BSc (Hons) Digital Marketing at University of Lancashire is accredited by the Chartered Management Institute (CMI), ensuring professional relevance.
Our BSc (Hons) Digital Marketing course has been designed with industry experts to give you skills, insight and experience in the digital marketing sector. From the provider’s course page.
BSc (Hons) Digital Marketing is a Bachelor's degree (BSc (Hons)) at the University of Lancashire, based in Main Campus. It runs 3 years, studied full-time.
For Business and management graduates from this provider, 82% were in work or further study 15 months after graduating, 51% in highly skilled roles, typical earnings around £25,000. (HESA Graduate Outcomes / LEO, via Discover Uni.)
For the typical curriculum, specialisations, career paths and graduate earnings for Business & Management, see the sections below.
The arithmetic mean of the official measures available for this course: NSS satisfaction, graduate activity and continuation.
Published threshold met NSS publication requires sufficient responses; small differences are not a rank. NSS mean of 7 published themes (Discover Uni snapshot 2026-06-21)
Moderate evidence Published sample: 40; avoid reading small differences as meaningful. Cohort 2022-23. Graduate Outcomes work or further study 82% (2022-23; Discover Uni snapshot 2026-06-21)
Published threshold met Discover Uni suppresses continuation data below its publication threshold. Cohort 2022-23. Continuation 62% (2022-23; Discover Uni snapshot 2026-06-21)
Real modules published for this course, grouped only where the source gives a year, stage or level.
You'll learn about websites and develop content strategies for both inbound and outbound marketing campaigns. You'll consider SEO best practice to increase website visibility. You'll also apply UX principles to enhance the customer journey. Explore marketing automation tools and CRM systems across various channels, including email, mobile, print and offline marketing strategies.
Explore digital marketing principles, consumer behaviour and data-driven strategies. You'll analyse consumer behaviour patterns to develop customer-centric marketing strategies. Learn to use effective communication techniques to achieve objectives in a digital-first world.
You'll explore what it means to study marketing at a university level. You'll build your understanding of basic marketing principles and the role of marketing in organisations. You will also develop key academic skills and digital literacy to improve your performance.
Investigate social enterprise opportunities and case studies. You'll work in groups to develop ideas for a local social enterprise. You'll also plan how to run it, which may include marketing, finance, management, people and operations.
You'll learn how data-driven insights, analytics tools and emerging technology can support effective decision-making in marketing. Explore how artificial intelligence (AI), prompt engineering and marketing automation can improve campaign performance. Develop data-informed marketing strategies to align with organisational objectives.
You'll work as part of an interdisciplinary team to manage a real-world business project. Gain skills in analysis, evidence-based decision making, solution finding and project management. You'll develop a proposition that has a positive impact on global contexts, such as people, cultures, climate, and economics. You'll then pitch this to a real-world business client.
You'll learn how to create effective digital advertising and social media strategies. You'll develop organic and paid digital marketing campaigns that align with business goals. You'll also explore Search Engine Marketing (SEM and SEO) techniques to create, track, and optimise campaign performance using data analytics tools.
Develop analytical, cognitive and problem-solving skills for marketing. You'll analyse a range of academic and non-academic sources, and develop critical thinking skills. You'll use problem-solving strategies to respond to current issues in marketing. You'll also develop and articulate your career goals using personal development tools.
Explore global branding strategies and evaluate their effectiveness across different cultural, social and economic contexts. You'll assess the impact of globalisation on branding and consumer decision-making. You'll create culturally responsive branding solutions for international markets. You'll also explore neuromarketing, helping to understand consumer behaviour and its implications for brand strategy.
You'll analyse current business issues and generate solutions. Develop your own leadership style, focusing on collaborative practice. You'll design comprehensive marketing plans, which align with organisational goals. You'll implement, evaluate and continuously improve marketing strategies using performance metrics and critical reflection.
In this module you'll explore a specialist subject area of your choosing. You'll be equipped with the skills, knowledge and support to conduct in depth research. You'll explore how you can use primary and/or secondary data to gain specific insights. You'll also be able to tailor your research interests to your career aspirations and/or further academic study.
Generate innovative, inclusive and responsible business ideas aligned with the UN Sustainable Development Goals. You'll analyse markets to assess the feasibility of new initiatives, considering both commercial and ethical dimensions. You'll design a viable business plan that integrates financial, operational and corporate social responsibility (CSR) strategies.
You'll develop and evidence your leadership skills. You'll identify self-development opportunities by analysing your current skillset. This may include part time work, business involvement, volunteering or caring responsibilities. Enhance your learning beyond university work, through micro-internships and microcredentials.
You'll consider what the future of business may look like and develop your capacity for business transformation. You will identifyopportunities to develop by reflecting on your current skillset. You'll also consider industry needs and enhance your CV with internships and microcredentials.
You'll develop the skills you need as an entrepreneur to launch your own business venture. You'll reflect on what you've learned - both at university and beyond. You'll identify ways to develop and showcase your abilities. This includes earning microcredentials.
