BSc (Hons) International Tourism Management Bachelor's degree at the University of Plymouth
BSc (Hons) International Tourism Management at University of Plymouth is accredited by the Tourism Management Institute and recognised by the Institute of Travel and Tourism, reflecting professional standards in destination management.
About this course
BSc (Hons) International Tourism Management is a Bachelor's degree (BSc (Hons)) at the University of Plymouth, based in University of Plymouth Campus. It runs 3 years, studied full-time.
For Tourism, transport and travel graduates from this provider, 80% were in work or further study 15 months after graduating, 20% in highly skilled roles, typical earnings around £25,000. (HESA Graduate Outcomes / LEO, via Discover Uni.)
For the typical curriculum, specialisations, career paths and graduate earnings for Business & Management, see the sections below.
Course evidence score
The arithmetic mean of the official measures available for this course: NSS satisfaction, graduate activity and continuation.
Published threshold met NSS publication requires sufficient responses; small differences are not a rank. NSS mean of 7 published themes (Discover Uni snapshot 2026-06-21)
Limited evidence Published sample: 20; treat comparisons cautiously. Cohort 2021-23. Graduate Outcomes work or further study 80% (2021-23; Discover Uni snapshot 2026-06-21)
Published threshold met Discover Uni suppresses continuation data below its publication threshold. Cohort 2021-23. Continuation 85% (2021-23; Discover Uni snapshot 2026-06-21)
Curriculum & modules
Real modules published for this course, grouped only where the source gives a year, stage or level.
Year 1 6 modules
- Tourism Impacts and the EnvironmentCore20 credits
Module details
This module will develop your understanding of the roles tourism plays within and for societies, giving you an introductory overview of the impacts of tourism activity, associated tourist behaviour and sympathetic approaches to management. You will study theoretical concepts drawn from sociology, anthropology, leisure and tourism studies, providing you with a more critical awareness of the relationships between tourism and society, supported by international case study examples and opportunities
Assessment: 100% Coursework
- Organisational BehaviourCore
Module details
Do you want to get the most out of yourself and work more effectively with others? This module connects psychological insights with workplace realities, exploring motivation, team dynamics, leadership, and organisational culture. You'll develop the resilience, self-awareness and interpersonal skills that employers demand, learning to influence outcomes, perform effectively and thrive in any workplace.
Assessment: 100% Coursework
- Digital Technology and InnovationCore
Module details
Understand how technology drives business transformation and disruption. This module covers emerging digital technologies, data tools, and collaboration platforms that are reshaping industries. You'll develop an innovation mindset, make informed decisions about technology adoption and gain technical proficiency that supports success in today's dynamic business environment.
Assessment: 100% Coursework
- An Introduction to the Global Visitor EconomyCore
Module details
This module aims to introduce students to the global visitor economy and its interrelated systems, sectors and stakeholders. It explores how destinations function within the wider visitor economy system and examines visitor typologies and motivations. Students will develop foundational knowledge, analytical capability and professional skills required to understand and interpret how the visitor economy operates globally.
- Place, Community and TourismCore
Module details
This module examines how communities contribute to and are shaped by the visitor economy. Students will analyse the concept of place-making; the process through which destinations are designed, developed, and promoted to reflect local identity, culture and sense of place. Students will engage in experiential and collaborative learning to develop strategies that foster inclusive, resilient and authentic places for both residents and visitors.
Assessment: 100% Coursework
- Designing the Visitor ExperienceCore
Module details
This module explores how memorable, meaningful and sustainable visitor experiences are designed, delivered and evaluated in tourism settings. Students will develop the ability to design and manage experiences that engage diverse visitor groups. The module builds awareness of how design thinking, storytelling and human interaction combine to shape the visitor journey and satisfaction.
Assessment: 100% Coursework
Year 2 9 modules
- Destination ManagementCore
Module details
This module explores the key concepts of destination management and the role of Destination Management Organisations (DMOs). Students will learn to conduct research to enhance destination sustainability and competitiveness. The module provides practical and theoretical insights into managing tourism destinations effectively.
Assessment: 100% Coursework
- Festival and Event ManagementCore
Module details
This module provides students with the foundations both theoretical and practical necessary to plan, manage, and evaluate festivals and events. It emphasises the strategic role of events in tourism development, destination branding, and community engagement. Students will explore the key stages event planning and execution while addressing sustainability, risk management, marketing, and stakeholder collaboration to ensure successful outcomes.
