BA (Hons) Business Management (Marketing) Bachelor's degree at Westminster
BA (Hons) Business Management (Marketing) at Westminster is accredited by the Chartered Institute of Marketing (CIM) for the Graduate Gateway, allowing you to work towards CIM qualifications.
About this course
BA (Hons) Business Management (Marketing) is a Bachelor's degree (BA (Hons)) at Westminster, based in Marylebone Campus. It runs 3 years, studied full-time.
For Business and management graduates from this provider, 83% were in work or further study 15 months after graduating, 70% in highly skilled roles, typical earnings around £27,500. (HESA Graduate Outcomes / LEO, via Discover Uni.)
For the typical curriculum, specialisations, career paths and graduate earnings for Business & Management, see the sections below.
Course evidence score
The arithmetic mean of the official measures available for this course: NSS satisfaction, graduate activity and continuation.
Published threshold met NSS publication requires sufficient responses; small differences are not a rank. NSS mean of 7 published themes (Discover Uni snapshot 2026-06-21)
Stronger evidence Published sample: 255. Cohort 2021-23. Graduate Outcomes work or further study 83% (2021-23; Discover Uni snapshot 2026-06-21)
Published threshold met Discover Uni suppresses continuation data below its publication threshold. Cohort 2022-23. Continuation 84% (2022-23; Discover Uni snapshot 2026-06-21)
Curriculum & modules
Real modules published for this course, grouped only where the source gives a year, stage or level.
Year 1 5 modules
- Accounting and Finance for MarketingCore
Module details
Gain a fundamental understanding of accounting and financial issues relevant to marketing. Develop decision-making skills through analysis and interpretation of financial information, building a desirable skill set for managerial careers and analytical techniques.
- Business Analytics for MarketingCore
Module details
Introduces the roles of information and analytics in business decision making. Covers responsible acquisition, analysis, presentation and preservation of information. Explores digital business software applications, information flows within organisations, and systems supporting decision making securely and ethically.
- Innovative MarketingCore
Module details
Introduction to the role of marketing in organisations and key marketing concepts. Covers the marketing environment, information gathering for decision-making, the marketing process, consumer behaviour, and adaptation of the marketing mix within different contexts to satisfy customer needs and business goals.
- Behaviour in Organisations: A Strengths-Based ApproachCore
Module details
Facilitates understanding of behaviour in organisations and self-insight. Draws on organisational behaviour theory to develop awareness of key challenges and factors affecting behaviour. Promotes critical perspective using organisational examples and personal experiences to develop essential skills for future success.
- The Global Marketing EnvironmentCore
Module details
Learn how global economies work and the context in which business organisations operate. Analyse organisational purposes, structures, ethical and environmental constraints across industries. Study cultural differences within and between organisations while developing research, teamwork and communication skills.
Year 2 7 modules
- Discovering Consumer InsightsCore
Module details
Introduces psychology behind consumer decision-making and tools to generate actionable consumer insights. Blends theory and practice using digital channels, customer experience and psychological drivers. Engages with real businesses using secondary data and primary research methods to develop evidence-based marketing strategies.
- Management and Career DevelopmentCore
Module details
Focuses on essential management principles, personal and professional development strategies, and career planning. Employability-focused module designed to enhance skills, business acumen and industry awareness. Features Work-Based Learning assessment requiring reflection on at least 35 hours of work or volunteering experience.
Assessment: Work-Based Learning assessment based on at least 35 hours of work or volunteering experience
- Marketing Channels, Operations Management and Digital BusinessCore
Module details
Explores effective management of operations functions from traditional and digital perspectives. Considers business processes, supply chain, operational strategic alignment, systems integration, and management of information, quality, demand, capacity and resources. Covers e-commerce, sustainability, innovation and technology developments.
