BA (Hons) Sports Management Bachelor's degree at UA92
BA (Hons) Sports Management at UA92. It is a nationally recognised UK degree-awarding qualification. The curriculum covers core business and management principles applied to the sports sector, with the opportunity to specialise in areas such as marketing, finance, HR and…
About this course
BA (Hons) Sports Management is a Bachelor's degree (BA (Hons)) at UA92, based in UA92 Old Trafford Campus. It runs 3 years, studied full-time.
For Business and management graduates from this provider, 90% were in work or further study 15 months after graduating, 80% in highly skilled roles, typical earnings around £23,000. (HESA Graduate Outcomes / LEO, via Discover Uni.)
For the typical curriculum, specialisations, career paths and graduate earnings for Business & Management, see the sections below.
Course evidence score
The arithmetic mean of the official measures available for this course: NSS satisfaction, graduate activity and continuation.
Published threshold met NSS publication requires sufficient responses; small differences are not a rank. NSS mean of 7 published themes (Discover Uni snapshot 2026-06-21)
Limited evidence Published sample: 10; treat comparisons cautiously. Cohort 2021-23. Graduate Outcomes work or further study 90% (2021-23; Discover Uni snapshot 2026-06-21)
Published threshold met Discover Uni suppresses continuation data below its publication threshold. Cohort 2022-23. Continuation 45% (2022-23; Discover Uni snapshot 2026-06-21)
Curriculum & modules
Real modules published for this course, grouped only where the source gives a year, stage or level.
Level 4 (Year 1) 4 modules
- Fan Engagement Marketing and Global Partnerships
Module details
This module introduces fundamental concepts of sports marketing and fan engagement, comparing traditional approaches with contemporary digital strategies. Students analyse how digital media enhances global fan activation, global partnerships and connections and how AI-powered tools create new revenue and growth opportunities. The module develops creative communication skills through marketing proposals and analytical techniques to evaluate fan engagement initiatives, preparing students to naviga
- Sporting Organisations and the Digital World
Module details
You'll explore the business environment; understanding the internal and external forces that impact on organisations, the historical and contemporary issues affecting the management of people in organisations and the skills and attributes required to become an effective leader.
- Sports Finance and Globalisation
Module details
You'll cover the basics of business finance and the economics of professional team sports. This module will help you develop the fundamental knowledge and skills you need to become familiar with sports financial management, specifically the financial statements and economic factors within professional team sports.
- Sports Events Management
Module details
You'll develop an in-depth understanding of what it takes to organise, manage and deliver memorable and successful sports events; covering event design, development and practical fundamentals as well as managing the health, safety and security of all stakeholders.
Level 5 (Year 2) 4 modules
- Operational Excellence in Sport
Module details
You'll study the Operations Management frameworks and techniques used to proactively develop strategies in order to design, plan, and control operations and explore ways to improve business performance.
- Sport Law, Ethics and Policy
Module details
You'll gain an in-depth knowledge of the legal, ethical and regulatory constraints that exist within the sports industry. Focusing on a UK context, you'll explore some of the key tensions that determine the media coverage of events and get to grips with relevant laws, regulations and professional codes of conduct.
- Sports Business Analytics
Module details
An introduction to evidence-based and data-driven decision making and strategy formulation. You'll examine methods and approaches widely used by sports organisations in collecting, analysing and utilising data on sports customers, participants, fans, spectators and viewers, in order to improve efficiency and financial performance.
- Talent ID, Analysis and Athlete Management
Module details
You will gain an understanding of the governmental and institutional structures supporting or influencing the sports industry and the different settings in which managers may operate.
Level 6 (Year 3) 4 modules
- Leadership in Sports
Module details
You'll develop a critical understanding of the evolution of leadership theory, its function in contemporary business environments, the role and responsibilities of a business leader and the organisational principles that contribute to contemporary business leadership issues.
- Sports Governance and Organisational Health
Module details
You'll take a look at the challenges associated with commercial development and establishment of European political and economic institutions, address the global challenges of governance on multi-stakeholder organisational interest in sport, with an emphasis upon the International Sports Governance and legal frameworks.