Assessment: 100% Coursework
- Digitalisation and the Visitor ExperienceCore
Module details
This module equips you with the knowledge and skills to understand the transformative role of digital technologies in shaping visitor experiences within tourism and the global hospitality industries. It explores how digitalisation impacts the customer journey, enhances service delivery, and influences destination management. You will gain the knowledge through practical experiences to use digital tools, analyse emerging trends, and develop innovative strategies for creating personalised, seamles
- Service Marketing in PracticeCore
Module details
This module will introduce you to key marketing principles and theories, emphasising their practical application. You will learn to develop marketing strategies that respond to industry trends, technological advancements, and changing consumer needs. Additionally, you will develop skills in conducting market research and analysing data to generate actionable insights.
Assessment: 100% Coursework
- Responsible Management and RegenerationCore
Module details
Explore how business can be a force for good. This module dives into responsible management, sustainability, and regenerative practices that restore communities and ecosystems. You'll learn to rethink growth, design ethical strategies, and work with real social enterprises and CICs to make local impact. Build the mindset and skills to lead positive change in a world that needs new ideas.
Assessment: 100% Coursework
- Service Innovation in the Cruise IndustryOptional20 credits
Module details
This module introduces you to the management of passenger services on-board cruise liners, focussing on the provision of quality service, as a component of the cruise product.
Assessment: 100% Coursework
- Creative Industries and Tourism: A Global PerspectiveOptional20 credits
Module details
You will review the scope, nature and development of the creative industries, drawing on international examples. In doing so, you will examine a range of issues affecting the planning, development, marketing and operation of the creative industries, such as the concern with authenticity, the tensions between conservation and business viability, politics and propaganda, funding, interpretation, place identity and the visitor experience and dissonance and the blurring between fact and fiction.
Assessment: 100% Coursework
- Global Cruise OperationsOptional20 credits
Module details
In this module you will consider the strategic nature of managing cruise lines, including risk avoidance, adherence to maritime legislations and continuity planning. Industry and scenario based case studies will help you to apply theoretical knowledge to of business continuity planning to realistic scenarios.
Assessment: 100% Coursework
- Placement YearOptional
Module details
The placement year consists of an extended period of appropriate professional experience in a business or organisation. It allows the student to gain relevant experience to consolidate their studies and prepare for final stage study and employment after graduation. Students on BA International Business may also or alternatively undertake a study placement at an approved partner institution.
Final year 5 modules
- Leadership PracticeCore20 credits
Module details
In this module, you will explore the role of leadership within organisations, including both the practical and theoretical aspects of leadership, and how such concepts can change over time. You will reflect on your own ability to act as a leader and your role in teamwork-based scenarios.
Assessment: 60% Coursework 40% Practicals
- Business Strategy and ConsultancyCore20 credits
Module details
In this module, you will focus on exploring and understanding a range of theoretical approaches to developing strategies for businesses in the tourism, hospitality and events (THE) sectors and applying these principles to a live consultancy project. You can gain experience of working with a business in THE industries on a consultancy basis, either in a research or strategic development setting – you will engage with a client business to mutually identify a suitable project and develop findings a
Assessment: 100% Coursework
- Crisis and Disaster ManagementCore20 credits
Module details
This module will equip you with a sound understanding of the principles and practice of economic, environmental and political crisis and disaster management in the tourism industry.
Assessment: 100% Coursework
- Final Year DissertationCore
Module details
The module builds upon research and study skills developed in earlier modules. Students are required to undertake supervised independent research into a field of their choice that is relevant to their degree. Use should be made of appropriate research qualitative and/or quantitative methodologies.
Assessment: 100% Coursework
- Tourism Development and Ethical ConsumptionOptional20 credits
Module details
This module focuses on the dynamics of tourism development and on ethical consumption within the tourism and hospitality industry, introducing you to processes of development, to issues underlying local involvement and to the range of ethical concerns in developing countries. Drawing on approaches to ethical consumption, you will reflect upon your own and others' understanding and practice, exploring ethical responses to business situations and undertaking in-depth reflection and critique of 're
Assessment: 100% Coursework
Source: provider course page. Modules can change; required/optional status, credits, descriptions and assessment are shown only when explicitly published.
Course in depth
What this course covers, who it suits and where it leads.
