BSc (Hons) Digital Marketing (with Foundation Year) Bachelor's degree at Teesside University

Learn about the variety of digital sources and how to use them in organisations to drive forward operational development.

Develop your creative mindset by learning from experienced entrepreneurs and gaining an understanding of enterprise in business organisations.

Consider the skills required to operate successfully in business and develop your abilities and knowledge ready to begin your career.

Explore the fundamentals of data collection and analysis, using academic research and practical examples to develop your understanding of the importance of ethical research.

Study the circular economy and the business opportunities it presents. Develop your own business idea and create a venture with social impact that's part of the circular economy. Consider the fundamentals of user experience and user interface design, and learn about current, appropriate digital tools to design an app for your business idea.

Learn about consumer behaviour, gaining an understanding of why they think, feel and behave the way they do and what this means for marketing products, services, ideas and experiences. Explore how marketers identify and exploit sources of influence that inform the decisions made by individuals and groups. Build on the theoretical insights you gain from these perspectives to critically evaluate consumer culture. This includes the role of brands in consumers' lives, uses and consequences of commun

You are introduced to the methods and approaches of digital marketing and how they can develop business opportunities and reach new customers. Expand your awareness of digital tools and their use for maximum marketing impact.

Gain a deeper understanding of the main principles of marketing and their impact on a dynamic and competitive environment. You explore the marketing environment and its effect on organisations and their marketing decisions.

You assess the importance of businesses having an online presence to support branding and customer service objectives. Explore the stages of this, including analysing customer needs, designing website structure and layout, and creating the website. Focus on different digital channels, and their suitability for inclusion in effective integrated on and offline marketing programmes and campaigns. You adopt a strategic view of digital marketing, both theoretical and practical.

Exploring the techniques of contemporary marketing communications, you investigate their strengths and limitations when creating meaningful and differentiated brand identities. You build your understanding of the relationship between brands and consumers. Also, you consider brand identity, positioning and development, as well as campaign planning concepts.

Enhance your understanding of marketing concepts and tools and how they are used in the management of campaigns. You develop your own marketing plan and strategy for a chosen target audience. Analysing the social, cultural, technological, economic and political trends of your marketing environment, you consider the threats and opportunities facing your strategy.

You gain practical entrepreneurial experience, collaborating with local small and medium enterprises (SMEs) supported by the Marketing Clinic. Become an active learner and decision-maker and improve your managerial effectiveness and efficiency. You draw on your understanding of marketing, management science and organisational behaviour, and finance and accounting to offer recommendations to SMEs.

You have the option to spend one year in industry learning and developing your skills. We encourage and support you with applying for a placement, job hunting and networking. You gain experience favoured by graduate recruiters and develop your technical skillset. You also obtain the transferable skills required in any professional environment, including communication, negotiation, teamwork, leadership, organisation, confidence, self-reliance, problem-solving, being able to work under pressure, a

Learn how to develop appealing and persuasive content for promotional digital marketing campaigns, from short-form video to graphic social media posts. Explore different digital techniques, gaining transferable skills suited to a variety of sectors. Focus on target audiences, behavioural marketing, audience profiles, current trends, channels, graphic design, video production, scheduling, testing and measuring.

You study this module throughout your entire final year, to gain foundational knowledge, skills, and competencies essential for sustaining a successful career in marketing. You produce an original practical or research project, carrying out in-depth research, developing solutions, producing deliverables and making recommendations for a live organisation. You become an active learner and decision-maker as you improve your marketing efficiency and effectiveness.

The roles of buyers, sellers and technology have changed, and collaboration is now the key to success on all sides. The buyer-seller relationship has shifted to a collaborative sales relationship. You focus on the consultative approach of understanding the buyer's needs and providing adapted solutions by helping them overcome problems and challenges, and creating value. You learn to build partnerships with buyers by detailing the foundations, personas and realities of the new marketplace. Salesm

Model a strategic marketing plan connected to a real-time situation. You become an active decision-maker in marketing strategy, analysing relevant data and using theories and concepts to solidify your plan.