BSc (Hons) Marketing Bachelor's degree at the University of London
BSc (Hons) Marketing at University of London leads to a BSc (Hons) qualification and covers core business and management principles alongside specialist pathways in areas such as Finance, HR and People, Operations, Strategy, International Business, Entrepreneurship, Supply…
About this course
BSc (Hons) Marketing is a Bachelor's degree (BSc (Hons)) at the University of London. It runs 3 years, studied full-time.
For the typical curriculum, specialisations, career paths and graduate earnings for Business & Management, see the sections below.
Curriculum & modules
A typical UK Business & Management degree builds from foundations to specialist options and a final project. An indicative structure:
| Stage | Module |
|---|---|
| Year 1 | Introduction to Management & Organisations How firms work: structure, culture and managerial roles. |
| Year 1 | Marketing Principles Customers, segmentation and the marketing mix in practice. |
| Year 1 | Business Economics & Data Micro/macro essentials plus data skills for business analysis. |
| Year 2 | Operations & Supply Chain Management Designing and improving processes, quality and logistics. |
| Year 2 | Organisational Behaviour & HRM Motivation, teams, leadership and managing people. |
| Year 2 | Strategy Analysing industries and competitive advantage; strategy tools applied to cases. |
| Year 3 | Specialist options Typically entrepreneurship, international business, digital business or consulting. |
| Year 3 | Innovation & Entrepreneurship From opportunity to business model, often with a live venture project. |
| Year 3 | Capstone / consultancy project A real client brief or dissertation integrating the whole degree. |
Typical structure for this subject (indicative). Modules vary by university. Check the provider's course page for the exact curriculum.
Specialisations & pathways
Tip: click a specialisation → current jobs in that area.
Course in depth
What this course covers, who it suits and where it leads.
What you'll study
You'll study how organisations work and how to reach customers effectively. A course like this typically starts with management fundamentals, marketing principles, and business economics, then progresses through operations, strategy and organisational behaviour in the middle years. By year three, you'll choose specialist options such as entrepreneurship, international business, digital business, consulting, marketing, or people and HR, and complete a capstone project, often a real client brief or dissertation that draws together what you've learned across the degree.
Who it's for
This course suits graduates seeking a structured qualification in marketing and business management. It is open to students who meet the university's entry requirements and can commit to full-time study. You'll benefit from a broad curriculum that combines foundational knowledge with the flexibility to specialise according to your interests and career direction.
University & format
This is a three-year full-time BSc (Hons) degree, taught in English at the University of London, a university founded in 1836. The degree is a nationally recognised qualification from a recognised UK degree-awarding body.
Applicant information
The next application dates for this course, followed by facts the provider publishes.
- 2027 entryCompleted applications can be submitted
Your application needs a reference before you can send it.
- 2026 entryFinal date for 2026 applications
Applications must reach UCAS by 18:00 UK time.
- 2026 entryLast day to add a Clearing choice
Check that this course still has a vacancy before adding it.
- 2027 entryEqual-consideration deadline
18:00 UK time for most undergraduate courses.
Show 5 later dates
- 2027 entryUCAS Extra opens
Applicants who used all five choices and hold no offer may be able to add another choice.
- 2027 entryLast day applications go directly to providers
Applications received after 18:00 UK time are entered into Clearing.
- 2027 entryClearing opens
Eligible applicants can see vacancies and release themselves into Clearing.
- 2027 entryFinal date for 2027 applications
Applications must reach UCAS by 18:00 UK time.
- 2027 entryLast day to add a Clearing choice
Check that this course still has a vacancy before adding it.
Entry & how to get in
Entry & your chances
An honest read from the official entry data, plus your personal match.
Entry is set by the university and based on your offer. Use your predicted grades to see how you compare, then check the university's stated requirements.
How to apply
Undergraduate applications go through UCAS. Here’s what matters for this course, the right deadline, the grades to aim for, and the steps in order.
- 1Register on UCAS Hub
Create your UCAS application and add this course (code N500). One application covers up to five choices.
- 2Write your personal statement
A single statement covers all your choices, so keep it broad enough for similar courses while showing genuine interest in this subject.
- 3Submit by 13 January 2027, 18:00 UK time
UCAS equal-consideration deadline for most undergraduate courses. Source: UCAS 2027 dates.
- 4Reply to your offers
When decisions are in, pick a firm (first) choice and an insurance (back-up) choice with slightly lower grades.
- 5Results day & confirmation
On results day (mid-August) your place is confirmed if you meet the offer. Just missed? Talk to the university, or find a place through Clearing.
Fees & funding
What this course costs and how UK student finance covers it.
Tuition per year
Provider-sourced figure; academic year not supplied. The 2026/27 England cap is up to £9,790. Verify this course.
