BA (Hons) Business Enterprise and Innovation Bachelor's degree at Richmond, The American International University in London

This course is designed to enable students to communicate effectively at university level. Students will be provided with input from a range of texts and audio from cross-cultural materials and practice fundamental research and writing and oracy skills. Students will become more familiar with the academic environment and its conventions through spoken and written production. With exposure to a range of academic texts, talks and digital skills, students will appreciate the role of academic integr

In this course, students will be introduced to a range of foundational skills to aid in their progression and success at the University and allow them to begin the process of becoming collaborative and independent learners. These skills will be introduced through investigations of social and/or environmental issues in the local area, using group work and report writing. Students will be introduced to, and use, a range of digital platforms as aids to effective communication through professional a

This course concentrates on developing the students' ability to read and think critically, and to read, understand and analyse texts from a range of genres. How do you successfully negotiate a path through a sea of information and then write it up? Using essential information literacy skills to help with guided research, this course develops the ability to produce effective and appropriate academic writing across the curriculum.

This module introduces students to the exciting world of business. It explores what businesses are, why they exist, and how they work. Students learn about different types of businesses, from small local shops to huge global companies. The course also looks at the people involved in businesses, what they do, and the challenges they face. This module gives students a solid foundation for further study in business and management.

This course is designed to be a foundation in mathematics and statistics that will provide students with the necessary knowledge for courses in probability and statistics, mathematics, and data analysis. The course will cover content from solving linear, quadratic, exponential and logarithmic equations, co-ordinate geometry analysis, function analysis, sequences and series to applied topics such as measures of central tendencies and measures of spread of data calculations with outliers, represen

This survey of London's history from the 17th century to the present foregrounds social and cultural history to help students engage with the metropolis as a catalyst for creativity, highlighting its evolving communities and global interconnectedness. Focusing on the lived experience of Londoners, students will examine how they shaped their city and forged new forms of expression related to identities of gender, race, social class and sexuality. Key areas of focus may include popular entertainme

This course provides a grounding in the practice and theory of visual thinking. Through theoretical frameworks such as semiotics, the course explores the changing role of images in society from a range of cultures and contexts: the arts, politics, science, sport, design and technology. Students will consider digital forms of observation and image making through visual analysis and will build on this understanding through photographic practice. The course examines questions concerning curating, c

The Foundations of Computing course offers an introduction to the core principles and concepts of computing such as computer systems, algorithms, data representation, and basic programming. Throughout the course, students will develop both theoretical knowledge and practical skills that are critical for further study for careers in computing and related fields, exploring how computers process and store information. Additionally, learners will gain hands-on experience in designing simple algorith

This module provides a foundational understanding of how businesses operate and effectively reach their target markets. Students will explore core management principles and marketing strategies, gaining insights into how organizations create value and build profitable customer relationships.

This Managerial Accounting course is designed to develop knowledge and understanding of key management accounting techniques that support effective planning, controlling, and monitoring performance in various business contexts. It provides financial and non-financial information to aid management decision-making, covering cost classification, budgeting, variance analysis, and performance measurement. By the end of the course, students will be equipped to use management accounting tools to suppor

This course is designed to provide students with a foundational understanding of the entrepreneur as an 'agent of change' within business and society.

This course is designed to develop students' critical research and writing skills to be effective in the academic and professional world. It focuses on principles of good scholarship and academic practice required throughout university study and in a future professional work environment. Upon completion, students will confidently use available resources to produce well-researched writing that demonstrates critical engagement with a self-selected research topic.

This course explores fundamental concepts, principles and tools in advertising and public relations in relation to the broader media industries and professional contexts. It traces the history and evolution of advertising and PR and their interconnections, investigates political, economic, social and cultural contexts, identifies key persuasive and creative techniques in practice, and addresses contemporary issues and ethical debates.

Reflecting the University's mission of unity in diversity, this course provides theoretical and practical understanding of the role communication plays within and between cultures to build cohesion and/or create division. It develops awareness of complex cultural identities and introduces theories underlying the study of International Communication, with applications via case studies, simulations, and project work.