graduates pair subject depth with the ability to use AI tools critically.
Roles & employers
Where Business & Management graduates typically go, indicative destinations from graduate career data. Each role links to live openings on the StudySmarter job board.
Roles graduates go into
Where they work
- Consultancies
- Corporate graduate schemes
- Retail & FMCG
- Startups & scale-ups
Jobs after this course
Current roles from the StudySmarter job board that suit Business & Management graduates.
Business Director, Marketing ScienceXcedeBusiness ManagerLGPS CentralBusiness Change ManagerIGA Talent SolutionsBusiness Case ManagerPeregrineBusiness DirectorMedialab GroupBusiness Rates SurveyorW TalentIs this course right for you?
The essentials UK applicants ask about: finance, outcomes, entry and quality.
Student finance
For comparison, the standard full-time England tuition cap is up to £9,790 per year in 2026/27; the actual fee varies by course and provider. If you normally live in England, eligible students can apply for a Tuition Fee Loan, plus a Maintenance Loan for living costs. Under Plan 5 you repay 9% of income above £25,000, nothing below that, and the balance is written off after 40 years.
Where graduates go
87% were in work or further study 15 months after graduating, with a median salary of £28,000. See the full breakdown in Careers & earnings above.
Your entry chances
Use the UCAS points calculator above to see how your predicted grades compare with admitted students, and whether a contextual offer could apply.
Official-data snapshot
Averaging the official measures published for it, this course scores 8.5 out of 10: NSS 77.4% · in work or study 87% · continued 90%.
Who studies here and in this subject?
Provider- and UK subject-level context.
Oxford Brookes University
Business and management across the UK
HESA student record 2024/25. Counts are rounded.
Local crime-data context
A neutral snapshot around the published teaching location.
Around Oxford Campus
900 street-level reports returned within roughly one mile across 2026-04 to 2026-06.
Police.uk street-level API. Approximate locations, not confined to campus. England, Wales and Northern Ireland; not Scotland.
Is Business & Management right for you?
Tick what applies to you and see how good a fit it is.
International students
What applying to OBU from outside the UK involves: fees, English, visa, funding and living costs.
Tuition fees
International tuition is £17,600 / year for this course (from the provider’s fee page). You’re not eligible for UK Tuition Fee or Maintenance Loans, so plan for fees plus living costs upfront.
English language
Most UK undergraduate courses ask for around IELTS 6.0–6.5 (no band below 5.5–6.0), or an accepted equivalent. If you’re just short, most universities run a pre-sessional English course that counts towards the requirement.
Student visa
You’ll usually need a Student visa (Student Route). After you accept an offer the university issues a CAS; you then show funds for fees plus about £1,023–£1,334/month living costs and pay the Immigration Health Surcharge for NHS access.
Scholarships & funding
Many universities offer international/global scholarships (often £2,000–£6,000/yr), check OBU’s funding pages.
Living costs
Budget roughly £1,100–£1,400/month outside London and £1,400–£1,800/month in London for rent, food and travel; the figure also matters for your visa.
Working while you study
A Student visa usually allows up to 20 hours/week in term time and full-time in holidays, useful alongside study, though not something to rely on for fees.
Visa rules and fees change. Always confirm the current requirements with OBU and gov.uk before you apply.
Related courses
More at OBU
Business & Management at other universities
Common questions
How competitive is entry?
What are the entry requirements?
What do graduates go on to do?
What will it cost me?
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