BA (Hons) Advertising and Public Relations Bachelor's degree at West London
BA (Hons) Advertising and Public Relations at West London was founded in 1990 and leads to a BA (Hons) award from a recognised UK degree-awarding body.
About this course
BA (Hons) Advertising and Public Relations is a Bachelor's degree (BA (Hons)) at West London, based in Ealing / Brentford. It runs 3 years, studied full-time.
For Marketing graduates from this provider, 90% were in work or further study 15 months after graduating, 80% in highly skilled roles, typical earnings around £24,000. (HESA Graduate Outcomes / LEO, via Discover Uni.)
For the typical curriculum, specialisations, career paths and graduate earnings for Business & Management, see the sections below.
Course evidence score
The arithmetic mean of the official measures available for this course: NSS satisfaction, graduate activity and continuation.
Published threshold met NSS publication requires sufficient responses; small differences are not a rank. NSS mean of 7 published themes (Discover Uni snapshot 2026-06-21)
Limited evidence Published sample: 15; treat comparisons cautiously. Cohort 2021-23. Graduate Outcomes work or further study 90% (2022-23; Discover Uni snapshot 2026-06-21)
Published threshold met Discover Uni suppresses continuation data below its publication threshold. Cohort 2021-23. Continuation 90% (2021-23; Discover Uni snapshot 2026-06-21)
Curriculum & modules
Real modules published for this course, grouped only where the source gives a year, stage or level.
Level 4 5 modules
- Introduction to Contemporary Promotional CultureCompulsory
Module details
On this module you will build knowledge of relevant theories to enable you to develop your own powers of persuasion. In the course of the module, you'll gain an understanding of the theory and principles of public relations, advertising, branding, and marketing.
- Introduction to Consumer Behaviour and TrendsCompulsory
Module details
During this module you will build your skills in analysing consumer behaviour and learn how to ground your creative concepts in consumer insight, developing your ability to create and deliver winning campaigns and strategies.
- Brand DesignCompulsory
Module details
This year-long module covers the essentials for creating compelling work, from concept to creative output. You learn how to use a range of industry software like Adobe Creative Suite, web design platforms, AI, and more. This helps you create your own personal brand for your portfolios and compete in student competition briefs, both assessments for the module.
- Media Presentation SkillsCompulsory
Module details
During this module, you will develop your speaking and storytelling skills, with the aim of enhancing your understanding of how journalists work across various platforms.
- Communication Design - StoryCompulsory
Module details
On this module you will learn about archetypal story structures and how important they are to good communications, whether you are writing press releases, radio ads, digital videos, or social media posts. In this way, you will develop your writing skills across a range of media.
Level 5 5 modules
- Research, Data and InsightCompulsory
Module details
On this module you will learn how to deliver creative strategy that is rooted in insight from common types of consumer research. These include qualitative and quantitative data, consumer research, data presentation, data-led decision-making, USP, advertising objectives, target audience, strategy, proposition, tone of voice, and reach.
- Creative and Art DirectionCompulsory
Module details
You will study the aesthetic principles that should inform how you create and assess creative work, particularly colour theory, typography and layout. During the module, you will also get hands-on experience of giving and receiving feedback, thereby enhancing your own work as well as that of others.
- CampaignsCompulsory
Module details
On this two-semester module you will look at how successful campaigns are structured. You will learn industry best practice in campaign development and apply your learning to live briefs from leading agencies and brands, as well as for student competitions.
- Internship - Industry ExperienceCompulsory
Module details
This 30 week internship module is part of the MA Luxury Hospitality Management with Internship route that involves you working with one of a range of luxury and lifestyle hospitality companies. The internship allows for the application of theoretical knowledge to a practical work-based situation. It will allow you to improve existing skills and acquire new ones, explore various career opportunities, network and be part of a team.
- Emerging Technologies & Other RealitiesCompulsory
Module details
In this module, you focus on the cutting-edge frontiers of creative communications (e.g. programmatic advertising, digital public relations and influencer marketing, augmented and virtual reality, AI, etc.) You also expand your own skills in communicating through a mix of creative projects about digitally-led campaigns, start-up businesses, and industry thought leadership.
Level 6 4 modules
- The AgencyCompulsory40 credits
Module details
This super-module (40 credits in a single semester) focuses on getting you ready for the fast-paced world of advertising and public relations. You work on three projects during the semester, getting to choose whether to work in teams or as freelancers. These consist of briefs for live clients and/or competition briefs. By applying learnings from a mix of studio sessions, visits, and industry masterclasses, students on this module have seen their work come to life in the real world.
- Major Project (Advertising and Public Relations)Compulsory
- Anti-Advertising and Disruptive DesignCompulsory
Module details
This module explores consumer fatigue with consumer culture and how brands or start-ups can address some of the key challenges facing society today - the climate crisis and social justice in particular. You will engage in dynamic discussion sessions and class debates. You will also leverage techniques like design thinking to develop a campaign that helps change the world for the better.