What you'll study
You'll study how tourism and hospitality organisations operate, with a foundation in management principles, marketing and business economics. A course like this typically begins with how firms are structured and how customers are reached, then moves into operations, supply chain management, and organisational behaviour in your second year. Year 3 adds strategic analysis and specialist options such as entrepreneurship, international business, digital business, consulting, marketing, or people and HR. You'll complete a capstone project or consultancy brief with a real client, integrating what you've learned across the degree. Throughout, you'll develop data skills and apply management concepts to tourism and destination management contexts.
Who it's for
Most accepted students arrive with A-levels or equivalent qualifications. The typical UCAS tariff among recent entrants has been 160–175 points. This course suits those interested in tourism, hospitality, or destination management who want to develop business and management expertise across specialisations such as marketing, finance, operations, strategy, international business, entrepreneurship, supply chain, consulting, and people management.
Careers & job market
Across Business & Management courses nationally, 87% of graduates are in work or further study within 15 months of graduating. Of those working, 60% are in highly skilled roles or further study. National earnings data shows starting salaries of £24,000–£32,000 at 15 months; after three years, £21,250–£30,000; and after five years, £26,350–£37,200.
University & format
The BSc (Hons) International Tourism Management is a 3-year full-time degree studied at the University of Plymouth Campus, taught in English. The university is accredited as a UK degree-awarding body, with a Gold award for teaching quality from the Office for Students' TEF 2023. The course is accredited by the Tourism Management Institute (TMI), the professional association for the destination management sector, and recognised by the Institute of Travel and Tourism (ITT).
Student satisfaction
How students on this course answered the National Student Survey, by theme.
Share of students responding positively.
Published threshold met NSS publication requires sufficient responses; small differences are not a rank. NSS mean of 7 published themes (Discover Uni snapshot 2026-06-21)
Applicant information
The next application dates for this course, followed by facts the provider publishes.
- 2027 entryCompleted applications can be submitted
Your application needs a reference before you can send it.
- 2026 entryFinal date for 2026 applications
Applications must reach UCAS by 18:00 UK time.
- 2026 entryLast day to add a Clearing choice
Check that this course still has a vacancy before adding it.
- 2027 entryEqual-consideration deadline
18:00 UK time for most undergraduate courses.
Show 5 later dates
- 2027 entryUCAS Extra opens
Applicants who used all five choices and hold no offer may be able to add another choice.
- 2027 entryLast day applications go directly to providers
Applications received after 18:00 UK time are entered into Clearing.
- 2027 entryClearing opens
Eligible applicants can see vacancies and release themselves into Clearing.
- 2027 entryFinal date for 2027 applications
Applications must reach UCAS by 18:00 UK time.
- 2027 entryLast day to add a Clearing choice
Check that this course still has a vacancy before adding it.
Provider-published requirement; check the linked course page before applying.
Entry & how to get in
Who gets in
What recently admitted students actually held, official admissions data, not a stated requirement.
UCAS tariff of entrants
Grades are the A-level equivalent of each points band. Tap a band to check your own chances below.
Qualifications held on entry
| Qualification | Share |
|---|---|
| A-levels or equivalent | 55% |
| another higher-education qualification | 40% |
| a Baccalaureate | 5% |
Entry & your chances
An honest read from the official entry data, plus your personal match.
Accepted students typically held strong UCAS tariffs. Check how your predicted grades compare and whether a contextual offer applies.
Will you get in? Plot your grades
Pick your predicted A-levels and watch your UCAS points land on the real spread of students admitted to this course.
Each bar is the share of admitted students in that UCAS-points band (lower → higher). Grades show the A-level equivalent.
Based on the official admitted-student tariff distribution. Many universities make contextual (reduced-grade) offers, so a result below the range doesn’t rule you out.
How to apply
Undergraduate applications go through UCAS. Here’s what matters for this course, the right deadline, the grades to aim for, and the steps in order.
- 1Register on UCAS Hub
Create your UCAS application and add this course. One application covers up to five choices.
- 2Write your personal statement
A single statement covers all your choices, so keep it broad enough for similar courses while showing genuine interest in this subject.
- 3Submit by 13 January 2027, 18:00 UK time
UCAS equal-consideration deadline for most undergraduate courses. Source: UCAS 2027 dates.
- 4Reply to your offers
When decisions are in, pick a firm (first) choice and an insurance (back-up) choice with slightly lower grades.
- 5Results day & confirmation
On results day (mid-August) your place is confirmed if you meet the offer. Just missed? Talk to the university, or find a place through Clearing.
