BSc (Hons) Sport Business Management Bachelor's degree at Sheffield Hallam University
BSc (Hons) Sport Business Management at SHU is accredited by the Chartered Institute of Marketing (CIM) for the Graduate Gateway, allowing you to progress towards CIM qualifications.
About this course
<p>Study Bsc Honours Sport Business Management at Sheffield Hallam University. Explore course modules, entry requirements, career prospects and apply for this programme</p> From the provider’s course page.
BSc (Hons) Sport Business Management is a Bachelor's degree (BSc (Hons)) at SHU, based in Collegiate Crescent Campus. It runs 3 years, studied full-time.
For Tourism, transport and travel graduates from this provider, 86% were in work or further study 15 months after graduating, 52% in highly skilled roles, typical earnings around £25,000. (HESA Graduate Outcomes / LEO, via Discover Uni.)
For the typical curriculum, specialisations, career paths and graduate earnings for Business & Management, see the sections below.
Course evidence score
The arithmetic mean of the official measures available for this course: NSS satisfaction, graduate activity and continuation.
Published threshold met NSS publication requires sufficient responses; small differences are not a rank. NSS mean of 7 published themes (Discover Uni snapshot 2026-06-21)
Moderate evidence Published sample: 80; avoid reading small differences as meaningful. Cohort 2021-23. Graduate Outcomes work or further study 86% (2021-23; Discover Uni snapshot 2026-06-21)
Published threshold met Discover Uni suppresses continuation data below its publication threshold. Cohort 2022-23. Continuation 82% (2022-23; Discover Uni snapshot 2026-06-21)
Curriculum & modules
Real modules published for this course, grouped only where the source gives a year, stage or level.
Year 1 4 modules
- Contemporary Issues In Sport Business ManagementCompulsory20 credits
Module details
This module develops your knowledge and understanding of contemporary issues relevant to managing sport, introducing you to current issues and emerging topics and debates in the global sport industry. You will learn how to find and investigate current academic sources including how these topics are reflected in real life examples and case studies. Topics include: Corruption in sport, Ethical behaviours and values, Gambling and the sports betting industry, Equality, Diversity and Inclusion (EDI),
Assessment: Coursework (100%)
- Introduction To Sport Business ManagementCompulsory40 credits
Module details
This module will develop your knowledge and understanding of the key functional areas within a sport business, and how they can be managed effectively and efficiently to meet organisational objectives. Topics include: Marketing as an exchange process, Segmentations, targeting, positioning, Marketing tactics to engage target audiences, Sources of revenue and costs, Return on investment, Corporate social responsibility, Workforce development, Governance, Interdisciplinary business functions.
Assessment: Coursework (100%)
- Leadership And Management In SportCompulsory40 credits
Module details
This module will introduce you to theories and ideas around leadership and management. You will explore the importance of these theories within sport organisations, applying them practically to brands you are familiar with, to understand how effective leadership and management drives success. Topics include: Traditional and contemporary approaches to management and leadership, Theoretical approach to managing teams, groups and individuals, Planning and organisation, Communication, Motivation, Pr
Assessment: Coursework (100%)
- Sport And Physical Activity LandscapeCompulsory20 credits
Module details
This module will explore the sporting landscape in the UK, introducing you to key organisations and the role of government, examining their roles and relationships in the management and delivery of sport and physical activity in the UK. Topics include: Evolution of sport industry, Government involvement in sport and physical activity, The sport system (National, regional, local), Public, commercial and voluntary sport sectors.