- Creative EntrepreneurshipCompulsory
Module details
This module is focused on industry-readiness in the form of your student show and your final portfolio. Final year students form their own student agency and stage every aspect of their final-year show from concept to fundraising to the actual event. In addition to growing real-world creative leadership skills, you also build your professional network through your efforts. This gives you a great head start as you graduate and embark in the advertising and public relations industry.
Source: provider course page. Modules can change; required/optional status, credits, descriptions and assessment are shown only when explicitly published.
Course in depth
What this course covers, who it suits and where it leads.
What you'll study
This course introduces you to advertising and public relations within a broader business context. You'll usually start with foundations in management, organisations and marketing principles, alongside business economics and data skills. In Year 2, you'll progress to operational thinking, organisational behaviour and strategy, establishing how businesses function and compete. Year 3 moves into specialist options such as entrepreneurship, international business, digital business, consulting and marketing, culminating in a capstone project or consultancy brief that integrates your learning through a real client engagement or dissertation.
Who it's for
This course suits students interested in the advertising and public relations sector within the broader Business & Management field. Most accepted students entered with A-levels or equivalent qualifications; the typical UCAS tariff band for recent entrants was 80–95 points.
University & format
The University of West London is a University located in Ealing and Brentford, London. This BA (Hons) degree is taught full-time over 3 years in English. The University is a recognised UK degree-awarding body, and holds a Silver award for teaching quality in the Office for Students' Teaching Excellence Framework 2023. It is.
Student satisfaction
How students on this course answered the National Student Survey, by theme.
Share of students responding positively.
Published threshold met NSS publication requires sufficient responses; small differences are not a rank. NSS mean of 7 published themes (Discover Uni snapshot 2026-06-21)
Applicant information
The next application dates for this course, followed by facts the provider publishes.
- 2027 entryCompleted applications can be submitted
Your application needs a reference before you can send it.
- 2026 entryFinal date for 2026 applications
Applications must reach UCAS by 18:00 UK time.
- 2026 entryLast day to add a Clearing choice
Check that this course still has a vacancy before adding it.
- 2027 entryEqual-consideration deadline
18:00 UK time for most undergraduate courses.
Show 5 later dates
- 2027 entryUCAS Extra opens
Applicants who used all five choices and hold no offer may be able to add another choice.
- 2027 entryLast day applications go directly to providers
Applications received after 18:00 UK time are entered into Clearing.
- 2027 entryClearing opens
Eligible applicants can see vacancies and release themselves into Clearing.
- 2027 entryFinal date for 2027 applications
Applications must reach UCAS by 18:00 UK time.
- 2027 entryLast day to add a Clearing choice
Check that this course still has a vacancy before adding it.
Entry & how to get in
Who gets in
What recently admitted students actually held, official admissions data, not a stated requirement.
UCAS tariff of entrants
Grades are the A-level equivalent of each points band. Tap a band to check your own chances below.
Qualifications held on entry
| Qualification | Share |
|---|---|
| A-levels or equivalent | 50% |
| another higher-education qualification | 35% |
| No / unknown prior qualifications | 15% |
Entry & your chances
An honest read from the official entry data, plus your personal match.
Accepted students came in with a broad spread of qualifications and UCAS points. If you're worried about grades, this course has historically taken a wide range, and contextual offers may apply.
Will you get in? Plot your grades
Pick your predicted A-levels and watch your UCAS points land on the real spread of students admitted to this course.
Each bar is the share of admitted students in that UCAS-points band (lower → higher). Grades show the A-level equivalent.
Based on the official admitted-student tariff distribution. Many universities make contextual (reduced-grade) offers, so a result below the range doesn’t rule you out.
How to apply
Undergraduate applications go through UCAS. Here’s what matters for this course, the right deadline, the grades to aim for, and the steps in order.
- 1Register on UCAS Hub
Create your UCAS application and add this course (code NP56). One application covers up to five choices.
- 2Write your personal statement
A single statement covers all your choices, so keep it broad enough for similar courses while showing genuine interest in this subject.
- 3Submit by 13 January 2027, 18:00 UK time
UCAS equal-consideration deadline for most undergraduate courses. Source: UCAS 2027 dates.
- 4Reply to your offers
When decisions are in, pick a firm (first) choice and an insurance (back-up) choice with slightly lower grades.
- 5Results day & confirmation
On results day (mid-August) your place is confirmed if you meet the offer. Just missed? Talk to the university, or find a place through Clearing.
Fees & funding
What this course costs and how UK student finance covers it.
Tuition per year
Provider fee page (England 2026/27 cap where not stated).