Fees & funding
What this course costs and how UK student finance covers it.
Tuition per year
Provider fee page (England 2026/27 cap where not stated).
Check fees at University of Plymouth →For students who normally live in England
2026/27 Student Finance England figures. Maintenance support is means-tested and this two-point view is not an entitlement calculator. The course total uses its published length and home fee where both are available; a missing full-time fee uses the clearly labelled England-cap scenario, while part-time fees and unknown lengths are never guessed. Use the official calculator. Scotland, Wales and Northern Ireland use separate systems: SAAS, Student Finance Wales, and Student Finance NI.
Starting on or after 1 January 2027?
The Lifelong Learning Entitlement is a separate system. A new learner’s tuition entitlement is currently stated as £39,160 (about 480 credits at 2026/27 fee levels), subject to prior study and eligibility. Check the official LLE guide.
Paying for it
- Tuition Fee Loan: can cover eligible tuition up to the applicable limit and is paid straight to the provider.
- Maintenance Loan: up to £10,830/yr away from home outside London (England, 2026/27), means-tested on household income.
- Repayment: 9% of income above £25,000, nothing below it; written off after 40 years.
- Earn alongside: most students work part-time in term, part-time roles on the StudySmarter job board.
England figures shown; Scotland, Wales & NI run their own schemes, check gov.uk.
Scholarships & bursaries you could qualify for
That does not mean no funding exists. Check the university directory for current amounts, eligibility and application dates.
We only display a named award when its provider source identifies the award and who it is for.
Still deciding what to study?
StudyKit brings course choice, applications and funding together in one place, with a personal AI assistant. Find what really fits you and start your UCAS application step by step.
Careers & earnings
What Business & Management graduates actually earn, from real outcome data, 15 months, 3 years and 5 years after graduating.
Graduate earnings: this course
| When | Median | Typical range | Graduates |
|---|---|---|---|
| 15 months after | £25,000 | £20,000 – £29,000 | 20 |
| 3 years after | £21,000 | £17,000 – £25,000 | 140 |
| 5 years after | £26,000 | £21,000 – £31,500 | 135 |
Nominal earnings for graduates of this course/subject at this provider. Limited evidence. Published sample: 20; treat comparisons cautiously. Cohort 2021-23.
Graduate outcomes, 15 months on: this course
- 1Graduate / AnalystOn a scheme or first role · 0–2 yrs
- 2Specialist / ManagerOwning an area, marketing, finance, ops · 2–5 yrs
- 3Senior / Head ofLeading a function and a team · 5–10 yrs
- 4Director / FounderRunning a business unit or your own company · 10+ yrs
How pay grows: this course vs Business & Management nationally
National figures for Business & Management graduates, HESA Graduate Outcomes (15 months) and the Longitudinal Education Outcomes (LEO) dataset (3 & 5 years). These are national, not university-specific; actual pay varies by employer, region, role and experience. Different cohorts, so the bars are not one group over time.
Work out your pay
Headline figures hide a lot. Calculate realistic take-home pay for this field by role, region and experience, then check your CV before you apply.
What happened to 100 students?
Choose an outcome to translate the published percentage into a simple 100-person view. Each dot represents one percentage point, not an individual tracked student.
were in work or further study
15 months after graduation
Source: Discover Uni, using Graduate Outcomes and continuation data. Cohorts: 2021-23. Limited evidence. Published sample: 20; treat comparisons cautiously. Cohort 2021-23. Each tab is a separate published measure; categories can overlap and should not be added together.
Value compared with similar courses
How this course’s 5-year median earnings compare with Business & Management courses at the same study level.
Compared with 3,421 courses with compatible official earnings data. This is a course-value comparison, not a quality ranking.
UK occupations graduates enter
Published graduate destinations, joined conservatively to UK SOC 2020, ONS pay and Skills England demand.
- Sales occupationsSOC 2020 71 · 20% of published destinations · ASHE median £15,975
- Elementary occupationsSOC 2020 9 · 20% of published destinations · ASHE median £19,087
- Teaching ProfessionalsSOC 2020 231 · 10% of published destinations · ASHE median £42,660
- Welfare and housing associate professionalsSOC 2020 322 · 10% of published destinations · ASHE median £27,937
- Administrative occupationsSOC 2020 41 · 10% of published destinations · ASHE median £27,006
- Secretarial and related occupationsDiscover Uni category · 10% of published destinations
Discover Uni JOBLIST/JOBTYPE; ONS ASHE 2025 provisional, all employee jobs; Skills England Occupations in Demand 2025. SOC is shown only for an exact normalised label match; demand is shown only at exact four-digit SOC. Published sample: 25; response rate: 60%. Pay describes the occupation across workers, not a guaranteed graduate salary.