Assessment: Coursework (100%)
Year 2 11 modules
- Finance In SportCompulsory20 credits
Module details
This module will develop your understanding of finance in the sport industry and how management decisions have financial implications. You will analyse financial data and explore effective ways to communicate crucial information and ideas based on your findings. Topics include: Financial statements (income statement and balance sheet), Financial decision-making in the private, public and not-for-profit sector, Revenue streams and costs, Budgeting and pricing, Capital Investment Appraisals, Ratio
Assessment: Coursework (100%)
- Sport Innovation And EntrepreneurshipCompulsory40 credits
Module details
This module will explore innovation and entrepreneurship as a means of solving current issues that arise within industry. Through real-world examples, you will develop an understanding of the unique challenges and opportunities that exist in the sports industry. Topics include: Sport innovation, Business model canvas and value proposition, Triple bottom line framework, Business intelligence, Project and event management, Technology trends, Data visualisation, Idea generation.
Assessment: Coursework (100%)
- Sport Marketing And BrandsCompulsory40 credits
Module details
This module will equip you with the knowledge and skills necessary to manage and develop sports brands. In it you will explore the marketing environment and the factors that impact marketing and promotion within sport and physical activity contexts. Topics include: The marketing environment and media landscape, Marketing research, Marketing management, The Marketing Mix, Segmentation, targeting and positioning, Campaign management, Consumer behaviour.
Assessment: Coursework (50%), Practical (50%)
- Alternative Physical ActivitiesElective20 credits
Module details
This module identifies and assesses the potential of alternative physical activities to promote health and wellbeing. It will help you to understand the significance of such activities in relation to wider socio-cultural developments and will challenge assumptions about sport and physical activity as a tool for engagement. Topics include: Definitions of alternative physical activities, Lifestyle, sport and subcultural identities, Theories of nature, risk, and escape, Analysis of contemporary dev
Assessment: Coursework (100%)
- Analysis Of Sport And GamesElective20 credits
Module details
This module will develop your awareness and understanding of skill and match analysis in a range of sports. It will develop your ability to use of specialist software to analyse performance in a variety of contexts, developing your applied professional skills. Topics include: Sport and games classifications, Notational analysis of sport performance, Qualitative and quantitative analysis of sport techniques, Using specialist software packages to collect technical and tactical aspects.
Assessment: Coursework (100%)
- Event Management For Sport And Physical ActivityElective20 credits
Module details
This module develops your knowledge and understanding of the organisation and management of sporting events. It will develop your leadership, time management and communication skills, and explore important concepts and processes required to stage successful and safe sport and physical activity events. Topics include: The event planning process, Event logistic and risk management, Sponsorship, fundraising and financial planning, Staff and volunteer management, Innovative event PR and marketing, S
Assessment: Coursework (100%)
- Exercise Prescription For The Prevention Of DiseaseElective20 credits
Module details
This module develops your knowledge and understanding of exercise prescription to support behaviour change in the prevention of non-communicable diseases and develops your communication skills when providing information to clients to support their needs. Topics include: Health indicators, Behaviour change, Exercise prescription, Barriers to physical activity, Behaviour-change tools, Mental health, Pathophysiology of non-communicable disease, Moving for health.
