BA (Hons) Digital Marketing Bachelor's degree at Sheffield Hallam University
BA (Hons) Digital Marketing at SHU is accredited by the Chartered Institute of Marketing, allowing you to work towards CIM qualifications through the Graduate Gateway.
About this course
<p>Understand the fast-moving sector of digital marketing, mastering strategies and platforms to tackle contemporary digital media challenges and shape the future of our digital marketing world.<p> From the provider’s course page.
BA (Hons) Digital Marketing is a Bachelor's degree (BA (Hons)) at SHU, based in City Campus. It runs 3 years, studied full-time.
For Marketing graduates from this provider, typical earnings around £26,000. (HESA Graduate Outcomes / LEO, via Discover Uni.)
For the typical curriculum, specialisations, career paths and graduate earnings for Business & Management, see the sections below.
Course evidence score
The arithmetic mean of the official measures available for this course: NSS satisfaction, graduate activity and continuation.
Published threshold met NSS publication requires sufficient responses; small differences are not a rank. NSS mean of 7 published themes (Discover Uni snapshot 2026-06-21)
Published threshold met Discover Uni suppresses continuation data below its publication threshold. Cohort 2022-23. Continuation 80% (2022-23; Discover Uni snapshot 2026-06-21)
Curriculum & modules
Real modules published for this course, grouped only where the source gives a year, stage or level.
Year 1 4 modules
- Contemporary MarketingCompulsory40 credits
Module details
This module introduces contemporary issues in business management, developing your awareness and understanding of factors affecting people and organisations in an ever-changing world. Teaching sessions will examine contemporary sources and debate current issues. Topics include: Ethics and sustainability in business management, Geopolitics and globalisation, Changing business cultures and the role of stakeholders, Smart technology and big data, Business management research and approaches, Shiftin
Assessment: Coursework (100%)
- Foundations Of BusinessCompulsory40 credits
Module details
This module introduces different types of businesses and organisations, focusing on operations, supply chain and marketing – developing academic literacy, business skills and future aspirations. Topics include: Organisational types, scale and span, Responsible and sustainable practice, Business functions, Marketing, Supply chain, Operations management, Excel, Academic skills and advising, Employability and entrepreneurial advice, Applied reflective practice.
Assessment: Coursework (80%), Practical (20%)
- Foundations Of Digital MarketingCompulsory20 credits
Module details
This module develops your understanding of marketing as a discipline and the role of digital marketing within. Teaching includes research-informed teaching, group activities, internal and external experts, and independent research. Topics include: What's marketing (Impact on society, stakeholders and marketers' practice), What's digital marketing and the interaction between online and off-line channels, Application of theories in real business contexts, Digital marketing platforms and channels i
Assessment: Coursework (100%)
- Understanding People And CulturesCompulsory20 credits
Module details
This module provides you with the knowledge and insight to lead, develop and engage with a diverse workforce, operating across varied business contexts. Topics include: Organisational behaviour and development, Ethical/legal/business case for equality, diversity and inclusion, Role of HR and line managers in developing people, Inclusive working environments, Employee engagement, Responsible, inclusive and ethical leadership, Intercultural management, Working and studying in other cultures.
Assessment: Coursework (100%)
Year 2 8 modules
- Digital Marketing Planning And PerformanceCompulsory40 credits
Module details
This module explores the tools and creative approaches for planning, implementing and measuring the performance of digital marketing activities. Teaching includes research-informed teaching, independent research and external speakers. Topics include: Data analytics, Digital marketing channels and platforms, Reaching, engaging, interacting with and converting audiences, Digital tools and practices to optimise paid organic and earned content, Content creation, Key performance indicators for perfor
Assessment: Coursework (100%)
- Managing Business And Financial Performance For MarketersCompulsory20 credits
Module details
This module develops theoretical understanding of performance management in marketing and equips you with practical tools and techniques. Topics include: Financial and non-financial performance management data, Internal and external reporting, Planning and control systems, Accounting and control tools, Risk management, Sources and availability of finance, Market and environmental analytics, Marketing metrics, Market forces and fair trade in a global context.
