BA (Hons) Business Management Bachelor's degree at University College Birmingham

Working successfully within teams and on projects will determine your career achievements and help you achieve your business goals. This module will teach you to meet the challenges facing businesses today by focusing on the people perspective and enhancing your knowledge of leadership and management within current agile business environments.

This module is designed to provide you with a foundation to analyse the dynamic international business environment. You will be able to gain an understanding of the diverse range of external influences (political, economic, socio-cultural, legal and technological) and have an appreciation of the opportunities and challenges these present for businesses operating in international markets.

Assuming the role of a marketing manager, you will learn how to make and justify a range of marketing decisions, as well as learn about market segmentation and marketing tactics within differing types of organisations. You will be able to appreciate the importance of customer orientation and of satisfying customer needs in an increasingly competitive environment.

This module is an introduction to different branches of accounts, key financial terminology and financial statements that business owners and managers employ. You will construct, interpret and analysis data in order to assess the financial performance of a business or project. This analysis will further explore how financial data can be utilised to inform business decisions in a dynamic environment.

The module will introduce you to the concepts of supply chain management. In a world where customers expect fast delivery and excellent service, supply chain needs to be competitive and customer-focused. You will gain a comprehensive understanding of inventory management, demand, capacity and the IT solutions currently being explored by industry as well as how large organisations ensure quality control and how small companies are taking advantage of new technology to compete.

Everyone is unique. What is your USP? Do you have an idea of the type of job and career you see yourself in? You will be asked to reflect on your transferable skills, your personality and attributes to develop your own individual brand 'persona'. You will undertake an audit of your current skills and attributes in order to develop an idea of your person/job fit and how this aligns with your future career aspirations. You will also consider the key employability skills, mindsets and attributes th

Digital marketing channels are revolutionising the way all businesses operate and market their business activities. Everyone is looking for opportunities to enhance and support their core marketing communications objectives in this customer-centric multi-channel environment. You will be learning digital marketing principles, the role of social media and how to apply them to create a successful strategy.

In a volatile and challenging business environment, strong leadership and effective human resource management is vital to business success. To become adept in such uncertain times, with such a diverse workforce, individuals need to develop agile leadership and interpersonal competencies. Initially, this module introduces contemporary theories and models underpinning leadership and inclusive employee engagement. It later moves onto the importance of strong values, culture, followership and transp

This module focuses on the development of strategic priorities to deliver business at speed in an environment where digital technology has reshaped traditional revenue and business models. It includes an exploration of innovation and digital technologies and their impact on organisations, and how their application can inform organisational improvement and development. Critiquing innovation and digital technology's impact on data and knowledge management for analysing business decision making wil

Business managers are required to have an understanding of key financial concepts that are critical to business success. There are constant reminders of the national budget and business budgets. In this module you will begin with the budgeting process and learning how to prepare cash budgets for a business entity. From here the module examines financial statements for a sole trader and a company. Business managers need to make decisions based on the financial performance of a business – the anal

An organisation has a variety of stakeholders and networks which need to be engaged with and managed either as a business owner, manager or an employee. In this module, you will explore how to approach various stakeholders, learn how to develop relationships, build rapport, negotiate and overcome conflicts with a range of internal and external stakeholders and networks from various backgrounds, as well as holistically developing your own personal effectiveness. Knowing how to maintain personal p

Given that brand reputation is now the biggest risk facing businesses today, you will explore how digital brands are viewed, built, managed and measured to ensure firms' superiority and sustainability in profits. This module focuses on the development of industry-based knowledge and practical skills required to succeed in management. The importance of digital media will be analysed in the communication of brands to key stakeholders.

E-commerce has revolutionised the way in which customers interact with businesses. More than ever, it is important for brands to build a powerful online presence. This module will furnish you with the theoretical and practical knowledge required to build your own e-commerce platform and design optimised customer journeys which delight customers and keep them coming back to your website again and again.

The aim of this module is to develop a practical understanding of the role of social enterprise. Social enterprises are more commonly referred to as the Third Sector, which is a move away from the terms 'not-for-profit', no longer used by social enterprises. Indeed, social enterprises are very much for profit and the profit is a joint primary focus with social impact. There is a recognition of the need to generate profit to create the impact. First and foremost, social enterprises are set up for

The skills of effective communication are vital to successful business enterprise and marketing. This stimulating and highly interactive module equips students with the skills to produce original, effective, persuasive and engaging communications regardless of media channel. You will also develop your own approaches to effective critical analysis, enhance your personal and business communications skills, and amplify and extend your employability prospects.

You will learn the concepts involved in managing sales and salespeople, getting a clear understanding of selling within a marketing organisation, the different types of buyers and how to sell to them. In light of the ever-increasing 'internationalisation' of business, you will also be looking at sales on an international scope.

You will gain valuable work experience on a 48-week work placement. This is an exciting opportunity to put what you have learned into practice, broaden your experience and demonstrate your abilities to potential employers.

Change is inevitable in an increasingly competitive global environment. This compels firms to proactively design strategies to deal with the resulting turbulence. This module develops an understanding of the role of leadership in conceptualising, designing and instituting effective change within organisations.