BA (Hons) Marketing with a Year in Industry Bachelor's degree at the University of Liverpool
BA (Hons) Marketing with a Year in Industry at University of Liverpool. Marketing at Liverpool is stretched across four years rather than three, with a full year in industry built into the structure so that classroom learning is tested against a real workplace before graduation.
About this course
BA (Hons) Marketing with a Year in Industry is a Bachelor's degree (BA (Hons)) at the University of Liverpool, based in Main Campus. It runs 4 years, studied full-time.
For Marketing graduates from this provider, 95% were in work or further study 15 months after graduating, 85% in highly skilled roles, typical earnings around £27,000. (HESA Graduate Outcomes / LEO, via Discover Uni.)
For the typical curriculum, specialisations, career paths and graduate earnings for Business & Management, see the sections below.
Course evidence score
The arithmetic mean of the official measures available for this course: NSS satisfaction, graduate activity and continuation.
Published threshold met NSS publication requires sufficient responses; small differences are not a rank. NSS mean of 7 published themes (Discover Uni snapshot 2026-06-21)
Limited evidence Published sample: 15; treat comparisons cautiously. Cohort 2022-23. Graduate Outcomes work or further study 95% (2022-23; Discover Uni snapshot 2026-06-21)
Published threshold met Discover Uni suppresses continuation data below its publication threshold. Cohort 2022-23. Continuation 93% (2022-23; Discover Uni snapshot 2026-06-21)
Curriculum & modules
Real modules published for this course, grouped only where the source gives a year, stage or level.
Year one 8 modules
- STATISTICAL FOUNDATIONS OF BUSINESS ANALYTICSCompulsory15 credits
- CONSUMER BEHAVIOURCompulsory15 credits
- ECONOMIC PRINCIPLES FOR BUSINESS AND MARKETSCompulsory15 credits
- FUNDAMENTALS OF MARKETINGCompulsory15 credits
- ORGANISATIONS AND MANAGEMENTCompulsory15 credits
- INTRODUCTION TO THE GRADUATE RECRUITMENT PROCESSCompulsory15 credits
- PROFESSIONAL AND ACADEMIC SKILLS FOR MARKETINGCompulsory15 credits
- INTRODUCTION TO ACCOUNTING AND FINANCE (NON-SPECIALIST)Compulsory15 credits
Year two 16 modules
- BRANDINGCompulsory15 credits
- MARKET RESEARCHCompulsory15 credits
- SERVICES MARKETINGCompulsory15 credits
- INTEGRATED MARKETING COMMUNICATIONSCompulsory15 credits
- MARKETING ETHICS, SUSTAINABILITY & CSRCompulsory15 credits
- RETAIL MARKETINGCompulsory15 credits
- EQUALITY, DIVERSITY AND INCLUSION IN ORGANISATIONSOptional15 credits
- ENTREPRENEURSHIPOptional15 credits
- SUSTAINABLE FORMS OF ENTERPRISE AND ENTREPRENEURSHIPOptional15 credits
- INNOVATION AND ENTREPRENEURSHIPOptional15 credits
- INTERNATIONAL FINANCE (NON-SPECIALIST)Optional15 credits
- OPERATIONS MANAGEMENT: TOOLS AND TECHNIQUESOptional15 credits
- THEORY OF THE FIRMOptional15 credits
- INTERNATIONAL MANAGEMENTOptional15 credits
- BUSINESS IN THE GLOBAL ECONOMYOptional15 credits
- PRACTICAL METHODS FOR PROBLEM SOLVINGOptional15 credits
Year three 1 modules
- ULMS PLACEMENT YEARCompulsory120 credits
Year four 11 modules
- RELATIONSHIP MARKETINGCompulsory15 credits
- MARKETING AND SOCIETYCompulsory15 credits
- MARKETING STRATEGYCompulsory15 credits
- MARKETING & DIGITAL ANALYTICSCompulsory15 credits
- DIGITAL MARKETINGOptional15 credits
- DISSERTATIONOptional30 credits
- EVENTS MANAGEMENTOptional15 credits
- GLOBAL STRATEGIC MANAGEMENTOptional15 credits
- INDEPENDENT STUDY MODULE (MARKETING)Optional15 credits
- INTERNATIONAL ECONOMIC RELATIONSOptional15 credits
- MANAGING KNOWLEDGE FOR INNOVATIONOptional15 credits
Source: provider course page. Modules can change; required/optional status, credits, descriptions and assessment are shown only when explicitly published.
Course in depth
What this course covers, who it suits and where it leads.
