BA (Hons) Fashion Management and Communication Bachelor's degree at Sheffield Hallam University
BA (Hons) Fashion Management and Communication at SHU equips you with knowledge across business and management disciplines relevant to the fashion industry.
About this course
<p>Develop your knowledge of the fashion industry and its connections to lifestyle and society. Express yourself through the creation and communication of new fashion narratives.</p> From the provider’s course page.
BA (Hons) Fashion Management and Communication is a Bachelor's degree (BA (Hons)) at SHU, based in City Campus. It runs 3 years, studied full-time.
For Design studies graduates from this provider, 90% were in work or further study 15 months after graduating, 58% in highly skilled roles, typical earnings around £24,000. (HESA Graduate Outcomes / LEO, via Discover Uni.)
For the typical curriculum, specialisations, career paths and graduate earnings for Business & Management, see the sections below.
Course evidence score
The arithmetic mean of the official measures available for this course: NSS satisfaction, graduate activity and continuation.
Published threshold met NSS publication requires sufficient responses; small differences are not a rank. NSS mean of 7 published themes (Discover Uni snapshot 2026-06-21)
Moderate evidence Published sample: 45; avoid reading small differences as meaningful. Cohort 2022-23. Graduate Outcomes work or further study 90% (2022-23; Discover Uni snapshot 2026-06-21)
Published threshold met Discover Uni suppresses continuation data below its publication threshold. Cohort 2022-23. Continuation 90% (2022-23; Discover Uni snapshot 2026-06-21)
Curriculum & modules
Real modules published for this course, grouped only where the source gives a year, stage or level.
Year 1 2 modules
- Marketing Concepts: Analysing Brands And StrategiesCompulsory60 credits
Module details
The module will introduce you to a range of written and practical communication skills appropriate to art, design, fashion and management. You will develop your understanding and proficiency of research-orientated methods, observation, and analysis with consideration of audiences. You will acquire knowledge of marketing frameworks, concepts and brand strategies. You will explore and develop a varied range of research techniques, project management skills and innovative methodologies relevant to
Assessment: Coursework (100%)
- Visual Methodologies: The Principles Of Communicating FashionCompulsory60 credits
Module details
This module aims to introduce you to the diverse range of principles, theories, and practices of contemporary, culturally informed Fashion Management and Communication. You will gain work experience through industry engagement with an applied project, enabling you to collaborate with external partners to respond to real world challenges. You will actively consider client and audience requirements. You will explore the relationship between people, products and media in the design and implementati
Assessment: Coursework (100%)
Year 2 4 modules
- Fashion Forecasting: Trends In Fashion And LifestyleCompulsory60 credits
Module details
You will learn to recognise and use a range of communication tools related to diverse future global fashion trends. You will engage in a chosen subject to demonstrate your understanding of trends, new technologies, global movements and target audiences. You will apply communication skills to areas such as; journalistic and academic report writing, product placement, image sourcing, photography, styling, moving-image, conceptual publication, trend package and brand strategy. You will utilise your
Assessment: Coursework (100%)
- Future Now: Collaboration In ActionCompulsory20 credits
Module details
This project-based module will facilitate you to collaborate with others to tackle sustainable development challenges creatively. With the support of academics and external stakeholders, you will develop your collaborative, creative, communication, and presentation skills. Through multi-disciplinary project work, you will develop an informed and imaginative response to local and global sustainable development challenges.