- Decision Making for Marketing ManagersOptional
Module details
Practical introduction to decision-making concepts and techniques used in organisations. Explores the psychology of choice and how intuition, analysis and judgement affect individual and group decisions. Covers models and hard and soft decision-making skills to choose between different courses of action.
- Ethics and Social Responsibility in MarketingOptional
Module details
Addresses the essential nature of ethics in marketing for strategic decision-making and business success. Covers marketing thinking and techniques with specific reference to ethics in marketing, including Cause-Related Marketing (CRM) and Corporate Social Responsibility (CSR).
- Marketing B2BOptional
Module details
Comprehensive introduction to main theoretical and managerial issues of B2B marketing. Raises awareness of B2B marketing significance in modern economies in local and global contexts. Includes role of individual managers, managerial solutions to B2B dilemmas, e-commerce, key account management, supply-chain ethics, marketing mix, strategy, interfirm relationships, personal selling, sales management and technology marketing.
- Marketing ServicesOptional
Module details
Addresses challenges and opportunities organisations encounter in creating, marketing and delivering high-quality services. Case-based learning seminars with lectures highlighting key theories, concepts and frameworks. Designed for individuals managing or aspiring to manage professional practices in airline, tourism, hospitality, finance and retail.
Year 3 4 modules
- Applied Marketing ManagementCore
Module details
Enables exploration of key concepts underpinning management of a firm's marketing activities in a digital age. Builds on fundamentals of marketing knowledge, providing deeper and practical understanding of analytical and strategic approach to marketing decisions. Develops advanced proficiency with key marketing tools and employability skills.
- Contemporary Issues in MarketingCore
Module details
Opportunity to undertake independent study focusing on a contemporary marketing theme of choice. Includes review of themes and framework for independent study. Students identify, explore and critically evaluate a contemporary marketing issue within chosen theme, presented as a dissertation. Develops self-motivation and time-management skills demonstrating knowledge to potential employers.
Assessment: Dissertation
- Innovative Leadership ProjectCore
Module details
Supports development of leadership capabilities and professional confidence. Through engagement with contemporary leadership theories and reflective practice, explore values, strengths and aspirations, and apply insights to real-world leadership challenges.
- Strategic Perspectives for MarketingCore
Module details
Integrates key strategic concepts enabling development of range of strategic management skills. Practice design, development, implementation and evaluation of effective and sustainable business, corporate and international-level strategies. Analyse internal environment and broader competitive environment. Explore sustainable approaches to strategic formulation, implementation and evaluation.
Source: provider course page. Modules can change; required/optional status, credits, descriptions and assessment are shown only when explicitly published.
Course in depth
What this course covers, who it suits and where it leads.
What you'll study
This course combines broad business management foundations with specialisation in marketing practice. You'll start with core subjects including how organisations function, marketing principles, and business economics. As you progress into Year 2, you'll move to operations management, organisational behaviour and people management, and strategic analysis. In Year 3, you'll typically choose specialist options such as entrepreneurship, international business, digital business, consulting, or people and HR, before undertaking an innovation project or capstone consultancy exercise that draws together your learning. Throughout, you develop practical skills in customer understanding, data analysis and strategic decision-making applied to real business challenges.
Who it's for
This course suits those interested in business fundamentals combined with marketing expertise. You'll explore specialisations such as Finance, HR and People, Operations, Strategy, International Business, Entrepreneurship, Supply Chain, and Consulting. Most entrants hold A-levels or equivalent; typical accepted students had a UCAS tariff between 96 and 111 points.
Careers & job market
Across Business & Management courses nationally, 87% of graduates are in work or further study within 15 months of graduating. National Graduate Outcomes data shows starting salaries of £24,000–£32,000 at 15 months; after three years, £21,250–£30,000; and after five years, £26,350–£37,200. Sixty per cent of working graduates progress into highly skilled roles or further study. These are national figures for the field, not university-specific guarantees.