Assessment: Coursework (100%)
- Physical Literacy For Sport And Physical ActivityElective20 credits
Module details
This module will develop your knowledge and understanding of planning, delivery and evaluation of physical literacy interventions to support positive engagement in sport and physical activity for a range of individuals and populations across the lifespan. The module will be delivered through a combination of face-to-face lectures, seminars/workshops and practicals. Content includes: Fundamental / Foundational movement skills in sport & physical activity contexts, Physical, psychological, social
- Sports Club DevelopmentElective20 credits
Module details
This module will develop your knowledge and understanding of the key processes related to developing, managing and building a successful sports club. You will explore strategies to minimise risks, understand the wider importance of sports clubs within sport and physical activity and be creative in designing a variety of programmes to achieve specific goals. Topics include: The importance of sports clubs in promoting physical activity and community engagement, Introduction to strategic planning,
Assessment: Coursework (100%)
- Study Abroad - Sport And Physical ActivityElective60 credits
Module details
This module is for undergraduate students to study abroad in their second year, Semester 2 (only for courses that offer this option). With this module, you can spend a semester at one of the University's approved partner institutions worldwide – from Europe to the Americas, Asia Australia or Canada. Study Abroad plays an important role in the University's commitment to an engaging, challenging, and thriving learning culture. It offers opportunities to experience other academic cultures and foste
Assessment: Coursework (100%)
- Testing And Analysis In Sport And Physical ActivityElective20 credits
Module details
This module will develop your knowledge, understanding and skills related to exercise assessment and monitoring within sport and physical activity, developing your ability to manage, analyse, and interpret exercise data to improve health and performance. Topics include: Needs analysis, Assessment of exercise and sport performance, Screening and monitoring tools, Health assessment tools, techniques, and skills, Data management skills and technologies, Data analysis, reporting and feedback methods
Assessment: Coursework (100%)
Year 3 1 modules
- Undergraduate Sandwich Placement Applied Professional DiplomaCompulsory
Module details
The aim of this module is to enhance students' professional development through the completion of and reflection on meaningful work placement(s). A work placement will provide students with opportunities to experience the realities of professional employment and experience how their course can be applied within their chosen industry setting. The placement will allow students to apply skills, theories and behaviours relevant to their course, enable them to enhance interpersonal skills in demand b
Source: provider course page. Modules can change; required/optional status, credits, descriptions and assessment are shown only when explicitly published.
Course in depth
What this course covers, who it suits and where it leads.
What you'll study
This degree explores the business and management skills needed in the sport industry. You'll start with core management, marketing and economics foundations, how organisations work, customer strategy and data analysis for business decisions. In your second year, you'll develop expertise in operations, people management, strategy and competitive advantage. Throughout, you'll apply these frameworks to sport-sector contexts. Year 3 opens specialist pathways such as entrepreneurship, international business, digital business, consulting, marketing, and people & HR, culminating in a capstone project or consultancy brief that draws on the full degree. A course like this typically moves from breadth to depth, equipping you to analyse and solve real business problems in sport.
Who it's for
This course suits students interested in the intersection of sport and business. You'll explore specialisations such as marketing, finance, HR, operations, strategy, international business, entrepreneurship, supply chain and consulting. It's designed for those who want to understand how sports organisations function commercially and strategically, whether in professional clubs, governing bodies, agencies or related sectors.
Careers & job market
Across Business & Management courses nationally, 87% of graduates are in work or further study 15 months after graduating, and 60% of working graduates are in highly skilled roles or further study. Graduate earnings data shows starting salaries (at 15 months) typically range from £24,000 to £32,000 nationally; after three years, £21,250 to £30,000; and after five years, £26,350 to £37,200. These are national figures from Graduate Outcomes and LEO data, not university-specific guarantees. Retention is strong: 81% of students continue past their first year.
University & format
This is a 3-year full-time Bachelor's degree (BSc Hons) taught in English at Sheffield Hallam University, a University located at Collegiate Crescent Campus. The course is accredited by the Chartered Institute of Marketing (CIM) for gaining CIM qualifications through the Graduate Gateway. Sheffield Hallam University is a recognised UK degree-awarding body and holds Gold for teaching quality in the Office for Students' TEF 2023.
Student satisfaction
How students on this course answered the National Student Survey, by theme.
Share of students responding positively.
Published threshold met NSS publication requires sufficient responses; small differences are not a rank. NSS mean of 7 published themes (Discover Uni snapshot 2026-06-21)
Applicant information
The next application dates for this course, followed by facts the provider publishes.
- 2027 entryCompleted applications can be submitted
Your application needs a reference before you can send it.
- 2026 entryFinal date for 2026 applications
Applications must reach UCAS by 18:00 UK time.
- 2026 entryLast day to add a Clearing choice
Check that this course still has a vacancy before adding it.
- 2027 entryEqual-consideration deadline
18:00 UK time for most undergraduate courses.