Check fees at West London →For students who normally live in England
2026/27 Student Finance England figures. Maintenance support is means-tested and this two-point view is not an entitlement calculator. The course total uses its published length and home fee where both are available; a missing full-time fee uses the clearly labelled England-cap scenario, while part-time fees and unknown lengths are never guessed. Use the official calculator. Scotland, Wales and Northern Ireland use separate systems: SAAS, Student Finance Wales, and Student Finance NI.
Starting on or after 1 January 2027?
The Lifelong Learning Entitlement is a separate system. A new learner’s tuition entitlement is currently stated as £39,160 (about 480 credits at 2026/27 fee levels), subject to prior study and eligibility. Check the official LLE guide.
Paying for it
- Tuition Fee Loan: can cover eligible tuition up to the applicable limit and is paid straight to the provider.
- Maintenance Loan: up to £10,830/yr away from home outside London (England, 2026/27), means-tested on household income.
- Repayment: 9% of income above £25,000, nothing below it; written off after 40 years.
- Earn alongside: most students work part-time in term, part-time roles on the StudySmarter job board.
England figures shown; Scotland, Wales & NI run their own schemes, check gov.uk.
Scholarships & bursaries you could qualify for
That does not mean no funding exists. Check the university directory for current amounts, eligibility and application dates.
We only display a named award when its provider source identifies the award and who it is for.
Still deciding what to study?
StudyKit brings course choice, applications and funding together in one place, with a personal AI assistant. Find what really fits you and start your UCAS application step by step.
Careers & earnings
What Business & Management graduates actually earn, from real outcome data, 15 months, 3 years and 5 years after graduating.
Graduate earnings: this course
| When | Median | Typical range | Graduates |
|---|---|---|---|
| 15 months after | £24,000 | £21,000 – £29,000 | 15 |
| 3 years after | £21,500 | £13,500 – £27,000 | 25 |
| 5 years after | £27,500 | £20,500 – £36,500 | 20 |
Nominal earnings for graduates of this course/subject at this provider. Limited evidence. Published sample: 15; treat comparisons cautiously. Cohort 2021-23.
Graduate outcomes, 15 months on: this course
- 1Graduate / AnalystOn a scheme or first role · 0–2 yrs
- 2Specialist / ManagerOwning an area, marketing, finance, ops · 2–5 yrs
- 3Senior / Head ofLeading a function and a team · 5–10 yrs
- 4Director / FounderRunning a business unit or your own company · 10+ yrs
How pay grows: this course vs Business & Management nationally
National figures for Business & Management graduates, HESA Graduate Outcomes (15 months) and the Longitudinal Education Outcomes (LEO) dataset (3 & 5 years). These are national, not university-specific; actual pay varies by employer, region, role and experience. Different cohorts, so the bars are not one group over time.
Work out your pay
Headline figures hide a lot. Calculate realistic take-home pay for this field by role, region and experience, then check your CV before you apply.
What happened to 100 students?
Choose an outcome to translate the published percentage into a simple 100-person view. Each dot represents one percentage point, not an individual tracked student.
were in work or further study
15 months after graduation
Source: Discover Uni, using Graduate Outcomes and continuation data. Cohorts: 2022-23. Limited evidence. Published sample: 15; treat comparisons cautiously. Cohort 2021-23. Each tab is a separate published measure; categories can overlap and should not be added together.
Value compared with similar courses
How this course’s 5-year median earnings compare with Business & Management courses at the same study level.
Compared with 3,421 courses with compatible official earnings data. This is a course-value comparison, not a quality ranking.
UK occupations graduates enter
Published graduate destinations, joined conservatively to UK SOC 2020, ONS pay and Skills England demand.
- Business and public service associate professionalsSOC 2020 35 · 40% of published destinations · ASHE median £38,760
- Media ProfessionalsSOC 2020 249 · 15% of published destinations · ASHE median £40,895
- Sales occupationsSOC 2020 71 · 10% of published destinations · ASHE median £15,975
- Leisure, travel and related personal service occupationsSOC 2020 62 · 10% of published destinations · ASHE median £22,297
- Managers, directors and senior officialsSOC 2020 1 · 10% of published destinations · ASHE median £51,733
- Other Educational ProfessionalsSOC 2020 232 · 10% of published destinations · ASHE median £47,130
Discover Uni JOBLIST/JOBTYPE; ONS ASHE 2025 provisional, all employee jobs; Skills England Occupations in Demand 2025. SOC is shown only for an exact normalised label match; demand is shown only at exact four-digit SOC. Published sample: 40; response rate: 60%. Pay describes the occupation across workers, not a guaranteed graduate salary.
Is BA (Hons) Advertising and Public Relations worth it?
Weigh it carefully. On these figures graduates of BA (Hons) Advertising and Public Relations earn close to non-graduate pay, so on cost alone the course is slow to pay off.