Assessment: Coursework (100%)
- Professional Development For The MarketerCompulsory40 credits
Module details
This module gives you the opportunity to enhance your employability attributes within a professional context through an enhanced applied project. You gain work experience on a real-life client brief, developing key skills for successful graduate-level employment. Topics include: Project planning practices, Applied project methodologies and research tools, Team building and group work, Influencing and persuading, Digital communications in the workplace, Reflection on practice, Career research too
Assessment: Coursework (100%)
- Experiential Marketing EventsOptional20 credits
Module details
This module allows students to gain knowledge and understand key ideas and theories relating to how events are used for marketing and the international experiential marketing industry. Global campaigns are examined for best practice. Content includes: The Experiential Marketing industry (size, scale and key companies), Understanding the role of the consumer/attendee, Exploration of jobs and roles with the Experiential Marketing industry, Appreciation of the Experiential Marketing agency and how
Assessment: Coursework (100%)
- Foreign Language (French, Spanish, Italian)Optional20 credits
Module details
Language study will develop your self-confidence and intercultural skills. It will give you new opportunities for learning and working across cultures. You will study your chosen language at the appropriate level based on your existing language ability.
Assessment: Coursework (50%), Practical (50%)
- Study Abroad - Sheffield Business SchoolOptional60 credits
Module details
This module is for undergraduate students to study abroad in their second year, Semester 2 (only for courses that offer this option). Students can spend a semester at one of the University's approved partner institutions worldwide – from Europe to the Americas, Asia Australia or Canada. Students are awarded credits and grades at the partner institution, which are converted into Sheffield Hallam credits and grades on return and included in the Sheffield Hallam degree classification.
Assessment: Coursework (100%)
- The Corporate CustomerOptional20 credits
Module details
This module provides you with a comprehensive business to business experience which demonstrates the sales process within and between organisations. The module combines taught and practical sessions with guest speakers. Topics include: Business to business marketing, Internal sales and marketing interface, Environmental analysis, Organisational buyer behaviour, Inter-organisational relationships, Negotiation, Sales management, Professional presentations, Personal selling, Personal reflection.
Assessment: Coursework (100%)
- The Digital Customer ExperienceOptional20 credits
Module details
This module develops your understanding of the omni-channel customer experience in today's digital world. Teaching includes research-informed teaching from internal and guest experts, group activities and independent research. Topics include: Defining customer experience, Mapping omni-channel (online and offline) customer journeys, Integrated customer experience, Managing and evaluating the (digital) customer experience, Customer satisfaction, Exploring digital transformation.
Assessment: Coursework (100%)
Year 3 3 modules
- Undergraduate Sandwich Placement Applied Professional DiplomaCompulsory
Module details
The aim of this module is to enhance students' professional development through the completion of and reflection on meaningful work placement(s). A work placement provides students with opportunities to experience the realities of professional employment and experience how their course can be applied within their chosen industry setting. Students undertake a sandwich placement (minimum 24 weeks / minimum 21 hours per week) which is integrated, assessed and aligned to their studies.
- Consultancy ProjectCompulsory40 credits
Module details
Students will take an applied 'consultancy' approach, developing and presenting solutions to real-world industry challenges on behalf of a real client. This can alternatively be undertaken as part of an enterprise residency where students develop their own venture. Skills developed include: communication skills, project management skills, evaluation tools and techniques, technical skills as required by PSRB competencies, personal and professional reflective skills, confidence, creativity, adapta
Assessment: Coursework (100%)
- Managing Brands In A Digital EnvironmentCompulsory40 credits
Module details
This module explores how to manage and evaluate brands in the digital environment, critically evaluating the interdependency between brand management and the overall business strategy. Topics include: Introduction to brand management strategies, Brand architecture and equity, Brand identity and positioning.
Assessment: Coursework (100%)
Source: provider course page. Modules can change; required/optional status, credits, descriptions and assessment are shown only when explicitly published.
Course in depth
What this course covers, who it suits and where it leads.
What you'll study
This course equips you to understand and master digital marketing strategies and platforms, tackling contemporary digital media challenges across the sector. You'll typically begin with foundational modules in management, organisations and marketing principles, whilst developing your data and economics literacy. In your second year, you'll progress to operational and strategic thinking, supply chain, organisational behaviour, and competitive strategy, alongside specialist depth. By year 3, you'll choose from specialisations such as entrepreneurship, international business, digital business, consulting, marketing, and people & HR, and you'll undertake an innovation project or capstone assignment integrating your whole degree.
