BSc (Hons) Marketing with Business Analytics with Year in Industry Bachelor's degree at the University of Birmingham
BSc (Hons) Marketing with Business Analytics with Year in Industry at University of Birmingham. Marketing has become an increasingly data-led discipline, and this course at Birmingham Business School is built around that shift.
About this course
Discover how our BSc Marketing with Business Analytics degree at Birmingham Business School blends marketing strategy with advanced data analysis to prepare you for a career in data-driven marketing. From the provider’s course page.
BSc (Hons) Marketing with Business Analytics with Year in Industry is a Bachelor's degree (BSc (Hons)) at the University of Birmingham, based in Edgbaston campus. It runs 4 years, studied full-time.
For Business and management graduates from this provider, 91% were in work or further study 15 months after graduating, 79% in highly skilled roles, typical earnings around £30,000. (HESA Graduate Outcomes / LEO, via Discover Uni.)
For the typical curriculum, specialisations, career paths and graduate earnings for Business & Management, see the sections below.
Course evidence score
The arithmetic mean of the official measures available for this course: NSS satisfaction, graduate activity and continuation.
Published threshold met NSS publication requires sufficient responses; small differences are not a rank. NSS mean of 7 published themes (Discover Uni snapshot 2026-06-21)
Stronger evidence Published sample: 130. Cohort 2021-23. Graduate Outcomes work or further study 91% (2021-23; Discover Uni snapshot 2026-06-21)
Published threshold met Discover Uni suppresses continuation data below its publication threshold. Cohort 2022-23. Continuation 100% (2022-23; Discover Uni snapshot 2026-06-21)
Curriculum & modules
Real modules published for this course, grouped only where the source gives a year, stage or level.
Year 1 6 modules
- Introduction to Marketing and CommunicationsCore20 credits
- Organisations, Management and EntrepreneurshipCore20 credits
- Accounting, Accountability and Financial Decision-makingCore20 credits
- Consumption, Markets and CultureCore20 credits
- Discover MarketingCore20 credits
- Quantitative Skills for BusinessCore20 credits
Year 2 9 modules
- Consumer BehaviourCore20 credits
- Data Driven MarketingCore20 credits
- Digital Business Models and TransformationCore20 credits
- Research MethodsCore20 credits
- Marketing CommunicationsCore20 credits
- International MarketingOptional20 credits
- Marketing and New TechnologiesOptional20 credits
- Operations and Supply Chain ManagementOptional20 credits
- Public Relations and Reputation ManagementOptional20 credits
Year 3 1 modules
- Year in IndustryCore120 credits
Year 4 4 modules
- Data Visualization and Consumer InsightsCore20 credits
- Data Management Strategies and TechnologiesCore20 credits
- Advances in Digital MarketingCore40 credits
- Marketing Research ProjectCore40 credits
Source: provider course page. Modules can change; required/optional status, credits, descriptions and assessment are shown only when explicitly published.
Course in depth
What this course covers, who it suits and where it leads.
What you'll study
The course is designed to build your marketing knowledge alongside genuine analytical competence, so that by the time you graduate you're comfortable interpreting data and using it to shape marketing decisions rather than simply reporting on campaign results. Core marketing content sits alongside modules that develop your data-handling and analytical skills, giving you a working vocabulary in both disciplines rather than fluency in one at the expense of the other. As part of Birmingham Business School's broader business programme, you'll also have the chance to explore areas connected to marketing, such as Finance, HR / People, Operations, Strategy, International Business, Entrepreneurship, Supply Chain and Consulting. These let you see how marketing decisions interact with the rest of an organisation, how a campaign is funded, how it's resourced, how it fits into wider business strategy, which is useful grounding whether you end up in a marketing-specific role or somewhere more cross-functional. The Year in Industry is a defining feature of the degree. Rather than a short internship squeezed into a summer, it gives you an extended period embedded in a workplace, applying the marketing and analytics concepts you've studied to live problems, before returning to Birmingham to finish your final year with that experience informing your remaining coursework and choices.
Who it's for
This course suits you if you're drawn to marketing but aren't satisfied with intuition alone, you want to know why a campaign worked, what the numbers actually show, and how to use that evidence to argue for a particular strategy. You're likely someone who's comfortable with both the creative and the quantitative: you can think about brand, audience and messaging, but you're also willing to sit with a spreadsheet or dataset until it makes sense. You should be prepared for a demanding four years rather than three, the Year in Industry means an extended commitment, and you'll need the patience and organisation to sustain your studies across a placement period and then return to academic work afterwards. If you're the sort of person who learns best by doing, and who wants to test classroom theory against a real employer's problems before you graduate, that structure will likely suit you well. You don't need to arrive with a finished sense of which part of business interests you most. Many students on this course use the exposure to other specialisms to work out whether marketing itself, or something adjacent to it, is the better long-term fit. What matters more is curiosity about how organisations actually make marketing decisions, and a willingness to get stuck into the data behind them.
