BA (Hons) Business Management and Marketing Bachelor's degree at the University of Chichester

This module is designed to support your transition to university and help you develop the skills you'll need during your academic journey, as well as helping you prepare for professional work. It focuses on building literacy skills, critical engagement, data retrieval and analysis, and presentations. As part of the module, you will produce a data analysis project report, demonstrating your ability to gather literature and data, analyse and present findings, and adhere to the department's report-

Assessment: data analysis project report

In this module, you will explore the purpose and societal role of marketing, with topics including buyer behaviour, digital innovations, marketing research methods and ethical considerations. You'll develop your practical skills in conducting environmental audits and marketing research, applying segmentation, targeting and positioning strategies, and designing your own marketing plans. You will also learn about customer relationship management and look at practical marketing strategies for new p

In this module, you will look at the three core factors of management and organisational behaviour: external, internal and individual. You will first explore a range of concepts, tools and models which focus on the external factors that influence and impact organisations, including stakeholder theory. You will then consider internal perspectives of organisational culture and structure. This will include an examination of the role of teamwork and group dynamics. Finally, you'll be introduced to c

This module will introduce you to the use of technology in a business setting, and help you understand the fundamentals of data, information and knowledge management. You will explore how organisations use digital technology solutions to gain a competitive advantage and look at the benefits of implementing successful information systems. Practical learning activities include exploring case studies and applying your knowledge to solve problems in realistic business scenarios.

This module aims to equip you with an understanding of sustainability in the context of entrepreneurship and innovation. You will learn about integrating sustainability principles into entrepreneurial ventures and the role of sustainable innovations in addressing global challenges, as well as exploring how this is achieved in different industries and organisations. A key focus will be on the United Nations Sustainable Development Goals (SDGs), corporate social responsibility (CSR), sustainabilit

In this module, you will gain a comprehensive understanding of consumer behaviour, looking at traditional psychological theories as well as contemporary digital and ethical contexts. You will evaluate how internal, social and technological factors shape decision making, applying your insights to real-world marketing challenges. A strong emphasis on digital environments, sustainability and global trends ensures relevance to modern marketing practices.

This module aims to introduce you to integrated marketing communications practices across a range of different sectors, including commercial, government, charities, education, not-for-profit and third sector organisations. We will introduce you to the topic of branding, the role of branding within marketing and advertising strategy and the concepts and principles of brand management. Relevant elements of consumer psychology will also be explored. You will learn about the creative process and hav

This module invites you to explore the challenges of leadership in organisations through a critical examination of theory, practice and possible future directions. It encourages you to avoid simplified prescriptions for effective leadership and encourages you to expand your thinking on alternative strategies, as you look forward to your future role as a potential leader in an organisation.

This module will aim to develop your understanding of contemporary digital marketing techniques. You will examine and appraise key theories, models and practices that underpin digital marketing. You will also analyse the strategic role of social media platforms in marketing communications and consumer engagement, and develop practical skills in planning, implementing, and evaluating digital marketing and social media campaigns.

The aim of this module is to provide an introduction to, and the development of, several key financial concepts and tools necessary to the understanding and evaluation of business performance from a primarily financial perspective. The module assumes minimal prior accounting knowledge and aims to provide a practical understanding and conceptual awareness to those who typically will not intend to follow an Accounting and Finance degree pathway. Emphasis will be placed on applying financial princi

This module introduces you to the tools and skills necessary to manage projects efficiently and effectively. The content is based upon the Association of Project Management (APM) Body of Knowledge (BoK) – a holistic and generic approach provided by the leading association for project management in the UK. You will be guided through the complete lifecycle of a project and actively encouraged to apply learnings through your assessment. As a result, you will have competent knowledge of key project

The module aims to address the following: Enhance Career Readiness and communication skills by equipping students with the practical skills and confidence needed to navigate the graduate recruitment process, including CV writing, application forms, and interview techniques. Understand recruitment processes by providing insight into employer expectations and recruitment methods, including assessment centres and competency-based interviews, both locally and internationally. Build self-awareness an

This module offers you a chance to gain 270 hours of experience in an organisation, building on your work in the Professional Development module. You will secure a placement and develop your Personal Development Planning for future career goals and better employability. Typically paired with the Research Project, it allows you to focus on personal development within your work placement, enhancing skills for your chosen careers and gaining practical and research expertise in your field. You can c

Assessment: Assessment 1: 1,800-word Personal Portfolio Assessment 2: 3,000-word Learning Logs Assessment 3: 10 minute Personal Presentation

The module offers you a chance to delve into a specific area of interest within various organisational contexts, fostering both professional and intellectual growth. Under the guidance of a supervisor, you will undertake independent research, showcasing your ability for critical thinking and analysis. The chosen topic typically revolves around management issues in either public or private sectors, with a focus on generating findings applicable beyond specific cases. There are optional placement

Assessment: Completed dissertation (industry route) or consultancy report (consultancy route) which is structured and presented according to the module guidelines (9,000 words)