BSc (Hons) Business and Management (Accelerated 2 Year Degree) Bachelor's degree at Royal Holloway, University of London

This module will provide students with a comprehensive understanding of how businesses operate and grow in a global context. It explores the strategic decisions made by MNEs, the institutional and geographical factors shaping foreign direct investment, and the role of business in driving socially and environmentally responsible practices. The module also introduces students to the core principles of global financial flows and trade policy instruments, enabling them to critically assess how facto

The module aims to prepare London-based undergraduate students for an effective job search in the competitive UK job market. The module equips students with essential knowledge of career strategy and employability skills such as CV and cover letter writing, personal branding, effective networking, and AI-assisted job search techniques.

This foundational module introduces students to the essential role of data and analytics in modern business decision-making. It provides practical knowledge of how organisations use data to drive strategic and operational decisions. The module emphasises the managerial aspects of business analytics rather than technical implementation. Students explore how business data is collected, processed, and interpreted to support decision-making across organisational functions including marketing, operat

The purpose of this module is to educate the fundamental business and management concepts and launches the entire degree. Learners will get familiar with the core concepts, language and analytic habits that are essential for future modules. They will also gain their ability to think critically, articulate understanding by grasping information from a range of sources and formats and create new content by using digital tools.

This module introduces the context, nature, and purpose of investment and financing decisions in business. It covers key theories and practical techniques for appraising investment opportunities and financing choices. Students will examine concepts of risk and uncertainty in investment decision-making, along with approaches for assessing and managing risk in straightforward scenarios. The module explores a range of long-term financing options and the role of capital markets in enabling business

The module aims at developing students theoretical and practical understanding of building and managing a brand's identity using digital platforms. Students develop a deeper understanding of key strategies including social media marketing, search engine optimization (SEO), influencer marketing and online brand communities to create a consistent, engaging, and trustworthy image of a brand in the digital space.

This innovative module offers a studio-based consultancy experience, simulating real-world engagement with small London-based businesses. Students work in rotating roles across a series of curated case studies, applying business theory to dynamic challenges under time-bound sprints. Instead of relying on live clients, the studio provides structured, simulated challenges rooted in real business contexts, enabling all students to build professional confidence, critical consultancy skills, and a de

This module explores the dynamic landscape of startups in one of the world's leading innovation hubs. Through a design thinking lens, students will engage with real-world challenges, collaborate with local entrepreneurs, and develop creative solutions that reflect the complexities of launching and scaling ventures in London. The module emphasises human-centric innovation, rapid prototyping, and iterative development, preparing students to thrive in fast-paced entrepreneurial environments.

This module introduces you to the founding principles of organisational behaviour, focusing on the dynamics of work relations and the management of individuals and groups in contemporary workplaces. You will examine different approaches to managing individuals and teams, using case studies, industry data, and historical examples to understand how work relations have evolved across time and cultures. You will also evaluate the ethical challenges managers face and how their decisions impact how pe

This applied module explores the realities of public management in the health and wider public sectors, where professionals must navigate institutional complexity, workforce constraints, and competing policy agendas. Through live case studies, site visits, and consultancy work with London-based public organisations, students will investigate how public value is delivered through HR practices, organisational governance, and service innovation.

This module will provide the essential foundation to supply chain and equipping students to adopt a supply chain approach while analysing businesses. It will explore how adopting a supply chain approach is essential for competing in today's environment as it helps to identify both weakness and opportunities. You will explore how to design supply chain network and appreciate the use of digital tools to improve supply chains.

This module explores how organisations formulate strategies and design business models to stay competitive in fast-changing London business environment in the age of information technology and growing importance of AI. Students will learn the main methods of formulating and implementing a successful strategy, analyse their advantages and limitations, and apply them effectively to real organisations. The module introduces essential theoretical knowledge and offers opportunities to apply it in pra

This module will describe the key principles of academic integrity, focusing on university assignments. Plagiarism, collusion and commissioning will be described as activities that undermine academic integrity, and the possible consequences of engaging in such activities will be described. Activities, with feedback, will provide you with opportunities to reflect and develop your understanding of academic integrity principles.

This module explores how big data and artificial intelligence transform modern business operations and strategy. Students gain hands-on experience with AI tools and data analysis platforms through intensive workshops and live business projects using real datasets from London-based and global companies. The module covers machine learning applications, predictive analytics, customer behavior analysis, and AI integration into business processes. Students examine both opportunities and challenges of

This module enables students to develop deep insight into a sector of their choice through applied research, expert engagement, and live analysis. Students apply frameworks across marketing, innovation, and strategy to understand current and emerging issues within their chosen field.

This module equips students with the knowledge, skills, and strategies needed to navigate and accelerate their careers in today's dynamic and competitive job market. It is well suited to students aiming for careers in professional settings across a wide range of industries. Focusing on employability development and career planning, students will critically explore concepts such as career self-management, personal branding, and communication in organisational settings. Through lectures, interacti

This intellectually stimulating and creatively structured module introduces students to London's dynamic business landscape. Through curated industry engagement and a self-directed deep dive into a chosen organisation from their specialisation sector (Finance, Creative Industries, Tech, Social Enterprise, or Luxury Retail), students will explore how purpose, place, and strategy shape business practice in London. The module culminates in a creative insight portfolio and a personalised London Busi

Change is a constant in today's dynamic business environments, and effective leadership is essential to navigating and driving that change. This module explores the critical relationship between leadership and change, focusing on how leaders adapt, influence, and transform organisations in the face of evolving challenges. You will examine the mindset and capabilities required to lead change, analysing real-world case studies where adaptability, resilience and creativity are crucial to business s

In this immersive, 30-credit module, students will become consultants-in-residence for London itself, a global business hub facing pressing challenges and opportunities. Working with a partner organisation or client (e.g., social enterprise, startup, NGO, or public-private partnership), students will research, analyse and recommend strategies that align business innovation with London's evolving role in the global economy. From inequality to climate resilience, fintech to inclusive entrepreneurs

This module invites learners to explore how contemporary leaders respond to global sustainability challenges, and how their decisions influence the kind of futures we create. Learners will investigate the strategic tensions that arise when organisations navigate complex and sometimes competi