Who it's for
This course suits students with A-levels or equivalent qualifications. Most accepted students held A-levels or equivalent, with a typical UCAS tariff of 112–127 points. You'll study core digital marketing alongside specialisations such as marketing, finance, HR, operations, strategy, international business, entrepreneurship, supply chain and consulting, allowing you to shape your learning towards your interests.
University & format
This is a 3-year full-time BA (Hons) degree taught in English at Sheffield Hallam University, a university located at City Campus. The course is accredited by the Chartered Institute of Marketing (CIM) for the purpose of gaining CIM qualifications through the Graduate Gateway, and recognised as a nationally recognised UK degree. Sheffield Hallam University received a Gold award for teaching quality in the Office for Students' TEF 2023.
Student satisfaction
How students on this course answered the National Student Survey, by theme.
Share of students responding positively.
Published threshold met NSS publication requires sufficient responses; small differences are not a rank. NSS mean of 7 published themes (Discover Uni snapshot 2026-06-21)
Applicant information
The next application dates for this course, followed by facts the provider publishes.
- 2027 entryCompleted applications can be submitted
Your application needs a reference before you can send it.
- 2026 entryFinal date for 2026 applications
Applications must reach UCAS by 18:00 UK time.
- 2026 entryLast day to add a Clearing choice
Check that this course still has a vacancy before adding it.
- 2027 entryEqual-consideration deadline
18:00 UK time for most undergraduate courses.
Show 5 later dates
- 2027 entryUCAS Extra opens
Applicants who used all five choices and hold no offer may be able to add another choice.
- 2027 entryLast day applications go directly to providers
Applications received after 18:00 UK time are entered into Clearing.
- 2027 entryClearing opens
Eligible applicants can see vacancies and release themselves into Clearing.
- 2027 entryFinal date for 2027 applications
Applications must reach UCAS by 18:00 UK time.
- 2027 entryLast day to add a Clearing choice
Check that this course still has a vacancy before adding it.
Provider-published requirement; check the linked course page before applying.
Names detected beside accreditation or recognition copy on the provider course page; verify the route and intake.
Placement year. Availability, selection and pay can vary.
See and book current events. Dates can fill or change.
Entry & how to get in
Who gets in
What recently admitted students actually held, official admissions data, not a stated requirement.
UCAS tariff of entrants
Grades are the A-level equivalent of each points band. Tap a band to check your own chances below.
Qualifications held on entry
| Qualification | Share |
|---|---|
| A-levels or equivalent | 91% |
| another higher-education qualification | 4% |
| Other | 4% |
| an Access course | 2% |
Entry & your chances
An honest read from the official entry data, plus your personal match.
Entry is set by the university and based on your offer. Use your predicted grades to see how you compare, then check the university's stated requirements.
Will you get in? Plot your grades
Pick your predicted A-levels and watch your UCAS points land on the real spread of students admitted to this course.
Each bar is the share of admitted students in that UCAS-points band (lower → higher). Grades show the A-level equivalent.
Based on the official admitted-student tariff distribution. Many universities make contextual (reduced-grade) offers, so a result below the range doesn’t rule you out.
How to apply
Undergraduate applications go through UCAS. Here’s what matters for this course, the right deadline, the grades to aim for, and the steps in order.
- 1Register on UCAS Hub
Create your UCAS application and add this course. One application covers up to five choices.
- 2Write your personal statement
A single statement covers all your choices, so keep it broad enough for similar courses while showing genuine interest in this subject.
- 3Submit by 13 January 2027, 18:00 UK time
UCAS equal-consideration deadline for most undergraduate courses. Source: UCAS 2027 dates.
- 4Reply to your offers
When decisions are in, pick a firm (first) choice and an insurance (back-up) choice with slightly lower grades.
- 5Results day & confirmation
On results day (mid-August) your place is confirmed if you meet the offer. Just missed? Talk to the university, or find a place through Clearing.
Fees & funding
What this course costs and how UK student finance covers it.
Tuition per year
Provider fee page (England 2026/27 cap where not stated).