University & format
The University of Westminster is a public university founded in 1838, based at its Marylebone Campus in London. This BA (Hons) Business Management (Marketing) degree is a full-time, 3-year programme taught in English. It is accredited by the Chartered Institute of Marketing, allowing you to work towards CIM qualifications through the Graduate Gateway. The university holds Silver for teaching quality in the Office for Students' TEF 2023.
Student satisfaction
How students on this course answered the National Student Survey, by theme.
Share of students responding positively.
Published threshold met NSS publication requires sufficient responses; small differences are not a rank. NSS mean of 7 published themes (Discover Uni snapshot 2026-06-21)
Applicant information
The next application dates for this course, followed by facts the provider publishes.
- 2027 entryCompleted applications can be submitted
Your application needs a reference before you can send it.
- 2026 entryFinal date for 2026 applications
Applications must reach UCAS by 18:00 UK time.
- 2026 entryLast day to add a Clearing choice
Check that this course still has a vacancy before adding it.
- 2027 entryEqual-consideration deadline
18:00 UK time for most undergraduate courses.
Show 5 later dates
- 2027 entryUCAS Extra opens
Applicants who used all five choices and hold no offer may be able to add another choice.
- 2027 entryLast day applications go directly to providers
Applications received after 18:00 UK time are entered into Clearing.
- 2027 entryClearing opens
Eligible applicants can see vacancies and release themselves into Clearing.
- 2027 entryFinal date for 2027 applications
Applications must reach UCAS by 18:00 UK time.
- 2027 entryLast day to add a Clearing choice
Check that this course still has a vacancy before adding it.
Entry & how to get in
Who gets in
What recently admitted students actually held, official admissions data, not a stated requirement.
UCAS tariff of entrants
Grades are the A-level equivalent of each points band. Tap a band to check your own chances below.
Qualifications held on entry
| Qualification | Share |
|---|---|
| A-levels or equivalent | 64% |
| another higher-education qualification | 31% |
| a Baccalaureate | 4% |
Entry & your chances
An honest read from the official entry data, plus your personal match.
Accepted students came in with a broad spread of qualifications and UCAS points. If you're worried about grades, this course has historically taken a wide range, and contextual offers may apply.
Will you get in? Plot your grades
Pick your predicted A-levels and watch your UCAS points land on the real spread of students admitted to this course.
Each bar is the share of admitted students in that UCAS-points band (lower → higher). Grades show the A-level equivalent.
Based on the official admitted-student tariff distribution. Many universities make contextual (reduced-grade) offers, so a result below the range doesn’t rule you out.
How to apply
Undergraduate applications go through UCAS. Here’s what matters for this course, the right deadline, the grades to aim for, and the steps in order.
- 1Register on UCAS Hub
Create your UCAS application and add this course (code NN25). One application covers up to five choices.
- 2Write your personal statement
A single statement covers all your choices, so keep it broad enough for similar courses while showing genuine interest in this subject.
- 3Submit by 13 January 2027, 18:00 UK time
UCAS equal-consideration deadline for most undergraduate courses. Source: UCAS 2027 dates.
- 4Reply to your offers
When decisions are in, pick a firm (first) choice and an insurance (back-up) choice with slightly lower grades.
- 5Results day & confirmation
On results day (mid-August) your place is confirmed if you meet the offer. Just missed? Talk to the university, or find a place through Clearing.
Fees & funding
What this course costs and how UK student finance covers it.
Tuition per year
Provider fee page (England 2026/27 cap where not stated).
Check fees at Westminster →For students who normally live in England
2026/27 Student Finance England figures. Maintenance support is means-tested and this two-point view is not an entitlement calculator. The course total uses its published length and home fee where both are available; a missing full-time fee uses the clearly labelled England-cap scenario, while part-time fees and unknown lengths are never guessed. Use the official calculator. Scotland, Wales and Northern Ireland use separate systems: SAAS, Student Finance Wales, and Student Finance NI.
Starting on or after 1 January 2027?