Assessment: Coursework (100%)
- Industry Engagement: Innovating For SuccessCompulsory40 credits
Module details
This module further prepares you for industry practice. You will apply your knowledge to a real-world context and participate in work experience through an enhanced applied project. You will develop experimental, diverse and critical approaches to generating concepts that will enable you to respond to new demands in the global fashion industry. Based on market research and live industry feedback, you will create a proposal for a fashion experience and/or communication strategy for an external pa
Assessment: Coursework (100%)
- Study Abroad - Creative IndustriesElective60 credits
Module details
This module is for undergraduate students to study abroad in their second year, Semester 2 (only for courses that offer this option). With this module, you can spend a semester at one of the University's approved partner institutions worldwide – from Europe to the Americas, Asia Australia or Canada. Study Abroad plays an important role in the University's commitment to an engaging, challenging, and thriving learning culture. It offers opportunities to experience other academic cultures and foste
Assessment: Coursework (100%)
Year 3 1 modules
- Undergraduate Sandwich Placement Applied Professional DiplomaCompulsory
Module details
The aim of this module is to enhance students' professional development through the completion of and reflection on meaningful work placement(s). A work placement will provide students with opportunities to experience the realities of professional employment and experience how their course can be applied within their chosen industry setting. In this module students undertake a sandwich placement (min 24 weeks / min 21 hours per week) which is integrated, assessed and aligned to their studies.
Final year 2 modules
- Contemporary Practice: Exploring Critical ContentCompulsory60 credits
Module details
In this module, you will build on your knowledge and understanding of Fashion Management and Communication theory and practice. You will apply the advanced skills required to negotiate, plan, research and formulate an innovative and exciting approach to writing, presented in a highly creative format. Through independent research-based enquiry and discussion with academic staff, you will negotiate choices about the direction of your final project and personal branding with an emphasis on the dire
Assessment: Coursework (100%)
- Professional Identity: Creating A Professional PortfolioCompulsory60 credits
Module details
This module focuses on the creation of a Fashion Management & Communication portfolio. You will present your portfolio with an emphasis on professional viability, cultural relevance, and industry standard outcomes. You will professionally engage and apply your skills and knowledge to real-world industry led competitions and outcomes. Working independently, you will undertake in-depth primary and secondary research and subject based project development. Driven by collaboration with external partn
Assessment: Coursework (100%)
Source: provider course page. Modules can change; required/optional status, credits, descriptions and assessment are shown only when explicitly published.
Course in depth
What this course covers, who it suits and where it leads.
What you'll study
This course develops your knowledge of the fashion industry and its connections to lifestyle and society, whilst teaching you to create and communicate new fashion narratives. A course like this typically moves from foundational management and marketing principles, such as organisational structure, customer segmentation and business economics, through to specialist modules in areas such as entrepreneurship, international business, digital business, consulting and marketing. In your final year, you'll usually undertake innovation and entrepreneurship studies alongside a capstone project that integrates your learning, often with a real client brief or industry focus.
Who it's for
This course suits students with A-levels or equivalent qualifications. Recent entrants typically held UCAS tariff points in the 112–127 band. You should have a genuine interest in fashion business and management, and be prepared to engage with both creative and analytical aspects of the industry.
Careers & job market
Across Business & Management courses nationally, 87% of graduates are in work or further study 15 months after graduating, and 60% of working graduates are in highly skilled roles or further study. National Graduate Outcomes data shows starting salaries of £24,000–£32,000 at 15 months post-graduation, rising to £26,350–£37,200 after five years. Earnings vary by role, location and sector. Check the university's careers service for fashion-specific pathways and employer links.
University & format
You'll study this BA (Hons) degree full-time over 3 years at Sheffield Hallam University, a university located at its City Campus. Teaching is in English. The award is nationally recognised as a UK degree-awarding body credential, and Sheffield Hallam holds Gold for teaching quality in the Office for Students' TEF 2023.
Student satisfaction
How students on this course answered the National Student Survey, by theme.
Share of students responding positively.
Published threshold met NSS publication requires sufficient responses; small differences are not a rank. NSS mean of 7 published themes (Discover Uni snapshot 2026-06-21)
Applicant information
The next application dates for this course, followed by facts the provider publishes.
- 2027 entryCompleted applications can be submitted
Your application needs a reference before you can send it.
- 2026 entryFinal date for 2026 applications
Applications must reach UCAS by 18:00 UK time.
- 2026 entryLast day to add a Clearing choice
Check that this course still has a vacancy before adding it.