Cumulative earnings vs. going straight to work at 18, counting tuition and 3 years of wages given up while studying. The line clears zero around year 35.4. This is a simplified gross-earnings comparison, not a forecast of cash loan repayments.
Model: this course’s own median graduate earnings (Graduate Outcomes / LEO) above the £24,000 non-graduate baseline (ONS), net of £9,790/yr over 3 years (published course home fee). Eligible England-domiciled students can apply for a Tuition Fee Loan; repayments are 9% only on income above the threshold, with anything left written off after 40 years. That makes the cash flow different from conventional commercial debt. Opportunity cost assumes £18,000 gross earnings forgone in each study year; figures are nominal and exclude tax, living costs, investment returns and loan interest. A simplified estimate. Earnings and actual fees vary by graduate, provider, fee status and UK nation.
Job market & outlook
How Business & Management graduates fare in the labour market, and how AI is reshaping the work.
How AI is changing the work
AI doesn't replace the profession, it shifts it: routine tasks get automated, while judgement, working with people and using AI well become more valuable.
What AI takes off your plate
- Routine reporting and data pulls
- First-draft decks and copy
- Standard forecasts and reconciliations
- Scheduling and admin workflows
More human than ever
- Strategy and judgement under uncertainty
- Leading, negotiating and selling
- Sense-checking and owning what AI produces
- Relationships with clients and teams
The strongest graduates pair subject depth with the ability to use AI tools critically.
Roles & employers
Where Business & Management graduates typically go, indicative destinations from graduate career data. Each role links to live openings on the StudySmarter job board.
Roles graduates go into
Where they work
- Consultancies
- Corporate graduate schemes
- Retail & FMCG
- Startups & scale-ups
Jobs after this course
Current roles from the StudySmarter job board that suit Business & Management graduates.
Business Director, Marketing ScienceXcedeBusiness ManagerLGPS CentralBusiness Change ManagerIGA Talent SolutionsBusiness Case ManagerPeregrineBusiness DirectorMedialab GroupBusiness Rates SurveyorW TalentIs this course right for you?
The essentials UK applicants ask about: finance, outcomes, entry and quality.
Student finance
Published home tuition is £9,790/year for this course. If you normally live in England, eligible students can apply for a Tuition Fee Loan, plus a Maintenance Loan for living costs. Under Plan 5 you repay 9% of income above £25,000, nothing below that, and the balance is written off after 40 years.
Where graduates go
90% were in work or further study 15 months after graduating, with a median salary of £24,000. See the full breakdown in Careers & earnings above.
Your entry chances
Use the UCAS points calculator above to see how your predicted grades compare with admitted students, and whether a contextual offer could apply.
Official-data snapshot
Averaging the official measures published for it, this course scores 9.1 out of 10: NSS 94.1% · in work or study 90% · continued 90%.
Who studies here and in this subject?
Provider- and UK subject-level context.
The University of West London
Business and management across the UK
HESA student record 2024/25. Counts are rounded.
Local crime-data context
A neutral snapshot around the published teaching location.
Around Ealing / Brentford
2,092 street-level reports returned within roughly one mile across 2026-04 to 2026-06.
Police.uk street-level API. Approximate locations, not confined to campus. England, Wales and Northern Ireland; not Scotland.
Is Business & Management right for you?
Tick what applies to you and see how good a fit it is.
International students
What applying to West London from outside the UK involves: fees, English, visa, funding and living costs.
Tuition fees
International tuition is set per course by West London; international fees are typically £12,000–£30,000/year for classroom subjects and higher for lab/clinical ones. You’re not eligible for UK Tuition Fee or Maintenance Loans, so plan for fees plus living costs upfront.
English language
Most UK undergraduate courses ask for around IELTS 6.0–6.5 (no band below 5.5–6.0), or an accepted equivalent. If you’re just short, most universities run a pre-sessional English course that counts towards the requirement.
Student visa
You’ll usually need a Student visa (Student Route). After you accept an offer the university issues a CAS; you then show funds for fees plus about £1,023–£1,334/month living costs and pay the Immigration Health Surcharge for NHS access.
Scholarships & funding
Many universities offer international/global scholarships (often £2,000–£6,000/yr), check West London’s funding pages.
Living costs
Budget roughly £1,100–£1,400/month outside London and £1,400–£1,800/month in London for rent, food and travel; the figure also matters for your visa.
Working while you study
A Student visa usually allows up to 20 hours/week in term time and full-time in holidays, useful alongside study, though not something to rely on for fees.
Visa rules and fees change. Always confirm the current requirements with West London and gov.uk before you apply.
Related courses
More at West London
Business & Management at other universities
Common questions
How competitive is entry?
What are the entry requirements?
What do graduates go on to do?
What will it cost me?
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