Careers & job market
Business & Management graduates nationally have a reasonably strong record of moving into work or further study: 87% are in work or further study 15 months after graduating, and 60% of working graduates are in highly skilled roles or further study, according to Graduate Outcomes data. These figures relate to Business & Management graduates across the UK, not to this course or university specifically, so they should be read as general context rather than a guarantee. National earnings data (Longitudinal Education Outcomes) for this subject area shows starting salaries of roughly £24,000–£32,000 fifteen months after graduation, £21,250–£30,000 after three years, and £26,350–£37,200 after five years. Again, these are national figures for the broader subject area, not specific promises tied to this degree, and individual outcomes vary considerably depending on role, sector, location and experience. The Year in Industry is worth factoring into your own career planning separately from these national figures: a substantial placement gives you direct workplace experience, professional contacts and a concrete example of applied data-driven marketing work to draw on when you're job-hunting after graduation. Nationally, 81% of students in this broad area continue past their first year (still enrolled or having completed), which is a general indicator of course continuation rather than a Birmingham-specific figure.
University & format
The University of Birmingham is a public, Russell Group university founded in 1900, based at the Edgbaston campus, with a total student population of 30,832. As a Russell Group member, it belongs to a group of UK universities with a research-intensive focus. The university holds a Silver award for teaching quality under the Office for Students' TEF 2023 framework, and is. This particular degree, UCAS code NN51, runs full-time over four years including the Year in Industry, and is delivered in English, leading to a BSc (Hons) award. Entry data from recent cohorts shows that 60% of accepted students held A-levels or equivalent, with a typical UCAS tariff among entrants of 128–143 points, this reflects what students who were accepted actually had, rather than a fixed minimum requirement. The university's funding pages are worth checking directly for details of any bursaries or scholarships you may be eligible for, since these can affect the overall cost of your four years of study.
Student satisfaction
How students on this course answered the National Student Survey, by theme.
Share of students responding positively.
Published threshold met NSS publication requires sufficient responses; small differences are not a rank. NSS mean of 7 published themes (Discover Uni snapshot 2026-06-21)
Applicant information
The next application dates for this course, followed by facts the provider publishes.
- 2027 entryCompleted applications can be submitted
Your application needs a reference before you can send it.
- 2026 entryFinal date for 2026 applications
Applications must reach UCAS by 18:00 UK time.
- 2026 entryLast day to add a Clearing choice
Check that this course still has a vacancy before adding it.
- 2027 entryEqual-consideration deadline
18:00 UK time for most undergraduate courses.
Show 5 later dates
- 2027 entryUCAS Extra opens
Applicants who used all five choices and hold no offer may be able to add another choice.
- 2027 entryLast day applications go directly to providers
Applications received after 18:00 UK time are entered into Clearing.
- 2027 entryClearing opens
Eligible applicants can see vacancies and release themselves into Clearing.
- 2027 entryFinal date for 2027 applications
Applications must reach UCAS by 18:00 UK time.
- 2027 entryLast day to add a Clearing choice
Check that this course still has a vacancy before adding it.
Provider-published requirement; check the linked course page before applying.
Year in industry. Availability, selection and pay can vary.
Entry & how to get in
Who gets in
What recently admitted students actually held, official admissions data, not a stated requirement.
UCAS tariff of entrants
Grades are the A-level equivalent of each points band. Tap a band to check your own chances below.
Qualifications held on entry
| Qualification | Share |
|---|---|
| A-levels or equivalent | 60% |
| No / unknown prior qualifications | 20% |
| Other | 20% |
Entry & your chances
An honest read from the official entry data, plus your personal match.
Entry is set by the university and based on your offer. Use your predicted grades to see how you compare, then check the university's stated requirements.
Will you get in? Plot your grades
Pick your predicted A-levels and watch your UCAS points land on the real spread of students admitted to this course.
Each bar is the share of admitted students in that UCAS-points band (lower → higher). Grades show the A-level equivalent.
Based on the official admitted-student tariff distribution. Many universities make contextual (reduced-grade) offers, so a result below the range doesn’t rule you out.
How to apply
Undergraduate applications go through UCAS. Here’s what matters for this course, the right deadline, the grades to aim for, and the steps in order.
- 1Register on UCAS Hub
Create your UCAS application and add this course (code NN51). One application covers up to five choices.
- 2Write your personal statement
A single statement covers all your choices, so keep it broad enough for similar courses while showing genuine interest in this subject.
- 3Submit by 13 January 2027, 18:00 UK time
UCAS equal-consideration deadline for most undergraduate courses. Source: UCAS 2027 dates.
