BA (Hons) Fashion and Beauty Media Bachelor's degree at Southampton Solent University

This module enables you to master the foundational, visual, and editorial workflows required for producing engaging fashion and beauty media editorials. You'll develop core photography and design skills and integrate short-form feature journalism to collaboratively create and contribute to a live edition of Carbon magazine working to weekly deadlines.

In this module you'll master the conceptualisation and execution of professional fashion and beauty editorials by integrating trend awareness with narrative strategy. You'll learn to evaluate and strategically align the relationship between text and image, adopt defined production roles, and produce a high-quality portfolio of work for a given target audience and publication, demonstrating professional readiness through a live production assessment.

Assessment: live production assessment

This module introduces students to the core principles of marketing, public relations (PR), and social media strategy within the fashion and beauty sectors. You will examine the strategic role of marketing and critically evaluate how brands communicate, position themselves, and employ integrated tactics to engage and influence target audiences.

In this module, you'll develop your ability to function as a media or marketing consultant by applying journalistic and or content creation principles to real-world commercial and community challenges. You'll evaluate a local client's business or organisational need and existing media performance, using this analysis to design and propose an innovative, platform-native content strategy.

This intensive, practice-led module is designed to elevate your copywriting across all forms of professional, strategic and promotional communication. Moving beyond the foundation of editorial writing, you'll focus on the principles of persuasion, linguistic consistency, and measurable impact across all media forms, from concise advertising copywriting and social media micro-copy to extensive marketing and brand copy tasting features.

Serial storytelling positions you as the showrunner of your own audio and/or video series of short-form content. The module introduces you to the ecosystems and algorithms of dominant and marginal media platforms before packaging a proposal and creating content that connects with a particular platform's audience. As such, the module brings together marketing with content creation, as evidenced in your creation of a pilot episode to showcase your series proposal.

Delve into in the rapidly evolving world of fashion and beauty marketing to address real-world challenges such as digital disruption, shifting consumer behaviours, and the rise of immersive brand experiences. You'll develop advanced creative, analytical, and strategic thinking skills to produce and pitch a professional campaign prototype at the end of the module.

This immersive, practice-led module challenges you to create a product range to a live brief from a partner company. You will develop a complete buying and merchandising plan for a new capsule collection, including market and trend analysis, range planning, and sourcing strategy, providing tangible evidence of their professional competencies.

This module examines the essential role of digital communities and data-informed strategy in contemporary media, communications, and content creation. Groups will take ownership of the social media channels for the course's brand, Carbon, developing targeted, evidence-based campaigns and marketing plans, using real-world data to track, iterate, and refine their approach.

This is a speculative, innovation-driven module that challenges you to reimagine the Carbon brand for a future consumer landscape. You'll use advanced future forecasting skills to deeply research evolving market needs, consumer pain points, and emerging technologies to create a concept mock-up that showcases these skills.

In this module you'll critically evaluate your personal strengths and professional capabilities through direct industry exposure (placements) and real-time research, leading to a deeper understanding of specific career requirements. You'll use structured reflection in action to identify skill gaps and opportunities and create a personal development plan (PDP) and portfolio in progress that charts your transition to employment.

This module will enable you to synthesise future trend knowledge with critical market evaluation to identify opportunities for innovation or entrepreneurship within a given sector. The module emphasises critical thinking, innovation, professional practice, and t