- 2027 entryEqual-consideration deadline
18:00 UK time for most undergraduate courses.
Show 5 later dates
- 2027 entryUCAS Extra opens
Applicants who used all five choices and hold no offer may be able to add another choice.
- 2027 entryLast day applications go directly to providers
Applications received after 18:00 UK time are entered into Clearing.
- 2027 entryClearing opens
Eligible applicants can see vacancies and release themselves into Clearing.
- 2027 entryFinal date for 2027 applications
Applications must reach UCAS by 18:00 UK time.
- 2027 entryLast day to add a Clearing choice
Check that this course still has a vacancy before adding it.
Provider-published requirement; check the linked course page before applying.
Placement year. Availability, selection and pay can vary.
See and book current events. Dates can fill or change.
Entry & how to get in
Who gets in
What recently admitted students actually held, official admissions data, not a stated requirement.
UCAS tariff of entrants
Grades are the A-level equivalent of each points band. Tap a band to check your own chances below.
Qualifications held on entry
| Qualification | Share |
|---|---|
| A-levels or equivalent | 95% |
| another higher-education qualification | 10% |
Entry & your chances
An honest read from the official entry data, plus your personal match.
Entry is set by the university and based on your offer. Use your predicted grades to see how you compare, then check the university's stated requirements.
Will you get in? Plot your grades
Pick your predicted A-levels and watch your UCAS points land on the real spread of students admitted to this course.
Each bar is the share of admitted students in that UCAS-points band (lower → higher). Grades show the A-level equivalent.
Based on the official admitted-student tariff distribution. Many universities make contextual (reduced-grade) offers, so a result below the range doesn’t rule you out.
How to apply
Undergraduate applications go through UCAS. Here’s what matters for this course, the right deadline, the grades to aim for, and the steps in order.
- 1Register on UCAS Hub
Create your UCAS application and add this course. One application covers up to five choices.
- 2Write your personal statement
A single statement covers all your choices, so keep it broad enough for similar courses while showing genuine interest in this subject.
- 3Submit by 13 January 2027, 18:00 UK time
UCAS equal-consideration deadline for most undergraduate courses. Source: UCAS 2027 dates.
- 4Reply to your offers
When decisions are in, pick a firm (first) choice and an insurance (back-up) choice with slightly lower grades.
- 5Results day & confirmation
On results day (mid-August) your place is confirmed if you meet the offer. Just missed? Talk to the university, or find a place through Clearing.
Fees & funding
What this course costs and how UK student finance covers it.
Tuition per year
Provider fee page (England 2026/27 cap where not stated).
Check fees at SHU →For students who normally live in England
2026/27 Student Finance England figures. Maintenance support is means-tested and this two-point view is not an entitlement calculator. The course total uses its published length and home fee where both are available; a missing full-time fee uses the clearly labelled England-cap scenario, while part-time fees and unknown lengths are never guessed. Use the official calculator. Scotland, Wales and Northern Ireland use separate systems: SAAS, Student Finance Wales, and Student Finance NI.
Starting on or after 1 January 2027?
The Lifelong Learning Entitlement is a separate system. A new learner’s tuition entitlement is currently stated as £39,160 (about 480 credits at 2026/27 fee levels), subject to prior study and eligibility. Check the official LLE guide.
Paying for it
- Tuition Fee Loan: can cover eligible tuition up to the applicable limit and is paid straight to the provider.
- Maintenance Loan: up to £10,830/yr away from home outside London (England, 2026/27), means-tested on household income.
- Repayment: 9% of income above £25,000, nothing below it; written off after 40 years.
- Earn alongside: most students work part-time in term, part-time roles on the StudySmarter job board.
England figures shown; Scotland, Wales & NI run their own schemes, check gov.uk.
Scholarships & bursaries you could qualify for
That does not mean no funding exists. Check the university directory for current amounts, eligibility and application dates.
We only display a named award when its provider source identifies the award and who it is for.
Still deciding what to study?