What you'll study
The degree builds a marketing core, covering areas such as consumer behaviour, market research, branding, and digital and campaign strategy, while allowing students to broaden into related business specialisations such as Finance, HR / People, Operations, Strategy, International Business, Entrepreneurship, Supply Chain and Consulting. This breadth means marketing is studied in context: alongside how organisations are financed, staffed, run and grown, rather than as an isolated subject. The year in industry, typically taken after the second year, is where this comes together, students apply classroom frameworks to a live employer's marketing function, then return for a final year that can draw on that direct experience in assessed work and dissertations. Teaching draws on a research-intensive university environment, which shapes how up to date the marketing content stays as consumer behaviour and digital platforms evolve.
Who it's for
This course suits someone who is curious about how organisations understand, reach and keep customers, and who wants to test that curiosity in a real job before finishing their degree. It's a good fit for people who like both ideas and evidence, who are happy analysing a market research dataset one week and pitching a campaign concept the next. Because the course extends to four years with a placement in the middle, it particularly suits students who want time to actually work inside a marketing team, make mistakes, get feedback, and come back to their studies with a clearer sense of what they enjoy and where they're strong. Most entrants arrive with A-levels or equivalent, typically in the 128–143 UCAS tariff range, so it will feel most comfortable for those coming from a similarly structured sixth-form or college background. Studying at Liverpool's main campus, within a research-intensive, Russell Group environment, means lectures and seminars sit alongside a large, varied student community, something that suits people who want breadth of contact and opportunity around their core studies, not just a narrow cohort.
Careers & job market
Nationally, across Business & Management courses, 87% of graduates are in work or further study 15 months after graduating, and 60% of those working are in roles classed as highly skilled. These are national Graduate Outcomes figures for the subject area, not specific to this course or university, but they give a general sense of where business and marketing graduates tend to end up. National earnings data (LEO) for the same graduate population show starting salaries 15 months after graduating ranging from £24,000 to £32,000, dropping to a range of £21,250–£30,000 after three years, before rising to £26,350–£37,200 after five years, again, national figures rather than a guarantee tied to this specific course. The CIM accreditation offers a defined next step for those wanting a recognised marketing qualification alongside their degree, via the Graduate Gateway route, which may be relevant when weighing up early career options. The built-in year in industry gives graduates a documented period of workplace experience to point to at interview, distinct from the national statistics above.
University & format
The University of Liverpool is a public, Russell Group university founded in 1903, with around 28,693 students studying across its programmes. It holds a Gold rating in the Office for Students' TEF 2023 for teaching quality and is. This course is delivered full-time over four years, three years of academic study plus a year in industry, at the university's main campus, entirely in English, under UCAS code N501.
Student satisfaction
How students on this course answered the National Student Survey, by theme.
Share of students responding positively.
Published threshold met NSS publication requires sufficient responses; small differences are not a rank. NSS mean of 7 published themes (Discover Uni snapshot 2026-06-21)
Applicant information
The next application dates for this course, followed by facts the provider publishes.
- 2027 entryCompleted applications can be submitted
Your application needs a reference before you can send it.
- 2026 entryFinal date for 2026 applications
Applications must reach UCAS by 18:00 UK time.
- 2026 entryLast day to add a Clearing choice
Check that this course still has a vacancy before adding it.
- 2027 entryEqual-consideration deadline
18:00 UK time for most undergraduate courses.
Show 5 later dates
- 2027 entryUCAS Extra opens
Applicants who used all five choices and hold no offer may be able to add another choice.
- 2027 entryLast day applications go directly to providers
Applications received after 18:00 UK time are entered into Clearing.
- 2027 entryClearing opens
Eligible applicants can see vacancies and release themselves into Clearing.
- 2027 entryFinal date for 2027 applications
Applications must reach UCAS by 18:00 UK time.
- 2027 entryLast day to add a Clearing choice
Check that this course still has a vacancy before adding it.
Names detected beside accreditation or recognition copy on the provider course page; verify the route and intake.
Year in industry. Availability, selection and pay can vary.
Entry & how to get in
Who gets in
What recently admitted students actually held, official admissions data, not a stated requirement.
UCAS tariff of entrants
Grades are the A-level equivalent of each points band. Tap a band to check your own chances below.
Qualifications held on entry
| Qualification | Share |
|---|---|
| A-levels or equivalent | 98% |
| No / unknown prior qualifications | 2% |
Entry & your chances
An honest read from the official entry data, plus your personal match.
Entry is set by the university and based on your offer. Use your predicted grades to see how you compare, then check the university's stated requirements.
Will you get in? Plot your grades
Pick your predicted A-levels and watch your UCAS points land on the real spread of students admitted to this course.
Each bar is the share of admitted students in that UCAS-points band (lower → higher). Grades show the A-level equivalent.