The Lifelong Learning Entitlement is a separate system. A new learner’s tuition entitlement is currently stated as £39,160 (about 480 credits at 2026/27 fee levels), subject to prior study and eligibility. Check the official LLE guide.
Paying for it
- Tuition Fee Loan: can cover eligible tuition up to the applicable limit and is paid straight to the provider.
- Maintenance Loan: up to £10,830/yr away from home outside London (England, 2026/27), means-tested on household income.
- Repayment: 9% of income above £25,000, nothing below it; written off after 40 years.
- Earn alongside: most students work part-time in term, part-time roles on the StudySmarter job board.
England figures shown; Scotland, Wales & NI run their own schemes, check gov.uk.
Scholarships & bursaries you could qualify for
That does not mean no funding exists. Check the university directory for current amounts, eligibility and application dates.
We only display a named award when its provider source identifies the award and who it is for.
Still deciding what to study?
StudyKit brings course choice, applications and funding together in one place, with a personal AI assistant. Find what really fits you and start your UCAS application step by step.
Careers & earnings
What Business & Management graduates actually earn, from real outcome data, 15 months, 3 years and 5 years after graduating.
Graduate earnings: this course
| When | Median | Typical range | Graduates |
|---|---|---|---|
| 15 months after | £27,500 | £24,000 – £32,000 | 255 |
| 3 years after | £26,500 | £21,000 – £32,000 | 905 |
| 5 years after | £32,500 | £25,000 – £42,500 | 930 |
Nominal earnings for graduates of this course/subject at this provider. Stronger evidence. Published sample: 255. Cohort 2021-23.
Graduate outcomes, 15 months on: this course
- 1Graduate / AnalystOn a scheme or first role · 0–2 yrs
- 2Specialist / ManagerOwning an area, marketing, finance, ops · 2–5 yrs
- 3Senior / Head ofLeading a function and a team · 5–10 yrs
- 4Director / FounderRunning a business unit or your own company · 10+ yrs
How pay grows: this course vs Business & Management nationally
National figures for Business & Management graduates, HESA Graduate Outcomes (15 months) and the Longitudinal Education Outcomes (LEO) dataset (3 & 5 years). These are national, not university-specific; actual pay varies by employer, region, role and experience. Different cohorts, so the bars are not one group over time.
Work out your pay
Headline figures hide a lot. Calculate realistic take-home pay for this field by role, region and experience, then check your CV before you apply.
What happened to 100 students?
Choose an outcome to translate the published percentage into a simple 100-person view. Each dot represents one percentage point, not an individual tracked student.
were in work or further study
15 months after graduation
Source: Discover Uni, using Graduate Outcomes and continuation data. Cohorts: 2021-23. Stronger evidence. Published sample: 255. Cohort 2021-23. Each tab is a separate published measure; categories can overlap and should not be added together.
Value compared with similar courses
How this course’s 5-year median earnings compare with Business & Management courses at the same study level.
Compared with 3,421 courses with compatible official earnings data. This is a course-value comparison, not a quality ranking.
UK occupations graduates enter
Published graduate destinations, joined conservatively to UK SOC 2020, ONS pay and Skills England demand.
- Business and public service associate professionalsSOC 2020 35 · 50% of published destinations · ASHE median £38,760
- Sales occupationsSOC 2020 71 · 10% of published destinations · ASHE median £15,975
- Administrative occupationsSOC 2020 41 · 10% of published destinations · ASHE median £27,006
Discover Uni JOBLIST/JOBTYPE; ONS ASHE 2025 provisional, all employee jobs; Skills England Occupations in Demand 2025. SOC is shown only for an exact normalised label match; demand is shown only at exact four-digit SOC. Published sample: 110; response rate: 50%. Pay describes the occupation across workers, not a guaranteed graduate salary.
Job market & outlook
How Business & Management graduates fare in the labour market, and how AI is reshaping the work.