Source: provider course page. Modules can change; required/optional status, credits, descriptions and assessment are shown only when explicitly published.
What this course covers, who it suits and where it leads.
This course has been designed with industry experts to equip you with skills, insight and experience in the digital marketing sector. You'll usually begin with core business and marketing foundations, how organisations work, marketing principles, and data analysis, before progressing to people management, operations and strategy in your second year. From there, a course like this normally moves towards specialist options and a capstone project, allowing you to focus on areas such as entrepreneurship, international business, digital business, consulting, marketing, or people and HR. Throughout, you'll develop practical capability in real-world marketing challenges and decision-making.
This course suits graduates seeking a structured pathway into digital marketing and business roles. Most entrants hold A-levels or equivalent qualifications; accepted students typically had a UCAS tariff of 96–111 points. You'll study full-time in English at the university's Main Campus. The curriculum covers specialisations such as Marketing, Finance, HR, Operations, Strategy, International Business, Entrepreneurship, Supply Chain and Consulting, allowing you to tailor your learning to your interests.
The University of Lancashire, a recognised UK degree-awarding university founded in 1828, offers this BSc (Hons) Digital Marketing as a full-time, 3-year degree taught in English on its Main Campus. The course is accredited by the Chartered Management Institute (CMI). The university holds a Silver award for teaching quality in the Office for Students' TEF 2023.
How students on this course answered the National Student Survey, by theme.
Share of students responding positively.
Published threshold met NSS publication requires sufficient responses; small differences are not a rank. NSS mean of 7 published themes (Discover Uni snapshot 2026-06-21)
The next application dates for this course, followed by facts the provider publishes.
Your application needs a reference before you can send it.
Applications must reach UCAS by 18:00 UK time.
Check that this course still has a vacancy before adding it.
18:00 UK time for most undergraduate courses.
Applicants who used all five choices and hold no offer may be able to add another choice.
Applications received after 18:00 UK time are entered into Clearing.
Eligible applicants can see vacancies and release themselves into Clearing.
Applications must reach UCAS by 18:00 UK time.
Check that this course still has a vacancy before adding it.
Names detected beside accreditation or recognition copy on the provider course page; verify the route and intake.
Placement year. Availability, selection and pay can vary.
See and book current events. Dates can fill or change.
What recently admitted students actually held, official admissions data, not a stated requirement.
Grades are the A-level equivalent of each points band. Tap a band to check your own chances below.
| Qualification | Share |
|---|---|
| A-levels or equivalent | 90% |
| an Access course | 5% |
| Other | 5% |
An honest read from the official entry data, plus your personal match.
Accepted students came in with a broad spread of qualifications and UCAS points. If you're worried about grades, this course has historically taken a wide range, and contextual offers may apply.
Pick your predicted A-levels and watch your UCAS points land on the real spread of students admitted to this course.
Each bar is the share of admitted students in that UCAS-points band (lower → higher). Grades show the A-level equivalent.
Based on the official admitted-student tariff distribution. Many universities make contextual (reduced-grade) offers, so a result below the range doesn’t rule you out.
Undergraduate applications go through UCAS. Here’s what matters for this course, the right deadline, the grades to aim for, and the steps in order.
Create your UCAS application and add this course (code DM10). One application covers up to five choices.
A single statement covers all your choices, so keep it broad enough for similar courses while showing genuine interest in this subject.
UCAS equal-consideration deadline for most undergraduate courses. Source: UCAS 2027 dates.
When decisions are in, pick a firm (first) choice and an insurance (back-up) choice with slightly lower grades.
On results day (mid-August) your place is confirmed if you meet the offer. Just missed? Talk to the university, or find a place through Clearing.
What this course costs and how UK student finance covers it.
Provider fee page (England 2026/27 cap where not stated).
Check fees at University of Lancashire →2026/27 Student Finance England figures. Maintenance support is means-tested and this two-point view is not an entitlement calculator. The course total uses its published length and home fee where both are available; a missing full-time fee uses the clearly labelled England-cap scenario, while part-time fees and unknown lengths are never guessed. Use the official calculator. Scotland, Wales and Northern Ireland use separate systems: SAAS, Student Finance Wales, and Student Finance NI.
The Lifelong Learning Entitlement is a separate system. A new learner’s tuition entitlement is currently stated as £39,160 (about 480 credits at 2026/27 fee levels), subject to prior study and eligibility. Check the official LLE guide.
England figures shown; Scotland, Wales & NI run their own schemes, check gov.uk.
Named awards published by the university. Compare the eligibility and application route before budgeting for one.
Undergraduates from low-income households, subject to eligibility
Eligible undergraduate students with experience of care
Eligible undergraduate or taught-postgraduate unpaid carers
Forced migrants who are not eligible for student finance
Amounts, exclusions and deadlines can change. An award is not guaranteed unless the university confirms it.
StudyKit brings course choice, applications and funding together in one place, with a personal AI assistant. Find what really fits you and start your UCAS application step by step.
