BA (Hons) Advertising and Public Relations Bachelor's degree at Richmond, The American International University in London

This course is designed to enable students to communicate effectively at university level. Students will be provided with input from a range of texts and audio from cross-cultural materials and practice fundamental research and writing and oracy skills. Students will become more familiar with the academic environment and its conventions through spoken and written production. With exposure to a range of academic texts, talks and digital skills, students will appreciate the role of academic integr

In this course, students will be introduced to a range of foundational skills to aid in their progression and success at the University and allow them to begin the process of becoming collaborative and independent learners. These skills will be introduced through investigations of social and/or environmental issues in the local area, using group work and report writing. Students will be introduced to, and use, a range of digital platforms as aids to effective communication through professional a

This course concentrates on developing the students' ability to read and think critically, and to read, understand and analyse texts from a range of genres. How do you successfully negotiate a path through a sea of information and then write it up? Using essential information literacy skills to help with guided research, this course develops the ability to produce effective and appropriate academic writing across the curriculum.

This course provides the foundations of studying societies in a global context. It explores a range of sociological approaches from the micro-level of social identities and interactions to the macro-level of structures and processes. It introduces key theoretical frameworks to consider ways in which societies are maintained and changed, and how central social institutions like family, school, work, and media reinforce and challenge the status quo. Students will learn elements of social research

This course provides a grounding in the practice and theory of visual thinking. Through theoretical frameworks such as semiotics, the course explores the changing role of images in society from a range of cultures and contexts: the arts, politics, science, sport, design and technology. Students will consider digital forms of observation and image making through visual analysis and will build on this understanding through photographic practice. The course examines questions concerning curating, c

This survey of London's history from the 17th century to the present foregrounds social and cultural history to help students engage with the metropolis as a catalyst for creativity, highlighting its evolving communities and global interconnectedness. Focusing on the lived experience of Londoners, students will examine how they shaped their city and forged new forms of expression related to identities of gender, race, social class and sexuality. Key areas of focus may include popular entertainme

This module introduces students to the exciting world of business. It explores what businesses are, why they exist, and how they work. Students learn about different types of businesses, from small local shops to huge global companies. The course also looks at the people involved in businesses, what they do, and the challenges they face. This module gives students a solid foundation for further study in business and management.

This course explores fundamental concepts, principles and tools in advertising and public relations within the broader media industries and professional contexts. It traces the history and evolution of advertising and public relations and how they interconnect, examines political, economic, social and cultural contexts, identifies persuasive and creative techniques and the planning skills used to produce them, and addresses contemporary issues including criticisms of the industries and ethical d

Practical introduction to contemporary media production through creation of a podcast, short film and photographic essay. Focus on photography, audio and video recording and editing using industry-standard hardware and software. Builds practical skills and creativity across visual and sonic media, with history of visual and sonic media and skills audits to plan practical work.

Comprehensive introduction to the evolution of mass media and communication from print and broadcast to internet, social media and AI. Covers production and consumption across advertising, PR, journalism, television, film, music and gaming. Addresses contemporary issues and applies tools and theories to develop media literacy, including complex topics such as media ownership.

Develops students' critical research and writing skills for academic and professional settings. Focuses on principles of good scholarship and academic practice. On completion, students confidently use available resources to produce well-researched writing with critical engagement on a self-selected topic.

Explores making, display, meaning and impact of images and artefacts up to the late nineteenth century across cultural settings. Focuses on analysis of objects, images, photography, film, advertising and fashion; introduces visual analysis and semiotics; discusses Canon, Tradition, Perceptions and Representations. Includes specialist guest lectures and visits to London museums, galleries and archives.

Theoretical and practical understanding of communication within and between cultures, aligned with the University's mission of unity in diversity. Builds awareness of complex cultural identities and applies International Communication theories in case studies, simulations and project work.

Surveys ancient cultures from the Bronze and Iron Ages. Examines how politics, religion, art, trade and beliefs shaped societies. Trains critical engagement with primary and secondary sources to understand state formation, empires, identity, trade networks and cross-cultural interactions.

Introductory Korean language and culture with emphasis on oral communication in everyday situations and contemporary South Korean society. Covers Hangul, pronunciation, vocabulary and essential speech patterns, and explores popular culture to connect language and culture.

Foundational understanding of how businesses operate and reach target markets. Explores core management principles and marketing strategies to create value and build profitable customer relationships.

Includes descriptive statistics, probability, random variables and expectations, Binomial and Poisson distributions, Normal distribution, sampling distributions, estimation and hypothesis testing for means and proportions (up to two populations), Chi-square tests, one-way ANOVA and F distribution, linear/multiple/non-linear regression and non-parametric methods. SPSS labs included; all practical work produced using SPSS.

Introduces data analytic cycles and their role in analysis. Explains why data matters, types of data, metrics and parameters to describe patterns and behaviour. Uses primary tools to explore and analyse data and the statistical processes underpinning analysis, with debates on ethical, sustainability and social implications.

Examines ecological principles and their application to conservation. Explores population dynamics, species interactions, ecosystems, biodiversity and causes of decline and extinction. Addresses habitat destruction, climate change, invasive species and conservation strategies at multiple scales using case studies.