BSc (Hons) Marketing Bachelor's degree at the University of Lincoln

A multidisciplinary module designed to develop your ability to interpret, analyse and apply financial, economic and data-driven insights to real-world business problems. The module assesses the dynamics of the business environment, and their effects on customers, business and communities, both at the local and the global level. It integrates fundamental theories of economics, accounting and finance required by businesses in decision making, and utilizes data analytics to construct and present ef

This module explores how marketing communications are created, managed and evaluated within an evolving digital landscape. As the ways people connect and consume information continue to shift, understanding communication behaviours becomes essential to shaping effective organisational messages. In competitive markets where products and prices are similar, a strategic communications plan can be the key factor that sets a brand apart. Throughout the module, you will engage with core communication

Turn ideas into solutions. Fundamentals of Marketing in Practice explores, amongst other topics, marketing insights, the marketing mix and responsible and ethical marketing practice with a focus on practical problem-solving and the development of communication skills needed for a career in marketing.

Understanding how consumers really behave has been identified as one of the fundamental issues which serves to distinguish marketing from other disciplines. This module explores the thoughts, feelings, and actions of people in the consumption process. The module is designed to equip students with real knowledge and skills to understand what consumer behaviour is, why it is important for responsible marketers and organisations and explore the increasing complexity of being a responsible consumer.

Responsible leaders are essential in contemporary business contexts shaped by rapid change, uncertainty, and increasing expectations for ethical and sustainable practice. You will examine how leaders make decisions that impact organisations, society, and the environment, and learn how to apply ethical reasoning and sustainability principles to real-world challenges. This module develops your capacity to critically examine current practices and develop responsible solutions. This module will enha

The module introduces you to the principles and practices of marketing research and their application in innovative marketing. It covers the full research process, including problem definition, research design, data collection, analysis, interpretation, and reporting. You will engage with research philosophy, methods of enquiry, and key conventions, including ethical considerations and professional standards. Combining theory with practical skills, the module enables you to use data-driven insig

In today's tech-driven landscape, this module prepares students to lead and design the complete strategic marketing planning process. Blending in the foundational principles acquired in previous modules, the curriculum provides advanced training on strategic marketing design by addressing the industrial trend of pursuing relationship management and customer lifetime value. Using a problem-solving approach centered on the consumer lifecycle, students apply data-driven theories to real-world cases

This module critically explores the transformative shift of marketing from product- and service-centricity toward the latest Experience Economy. Students will master the strategic management of Customer Experience (CX) and Journey Management (JM) within the "phygital" landscape, blending technology with human-driven service cultures. Through the lens of service marketing mix, contemporary concepts of retail atmospherics and omnichannel strategies, you will analyse how data-driven personalisation

Lincoln International Business School (LIBS) believes that an option to study overseas is a valuable educational opportunity for our students. The optional year is intended to: enable students to benefit from studying similar subjects within a cross cultural environment, by exposing students to a wider academic and cultural experience; facilitate reflexivity in learning and personal and professional development; enhance their future employment opportunities by increasing their cultural and profe

Study Abroad is a year long module which enables students to spend time studying abroad at one of the University's approved partner institutions. During the year spent abroad, students share classes with local students and study on a suite of locally-delivered taught modules which have been approved in advance by the University. As many partner institutions support internships it is anticipated that some students will elect to combine study (minimum one semester equivalent) with work and or a pe

This module is aimed at those students who have decided to take a year out of formal studies to gain accredited work experience and are registered on a degree programme with an accredited professional practice element. The Professional Practice Year aims to give students a continuous experience of full-time work within an organisation. It should be a three way co-operative activity between employer, student and University from which all parties benefit. Students can choose to pursue a variety of

The module introduces you to brand management and contemporary marketing and branding issues. It develops your understanding of how brands are created, positioned, communicated, and sustained, starting with the evolving branding landscape and key theoretical foundations. You will examine how organisations build strong brands, generate emotional and functional value, and cultivate brand equity. The module also explores contemporary challenges, including reputation management, sustainability, resp

Aligned with the CIM certificate qualification, this module enables you to undertake a substantial piece of applied marketing work, synthesising and using the knowledge and skills gained throughout your degree. Designed to equip you with the expertise and confidence to become industry-ready marketers, you will showcase your skills with a well-planned marketing project, implementing this in a structured way to achieve identified objectives. You will address the need to identify the target custome

This dynamic module gives you hands-on experience in real-world digital marketing practice. Working from an industry-style client brief that you create, you will design a professional social media marketing plan tailored to a client's objectives and audience. You will explore contemporary platforms, content strategies and analytics, all underpinned by key theories and academic models. The module culminates in a VIVA presentation where you will pitch your ideas with confidence and creativity. Des

The module provides you with a comprehensive understanding of international marketing strategy within a dynamic and rapidly changing global context. It examines how organisations enter, compete, and grow across international markets while responding to cultural, economic, technological, environmental, and regulatory differences. You will evaluate key market entry strategies and international marketing approaches, and explore the development and management of international brands, including the b

This module introduces you to the fascinating world of research and helps you develop a range of critical, analytical and communication research skills for your future career, and shape you as an independent thinker. Following your interests and passions – and supported by experienced researchers – you will have an opportunity to create and work on an original student-led research project that you can showcase.