Check fees at SHU →For students who normally live in England
2026/27 Student Finance England figures. Maintenance support is means-tested and this two-point view is not an entitlement calculator. The course total uses its published length and home fee where both are available; a missing full-time fee uses the clearly labelled England-cap scenario, while part-time fees and unknown lengths are never guessed. Use the official calculator. Scotland, Wales and Northern Ireland use separate systems: SAAS, Student Finance Wales, and Student Finance NI.
Starting on or after 1 January 2027?
The Lifelong Learning Entitlement is a separate system. A new learner’s tuition entitlement is currently stated as £39,160 (about 480 credits at 2026/27 fee levels), subject to prior study and eligibility. Check the official LLE guide.
Paying for it
- Tuition Fee Loan: can cover eligible tuition up to the applicable limit and is paid straight to the provider.
- Maintenance Loan: up to £10,830/yr away from home outside London (England, 2026/27), means-tested on household income.
- Repayment: 9% of income above £25,000, nothing below it; written off after 40 years.
- Earn alongside: most students work part-time in term, part-time roles on the StudySmarter job board.
England figures shown; Scotland, Wales & NI run their own schemes, check gov.uk.
Scholarships & bursaries you could qualify for
That does not mean no funding exists. Check the university directory for current amounts, eligibility and application dates.
We only display a named award when its provider source identifies the award and who it is for.
Still deciding what to study?
StudyKit brings course choice, applications and funding together in one place, with a personal AI assistant. Find what really fits you and start your UCAS application step by step.
Careers & earnings
What Business & Management graduates actually earn, from real outcome data, 15 months, 3 years and 5 years after graduating.
Graduate earnings: this course
| When | Median | Typical range | Graduates |
|---|---|---|---|
| 15 months after | £26,000 | £24,000 – £30,000 | 3005 |
| 3 years after | £25,500 | £21,500 – £31,500 | 215 |
| 5 years after | £32,500 | £26,000 – £43,000 | 225 |
Nominal earnings for graduates of this course/subject at this provider. Stronger evidence. Published sample: 3,005. Cohort 2021-22.
Graduate outcomes, 15 months on: this course
- 1Graduate / AnalystOn a scheme or first role · 0–2 yrs
- 2Specialist / ManagerOwning an area, marketing, finance, ops · 2–5 yrs
- 3Senior / Head ofLeading a function and a team · 5–10 yrs
- 4Director / FounderRunning a business unit or your own company · 10+ yrs
How pay grows: this course vs Business & Management nationally
National figures for Business & Management graduates, HESA Graduate Outcomes (15 months) and the Longitudinal Education Outcomes (LEO) dataset (3 & 5 years). These are national, not university-specific; actual pay varies by employer, region, role and experience. Different cohorts, so the bars are not one group over time.
Work out your pay
Headline figures hide a lot. Calculate realistic take-home pay for this field by role, region and experience, then check your CV before you apply.
What happened to 100 students?
Choose an outcome to translate the published percentage into a simple 100-person view. Each dot represents one percentage point, not an individual tracked student.
continued or completed
continued into the next year or completed their qualification
Source: Discover Uni, using Graduate Outcomes and continuation data. Cohorts: 2022-23. Stronger evidence. Published sample: 3,005. Cohort 2021-22. Each tab is a separate published measure; categories can overlap and should not be added together.
Value compared with similar courses
How this course’s 5-year median earnings compare with Business & Management courses at the same study level.
Compared with 3,421 courses with compatible official earnings data. This is a course-value comparison, not a quality ranking.
Is BA (Hons) Digital Marketing worth it?
It depends. BA (Hons) Digital Marketing adds about +£55,630 over the first ten years vs. going straight to a job, but on these earnings the payoff is slower than average.
Cumulative earnings vs. going straight to work at 18, counting tuition and 3 years of wages given up while studying. The line clears zero around year 16.9. This is a simplified gross-earnings comparison, not a forecast of cash loan repayments.