StudyKit brings course choice, applications and funding together in one place, with a personal AI assistant. Find what really fits you and start your UCAS application step by step.
Careers & earnings
What Business & Management graduates actually earn, from real outcome data, 15 months, 3 years and 5 years after graduating.
Graduate earnings: this course
| When | Median | Typical range | Graduates |
|---|---|---|---|
| 15 months after | £24,000 | £23,000 – £25,000 | 45 |
| 3 years after | £20,500 | £15,500 – £25,500 | 320 |
| 5 years after | £26,500 | £21,000 – £31,500 | 315 |
Nominal earnings for graduates of this course/subject at this provider. Moderate evidence. Published sample: 45; avoid reading small differences as meaningful. Cohort 2022-23.
Graduate outcomes, 15 months on: this course
- 1Graduate / AnalystOn a scheme or first role · 0–2 yrs
- 2Specialist / ManagerOwning an area, marketing, finance, ops · 2–5 yrs
- 3Senior / Head ofLeading a function and a team · 5–10 yrs
- 4Director / FounderRunning a business unit or your own company · 10+ yrs
How pay grows: this course vs Business & Management nationally
National figures for Business & Management graduates, HESA Graduate Outcomes (15 months) and the Longitudinal Education Outcomes (LEO) dataset (3 & 5 years). These are national, not university-specific; actual pay varies by employer, region, role and experience. Different cohorts, so the bars are not one group over time.
Work out your pay
Headline figures hide a lot. Calculate realistic take-home pay for this field by role, region and experience, then check your CV before you apply.
What happened to 100 students?
Choose an outcome to translate the published percentage into a simple 100-person view. Each dot represents one percentage point, not an individual tracked student.
were in work or further study
15 months after graduation
Source: Discover Uni, using Graduate Outcomes and continuation data. Cohorts: 2022-23. Moderate evidence. Published sample: 45; avoid reading small differences as meaningful. Cohort 2022-23. Each tab is a separate published measure; categories can overlap and should not be added together.
Value compared with similar courses
How this course’s 5-year median earnings compare with Business & Management courses at the same study level.
Compared with 3,421 courses with compatible official earnings data. This is a course-value comparison, not a quality ranking.
UK occupations graduates enter
Published graduate destinations, joined conservatively to UK SOC 2020, ONS pay and Skills England demand.
- Web and Multimedia Design ProfessionalsSOC 2020 214 · 14% of published destinations · ASHE median £32,574
- Design occupationsSOC 2020 342 · 12% of published destinations · ASHE median £35,957
- Business and public service associate professionalsSOC 2020 35 · 12% of published destinations · ASHE median £38,760
- Sales occupationsSOC 2020 71 · 11% of published destinations · ASHE median £15,975
Discover Uni JOBLIST/JOBTYPE; ONS ASHE 2025 provisional, all employee jobs; Skills England Occupations in Demand 2025. SOC is shown only for an exact normalised label match; demand is shown only at exact four-digit SOC. Published sample: 215; response rate: 57%. Pay describes the occupation across workers, not a guaranteed graduate salary.
Is BA (Hons) Fashion Management and Communication worth it?
Weigh it carefully. On these figures graduates of BA (Hons) Fashion Management and Communication earn close to non-graduate pay, so on cost alone the course is slow to pay off.
Cumulative earnings vs. going straight to work at 18, counting tuition and 3 years of wages given up while studying. The model remains below break even after 30 years. This is a simplified gross-earnings comparison, not a forecast of cash loan repayments.
Model: this course’s own median graduate earnings (Graduate Outcomes / LEO) above the £24,000 non-graduate baseline (ONS), net of £9,790/yr over 3 years (published course home fee). Eligible England-domiciled students can apply for a Tuition Fee Loan; repayments are 9% only on income above the threshold, with anything left written off after 40 years. That makes the cash flow different from conventional commercial debt. Opportunity cost assumes £18,000 gross earnings forgone in each study year; figures are nominal and exclude tax, living costs, investment returns and loan interest. A simplified estimate. Earnings and actual fees vary by graduate, provider, fee status and UK nation.
