BA/BSc (Hons) Content Creation and Online Marketing 3 year Bachelor's degree at SAE Institute Ltd

User experience, content management and search engine optimisation are all addressed in the first trimester of this innovative content marketing degree, with a focus on writing and creating content for publishing and the web. You'll build multimedia content creation skills, learn how to set up a content management system and then modify it so it adheres to current user experience and design guidelines.

Across this module, you'll address fundamental aspects of journalism, storytelling and communication, with a focus on photographic storytelling. As you discover the basic skills of composing, editing digital images and the principles of visual language, you'll also cover core topics around intellectual property and copyright within creative media.

Studying this module, you'll prepare and facilitate interviews while producing and publishing content, with a particular focus on podcasting. As you develop an understanding of the language and techniques used by interviewers, you'll learn how to prepare content for publication on the web, becoming effective at using post-production tools for editing.

In this module, you'll develop fundamental creative and technical skills already explored across the mediums of photography, web and audio, but this time focused on the moving image. Exploring a range of video production styles, you'll get hands-on across the production and post-production stages of a project, learning how to plan and produce a video for different digital marketing purposes.

During Creative Studio 1, you'll apply core practical content creation and online marketing skills you've learned to date in a professional workflow environment. You'll develop a deeper understanding of integrating content within an online environment, examining key considerations around audience engagement and making relevant production choices.

In Creative Studio 2, you'll collaborate with peers from other SAE courses and/or real-world businesses to develop engaging online strategies and campaigns. As you continue to develop your understanding of professional equipment, you'll engage with a selection of business models and the online marketing approaches they require.

Across the optional Advanced Specialised Production module, you'll build on your previous knowledge and skills to create industry-standard work in your chosen area. This can either be through taking part in work placements or engaging in live projects with peers from other SAE disciplines, by undertaking simulated briefs, or by developing your own project. This module is a chance to refine the skills required for your final trimester Major Project, as you create a body of work that showcases you

This optional module will see you gain a variety of academic and professional skills in preparation for your final Major Project. With support and guidance from SAE's Experts, you'll produce your Major Project proposal, learning many new techniques along the way – perfect for future postgraduate studies or entering the world of work.

During your final trimester, you'll implement the Major Project you planned, designed and scoped in Trimester 5. This industry-focused module lets you focus on a specialism of your choosing, building your knowledge and skills in this area. Depending on your subject, you can use it as an opportunity to springboard into the content creation industry, establish your own business, or make connections with content creation and digital marketing professionals that may lead to future employment.