Based on the official admitted-student tariff distribution. Many universities make contextual (reduced-grade) offers, so a result below the range doesn’t rule you out.
How to apply
Undergraduate applications go through UCAS. Here’s what matters for this course, the right deadline, the grades to aim for, and the steps in order.
- 1Register on UCAS Hub
Create your UCAS application and add this course (code N501). One application covers up to five choices.
- 2Write your personal statement
A single statement covers all your choices, so keep it broad enough for similar courses while showing genuine interest in this subject.
- 3Submit by 13 January 2027, 18:00 UK time
UCAS equal-consideration deadline for most undergraduate courses. Source: UCAS 2027 dates.
- 4Reply to your offers
When decisions are in, pick a firm (first) choice and an insurance (back-up) choice with slightly lower grades.
- 5Results day & confirmation
On results day (mid-August) your place is confirmed if you meet the offer. Just missed? Talk to the university, or find a place through Clearing.
Fees & funding
What this course costs and how UK student finance covers it.
Tuition per year
Provider fee page (England 2026/27 cap where not stated).
Check fees at University of Liverpool →For students who normally live in England
2026/27 Student Finance England figures. Maintenance support is means-tested and this two-point view is not an entitlement calculator. The course total uses its published length and home fee where both are available; a missing full-time fee uses the clearly labelled England-cap scenario, while part-time fees and unknown lengths are never guessed. Use the official calculator. Scotland, Wales and Northern Ireland use separate systems: SAAS, Student Finance Wales, and Student Finance NI.
Starting on or after 1 January 2027?
The Lifelong Learning Entitlement is a separate system. A new learner’s tuition entitlement is currently stated as £39,160 (about 480 credits at 2026/27 fee levels), subject to prior study and eligibility. Check the official LLE guide.
Paying for it
- Tuition Fee Loan: can cover eligible tuition up to the applicable limit and is paid straight to the provider.
- Maintenance Loan: up to £10,830/yr away from home outside London (England, 2026/27), means-tested on household income.
- Repayment: 9% of income above £25,000, nothing below it; written off after 40 years.
- Earn alongside: most students work part-time in term, part-time roles on the StudySmarter job board.
England figures shown; Scotland, Wales & NI run their own schemes, check gov.uk.
Scholarships & bursaries you could qualify for
That does not mean no funding exists. Check the university directory for current amounts, eligibility and application dates.
We only display a named award when its provider source identifies the award and who it is for.
Still deciding what to study?
StudyKit brings course choice, applications and funding together in one place, with a personal AI assistant. Find what really fits you and start your UCAS application step by step.
Careers & earnings
What Business & Management graduates actually earn, from real outcome data, 15 months, 3 years and 5 years after graduating.
Graduate earnings: this course
| When | Median | Typical range | Graduates |
|---|---|---|---|
| 15 months after | £27,000 | £26,000 – £29,000 | 15 |
| 3 years after | £27,500 | £22,000 – £32,000 | 50 |
| 5 years after | £36,000 | £27,500 – £43,500 | 50 |
Nominal earnings for graduates of this course/subject at this provider. Limited evidence. Published sample: 15; treat comparisons cautiously. Cohort 2022-23.
Graduate outcomes, 15 months on: this course
- 1Graduate / AnalystOn a scheme or first role · 0–2 yrs
- 2Specialist / ManagerOwning an area, marketing, finance, ops · 2–5 yrs
- 3Senior / Head ofLeading a function and a team · 5–10 yrs
- 4Director / FounderRunning a business unit or your own company · 10+ yrs
How pay grows: this course vs Business & Management nationally
National figures for Business & Management graduates, HESA Graduate Outcomes (15 months) and the Longitudinal Education Outcomes (LEO) dataset (3 & 5 years). These are national, not university-specific; actual pay varies by employer, region, role and experience. Different cohorts, so the bars are not one group over time.
Work out your pay
Headline figures hide a lot. Calculate realistic take-home pay for this field by role, region and experience, then check your CV before you apply.
What happened to 100 students?
Choose an outcome to translate the published percentage into a simple 100-person view. Each dot represents one percentage point, not an individual tracked student.
were in work or further study
15 months after graduation
Source: Discover Uni, using Graduate Outcomes and continuation data. Cohorts: 2022-23. Limited evidence. Published sample: 15; treat comparisons cautiously. Cohort 2022-23. Each tab is a separate published measure; categories can overlap and should not be added together.
Value compared with similar courses
How this course’s 5-year median earnings compare with Business & Management courses at the same study level.
Compared with 3,421 courses with compatible official earnings data. This is a course-value comparison, not a quality ranking.