Show 5 later dates
- 2027 entryUCAS Extra opens
Applicants who used all five choices and hold no offer may be able to add another choice.
- 2027 entryLast day applications go directly to providers
Applications received after 18:00 UK time are entered into Clearing.
- 2027 entryClearing opens
Eligible applicants can see vacancies and release themselves into Clearing.
- 2027 entryFinal date for 2027 applications
Applications must reach UCAS by 18:00 UK time.
- 2027 entryLast day to add a Clearing choice
Check that this course still has a vacancy before adding it.
Provider-published requirement; check the linked course page before applying.
Placement year. Availability, selection and pay can vary.
See and book current events. Dates can fill or change.
Entry & how to get in
Who gets in
What recently admitted students actually held, official admissions data, not a stated requirement.
UCAS tariff of entrants
Grades are the A-level equivalent of each points band. Tap a band to check your own chances below.
Qualifications held on entry
| Qualification | Share |
|---|---|
| A-levels or equivalent | 100% |
Entry & your chances
An honest read from the official entry data, plus your personal match.
Accepted students came in with a broad spread of qualifications and UCAS points. If you're worried about grades, this course has historically taken a wide range, and contextual offers may apply.
Will you get in? Plot your grades
Pick your predicted A-levels and watch your UCAS points land on the real spread of students admitted to this course.
Each bar is the share of admitted students in that UCAS-points band (lower → higher). Grades show the A-level equivalent.
Based on the official admitted-student tariff distribution. Many universities make contextual (reduced-grade) offers, so a result below the range doesn’t rule you out.
How to apply
Undergraduate applications go through UCAS. Here’s what matters for this course, the right deadline, the grades to aim for, and the steps in order.
- 1Register on UCAS Hub
Create your UCAS application and add this course. One application covers up to five choices.
- 2Write your personal statement
A single statement covers all your choices, so keep it broad enough for similar courses while showing genuine interest in this subject.
- 3Submit by 13 January 2027, 18:00 UK time
UCAS equal-consideration deadline for most undergraduate courses. Source: UCAS 2027 dates.
- 4Reply to your offers
When decisions are in, pick a firm (first) choice and an insurance (back-up) choice with slightly lower grades.
- 5Results day & confirmation
On results day (mid-August) your place is confirmed if you meet the offer. Just missed? Talk to the university, or find a place through Clearing.
Fees & funding
What this course costs and how UK student finance covers it.
Tuition per year
Provider fee page (England 2026/27 cap where not stated).
Check fees at SHU →For students who normally live in England
2026/27 Student Finance England figures. Maintenance support is means-tested and this two-point view is not an entitlement calculator. The course total uses its published length and home fee where both are available; a missing full-time fee uses the clearly labelled England-cap scenario, while part-time fees and unknown lengths are never guessed. Use the official calculator. Scotland, Wales and Northern Ireland use separate systems: SAAS, Student Finance Wales, and Student Finance NI.
Starting on or after 1 January 2027?
The Lifelong Learning Entitlement is a separate system. A new learner’s tuition entitlement is currently stated as £39,160 (about 480 credits at 2026/27 fee levels), subject to prior study and eligibility. Check the official LLE guide.
Paying for it
- Tuition Fee Loan: can cover eligible tuition up to the applicable limit and is paid straight to the provider.
- Maintenance Loan: up to £10,830/yr away from home outside London (England, 2026/27), means-tested on household income.
- Repayment: 9% of income above £25,000, nothing below it; written off after 40 years.
- Earn alongside: most students work part-time in term, part-time roles on the StudySmarter job board.
England figures shown; Scotland, Wales & NI run their own schemes, check gov.uk.
Scholarships & bursaries you could qualify for
That does not mean no funding exists. Check the university directory for current amounts, eligibility and application dates.
We only display a named award when its provider source identifies the award and who it is for.
Still deciding what to study?
