BA (Hons) Football Business and Media (UCFB Wembley) Bachelor's degree at University Campus of Football Business Limited

This module will discuss how the media has changed the way sport – and especially football – is watched and played, with particular focus on broadcasting deals and the introduction of technology into sport to make it a more entertaining spectacle. You will also discuss the concepts of mediation, commodification and globalisation and their impact on football and other sports, as well as the influence of major conglomerates such as Disney and their move into the sports broadcasting arena. The role

The business of football is a constantly evolving global industry because of its increased popularity and revenue streams. Football has a unique role in society, it transcends sport, leisure and entertainment and this distinguishes the football business from other industries. The module will provide you with an understanding of sports business models, concepts and theories in respect of the football industry. You will explore the sports business ecosystem which reflects key stakeholders and thei

In order for you to achieve your university and future workplace goals, you need to be aware of a number of personal qualities and behaviours that can impact your ability to succeed. It is also important that you understand the industry and societal context in which you plan to work. This module aims to introduce you to personal and professional factors relevant to employment in the sport industry, and to enhance your awareness of the industrial landscape. Additionally, it will support you in de

The sports industry does not exist in a vacuum. Rather, it is an environment which cuts across much of wider society, including politics, media, and popular culture. This module, drawing both on historical and contemporary examples, will explore the place of sport within the wider world. The module will aim to develop your academic understanding of the growth of sports within wider historical and theoretical frameworks, and how those frameworks continue to shape the present sports and media indu

With the emphasis on employability this module teaches you the culture and disciplines of the industry workplace in modern broadcast media while acquiring the skills required for Level 5. There is an introduction to current broadcasting technique and key to that is teaching journalistic principles on the way news operates, working in a deadline-driven industry, how to identify a story and how to tell those stories with audio and video. Our core teaching includes basic broadcast writing, intervie

Digital media is a fundamental part of the sport business landscape; a key stakeholder that looks set to define much of the industry's future. This module combines theoretical and practical components to review key elements of the business of producing and consuming digital media. This module will introduce you to the academic and theoretical underpinnings of digital media business, and how these manifest themselves within the industry. This module will also allow you to put those ideas into pra

Working with digital platforms is now a core part of a journalist's work. This module will explore new digital opportunities which have emerged for journalists in the 21st Century, while assessing the changing communication environment which has seen the emergence of different journalism models. You will learn how to tell stories using many different platforms, programs and techniques. As part of this module, you will develop those journalism skills acquired in the first year of study, applying

This module covers the topics of media law and ethics, and how they control and influence the work of journalists and the media, with specific reference to the sports media and football. As digital technology increasingly affects both the speed of news delivery across a range of platforms, so too does the scrutiny of media behaviour. Privacy and defamation have become key elements of media law and ethics. You will learn how diverse the coverage of sport activity is used to entice audiences, ente

Following on from your previous training regarding personal qualities and behaviours that can impact your ability to succeed, this module focuses on developing your practical skills relevant to a workplace environment. This module will ask you to apply your knowledge and personal skillset to problem-based learning scenarios, and live projects. You will learn project management skills, develop your personal pragmatism, and enhance your industry-based interests and understanding. You will work bot

As a practitioner in your discipline you will be required to engage in evidence-based practice. This module supports your ability to become an evidence-based practitioner by providing you with an introduction to the processes involved in conducting research within your discipline and equipping you with the skills and knowledge to be able to critically analyse the work of others. This module will build on skills and knowledge which you will have acquired throughout your course so far, and has bee

This module investigates the importance of Public Relations (PR) in brand protection and corporate communication, with an emphasis on its relevance to the world of football and sport. You will analyse the concepts and theories of public relations and discuss how sports clubs and organisations use these to promote and protect their brand, and also assess how social media has impacted on this. You will analyse the growth in and importance of corporate social responsibility, with emphasis on how th

Assessment: written assignment and the creation of a 'real-world' PR strategy

This module focuses on television studio production. You will build a first-hand understanding of how this vital sector of the sport broadcasting industry operates by producing original television studio content as part of a production team displaying employable skills in storytelling, production technique and teamwork. You will create sophisticated TV sports-news content, learning how to develop, film, write, present and narrate and edit their own story ideas. This module will help you to under

Assessment: assessed individually

In this module, you will evaluate how branding concepts are conveyed to markets, with football being central to this. You will be encouraged to debate the applicability of these arguments to football clubs and how they can be implemented to fulfil sporting goals. The increased accession of player branding is a further consideration of this module. You will develop and apply branding strategies for sporting entities which will contribute to and align with the wider marketing strategy of such inst

This module investigates the importance of crisis management in the age of social media and how this relates to image protection in the football industry. You will analyse the concepts and theories of Public Relations in relation to crisis management and the importance of brand protection in the football industry. You will investigate issues and threats to organisational image and reputation and how social media impacts on the relationship between the organisation and stakeholders. It also fits

Assessment: written assignment and the creation of a 'real-world' crisis management plan based on case studies

The sports business and sports media environments continues to evolve at a remarkable pace, with digital technologies at the heart of this continuing change. As a sports business professional, critically evaluating and deconstructing the nature of these changes, and what the future holds for the industry, is of fundamental importance. This module, as a Level 6 academic module, aims to drive forward your analytical skills and develop you for an industry that refuses to stand still. This module wi

This module provides you with the opportunity to synthesise the knowledge and skills