- New Trends in Sports Business Management
Module details
You'll gain an in-depth understanding of new trends in global sports. You'll explore the key issues, approaches and challenges related to emerging trends within sports business and management.
- Project
Module details
In this module, you will complete either a live project from one of our partners or a dissertation on an area of interest, that demonstrates your research and problem-solving skills.
Source: provider course page. Modules can change; required/optional status, credits, descriptions and assessment are shown only when explicitly published.
Course in depth
What this course covers, who it suits and where it leads.
What you'll study
You'll study how sports organisations function as businesses, their management, strategy and operations. A course like this typically moves from foundations in Year 1, introduction to management structures, marketing principles and business economics, through Year 2 analysis of operations, organisational behaviour and competitive strategy. In Year 3, you'll usually choose specialist options such as entrepreneurship, international business, digital business, consulting, marketing, or people and HR, before completing a capstone project or consultancy brief that integrates your learning. Throughout, you'll develop practical skills in data analysis, process improvement and strategic decision-making applied to real sports industry contexts.
Who it's for
This course suits students interested in combining business acumen with a passion for sports. Most accepted students held A-levels or equivalent qualifications; recent entrants typically had a UCAS tariff between 112 and 127 points. You should be prepared for full-time study and ready to engage with both theoretical frameworks and real-world sports management challenges. The course is designed for those seeking a career in sports administration, event management, facility operations, or broader business roles within the sports industry.
Careers & job market
Across Business & Management courses nationally, 87% of graduates are in work or further study within 15 months of graduating, and 60% of working graduates are in highly skilled roles or continuing their studies. National graduate earnings data shows starting salaries (at 15 months) typically range from £24,000 to £32,000, rising to £26,350–£37,200 after five years. These figures reflect the broader labour market for business graduates rather than a guaranteed outcome. First-year retention across the sector stands at 81%. Check the university's funding pages for information on bursaries and scholarships.
University & format
This BA (Hons) degree is delivered at UA92, located at the Old Trafford Campus. It is a full-time, 3-year programme taught in English. UA92 is a recognised UK degree-awarding body, so your qualification is nationally recognised.
Student satisfaction
How students on this course answered the National Student Survey, by theme.
Share of students responding positively.
Published threshold met NSS publication requires sufficient responses; small differences are not a rank. NSS mean of 7 published themes (Discover Uni snapshot 2026-06-21)
Applicant information
The next application dates for this course, followed by facts the provider publishes.
- 2027 entryCompleted applications can be submitted
Your application needs a reference before you can send it.
- 2026 entryFinal date for 2026 applications
Applications must reach UCAS by 18:00 UK time.
- 2026 entryLast day to add a Clearing choice
Check that this course still has a vacancy before adding it.
- 2027 entryEqual-consideration deadline
18:00 UK time for most undergraduate courses.
Show 5 later dates
- 2027 entryUCAS Extra opens
Applicants who used all five choices and hold no offer may be able to add another choice.
- 2027 entryLast day applications go directly to providers
Applications received after 18:00 UK time are entered into Clearing.
- 2027 entryClearing opens
Eligible applicants can see vacancies and release themselves into Clearing.
- 2027 entryFinal date for 2027 applications
Applications must reach UCAS by 18:00 UK time.
- 2027 entryLast day to add a Clearing choice
Check that this course still has a vacancy before adding it.
See and book current events. Dates can fill or change.
Entry & how to get in
Who gets in
What recently admitted students actually held, official admissions data, not a stated requirement.
UCAS tariff of entrants
Grades are the A-level equivalent of each points band. Tap a band to check your own chances below.
Qualifications held on entry
| Qualification | Share |
|---|---|
| A-levels or equivalent | 75% |
| No / unknown prior qualifications | 15% |
| a Baccalaureate | 5% |
| a foundation course | 5% |
Entry & your chances
An honest read from the official entry data, plus your personal match.
Entry is set by the university and based on your offer. Use your predicted grades to see how you compare, then check the university's stated requirements.
Will you get in? Plot your grades
Pick your predicted A-levels and watch your UCAS points land on the real spread of students admitted to this course.
Each bar is the share of admitted students in that UCAS-points band (lower → higher). Grades show the A-level equivalent.