StudyKit brings course choice, applications and funding together in one place, with a personal AI assistant. Find what really fits you and start your UCAS application step by step.
Careers & earnings
What Business & Management graduates actually earn, from real outcome data, 15 months, 3 years and 5 years after graduating.
Graduate earnings: this course
| When | Median | Typical range | Graduates |
|---|---|---|---|
| 15 months after | £25,000 | £22,500 – £28,000 | 80 |
| 3 years after | £22,500 | £19,000 – £26,500 | 305 |
| 5 years after | £27,500 | £23,000 – £33,000 | 300 |
Nominal earnings for graduates of this course/subject at this provider. Moderate evidence. Published sample: 80; avoid reading small differences as meaningful. Cohort 2021-23.
Graduate outcomes, 15 months on: this course
- 1Graduate / AnalystOn a scheme or first role · 0–2 yrs
- 2Specialist / ManagerOwning an area, marketing, finance, ops · 2–5 yrs
- 3Senior / Head ofLeading a function and a team · 5–10 yrs
- 4Director / FounderRunning a business unit or your own company · 10+ yrs
How pay grows: this course vs Business & Management nationally
National figures for Business & Management graduates, HESA Graduate Outcomes (15 months) and the Longitudinal Education Outcomes (LEO) dataset (3 & 5 years). These are national, not university-specific; actual pay varies by employer, region, role and experience. Different cohorts, so the bars are not one group over time.
Work out your pay
Headline figures hide a lot. Calculate realistic take-home pay for this field by role, region and experience, then check your CV before you apply.
What happened to 100 students?
Choose an outcome to translate the published percentage into a simple 100-person view. Each dot represents one percentage point, not an individual tracked student.
were in work or further study
15 months after graduation
Source: Discover Uni, using Graduate Outcomes and continuation data. Cohorts: 2021-23. Moderate evidence. Published sample: 80; avoid reading small differences as meaningful. Cohort 2021-23. Each tab is a separate published measure; categories can overlap and should not be added together.
Value compared with similar courses
How this course’s 5-year median earnings compare with Business & Management courses at the same study level.
Compared with 3,421 courses with compatible official earnings data. This is a course-value comparison, not a quality ranking.
UK occupations graduates enter
Published graduate destinations, joined conservatively to UK SOC 2020, ONS pay and Skills England demand.
- Business and public service associate professionalsSOC 2020 35 · 26% of published destinations · ASHE median £38,760
- Leisure, travel and related personal service occupationsSOC 2020 62 · 10% of published destinations · ASHE median £22,297
Discover Uni JOBLIST/JOBTYPE; ONS ASHE 2025 provisional, all employee jobs; Skills England Occupations in Demand 2025. SOC is shown only for an exact normalised label match; demand is shown only at exact four-digit SOC. Published sample: 335; response rate: 50%. Pay describes the occupation across workers, not a guaranteed graduate salary.
Is BSc (Hons) Sport Business Management worth it?
Weigh it carefully. On these figures graduates of BSc (Hons) Sport Business Management earn close to non-graduate pay, so on cost alone the course is slow to pay off.
Cumulative earnings vs. going straight to work at 18, counting tuition and 3 years of wages given up while studying. The line clears zero around year 34. This is a simplified gross-earnings comparison, not a forecast of cash loan repayments.
Model: this course’s own median graduate earnings (Graduate Outcomes / LEO) above the £24,000 non-graduate baseline (ONS), net of £9,790/yr over 3 years (published course home fee). Eligible England-domiciled students can apply for a Tuition Fee Loan; repayments are 9% only on income above the threshold, with anything left written off after 40 years. That makes the cash flow different from conventional commercial debt. Opportunity cost assumes £18,000 gross earnings forgone in each study year; figures are nominal and exclude tax, living costs, investment returns and loan interest. A simplified estimate. Earnings and actual fees vary by graduate, provider, fee status and UK nation.
