BA (Hons) Sport Management Bachelor's degree at the University of Derby

This module is taught in two parts: Academic skills and research skills. The academic skills component provides students with grounding in the key skills needed to be successful at undergraduate study, including, literature searching, literature review, academic writing, referencing, and presentation skills. The research skills component gives students an introduction to qualitative and quantitative research methods, including descriptive statistics. Students will learn how to collect and interpret data using a range of approaches including questionnaires, interviews and experimental methods. The emphasis on the module is to develop student’s confidence in engaging with academic literature i

Assessment: Coursework

The growth of both private and public sector investment in sport has seen the continued professionalisation of both its administration and management. Indeed, with greater investment comes greater accountability to key stakeholders such as shareholders or public bodies. This module therefore begins the process of equipping students with the knowledge and skills necessary to become the professional managers of sport organisations in the future.

Assessment: Coursework, Practical

The module provides an understanding of key marketing concepts and how marketing fits within the sport organisation. The module covers three main areas. The first relates to the role of marketing within an organisation and the factors that influence customer behaviour in sport. The second is about the collection and understanding of information about the marketing environment. The third is about the development of knowledge and skills for the effective application of the extended marketing mix. Students will consider the role of marketing within sport organisations including customer needs, customer expectations, customer satisfaction and customer acquisition/retention. They will also unders

Assessment: Coursework, Practical

The international sport business market is a rapidly evolving concern. For example the staging of the industry termed ‘mega’ sports events and the proximal relationship which such events possess with the equally burgeoning digital media industry has led to the creation of a number of novel concepts, theories and practices. Elements such as this are becoming the foundation layer of the international sports business market and represent the both the stimulus and response to developing global trends. This module aims to provide students with a comprehensive understanding of emergent theories and concepts. The principles covered in this module will establish an essential academic underpinning fo

Assessment: Coursework

The overall aim of the module is to provide directed real world learning and reflective opportunities within operations management in sport. This module introduces the linkage of core competencies, knowledge and skills required to manage a business and focuses on achieving rapid organisational goals within the sports industry. The module provides an integrated approach to the four operational areas required in successful organisations; managing people, marketing, PR and financial operations. The key focus of the module is placed upon on the sport manager’s role in resolving concerns and developing a reflective professional. In addition to the above the module also introduces practical elemen

Assessment: Coursework

The overall aim of the module is to provide directed real world learning and reflective opportunities within operations management in a real sports organisation. This module introduces the linkage of core competencies, knowledge and skills required to manage a business and focuses on achieving rapid organisational goals within the sports industry. It will also enable students to understand their own development within the industry through Professional Development and the creation of their own skills based portfolio. The module provides an integrated approach to the four operational areas required in successful organisations; managing people, marketing, PR and financial operations. The key fo

Assessment: Coursework

This module builds upon the knowledge and skills developed in the level 4 Academic and Research Skills for Sport and Exercise module. The module is designed to prepare students for their dissertation at level 6. Students will conduct a systematic literature review in a topic area related to their degree, in order to develop a coherent research question. Particular emphasis will be given to developing a robust rationale for the research question proposed based on a review of existing literature. Furthermore, students will propose a research methodology based on the rationale developed. The overall focus of the module is on the process of “doing research”, and this will reflect in the delivery

Assessment: Coursework

This module will enable students to continue to reflect on their own fit within the industry and aid them to gain an increased focus on their future career. It follows on from Sport Management in Practice 1 and 2. This Professional Development module gives the student the basics of recognising skills and knowledge they possess and the tools needed to continually gain, improve and develop through working life. It will give the ability to constantly review actions and effectively monitor and evaluate personal work in both an academic and a vocational sense. It will look at use of theory in personal and professional roles in the workplace and how individuals have sought to apply it.