Based on the official admitted-student tariff distribution. Many universities make contextual (reduced-grade) offers, so a result below the range doesn’t rule you out.
How to apply
Undergraduate applications go through UCAS. Here’s what matters for this course, the right deadline, the grades to aim for, and the steps in order.
- 1Register on UCAS Hub
Create your UCAS application and add this course. One application covers up to five choices.
- 2Write your personal statement
A single statement covers all your choices, so keep it broad enough for similar courses while showing genuine interest in this subject.
- 3Submit by 13 January 2027, 18:00 UK time
UCAS equal-consideration deadline for most undergraduate courses. Source: UCAS 2027 dates.
- 4Reply to your offers
When decisions are in, pick a firm (first) choice and an insurance (back-up) choice with slightly lower grades.
- 5Results day & confirmation
On results day (mid-August) your place is confirmed if you meet the offer. Just missed? Talk to the university, or find a place through Clearing.
Fees & funding
What this course costs and how UK student finance covers it.
Tuition per year
Provider fee page. The cap depends on the UK nation the provider sits in; the provider's page is authoritative.
Check fees at UA92 →Check the finance route that applies to you
Support depends on ordinary residence, assessed fee status, course and provider nation. The provider nation is unresolved here, so no national cap or loan amount is being guessed.
Find your official student-finance route →Paying for it
- Tuition fee loan: applied for through the student-finance body for the UK nation you live in.
- Living-cost support: means-tested on household income, from your nation's student-finance body.
- Repayment: only above the income threshold set by your nation's student-finance system.
- Earn alongside: most students work part-time in term, part-time roles on the StudySmarter job board.
Each UK nation runs its own student-finance system; check gov.uk for the rates that apply to you.
Scholarships & bursaries you could qualify for
That does not mean no funding exists. Check the university directory for current amounts, eligibility and application dates.
We only display a named award when its provider source identifies the award and who it is for.
Still deciding what to study?
StudyKit brings course choice, applications and funding together in one place, with a personal AI assistant. Find what really fits you and start your UCAS application step by step.
Careers & earnings
What Business & Management graduates actually earn, from real outcome data, 15 months, 3 years and 5 years after graduating.
Graduate earnings: this course
| When | Median | Typical range | Graduates |
|---|---|---|---|
| 15 months after | £23,000 | £21,000 – £30,000 | 10 |
| 3 years after | £31,000 | £23,000 – £41,000 | 415 |
| 5 years after | £42,500 | £30,000 – £56,500 | 415 |
Nominal earnings for graduates of this course/subject at this provider. Limited evidence. Published sample: 10; treat comparisons cautiously. Cohort 2021-23.
Graduate outcomes, 15 months on: this course
- 1Graduate / AnalystOn a scheme or first role · 0–2 yrs
- 2Specialist / ManagerOwning an area, marketing, finance, ops · 2–5 yrs
- 3Senior / Head ofLeading a function and a team · 5–10 yrs
- 4Director / FounderRunning a business unit or your own company · 10+ yrs
How pay grows: this course vs Business & Management nationally
National figures for Business & Management graduates, HESA Graduate Outcomes (15 months) and the Longitudinal Education Outcomes (LEO) dataset (3 & 5 years). These are national, not university-specific; actual pay varies by employer, region, role and experience. Different cohorts, so the bars are not one group over time.
Work out your pay
Headline figures hide a lot. Calculate realistic take-home pay for this field by role, region and experience, then check your CV before you apply.
What happened to 100 students?
Choose an outcome to translate the published percentage into a simple 100-person view. Each dot represents one percentage point, not an individual tracked student.
were in work or further study
15 months after graduation
Source: Discover Uni, using Graduate Outcomes and continuation data. Cohorts: 2021-23. Limited evidence. Published sample: 10; treat comparisons cautiously. Cohort 2021-23. Each tab is a separate published measure; categories can overlap and should not be added together.
Value compared with similar courses
How this course’s 5-year median earnings compare with Business & Management courses at the same study level.
Compared with 3,421 courses with compatible official earnings data. This is a course-value comparison, not a quality ranking.
UK occupations graduates enter
Published graduate destinations, joined conservatively to UK SOC 2020, ONS pay and Skills England demand.