Job market & outlook
How Business & Management graduates fare in the labour market, and how AI is reshaping the work.
How AI is changing the work
AI doesn't replace the profession, it shifts it: routine tasks get automated, while judgement, working with people and using AI well become more valuable.
What AI takes off your plate
- Routine reporting and data pulls
- First-draft decks and copy
- Standard forecasts and reconciliations
- Scheduling and admin workflows
More human than ever
- Strategy and judgement under uncertainty
- Leading, negotiating and selling
- Sense-checking and owning what AI produces
- Relationships with clients and teams
The strongest graduates pair subject depth with the ability to use AI tools critically.
Roles & employers
Where Business & Management graduates typically go, indicative destinations from graduate career data. Each role links to live openings on the StudySmarter job board.
Roles graduates go into
Where they work
- Consultancies
- Corporate graduate schemes
- Retail & FMCG
- Startups & scale-ups
Jobs after this course
Current roles from the StudySmarter job board that suit Business & Management graduates.
Business Director, Marketing ScienceXcedeBusiness ManagerLGPS CentralBusiness Change ManagerIGA Talent SolutionsBusiness Case ManagerPeregrineBusiness DirectorMedialab GroupBusiness Rates SurveyorW TalentIs this course right for you?
The essentials UK applicants ask about: finance, outcomes, entry and quality.
Student finance
Published home tuition is £9,790/year for this course. If you normally live in England, eligible students can apply for a Tuition Fee Loan, plus a Maintenance Loan for living costs. Under Plan 5 you repay 9% of income above £25,000, nothing below that, and the balance is written off after 40 years.
Where graduates go
86% were in work or further study 15 months after graduating, with a median salary of £25,000. See the full breakdown in Careers & earnings above.
Your entry chances
Use the UCAS points calculator above to see how your predicted grades compare with admitted students, and whether a contextual offer could apply.
Official-data snapshot
Averaging the official measures published for it, this course scores 8.6 out of 10: NSS 90% · in work or study 86% · continued 82%.
Who studies here and in this subject?
Provider- and UK subject-level context.
Sheffield Hallam University
Business and management across the UK
HESA student record 2024/25. Counts are rounded.
Local crime-data context
A neutral snapshot around the published teaching location.
Around Collegiate Crescent Campus
1,770 street-level reports returned within roughly one mile across 2026-04 to 2026-06.
Police.uk street-level API. Approximate locations, not confined to campus. England, Wales and Northern Ireland; not Scotland.
Is Business & Management right for you?
Tick what applies to you and see how good a fit it is.
International students
What applying to SHU from outside the UK involves: fees, English, visa, funding and living costs.
Tuition fees
International tuition is £18,000 / year for this course (from the provider’s fee page). You’re not eligible for UK Tuition Fee or Maintenance Loans, so plan for fees plus living costs upfront.
English language
Most UK undergraduate courses ask for around IELTS 6.0–6.5 (no band below 5.5–6.0), or an accepted equivalent. If you’re just short, most universities run a pre-sessional English course that counts towards the requirement.
Student visa
You’ll usually need a Student visa (Student Route). After you accept an offer the university issues a CAS; you then show funds for fees plus about £1,023–£1,334/month living costs and pay the Immigration Health Surcharge for NHS access.
Scholarships & funding
Many universities offer international/global scholarships (often £2,000–£6,000/yr), check SHU’s funding pages.
Living costs
Budget roughly £1,100–£1,400/month outside London and £1,400–£1,800/month in London for rent, food and travel; the figure also matters for your visa.
Working while you study
A Student visa usually allows up to 20 hours/week in term time and full-time in holidays, useful alongside study, though not something to rely on for fees.
Visa rules and fees change. Always confirm the current requirements with SHU and gov.uk before you apply.
Related courses
More at SHU
Business & Management at other universities
Common questions
How competitive is entry?
What are the entry requirements?
What do graduates go on to do?
What will it cost me?
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