BA (Hons) Airline and Airport Management Bachelor's degree at East London

The aim of this module is to equip you with an understanding of the importance of continual self-evaluation, personal development and skills necessary to progress in your professional life to ensure a minimal gap in the academia and industry skills requirements. It sets the base for personal skills audit and SWOT analysis of skills essential for and transferable to HET Industries thus increasing one's future saleability through a strong skills base for the experience industry.

The aim of this module is for you to investigate the business environment in which the events, hospitality and tourism industries operate. It considers and evaluates appropriate elements of policy, law and practice within each of these service-based industries, including commercial, public and voluntary sectors. The module will detail how providers respond to and reconcile both commercial demand and social need in relation to market segments.

The aim of this module is to develop your understanding of the diverse historical, social, economic and political forces that have shaped and continue to transform the commercial aviation industry and its impact worldwide. Informed by diverse theoretical and disciplinary traditions the module will develop your ability to critically comprehend the major traditional theories and concepts that underpin the study of the commercial aviation industry and to apply these to the analysis of contemporary

The module introduces you to the variety of work organisations in the Hospitality, Tourism and Events environments, and the various forms they take as well as understand and explore different approaches to the management of people within organisations and the consequences for employers and employees. It will equip you with the necessary skills to understand the human resources process and requirements within the experience and visitor economy.

In this module, you will learn about a range of concepts, tools and techniques that will both broaden and deepen your understanding of service and experience-related marketing principles – with an emphasis on the importance of authenticity and earning the trust of the customer. Key areas of study include the marketing mix for services, target markets and segmentation, marketing planning, branding and positioning, marketing communications (including digital), and experiential strategy.

This module allows you to build work-based skills in hospitality, event and/or tourism management that are underpinned with relevant theory. It opens with an introduction to key design and experience theories and concepts such as: the experience economy; service encounters; experience escapes; the tourist gaze; co-creation; and symbolic interactionism. You will examine key management functions and consider these in the context of specific hospitality, events or tourism, in an authentic experient

This module aims to provide you with the knowledge and skills to understand and identify the key issues associated with the operational management of commercial airline and airport environments. You will gain insights into key aspects of the management of service delivery within a highly regulated industry with a view to meeting and exceeding the expectations of all stakeholders. All managers in the hospitality industry need to be able to understand, analyse and continuously improve the processe

This module is aimed at those of you who are not majoring in accounting or finance but who are studying accounts and finance as part of your programme and is particularly focused on the Experience Economy cluster – Hospitality, Events and Tourism industries. It aims to ensure you understand and can construct a set of financial statements, evaluate performance, and have an understanding of planning and control frameworks as well as develop your understanding of the concepts, principles and ethica

The aim of this module is for you to examine theories and practices related to effective leadership within Hospitality, Events and Tourism. You will cover a range of different leadership theories and their relevance to, and impacts upon, organisations and employees. The module is designed to further support your development as an effective manager through the critical analysis of current theories and practices associated with leadership in the challenging environments faced by the fast-changing

The module builds on the mental wealth level 4 module and is designed to expand your awareness and development of transferable skills required for your future career in your respective experience industries. This includes producing CVs and covering letters, constructing a professional development plan and reflecting on current professional skills as well as identifying areas of development and creating a career development plan. The module introduces you to the importance of understanding career

This module builds on previously acquired marketing knowledge. The overall aim of the module is to develop your critical understanding of the principles and processes of marketing as they apply to destinations, as well as examine marketing issues that are specific to tourism destinations. Key areas of study include the characteristics of destination management and marketing organisations, destination branding, destination marketing for crisis management, marketing communications for destinations

This module provides you with the opportunity to engage directly with the industry through volunteering initiatives and short internships. It therefore offers you the opportunity to apply the skills and knowledge developed through your first year of study as you strive to become professional, employable graduates. The placement will allow you to contextualise your modules and develop an overall perspective of how the placement organisation specifically and the airline sector generally operate fr

This course offers the opportunity of a year-long placement between years two and three. If you choose to take this option, you'll spend your third year on a placement with a relevant company or organisation, adding valuable practical experience to your growing academic knowledge. There is also the option of a 12-month international internship (between L5 and L6) will be offered to those who can work in China, Brazil, Thailand; the US; Paris and Marseille. The extra placement year means it will

This module develops your understanding of the strategic management challenges facing commercial airlines and airports in an operating environment impacted by multiple external factors. Drawing on different theoretical perspectives and applied case studies from airlines and airports the module provides you with the opportunity to compare and contrast diverse strategic management decisions made by the various organisations in response to the challenges and barriers of an ever-changing operational

The overall aim of this module is to ensure that you develop your critical thinking skills, methodological awareness and analytical ability through the process of proposing, planning, managing and completing a research project. The project is an excellent opportunity for you to focus on an aspect of your chosen field that you are particularly interested in, and it is especially valuable if you wish to work in a specific sub-sector – and it also helps prepare you for postgraduate studies. The pro

The module will develop your understanding of the unique production-consumption characteristics in the experience economy and the implications for entrepreneurship and innovation. You will develop the knowledge, confidence and skills to conceive, develop and communicate a business proposal in light of emerging market trends, technological change and new developments in the tourism, hospitality and events industries.

This module aims to provide you with the necessary skills that bridge your academic gains into the workplace. This is completed through examination of and participating in various types of recruitment methods such as Assessment Centre; to assess and develop the soft skills that make you more marketable, ready and sustainable for the industrial revolution.