Job market & outlook
How Business & Management graduates fare in the labour market, and how AI is reshaping the work.
How AI is changing the work
AI doesn't replace the profession, it shifts it: routine tasks get automated, while judgement, working with people and using AI well become more valuable.
What AI takes off your plate
- Routine reporting and data pulls
- First-draft decks and copy
- Standard forecasts and reconciliations
- Scheduling and admin workflows
More human than ever
- Strategy and judgement under uncertainty
- Leading, negotiating and selling
- Sense-checking and owning what AI produces
- Relationships with clients and teams
The strongest graduates pair subject depth with the ability to use AI tools critically.
Roles & employers
Where Business & Management graduates typically go, indicative destinations from graduate career data. Each role links to live openings on the StudySmarter job board.
Roles graduates go into
Where they work
- Consultancies
- Corporate graduate schemes
- Retail & FMCG
- Startups & scale-ups
Jobs after this course
Current roles from the StudySmarter job board that suit Business & Management graduates.
Business Director, Marketing ScienceXcedeBusiness ManagerLGPS CentralBusiness Change ManagerIGA Talent SolutionsBusiness Case ManagerPeregrineBusiness DirectorMedialab GroupBusiness Rates SurveyorW TalentIs this course right for you?
The essentials UK applicants ask about: finance, outcomes, entry and quality.
Student finance
For comparison, the standard full-time England tuition cap is up to £9,790 per year in 2026/27; the actual fee varies by course and provider. If you normally live in England, eligible students can apply for a Tuition Fee Loan, plus a Maintenance Loan for living costs. Under Plan 5 you repay 9% of income above £25,000, nothing below that, and the balance is written off after 40 years.
Where graduates go
80% were in work or further study 15 months after graduating, with a median salary of £25,000. See the full breakdown in Careers & earnings above.
Your entry chances
Use the UCAS points calculator above to see how your predicted grades compare with admitted students, and whether a contextual offer could apply.
Official-data snapshot
Averaging the official measures published for it, this course scores 8.5 out of 10: NSS 91.3% · in work or study 80% · continued 85%.
Who studies here and in this subject?
Provider- and UK subject-level context.
University of Plymouth
Business and management across the UK
HESA student record 2024/25. Counts are rounded.
Local crime-data context
A neutral snapshot around the published teaching location.
Around University of Plymouth Campus
3,218 street-level reports returned within roughly one mile across 2026-04 to 2026-06.
Police.uk street-level API. Approximate locations, not confined to campus. England, Wales and Northern Ireland; not Scotland.
Is Business & Management right for you?
Tick what applies to you and see how good a fit it is.
International students
What applying to University of Plymouth from outside the UK involves: fees, English, visa, funding and living costs.
Tuition fees
International tuition is £9,790 / year for this course (from the provider’s fee page). You’re not eligible for UK Tuition Fee or Maintenance Loans, so plan for fees plus living costs upfront.
English language
Most UK undergraduate courses ask for around IELTS 6.0–6.5 (no band below 5.5–6.0), or an accepted equivalent. If you’re just short, most universities run a pre-sessional English course that counts towards the requirement.
Student visa
You’ll usually need a Student visa (Student Route). After you accept an offer the university issues a CAS; you then show funds for fees plus about £1,023–£1,334/month living costs and pay the Immigration Health Surcharge for NHS access.
Scholarships & funding
Many universities offer international/global scholarships (often £2,000–£6,000/yr), check University of Plymouth’s funding pages.
Living costs
Budget roughly £1,100–£1,400/month outside London and £1,400–£1,800/month in London for rent, food and travel; the figure also matters for your visa.
Working while you study
A Student visa usually allows up to 20 hours/week in term time and full-time in holidays, useful alongside study, though not something to rely on for fees.
Visa rules and fees change. Always confirm the current requirements with University of Plymouth and gov.uk before you apply.
Related courses
More at University of Plymouth
Business & Management at other universities
Common questions
How competitive is entry?
What are the entry requirements?
What do graduates go on to do?
What will it cost me?
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