How AI is changing the work
AI doesn't replace the profession, it shifts it: routine tasks get automated, while judgement, working with people and using AI well become more valuable.
What AI takes off your plate
- Routine reporting and data pulls
- First-draft decks and copy
- Standard forecasts and reconciliations
- Scheduling and admin workflows
More human than ever
- Strategy and judgement under uncertainty
- Leading, negotiating and selling
- Sense-checking and owning what AI produces
- Relationships with clients and teams
The strongest graduates pair subject depth with the ability to use AI tools critically.
Roles & employers
Where Business & Management graduates typically go, indicative destinations from graduate career data. Each role links to live openings on the StudySmarter job board.
Roles graduates go into
Where they work
- Consultancies
- Corporate graduate schemes
- Retail & FMCG
- Startups & scale-ups
Jobs after this course
Current roles from the StudySmarter job board that suit Business & Management graduates.
Business Director, Marketing ScienceXcedeBusiness ManagerLGPS CentralBusiness Change ManagerIGA Talent SolutionsBusiness Case ManagerPeregrineBusiness DirectorMedialab GroupBusiness Rates SurveyorW TalentIs this course right for you?
The essentials UK applicants ask about: finance, outcomes, entry and quality.
Student finance
For comparison, the standard full-time England tuition cap is up to £9,790 per year in 2026/27; the actual fee varies by course and provider. If you normally live in England, eligible students can apply for a Tuition Fee Loan, plus a Maintenance Loan for living costs. Under Plan 5 you repay 9% of income above £25,000, nothing below that, and the balance is written off after 40 years.
Where graduates go
83% were in work or further study 15 months after graduating, with a median salary of £27,500. See the full breakdown in Careers & earnings above.
Your entry chances
Use the UCAS points calculator above to see how your predicted grades compare with admitted students, and whether a contextual offer could apply.
Official-data snapshot
Averaging the official measures published for it, this course scores 8.3 out of 10: NSS 83.1% · in work or study 83% · continued 84%.
Who studies here and in this subject?
Provider- and UK subject-level context.
The University of Westminster
Business and management across the UK
HESA student record 2024/25. Counts are rounded.
Local crime-data context
A neutral snapshot around the published teaching location.
Around Marylebone Campus
8,622 street-level reports returned within roughly one mile across 2026-04 to 2026-06.
Police.uk street-level API. Approximate locations, not confined to campus. England, Wales and Northern Ireland; not Scotland.
Is Business & Management right for you?
Tick what applies to you and see how good a fit it is.
International students
What applying to Westminster from outside the UK involves: fees, English, visa, funding and living costs.
Tuition fees
International tuition is £17,600 / year for this course (from the provider’s fee page). You’re not eligible for UK Tuition Fee or Maintenance Loans, so plan for fees plus living costs upfront.
English language
Most UK undergraduate courses ask for around IELTS 6.0–6.5 (no band below 5.5–6.0), or an accepted equivalent. If you’re just short, most universities run a pre-sessional English course that counts towards the requirement.
Student visa
You’ll usually need a Student visa (Student Route). After you accept an offer the university issues a CAS; you then show funds for fees plus about £1,023–£1,334/month living costs and pay the Immigration Health Surcharge for NHS access.
Scholarships & funding
Many universities offer international/global scholarships (often £2,000–£6,000/yr), check Westminster’s funding pages.
Living costs
Budget roughly £1,100–£1,400/month outside London and £1,400–£1,800/month in London for rent, food and travel; the figure also matters for your visa.
Working while you study
A Student visa usually allows up to 20 hours/week in term time and full-time in holidays, useful alongside study, though not something to rely on for fees.
Visa rules and fees change. Always confirm the current requirements with Westminster and gov.uk before you apply.
Related courses
More at Westminster
Business & Management at other universities
Common questions
How competitive is entry?
What are the entry requirements?
What do graduates go on to do?
What will it cost me?
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