Job market & outlook
How Business & Management graduates fare in the labour market, and how AI is reshaping the work.
How AI is changing the work
AI doesn't replace the profession, it shifts it: routine tasks get automated, while judgement, working with people and using AI well become more valuable.
What AI takes off your plate
- Routine reporting and data pulls
- First-draft decks and copy
- Standard forecasts and reconciliations
- Scheduling and admin workflows
More human than ever
- Strategy and judgement under uncertainty
- Leading, negotiating and selling
- Sense-checking and owning what AI produces
- Relationships with clients and teams
The strongest graduates pair subject depth with the ability to use AI tools critically.
Roles & employers
Where Business & Management graduates typically go, indicative destinations from graduate career data. Each role links to live openings on the StudySmarter job board.
Roles graduates go into
Where they work
- Consultancies
- Corporate graduate schemes
- Retail & FMCG
- Startups & scale-ups
Jobs after this course
Current roles from the StudySmarter job board that suit Business & Management graduates.
Business Director, Marketing ScienceXcedeBusiness ManagerLGPS CentralBusiness Change ManagerIGA Talent SolutionsBusiness Case ManagerPeregrineBusiness DirectorMedialab GroupBusiness Rates SurveyorW TalentIs this course right for you?
The essentials UK applicants ask about: finance, outcomes, entry and quality.
Student finance
Published home tuition is £9,790/year for this course. If you normally live in England, eligible students can apply for a Tuition Fee Loan, plus a Maintenance Loan for living costs. Under Plan 5 you repay 9% of income above £25,000, nothing below that, and the balance is written off after 40 years.
Where graduates go
90% were in work or further study 15 months after graduating, with a median salary of £24,000. See the full breakdown in Careers & earnings above.
Your entry chances
Use the UCAS points calculator above to see how your predicted grades compare with admitted students, and whether a contextual offer could apply.
Official-data snapshot
Averaging the official measures published for it, this course scores 9.0 out of 10: NSS 90.1% · in work or study 90% · continued 90%.
Who studies here and in this subject?
Provider- and UK subject-level context.
Sheffield Hallam University
Business and management across the UK
HESA student record 2024/25. Counts are rounded.
Local crime-data context
A neutral snapshot around the published teaching location.
Around City Campus
3,427 street-level reports returned within roughly one mile across 2026-04 to 2026-06.
Police.uk street-level API. Approximate locations, not confined to campus. England, Wales and Northern Ireland; not Scotland.
Is Business & Management right for you?
Tick what applies to you and see how good a fit it is.
International students
What applying to SHU from outside the UK involves: fees, English, visa, funding and living costs.
Tuition fees
International tuition is £18,000 / year for this course (from the provider’s fee page). You’re not eligible for UK Tuition Fee or Maintenance Loans, so plan for fees plus living costs upfront.
English language
Most UK undergraduate courses ask for around IELTS 6.0–6.5 (no band below 5.5–6.0), or an accepted equivalent. If you’re just short, most universities run a pre-sessional English course that counts towards the requirement.
Student visa
You’ll usually need a Student visa (Student Route). After you accept an offer the university issues a CAS; you then show funds for fees plus about £1,023–£1,334/month living costs and pay the Immigration Health Surcharge for NHS access.
Scholarships & funding
Many universities offer international/global scholarships (often £2,000–£6,000/yr), check SHU’s funding pages.
Living costs
Budget roughly £1,100–£1,400/month outside London and £1,400–£1,800/month in London for rent, food and travel; the figure also matters for your visa.
Working while you study
A Student visa usually allows up to 20 hours/week in term time and full-time in holidays, useful alongside study, though not something to rely on for fees.
Visa rules and fees change. Always confirm the current requirements with SHU and gov.uk before you apply.
Related courses
More at SHU
Business & Management at other universities
Common questions
How competitive is entry?
What are the entry requirements?
What do graduates go on to do?
What will it cost me?
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