- Business and public service associate professionalsSOC 2020 35 · 30% of published destinations · ASHE median £38,760
- Managers, directors and senior officialsSOC 2020 1 · 15% of published destinations · ASHE median £51,733
- Finance ProfessionalsSOC 2020 242 · 10% of published destinations · ASHE median £47,173
Discover Uni JOBLIST/JOBTYPE; ONS ASHE 2025 provisional, all employee jobs; Skills England Occupations in Demand 2025. SOC is shown only for an exact normalised label match; demand is shown only at exact four-digit SOC. Published sample: 50; response rate: 50%. Pay describes the occupation across workers, not a guaranteed graduate salary.
Job market & outlook
How Business & Management graduates fare in the labour market, and how AI is reshaping the work.
How AI is changing the work
AI doesn't replace the profession, it shifts it: routine tasks get automated, while judgement, working with people and using AI well become more valuable.
What AI takes off your plate
- Routine reporting and data pulls
- First-draft decks and copy
- Standard forecasts and reconciliations
- Scheduling and admin workflows
More human than ever
- Strategy and judgement under uncertainty
- Leading, negotiating and selling
- Sense-checking and owning what AI produces
- Relationships with clients and teams
The strongest graduates pair subject depth with the ability to use AI tools critically.
Roles & employers
Where Business & Management graduates typically go, indicative destinations from graduate career data. Each role links to live openings on the StudySmarter job board.
Roles graduates go into
Where they work
- Consultancies
- Corporate graduate schemes
- Retail & FMCG
- Startups & scale-ups
Jobs after this course
Current roles from the StudySmarter job board that suit Business & Management graduates.
Business Director, Marketing ScienceXcedeBusiness ManagerLGPS CentralBusiness Change ManagerIGA Talent SolutionsBusiness Case ManagerPeregrineBusiness DirectorMedialab GroupBusiness Rates SurveyorW TalentIs this course right for you?
The essentials UK applicants ask about: finance, outcomes, entry and quality.
Student finance
Home tuition is regulated and the cap depends on the UK nation the provider sits in; check the provider's course page for the exact figure. Eligible students can apply for a tuition fee loan and living-cost support from the student-finance body for the UK nation they live in. Repayment thresholds differ by nation.
Where graduates go
90% were in work or further study 15 months after graduating, with a median salary of £23,000. See the full breakdown in Careers & earnings above.
Your entry chances
Use the UCAS points calculator above to see how your predicted grades compare with admitted students, and whether a contextual offer could apply.
Official-data snapshot
Averaging the official measures published for it, this course scores 7.4 out of 10: NSS 88.1% · in work or study 90% · continued 45%.
Who studies here and in this subject?
Provider- and UK subject-level context.
Business and management across the UK
HESA student record 2024/25. Counts are rounded.
Is Business & Management right for you?
Tick what applies to you and see how good a fit it is.
International students
What applying to UA92 from outside the UK involves: fees, English, visa, funding and living costs.
Tuition fees
International tuition is £53,846 / year for this course (from the provider’s fee page). You’re not eligible for UK Tuition Fee or Maintenance Loans, so plan for fees plus living costs upfront.
English language
Most UK undergraduate courses ask for around IELTS 6.0–6.5 (no band below 5.5–6.0), or an accepted equivalent. If you’re just short, most universities run a pre-sessional English course that counts towards the requirement.
Student visa
You’ll usually need a Student visa (Student Route). After you accept an offer the university issues a CAS; you then show funds for fees plus about £1,023–£1,334/month living costs and pay the Immigration Health Surcharge for NHS access.
Scholarships & funding
Many universities offer international/global scholarships (often £2,000–£6,000/yr), check UA92’s funding pages.
Living costs
Budget roughly £1,100–£1,400/month outside London and £1,400–£1,800/month in London for rent, food and travel; the figure also matters for your visa.
Working while you study
A Student visa usually allows up to 20 hours/week in term time and full-time in holidays, useful alongside study, though not something to rely on for fees.
Visa rules and fees change. Always confirm the current requirements with UA92 and gov.uk before you apply.
Related courses
More at UA92
Business & Management at other universities
Common questions
How competitive is entry?
What are the entry requirements?
What do graduates go on to do?
What will it cost me?
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