- 4Reply to your offers
When decisions are in, pick a firm (first) choice and an insurance (back-up) choice with slightly lower grades.
- 5Results day & confirmation
On results day (mid-August) your place is confirmed if you meet the offer. Just missed? Talk to the university, or find a place through Clearing.
Fees & funding
What this course costs and how UK student finance covers it.
Tuition per year
Provider fee page (England 2026/27 cap where not stated).
Check fees at University of Birmingham →For students who normally live in England
2026/27 Student Finance England figures. Maintenance support is means-tested and this two-point view is not an entitlement calculator. The course total uses its published length and home fee where both are available; a missing full-time fee uses the clearly labelled England-cap scenario, while part-time fees and unknown lengths are never guessed. Use the official calculator. Scotland, Wales and Northern Ireland use separate systems: SAAS, Student Finance Wales, and Student Finance NI.
Starting on or after 1 January 2027?
The Lifelong Learning Entitlement is a separate system. A new learner’s tuition entitlement is currently stated as £39,160 (about 480 credits at 2026/27 fee levels), subject to prior study and eligibility. Check the official LLE guide.
Paying for it
- Tuition Fee Loan: can cover eligible tuition up to the applicable limit and is paid straight to the provider.
- Maintenance Loan: up to £10,830/yr away from home outside London (England, 2026/27), means-tested on household income.
- Repayment: 9% of income above £25,000, nothing below it; written off after 40 years.
- Earn alongside: most students work part-time in term, part-time roles on the StudySmarter job board.
England figures shown; Scotland, Wales & NI run their own schemes, check gov.uk.
Scholarships & bursaries you could qualify for
That does not mean no funding exists. Check the university directory for current amounts, eligibility and application dates.
We only display a named award when its provider source identifies the award and who it is for.
Still deciding what to study?
StudyKit brings course choice, applications and funding together in one place, with a personal AI assistant. Find what really fits you and start your UCAS application step by step.
Careers & earnings
What Business & Management graduates actually earn, from real outcome data, 15 months, 3 years and 5 years after graduating.
Graduate earnings: this course
| When | Median | Typical range | Graduates |
|---|---|---|---|
| 15 months after | £30,000 | £26,000 – £33,500 | 130 |
| 3 years after | £35,000 | £26,500 – £43,000 | 490 |
| 5 years after | £48,500 | £34,500 – £62,000 | 495 |
Nominal earnings for graduates of this course/subject at this provider. Stronger evidence. Published sample: 130. Cohort 2021-23.
Graduate outcomes, 15 months on: this course
- 1Graduate / AnalystOn a scheme or first role · 0–2 yrs
- 2Specialist / ManagerOwning an area, marketing, finance, ops · 2–5 yrs
- 3Senior / Head ofLeading a function and a team · 5–10 yrs
- 4Director / FounderRunning a business unit or your own company · 10+ yrs
How pay grows: this course vs Business & Management nationally
National figures for Business & Management graduates, HESA Graduate Outcomes (15 months) and the Longitudinal Education Outcomes (LEO) dataset (3 & 5 years). These are national, not university-specific; actual pay varies by employer, region, role and experience. Different cohorts, so the bars are not one group over time.
Work out your pay
Headline figures hide a lot. Calculate realistic take-home pay for this field by role, region and experience, then check your CV before you apply.
What happened to 100 students?
Choose an outcome to translate the published percentage into a simple 100-person view. Each dot represents one percentage point, not an individual tracked student.
were in work or further study
15 months after graduation
Source: Discover Uni, using Graduate Outcomes and continuation data. Cohorts: 2021-23. Stronger evidence. Published sample: 130. Cohort 2021-23. Each tab is a separate published measure; categories can overlap and should not be added together.
Value compared with similar courses
How this course’s 5-year median earnings compare with Business & Management courses at the same study level.
Compared with 3,421 courses with compatible official earnings data. This is a course-value comparison, not a quality ranking.
UK occupations graduates enter
Published graduate destinations, joined conservatively to UK SOC 2020, ONS pay and Skills England demand.
- Finance ProfessionalsSOC 2020 242 · 29% of published destinations · ASHE median £47,173
- Business and public service associate professionalsSOC 2020 35 · 25% of published destinations · ASHE median £38,760
Discover Uni JOBLIST/JOBTYPE; ONS ASHE 2025 provisional, all employee jobs; Skills England Occupations in Demand 2025. SOC is shown only for an exact normalised label match; demand is shown only at exact four-digit SOC. Published sample: 475; response rate: 51%. Pay describes the occupation across workers, not a guaranteed graduate salary.
Is BSc (Hons) Marketing with Business Analytics with Year in Industry worth it?
