BA (Hons) Music Business and Media Bachelor's degree at the University of Brighton

This module will introduce you to the concept of popular culture through the perspectives of media studies by critically engaging with, exploring and critiquing popular cultural forms and practices. You'll look at current and historical examples of film, TV, music and online popular culture by analysing both the conditions of production – the entertainment industry – and audience engagement.

You will look at the character of the music business and the activities associated with it, including recording, publishing, live performance, marketing and management. You'll explore and analyse popular music as both a cultural and industrial form and consider it within the context of media industries, examining relationships between production, distribution and consumption.

This module will introduce you to a range of critical academic approaches to media. It tackles the most cutting-edge topics in media studies and introduces canonical approaches used in their analysis. An introduction to these approaches will enable you to understand the workings of media audiences, industries and texts. The module will focus on media experiences that are relevant to your everyday life, ensuring that as well as academic development, the module will give you the tools to analyse y

You will gain a broad understanding of the cultural contexts of popular music genres, styles, issues and debates so you can place popular music within key historical developments. Topics covered include collecting popular music – ethics and issues; media construction and representations of musical history; research methods for exploring popular music history; the evolution of popular music studies; authenticity debates; and glocalisation.

This module introduces key media studies theories and concepts and applies them to the analysis of real-world issues. You will develop skills and techniques to critique media representations, showing the importance of media analysis in everyday life. By analysing media technologies, you will engage with the most innovative media content, forms and practices of the day. By questioning mediation, the module will bring to life the role of media in society and enable you to critique the media in ter

This module will equip you with the essential skills and practical experience needed to create short-form non-fictional audiovisual content, suitable for contemporary web-based and more traditional delivery platforms and audiences. You'll cover all three stages of video production: pre-production research and planning, production; and post-production, including editing. You will look at the fundamentals of video and sound recording techniques and gain the skills required for successfully engagin

This module introduces how the formal language of cinema – cinematography, editing, sound, shot composition, etc – contributes to establishing a film's narrative. You'll explore the history of mainstream Western cinema by looking at the key technical, institutional and economic developments of the medium. Areas covered include the emergence of the actuality genre, narrative theory, structure and the relationship between plot and story, and censorship and the cinema.

This module blends cultural, critical media and technology studies to explore ways in which people engage with popular music, focusing specifically on how they relate to music technologies and popular music texts – music, lyrics, performers and representations – in their daily lives. Topics covered include everyday life and music technologies, Walkmans, iPods and walking in the city, record collecting, gender and domesticity and popular music and subcultures.

This module involves a series of guided practical workshops covering research skills, CV/cover letter writing and portfolio development, followed by a four-week placement at an organisation or a work-related research project. You will reflect on your experience to consider the links between the course material and the professional activities which take place a media-related environment.

To prepare you for your final year dissertation, this module covers a range of academic topics related to the theory, practice and design of research in the area of media studies. You will explore and gain an understanding of the research process, including the selection of methods, theories and analysis techniques appropriate for a media studies project and undertake a literature review on a chosen topic.

In this module you will develop an understanding of the British music industry landscape – the recording industry, live music and publishing – and critique its complexities and changes. You will analyse and discuss key areas and theoretical concepts concerning the industry as well as gain skills and techniques, such as running a record label and organising live events.

In this module you will produce your own journalism in a subject area of your choice, using a range of forms and styles. You will create and populate an online publication platform, using audience development strategies (including social media and analytics) to build a following and employing professional techniques. You will also publish your work in a collaborative journalism project.

This module introduces you to key theories and approaches in project management, focusing on media projects. You will put these into practice by developing project plans as well as critiquing and reflecting on project management approaches and techniques, and on the purpose of project management within the creative industries. You will also gain a theoretical foundation for your final year live project.

This module will provide you with firm understanding of promotional media formats. You will critically analyse case studies and take part in a series of workshops focused on producing promotional media content. Throughout the module you will apply relevant concepts and theories to create content and progress your ideas through development meetings.

Photographic Practice 2 explores contemporary, historical, critical and creative approaches to digital photography in a global context. You will investigate photography's power to communicate and use your practice to challenge and highlight issues faced by society. Employing a range of lens-based media and digital platforms, you will share your work-in-progress in a mid-term presentation and produce a digital portfolio comprised of a photobook, research diary and web presence.

In this module you will learn how social networking offers new possibilities for activist and non-profit groups. You will devise a social media strategy for a partner organisation and develop graphic and/or audiovisual material to accompany this. You'll present your work to the organisation and critically reflect on social media practices across different platforms, focusing on the potential and limitations of using this technology for social good.

In this module you will examine the relationship between branding and public relations from a media perspective. It presents a practical and theoretical introduction to brand creation and the role public relations plays in the process of brand management, including industry perspectives. As well as studying the beginnings of public relations and issues including politics and corporate social responsibility, you will also take part in a brand development project.

Music Innovation: Design and Development explores music innovation in a rapidly changing world. It is organised around two main themes: the blurring of boundaries between music and other fields like film, art and health; and the impact of technology such as blockchain on the music/artistic landscape. At the end of the module, you will undertake a collaborative project informed by the debates you have been introduced to.

This module introduces you to key practical aspects of digital media marketing within the context of the technological and business innovations that are driving change across the digital landscape. It will provide you with an understanding of search engine optimization (SEO) and social media marketing and an appreciation of how digital innovations are shaping the marketing sector.

This module will support you in preparing, conducting and evaluating a live project within the media industry. You will develop a working brief for an entrepreneurial live project or a project within a specific organisation or your own start-up and create an online portfolio to showcase your work. You will give a mid-project presentation to critically discuss the experience of running it and write a 5,000-word dissertation exploring aspects of the project in the light of media theories and conce