Model: this course’s own median graduate earnings (Graduate Outcomes / LEO) above the £24,000 non-graduate baseline (ONS), net of £9,790/yr over 3 years (published course home fee). Eligible England-domiciled students can apply for a Tuition Fee Loan; repayments are 9% only on income above the threshold, with anything left written off after 40 years. That makes the cash flow different from conventional commercial debt. Opportunity cost assumes £18,000 gross earnings forgone in each study year; figures are nominal and exclude tax, living costs, investment returns and loan interest. A simplified estimate. Earnings and actual fees vary by graduate, provider, fee status and UK nation.
Job market & outlook
How Business & Management graduates fare in the labour market, and how AI is reshaping the work.
How AI is changing the work
AI doesn't replace the profession, it shifts it: routine tasks get automated, while judgement, working with people and using AI well become more valuable.
What AI takes off your plate
- Routine reporting and data pulls
- First-draft decks and copy
- Standard forecasts and reconciliations
- Scheduling and admin workflows
More human than ever
- Strategy and judgement under uncertainty
- Leading, negotiating and selling
- Sense-checking and owning what AI produces
- Relationships with clients and teams
The strongest graduates pair subject depth with the ability to use AI tools critically.
Roles & employers
Where Business & Management graduates typically go, indicative destinations from graduate career data. Each role links to live openings on the StudySmarter job board.
Roles graduates go into
Where they work
- Consultancies
- Corporate graduate schemes
- Retail & FMCG
- Startups & scale-ups
Jobs after this course
Current roles from the StudySmarter job board that suit Business & Management graduates.
Business Director, Marketing ScienceXcedeBusiness ManagerLGPS CentralBusiness Change ManagerIGA Talent SolutionsBusiness Case ManagerPeregrineBusiness DirectorMedialab GroupBusiness Rates SurveyorW TalentIs this course right for you?
The essentials UK applicants ask about: finance, outcomes, entry and quality.
Student finance
Published home tuition is £9,790/year for this course. If you normally live in England, eligible students can apply for a Tuition Fee Loan, plus a Maintenance Loan for living costs. Under Plan 5 you repay 9% of income above £25,000, nothing below that, and the balance is written off after 40 years.
Where graduates go
Most graduates were in work or further study, with a median salary of £26,000. See the full breakdown in Careers & earnings above.
Your entry chances
Use the UCAS points calculator above to see how your predicted grades compare with admitted students, and whether a contextual offer could apply.
Official-data snapshot
Averaging the official measures published for it, this course scores 8.1 out of 10: NSS 81.9% · continued 80%.
Who studies here and in this subject?
Provider- and UK subject-level context.
Sheffield Hallam University
Business and management across the UK
HESA student record 2024/25. Counts are rounded.
Local crime-data context
A neutral snapshot around the published teaching location.
Around City Campus
3,427 street-level reports returned within roughly one mile across 2026-04 to 2026-06.
Police.uk street-level API. Approximate locations, not confined to campus. England, Wales and Northern Ireland; not Scotland.
Is Business & Management right for you?
Tick what applies to you and see how good a fit it is.
International students
What applying to SHU from outside the UK involves: fees, English, visa, funding and living costs.
Tuition fees
International tuition is £18,000 / year for this course (from the provider’s fee page). You’re not eligible for UK Tuition Fee or Maintenance Loans, so plan for fees plus living costs upfront.
English language
Most UK undergraduate courses ask for around IELTS 6.0–6.5 (no band below 5.5–6.0), or an accepted equivalent. If you’re just short, most universities run a pre-sessional English course that counts towards the requirement.
Student visa
You’ll usually need a Student visa (Student Route). After you accept an offer the university issues a CAS; you then show funds for fees plus about £1,023–£1,334/month living costs and pay the Immigration Health Surcharge for NHS access.
Scholarships & funding
Many universities offer international/global scholarships (often £2,000–£6,000/yr), check SHU’s funding pages.
Living costs
Budget roughly £1,100–£1,400/month outside London and £1,400–£1,800/month in London for rent, food and travel; the figure also matters for your visa.
Working while you study
A Student visa usually allows up to 20 hours/week in term time and full-time in holidays, useful alongside study, though not something to rely on for fees.
Visa rules and fees change. Always confirm the current requirements with SHU and gov.uk before you apply.
Related courses
More at SHU
Business & Management at other universities
Common questions
How competitive is entry?
What are the entry requirements?
What do graduates go on to do?
What will it cost me?
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