What Business & Management graduates actually earn, from real outcome data, 15 months, 3 years and 5 years after graduating.
| When | Median | Typical range | Graduates |
|---|---|---|---|
| 15 months after | £25,000 | £24,000 – £29,000 | 40 |
| 3 years after | £21,500 | £18,000 – £26,500 | 520 |
| 5 years after | £26,500 | £20,500 – £34,000 | 520 |
Nominal earnings for graduates of this course/subject at this provider. Moderate evidence. Published sample: 40; avoid reading small differences as meaningful. Cohort 2022-23.
National figures for Business & Management graduates, HESA Graduate Outcomes (15 months) and the Longitudinal Education Outcomes (LEO) dataset (3 & 5 years). These are national, not university-specific; actual pay varies by employer, region, role and experience. Different cohorts, so the bars are not one group over time.
Headline figures hide a lot. Calculate realistic take-home pay for this field by role, region and experience, then check your CV before you apply.
Choose an outcome to translate the published percentage into a simple 100-person view. Each dot represents one percentage point, not an individual tracked student.
15 months after graduation
Source: Discover Uni, using Graduate Outcomes and continuation data. Cohorts: 2022-23. Moderate evidence. Published sample: 40; avoid reading small differences as meaningful. Cohort 2022-23. Each tab is a separate published measure; categories can overlap and should not be added together.
How this course’s 5-year median earnings compare with Business & Management courses at the same study level.
Compared with 3,421 courses with compatible official earnings data. This is a course-value comparison, not a quality ranking.
Published graduate destinations, joined conservatively to UK SOC 2020, ONS pay and Skills England demand.
Discover Uni JOBLIST/JOBTYPE; ONS ASHE 2025 provisional, all employee jobs; Skills England Occupations in Demand 2025. SOC is shown only for an exact normalised label match; demand is shown only at exact four-digit SOC. Published sample: 25; response rate: 85%. Pay describes the occupation across workers, not a guaranteed graduate salary.
How Business & Management graduates fare in the labour market, and how AI is reshaping the work.
AI doesn't replace the profession, it shifts it: routine tasks get automated, while judgement, working with people and using AI well become more valuable.
The strongest graduates pair subject depth with the ability to use AI tools critically.
Where Business & Management graduates typically go, indicative destinations from graduate career data. Each role links to live openings on the StudySmarter job board.
Current roles from the StudySmarter job board that suit Business & Management graduates.
Business Director, Marketing ScienceXcedeBusiness ManagerLGPS CentralBusiness Change ManagerIGA Talent SolutionsBusiness Case ManagerPeregrineBusiness DirectorMedialab GroupBusiness Rates SurveyorW TalentThe essentials UK applicants ask about: finance, outcomes, entry and quality.
For comparison, the standard full-time England tuition cap is up to £9,790 per year in 2026/27; the actual fee varies by course and provider. If you normally live in England, eligible students can apply for a Tuition Fee Loan, plus a Maintenance Loan for living costs. Under Plan 5 you repay 9% of income above £25,000, nothing below that, and the balance is written off after 40 years.
82% were in work or further study 15 months after graduating, with a median salary of £25,000. See the full breakdown in Careers & earnings above.
Use the UCAS points calculator above to see how your predicted grades compare with admitted students, and whether a contextual offer could apply.
Averaging the official measures published for it, this course scores 7.8 out of 10: NSS 89.4% · in work or study 82% · continued 62%.
Provider- and UK subject-level context.
HESA student record 2024/25. Counts are rounded.
A neutral snapshot around the published teaching location.
2,263 street-level reports returned within roughly one mile across 2026-04 to 2026-06.
Police.uk street-level API. Approximate locations, not confined to campus. England, Wales and Northern Ireland; not Scotland.
Tick what applies to you and see how good a fit it is.
What applying to University of Lancashire from outside the UK involves: fees, English, visa, funding and living costs.
International tuition is £18,750 / year for this course (from the provider’s fee page). You’re not eligible for UK Tuition Fee or Maintenance Loans, so plan for fees plus living costs upfront.
Most UK undergraduate courses ask for around IELTS 6.0–6.5 (no band below 5.5–6.0), or an accepted equivalent. If you’re just short, most universities run a pre-sessional English course that counts towards the requirement.
You’ll usually need a Student visa (Student Route). After you accept an offer the university issues a CAS; you then show funds for fees plus about £1,023–£1,334/month living costs and pay the Immigration Health Surcharge for NHS access.
Many universities offer international/global scholarships (often £2,000–£6,000/yr), check University of Lancashire’s funding pages.
Budget roughly £1,100–£1,400/month outside London and £1,400–£1,800/month in London for rent, food and travel; the figure also matters for your visa.
A Student visa usually allows up to 20 hours/week in term time and full-time in holidays, useful alongside study, though not something to rely on for fees.
Visa rules and fees change. Always confirm the current requirements with University of Lancashire and gov.uk before you apply.
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