Yes, for most students BSc (Hons) Marketing with Business Analytics with Year in Industry is well worth it. On its graduates’ median earnings, the course is worth about +£205,840 more over the first ten years of work than going straight to a job, after the fees you pay.
Cumulative earnings vs. going straight to work at 18, counting tuition and 4 years of wages given up while studying. The line clears zero around year 10.7. This is a simplified gross-earnings comparison, not a forecast of cash loan repayments.
Model: this course’s own median graduate earnings (Graduate Outcomes / LEO) above the £24,000 non-graduate baseline (ONS), net of £9,790/yr over 4 years (published course home fee). Eligible England-domiciled students can apply for a Tuition Fee Loan; repayments are 9% only on income above the threshold, with anything left written off after 40 years. That makes the cash flow different from conventional commercial debt. Opportunity cost assumes £18,000 gross earnings forgone in each study year; figures are nominal and exclude tax, living costs, investment returns and loan interest. A simplified estimate. Earnings and actual fees vary by graduate, provider, fee status and UK nation.
Job market & outlook
How Business & Management graduates fare in the labour market, and how AI is reshaping the work.
How AI is changing the work
AI doesn't replace the profession, it shifts it: routine tasks get automated, while judgement, working with people and using AI well become more valuable.
What AI takes off your plate
- Routine reporting and data pulls
- First-draft decks and copy
- Standard forecasts and reconciliations
- Scheduling and admin workflows
More human than ever
- Strategy and judgement under uncertainty
- Leading, negotiating and selling
- Sense-checking and owning what AI produces
- Relationships with clients and teams
The strongest graduates pair subject depth with the ability to use AI tools critically.
Roles & employers
Where Business & Management graduates typically go, indicative destinations from graduate career data. Each role links to live openings on the StudySmarter job board.
Roles graduates go into
Where they work
- Consultancies
- Corporate graduate schemes
- Retail & FMCG
- Startups & scale-ups
Jobs after this course
Current roles from the StudySmarter job board that suit Business & Management graduates.
Business Director, Marketing ScienceXcedeBusiness ManagerLGPS CentralBusiness Change ManagerIGA Talent SolutionsBusiness Case ManagerPeregrineBusiness DirectorMedialab GroupBusiness Rates SurveyorW TalentIs this course right for you?
The essentials UK applicants ask about: finance, outcomes, entry and quality.
Student finance
Published home tuition is £9,790/year for this course. If you normally live in England, eligible students can apply for a Tuition Fee Loan, plus a Maintenance Loan for living costs. Under Plan 5 you repay 9% of income above £25,000, nothing below that, and the balance is written off after 40 years.
Where graduates go
91% were in work or further study 15 months after graduating, with a median salary of £30,000. See the full breakdown in Careers & earnings above.
Your entry chances
Use the UCAS points calculator above to see how your predicted grades compare with admitted students, and whether a contextual offer could apply.
Official-data snapshot
Averaging the official measures published for it, this course scores 9.1 out of 10: NSS 81.3% · in work or study 91% · continued 100%.
Who studies here and in this subject?
Provider- and UK subject-level context.
The University of Birmingham
Business and management across the UK
HESA student record 2024/25. Counts are rounded.
Local crime-data context
A neutral snapshot around the published teaching location.
Around Edgbaston campus
1,313 street-level reports returned within roughly one mile across 2026-04 to 2026-06.
Police.uk street-level API. Approximate locations, not confined to campus. England, Wales and Northern Ireland; not Scotland.
Is Business & Management right for you?
Tick what applies to you and see how good a fit it is.
International students
What applying to University of Birmingham from outside the UK involves: fees, English, visa, funding and living costs.
Tuition fees
International tuition is set per course by University of Birmingham; international fees are typically £12,000–£30,000/year for classroom subjects and higher for lab/clinical ones. You’re not eligible for UK Tuition Fee or Maintenance Loans, so plan for fees plus living costs upfront.
English language
Most UK undergraduate courses ask for around IELTS 6.0–6.5 (no band below 5.5–6.0), or an accepted equivalent. If you’re just short, most universities run a pre-sessional English course that counts towards the requirement.
Student visa
You’ll usually need a Student visa (Student Route). After you accept an offer the university issues a CAS; you then show funds for fees plus about £1,023–£1,334/month living costs and pay the Immigration Health Surcharge for NHS access.
Scholarships & funding
Many universities offer international/global scholarships (often £2,000–£6,000/yr), check University of Birmingham’s funding pages.
Living costs
Budget roughly £1,100–£1,400/month outside London and £1,400–£1,800/month in London for rent, food and travel; the figure also matters for your visa.
Working while you study
A Student visa usually allows up to 20 hours/week in term time and full-time in holidays, useful alongside study, though not something to rely on for fees.
Visa rules and fees change. Always confirm the current requirements with University of Birmingham and gov.uk before you apply.
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Common questions
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