Assessment: Coursework

The focus of this module is applying information gathering to a specific project. The project will be a ‘real world’ project determined in discussion with the organisational contacts the student is working with alongside the student’s personal tutor. One of the main aspects of any sports management operation is that of project based work. This could be assessing the impact of new advertising on potential customers, understanding the effects of the current economic climate on gate receipts or analysing the door to door experience of the customer. All of these will need different approaches to information gathering and analysis of that data. The research must focus on an applied task that will

Assessment: Coursework

Overall the module is intended to provide students with an integrated approach to assessing the financial performance of sport organisations, examining the business sector that the sport organisation operates within and to give the student the necessary skills to make informed management planning and control decisions. Students will be introduced to the theoretical perspectives and develop the practical tools to maintain alignment with the changing landscape of business. Meeting corporate targets is a practice one expects to support the continuing growth and development of the business. A manager should be able to evaluate an organisation (in the context of a changing business environment),

Assessment: Coursework

This module combines two skills in great demand in the sport sector. The first ability is being able to plan ahead, taking an organised and prepared approach to business development. The module will aim to break down barriers to creativity with the use of models, and an examination of entrepreneurial behaviours. This module will also link the other business modules as the skills and theories developed in them will assist here. The module aims to provide students with the ability to develop products and services through careful planning, implementation and management.

Assessment: Coursework

Students will build on concepts, theories and processes learnt in the first year that are applied to different events within the sport sector. This will consider the technical planning of the sport facility/event alongside the wider perspectives and external variables. They will assess the requirements for bi-weekly events such as football matches to one off events such as a local 10k race that may be held in the same facility. As the staging of the event approaches, integration of the activity becomes increasingly crucial. For example, as the production team coalesce the varying operational and logistical strands of the event. It is also essential to understand that this synchrony must pers

Assessment: Coursework

This module forms part of the placement year typically completed between the second and final stage of a degree programme. The module provides a framework for the development of reflective skills appropriate to all areas of professional practice including for example aspects of problem solving such as objective setting, planning, negotiating, demonstrating, and reflecting. The emphasis in this module is on the analysis and evaluation of work completed within the organisation and future employability planning. During the module students will develop a reflective portfolio where they record the skills, knowledge and experience developed during the placement experience and evaluate how this wil

Assessment: Coursework

This module’s aim is to provide students with a critical understanding of contemporary issues, and address current and topical issues, associated with the sports management and sport development sectors, whilst establishing strong links between theory and practice. Its main purpose is to enable students to reflect and appraise the sports management and development industry, in relation to their principles and practices.

Assessment: Coursework

This module will provide the tools to enable a critical appraisal of the complex issues surrounding the planning, co-ordinating, management and delivery of events. The module has a strong applied emphasis and will see the students deliver a sport related event, in collaboration/conjunction with a key stakeholder. Event evaluation will form a key element within the module, linked to the concept of event legacy. Research, concept development and feasibility screening Developing the event programme and content Staffing and human resources in events Marketing the event (social media and traditional methods) Health and safety in events · Financing the event Managing the event on the day Measuring

Assessment: Coursework

Sport service sector organisations must recognise the need to stay abreast of changes in the external environment and remain goal focused to ensure company objectives are met in both the short and long term. Increasing competition, dynamic customer demand and the pace of technology have led to a realisation that organisations need to flexible, agile and responsive to change. To this end, businesses need to identify and critically examine future developments within the service sector, and develop appropriate management strategies and actions to facilitate change. Organisations that are risk adverse will take longer to proactively meet the changing external environment and this module seeks to

Assessment: Coursework

The independent studies module provides students with the opportunity to reflect and build upon their subject knowledge and expertise by conducting an in-depth investigation; requiring a systematic and significant application of both acquired research skills and understanding. The investigation may adopt a variety of frameworks, typically dependent upon a combination of both the discipline and topic in question. The rationale being to avoid limiting the students to the traditional empirical research format; instead empowering them to select an investigatory design that is best suited to the conduct, completion and presentation of the study in focus e.g. an industry report or an individually

Assessment: Coursework, Practical

The overall aim of this module is to allow students to identify, reflect and action plan a range of professional and personal skills in relation to a career development pathway. As students prepare to finish the programme, the module allows them to not only review key skills needed for graduate level employment, but also apply them in practical sessions. A key theme within the module is how to build personal and career resilience to make every student ‘work-ready’. It also aims to equip students with the skills to plan and manage their own career development aspirations. Indicative content (within a sport industry context) Finding graduate-level employment within the sport industry Managemen

Assessment: Coursework