UK occupations graduates enter
Published graduate destinations, joined conservatively to UK SOC 2020, ONS pay and Skills England demand.
- Business and public service associate professionalsSOC 2020 35 · 60% of published destinations · ASHE median £38,760
- Managers, directors and senior officialsSOC 2020 1 · 10% of published destinations · ASHE median £51,733
Discover Uni JOBLIST/JOBTYPE; ONS ASHE 2025 provisional, all employee jobs; Skills England Occupations in Demand 2025. SOC is shown only for an exact normalised label match; demand is shown only at exact four-digit SOC. Published sample: 45; response rate: 50%. Pay describes the occupation across workers, not a guaranteed graduate salary.
Job market & outlook
How Business & Management graduates fare in the labour market, and how AI is reshaping the work.
How AI is changing the work
AI doesn't replace the profession, it shifts it: routine tasks get automated, while judgement, working with people and using AI well become more valuable.
What AI takes off your plate
- Routine reporting and data pulls
- First-draft decks and copy
- Standard forecasts and reconciliations
- Scheduling and admin workflows
More human than ever
- Strategy and judgement under uncertainty
- Leading, negotiating and selling
- Sense-checking and owning what AI produces
- Relationships with clients and teams
The strongest graduates pair subject depth with the ability to use AI tools critically.
Roles & employers
Where Business & Management graduates typically go, indicative destinations from graduate career data. Each role links to live openings on the StudySmarter job board.
Roles graduates go into
Where they work
- Consultancies
- Corporate graduate schemes
- Retail & FMCG
- Startups & scale-ups
Jobs after this course
Current roles from the StudySmarter job board that suit Business & Management graduates.
Business Director, Marketing ScienceXcedeBusiness ManagerLGPS CentralBusiness Change ManagerIGA Talent SolutionsBusiness Case ManagerPeregrineBusiness DirectorMedialab GroupBusiness Rates SurveyorW TalentIs this course right for you?
The essentials UK applicants ask about: finance, outcomes, entry and quality.
Student finance
For comparison, the standard full-time England tuition cap is up to £9,790 per year in 2026/27; the actual fee varies by course and provider. If you normally live in England, eligible students can apply for a Tuition Fee Loan, plus a Maintenance Loan for living costs. Under Plan 5 you repay 9% of income above £25,000, nothing below that, and the balance is written off after 40 years.
Where graduates go
95% were in work or further study 15 months after graduating, with a median salary of £27,000. See the full breakdown in Careers & earnings above.
Your entry chances
Use the UCAS points calculator above to see how your predicted grades compare with admitted students, and whether a contextual offer could apply.
Official-data snapshot
Averaging the official measures published for it, this course scores 9.2 out of 10: NSS 88% · in work or study 95% · continued 93%.
Who studies here and in this subject?
Provider- and UK subject-level context.
The University of Liverpool
Business and management across the UK
HESA student record 2024/25. Counts are rounded.
Local crime-data context
A neutral snapshot around the published teaching location.
Around Main Campus
5,175 street-level reports returned within roughly one mile across 2026-04 to 2026-06.
Police.uk street-level API. Approximate locations, not confined to campus. England, Wales and Northern Ireland; not Scotland.
Is Business & Management right for you?
Tick what applies to you and see how good a fit it is.
International students
What applying to University of Liverpool from outside the UK involves: fees, English, visa, funding and living costs.
Tuition fees
International tuition is £27,000 / year for this course (from the provider’s fee page). You’re not eligible for UK Tuition Fee or Maintenance Loans, so plan for fees plus living costs upfront.
English language
Most UK undergraduate courses ask for around IELTS 6.0–6.5 (no band below 5.5–6.0), or an accepted equivalent. If you’re just short, most universities run a pre-sessional English course that counts towards the requirement.
Student visa
You’ll usually need a Student visa (Student Route). After you accept an offer the university issues a CAS; you then show funds for fees plus about £1,023–£1,334/month living costs and pay the Immigration Health Surcharge for NHS access.
Scholarships & funding
Many universities offer international/global scholarships (often £2,000–£6,000/yr), check University of Liverpool’s funding pages.
Living costs
Budget roughly £1,100–£1,400/month outside London and £1,400–£1,800/month in London for rent, food and travel; the figure also matters for your visa.
Working while you study
A Student visa usually allows up to 20 hours/week in term time and full-time in holidays, useful alongside study, though not something to rely on for fees.
Visa rules and fees change. Always confirm the current requirements with University of Liverpool and gov.uk before you apply.
Related courses
More at University of Liverpool
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Common questions
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What are the entry requirements?
What do graduates go on to do?
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