BA (Hons) International Hospitality Management Bachelor's degree at the University of Derby

This module introduces organisational behaviour (OB) theory and research to help you gain an understanding of the range of individual, group and organisational factors which can influence the way that employees behave in the workplace. You will practice applying the theory to case study organisations to explore how it can be used as an analytical tool to gain a clearer understanding of the complex causes of workplace behaviour in order to develop effective management interventions.

Assessment: Coursework

The purpose of this module is to enable students to develop knowledge and understanding of the hospitality industry, its operations and role in society. To achieve this, students investigate and evaluate the size, scale and scope of the sector, including but not limited to hotels, restaurants, spas, and resorts. The module also places great emphasis on learning about the global and international hotel industry, specifically classification and ownership models. The module also examines the value of hospitality services to society and culture, including the history, origin and meaning and art of good hospitality and service.

Assessment: Coursework

This module will examine the environment that visitor economy businesses operate within. You will assess the different sectors of the visitor economy: tourism, hospitality, events and the current external environment, including, micro and macro environments and the internal environment. This module enables students to develop the broad base knowledge that will inform their future progression within their chosen subject area.

Assessment: Coursework

Tourism, hospitality and events industries are affected by economic, social and environmental factors which impact upon growth as both an industry and as a phenomenon. Understanding and analysing this phenomenon can help towards developing an effective approach in impartial and logical decision making and problem solving. This module investigates the contemporary phenomena that shapes tourism, hospitality and events management at both local and global levels using theoretical discussions and case studies. Through group debate and seminar discussion, the module explores the nature of what constitutes success within these industries, and how this has can continue to shift from purely economic

Assessment: Coursework

Project planning and management are key aspects of service industries designed to create viable opportunities for business development ideas and visions for growth. The acquisition of skills, knowledge, and attitudes to facilitate the design, development, and evaluation of projects plans is therefore critical. It will also encourage the design and development of unique products and services, business facilities, delivery processes and procedures. Operational schedules, processes and procedures, marketing practices and techniques, resources utilisation plans, and project execution will be examined. The application of relevant theoretical models and technical tools will be analysed. Project ev

Assessment: Coursework

The experience economy is often confused with the service economy, but experiences are a distinct economic offering, as different from services as services are from goods. Consumers are spending less money on buying things, and more on doing things and this trend is fuelling a fourth economic revolution. In today’s service economy, many companies design experiences around their traditional offerings. To be successful and achieve the benefits of staging experiences they must be purposely and thoughtfully designed with a focus on creating and consuming experiential value. The purpose of this module is to provide students with a theoretical and practical understanding of the principles and prac

Assessment: Coursework

This module will explore the role that social enterprises and social entrepreneurship contribute to the economy and the attainment of the United Nations’ 17 Sustainable Development Goals (SDGs). The global financial crash of 2008, the fallout of the Covid-19 pandemic, the rising cost of living, poor regard for social values and the failure of many policies aimed at social inclusion and cohesion, signal the increasing need for a way of doing business that promotes social justice and equality. Social enterprises offer an alternative to charitable action and government intervention to address injustices in society. Social enterprises can be distinguished from traditional ‘for-profit’ enterprise

Assessment: Coursework

This module focuses on revenue management, a key process in hotel operations and management, the purpose of which is to maximise the revenue and income from a hotel’s room inventory and other revenue centres. The context of the module is provided through analysis of the current domestic and international hotel sector. To do this student investigate developments in hotel management and ownership, market segments and demand, and distribution channels. The module then focuses on revenue management strategies and tools, which students apply and evaluate through a hotel revenue management simulation.