Check fees at University of London →Check the finance route that applies to you
Support depends on ordinary residence, assessed fee status, course and provider nation. The provider nation is unresolved here, so no national cap or loan amount is being guessed.
Find your official student-finance route →Paying for it
- Tuition fee loan: applied for through the student-finance body for the UK nation you live in.
- Living-cost support: means-tested on household income, from your nation's student-finance body.
- Repayment: only above the income threshold set by your nation's student-finance system.
- Earn alongside: most students work part-time in term, part-time roles on the StudySmarter job board.
Each UK nation runs its own student-finance system; check gov.uk for the rates that apply to you.
Scholarships & bursaries you could qualify for
That does not mean no funding exists. Check the university directory for current amounts, eligibility and application dates.
We only display a named award when its provider source identifies the award and who it is for.
Still deciding what to study?
StudyKit brings course choice, applications and funding together in one place, with a personal AI assistant. Find what really fits you and start your UCAS application step by step.
Careers & earnings
What Business & Management graduates actually earn, from real outcome data, 15 months, 3 years and 5 years after graduating.
- 1Graduate / AnalystOn a scheme or first role · 0–2 yrs
- 2Specialist / ManagerOwning an area, marketing, finance, ops · 2–5 yrs
- 3Senior / Head ofLeading a function and a team · 5–10 yrs
- 4Director / FounderRunning a business unit or your own company · 10+ yrs
How pay grows: this course vs Business & Management nationally
National figures for Business & Management graduates, HESA Graduate Outcomes (15 months) and the Longitudinal Education Outcomes (LEO) dataset (3 & 5 years). These are national, not university-specific; actual pay varies by employer, region, role and experience. Different cohorts, so the bars are not one group over time.
Work out your pay
Headline figures hide a lot. Calculate realistic take-home pay for this field by role, region and experience, then check your CV before you apply.
Job market & outlook
How Business & Management graduates fare in the labour market, and how AI is reshaping the work.
How AI is changing the work
AI doesn't replace the profession, it shifts it: routine tasks get automated, while judgement, working with people and using AI well become more valuable.
What AI takes off your plate
- Routine reporting and data pulls
- First-draft decks and copy
- Standard forecasts and reconciliations
- Scheduling and admin workflows
More human than ever
- Strategy and judgement under uncertainty
- Leading, negotiating and selling
- Sense-checking and owning what AI produces
- Relationships with clients and teams
The strongest graduates pair subject depth with the ability to use AI tools critically.
Roles & employers
Where Business & Management graduates typically go, indicative destinations from graduate career data. Each role links to live openings on the StudySmarter job board.
Roles graduates go into
Where they work
- Consultancies
- Corporate graduate schemes
- Retail & FMCG
- Startups & scale-ups
Jobs after this course
Current roles from the StudySmarter job board that suit Business & Management graduates.
Business Director, Marketing ScienceXcedeBusiness ManagerLGPS CentralBusiness Change ManagerIGA Talent SolutionsBusiness Case ManagerPeregrineBusiness DirectorMedialab GroupBusiness Rates SurveyorW TalentWho studies here and in this subject?
Provider- and UK subject-level context.
University of London (Institutes and activities)
Business and management across the UK
HESA student record 2024/25. Counts are rounded.
Is Business & Management right for you?
Tick what applies to you and see how good a fit it is.
International students
What applying to University of London from outside the UK involves: fees, English, visa, funding and living costs.
Tuition fees
International tuition is set per course by University of London; international fees are typically £12,000–£30,000/year for classroom subjects and higher for lab/clinical ones. You’re not eligible for UK Tuition Fee or Maintenance Loans, so plan for fees plus living costs upfront.
English language
Most UK undergraduate courses ask for around IELTS 6.0–6.5 (no band below 5.5–6.0), or an accepted equivalent. If you’re just short, most universities run a pre-sessional English course that counts towards the requirement.
Student visa
You’ll usually need a Student visa (Student Route). After you accept an offer the university issues a CAS; you then show funds for fees plus about £1,023–£1,334/month living costs and pay the Immigration Health Surcharge for NHS access.
Scholarships & funding
Many universities offer international/global scholarships (often £2,000–£6,000/yr), check University of London’s funding pages.
Living costs
Budget roughly £1,100–£1,400/month outside London and £1,400–£1,800/month in London for rent, food and travel; the figure also matters for your visa.
Working while you study
A Student visa usually allows up to 20 hours/week in term time and full-time in holidays, useful alongside study, though not something to rely on for fees.
Visa rules and fees change. Always confirm the current requirements with University of London and gov.uk before you apply.
Related courses
More at University of London
Business & Management at other universities
Common questions
What are the entry requirements?
What do graduates earn?
What will it cost me?
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