Assessment: Coursework

This module introduces the role of the operations function; how the organisation sources, produces and delivers goods and services to demanding customers, becomes a key contributor to superior performance and customer satisfaction. The module provides a framework, to understand the crucial role of operations to business success. The operations are scrutinised from a process-based view, which facilitates the examination, understanding and improvement of the operations. The module looks at the short, medium, and long-term decisions managers make to ensure that the organisation can offer the right service, at the right quantity, time, place, and price. Finally, it provides guidelines on analysi

Assessment: Coursework

Modern day businesses depend upon good marketing research to inform decision making in a number of areas from product design and innovation to understanding customer needs and wants. Increasingly organisations are trying to delve deeper into the mind sets of their customers in order to develop products and services which will give them a competitive edge. In this module you learn how to design and carry out research at this deeper level and this will equip you with relevant skills which employers are seeking. The module has been designed after research and consultation with the Chartered Institute of Marketing and with business representatives to ensure it is relevant for meeting the needs o

Assessment: Coursework

In this module students will develop and apply their knowledge and understanding of the factors to be considered in the design and maintenance of facilities, décor, equipment and furnishings. Facilities and Venues include: storage areas; food preparation and production areas; food and drink service areas; lobby; back offices; lounge; guest rooms; conference and banqueting areas; outside and leisure facilities. This module focuses on the factors to be considered in the design, layout, décor, furnishings and equipment in operational areas and support for the health and wellbeing of guests. In an increasingly competitive market, the need to be able to evaluate and select appropriate venues, fac

Assessment: Coursework

In this module students will learn about the process of menu design, development and sensory evaluation. Students will then be able to apply brand management principles to products and menu design. Students will engage in a series of menu, product and sensory evaluation presentations and discussions. Students will evaluate theoretical discussion of the processes involved in menu design and sensory evaluation using academic, scientific and industrial principles. This will be supported with the use of innovative and contemporary examples from industry.

Assessment: Coursework

This module will equip you with the skills needed to evaluate the financial data used to produce company financial statements. You will learn the importance of choosing the correct form of finance for a given business. You will gain an appreciation of the value of corporate governance and the responsibility of good managers to wider stakeholders in the business. Without good management control and coordination of financial resources, businesses frequently fail to meet their potential. You will study common pitfalls in performance management and how to avoid them. This module will equip you with key skills, such as the ability to understand, analyse and interpret financial, management and non

Assessment: Coursework

This module develops key skills for your future employment in business - the ability to perform descriptive and predictive analytics and the skills to interpret and communicate the results of data analytics. These are key skills required by the Chartered Management Institute. The skill base developed gives you the confidence and experience to prepare an analysis of real data to inform business decisions, understand the use of AI in business and learn to predict the future using machine learning, and underpin appropriate business strategies. These skills also prepare you for evidenced based analysis required in other modules within your programme including finance, marketing and strategy. Dur

Assessment: Coursework, Exam

A supply chain is the network of all the individuals, organisations, resources, activities and technology involved in the creation and sale of a product, from the delivery of source materials from the supplier to the manufacturer, through to its eventual delivery to the end user. In fact, with environmental pressure, this has been increased to include the return of packaging in some cases. As supply chains have become increasingly complex and global in recent years, there has been an increasing focus on sustainability. Globalisation has meant that that few products are manufactured in national markets: they are outsourced and manufactured in developing nations, particularly in South East Asi

Assessment: Coursework

Being creative can be thought of as coming up with new and original ideas, whereas innovation can be defined as the development and application of these new ideas to develop new opportunities, create original products and services and to solve problems. Both of these activities are necessary for the innovation funnel to be successful. In this hands-on module, you will discover how to generate new and creative ideas, and how to develop innovative products and services out of those ideas. Crucially, this may mean looking to other areas and subjects for inspiration and progress. To do all this, you will have the opportunity to work with other students on a real business problem, finding out you

Assessment: Coursework

This module will give you the tools, techniques and theory behind how digital marketing works within a business environment. During this module you will learn about best practice and key elements of managing digital marketing in an ‘always on’ 24/7 environment. You will learn how to audit and evaluate competitors’ digital footprints as well as understand how to gain consumer insights using digital techniques. Your assessment is coursework-based, designed to provide practical life and employment skills, developing an outline digital marketing plan. This assessment will contribute towards key skills sought by employers, including: evaluation, understanding of digital tools, presentation and bu

Assessment: Coursework

This module studies the global business using a combined strategic and economic approach. As part of this module, you will explore the recent major global economic shifts and analyse current international business events. You will study the key theoretical underpinnings, trends and challenges of international trade and foreign direct investment. You will analyse the importance of government and institutions in controlling/regulating international business behaviour. This will allow you to consider the long-term sustainability of businesses in the ever-changing, and often hostile, global business environment and help you understand the critical role played by strategic management. You will le

Assessment: Coursework

This module focuses on the evolving hospitality production and consumption patterns, the service scape, related business concepts and customer experiences. It will create an understanding of transformative and innovative business strategy, design and development of unique customer service concepts and experience packages, their delivery and management. This will also include creating a unique perception of current and future management and leadership trends to bring about the transformation required to maintain a competitive advantage in hospitality facilitated by evolving disruptive technologies. A critical understanding of hospitality challenges, causative factors and related sustainable s

Assessment: Coursework

This module gives you the opportunity to make a personal choice regarding the topic and format of your study. You may wish to extend aspects of your final and previous year subjects to more depth along with refining your research skills by means of a traditional research project. Alternatively you may choose to examine a business situation in depth, develop a creative advertising campaign or develop a marketing plan with ideas for creative execution. You could analyse and test the theories, principles and concepts addressed in the classroom environment in the reality of a private, public or community sector organisation by means of a pathway related report. The independent study is an indivi

Assessment: Coursework

This module aims to examine how the global luxury hotel and resort has developed and how they are managed in a competitive and changing global environment. Luxury hotels and resorts are one of the biggest, most lucrative and fastest-growing sectors of hospitality sector. Students will examine and evaluate the diverse range of luxury hotel and resort developments from the traditional to the new luxury experiences and the contribution that the individual parts contribute to the experience. The module will also discuss the concept of luxury service, authenticity, and values. Students will investigate the future of the concept of luxury in the wider hospitality sectors (tourism, hospitality and

Assessment: Coursework

This module explores multifaceted aspects of consumer behaviour and is informed by a range of disciplines including sociology and psychology. Students will evaluate theories and concepts of consumer behaviour and critically analyse the nature, characteristics, needs and expectations of different consumers within their sector. Theoretical insight will be gained from a range of disciplines and used to develop and justify appropriate responses to issues of consumption.

Assessment: Coursework

This module explores a range of contemporary employment issues that cover individual and collective aspects in organisations. Theoretical perspectives such as unitarism and pluralism, are all components of the module. The employment relationship has been evolving with the development of emerging technologies and a wider use of contracts and types of employment. Employment Relations studies the interactions and behaviours of the different parties within the workplace and their respective, sometimes diverse interests. Within the employment relationship there are those who work, those who employ them and those who have some impact on the workplace. As the role of Trade Unions and industrial act

Assessment: Coursework

This module is about the concepts of Leadership and Management. It explores the similarities and differences in the roles and responsibilities of leaders and managers in the workplace and the development of leadership theoretical approaches as well as the practical application of these within organisations. You will analyse the skills and competencies of effective organisational leaders and examine alternative methods of leadership development to enhance these. Module learning outcomes Critically evaluate the definition, roles and responsibilities of leadership and management in modern contexts Assess alternative theoretical approaches to leadership and management and their relevance within

Assessment: Coursework

This module seeks to develop your understanding of the emerging area of international entrepreneurship and how you can apply that knowledge in a real life situation. In recent years, international business and entrepreneurship have been coalescing into a single cognate area that is now becoming regarded as cohesive in its own right. Trading blocs such as the EU have placed emphasis on entrepreneurship as an engine of economic growth and the trend towards greater international involvement of SMEs (small and medium-sized enterprises) is accelerated by technological advances. At the same time, globalisation has prompted the re-emergence of local cultures which influence the growth of entreprene

Assessment: Coursework