BSc (Hons) Marketing with Foundation Year Bachelor's degree at the University of Plymouth
BSc (Hons) Marketing with Foundation Year at University of Plymouth received Gold for teaching quality in the Office for Students' TEF 2023, and the university is.
About this course
BSc (Hons) Marketing with Foundation Year is a Bachelor's degree (BSc (Hons)) at the University of Plymouth, based in University of Plymouth Campus. It runs 4 years, studied full-time.
For Business and management graduates from this provider, 88% were in work or further study 15 months after graduating, 62% in highly skilled roles, typical earnings around £27,000. (HESA Graduate Outcomes / LEO, via Discover Uni.)
For the typical curriculum, specialisations, career paths and graduate earnings for Business & Management, see the sections below.
Course evidence score
The arithmetic mean of the official measures available for this course: NSS satisfaction, graduate activity and continuation.
Published threshold met NSS publication requires sufficient responses; small differences are not a rank. NSS mean of 7 published themes (Discover Uni snapshot 2026-06-21)
Stronger evidence Published sample: 105. Cohort 2021-23. Graduate Outcomes work or further study 88% (2021-23; Discover Uni snapshot 2026-06-21)
Published threshold met Discover Uni suppresses continuation data below its publication threshold. Cohort 2021-23. Continuation 85% (2021-23; Discover Uni snapshot 2026-06-21)
Curriculum & modules
Real modules published for this course, grouped only where the source gives a year, stage or level.
Foundation year 6 modules
- Financial Literacy for BusinessCore
Module details
Confused by finance? This module makes finance simple and practical. You'll learn how money flows through a business, how to read key financial information, and how to make data-driven decisions. Through hands-on tasks and real examples, you'll build confidence in budgeting, analysing performance, and communicating financial insights, so you can understand the language of business and use it in your studies and career.
Assessment: 100% Coursework
- Academic Skills for SuccessCore
Module details
This module prepares you for success at university and in your future career. You'll build key communication, digital, and professional skills through practical workshops and real-world tasks. Learn to work across cultures, write and present confidently, use digital tools to collaborate, and reflect on your strengths to grow and excel in your studies and the workplace.
Assessment: 100% Coursework
- Contemporary Work and OrganisationsCore
Module details
Explore the changing world of work and what drives organisations. From start-ups and global brands to remote teams and green careers, you'll discover the global trends that shape how people work and lead. You'll also build the essential skills for success at university and beyond: thinking critically, communicating clearly, and understanding how to make an impact in today's diverse, digital, and dynamic workplaces.
Assessment: 100% Coursework
- Digital Skills for BusinessCore
Module details
Get hands-on with the digital tools that power modern business. You'll explore how technology supports everything from marketing and finance to teamwork and project management. Learn how to find and use business information, present data clearly, and collaborate using digital platforms. Through practical activities, you'll gain confidence, creativity and digital know-how, equipping you with the skills employers look for.
Assessment: 100% Coursework
- Business ProjectCore
Module details
Turn your ideas into action in this hands-on module. You'll work in a team to plan, deliver, and evaluate a real business or community project while developing an entrepreneurial mindset. Gain practical experience in project management, teamwork, communication, and leadership, building the confidence and skills to make an impact in any professional setting.
Assessment: 60% Coursework 40% Practicals
- Understanding Business in PracticeCore
Module details
Discover how the business world really works. This module introduces key ideas, structures and forces shaping modern organisations, from start-ups to global corporations. You'll learn how businesses form, compete, and respond to global challenges. Through real examples and activities, you'll develop an understanding of how business functions connect and how economic, ethical, and global factors influence success.
Assessment: 100% Coursework
Year 1 6 modules
- Marketing in ActionCore20 credits
Module details
The module will give you a broad overview of marketing topics withinn a real-world context, including marketing concept; global marketing environment; buyer behaviour; marketing research; segmentation, targeting and positioning; marketing mix and the marketing planning process. You will consider the relevance of core marketing concepts for organisations whilst developing core competencies in group working, critical thinking, evaluation of information sources and referencing.
Assessment: 100% Coursework
- Business FinanceCore
Module details
To succeed in business, you need a solid understanding of financial information and its application to decision making. This module introduces you to financial statements, management and cost accounting; you'll learn about their role in effective planning and control. You'll gain practical experience preparing and interpreting data and developing core financial literacy to support sustainable and informed business decisions.
Assessment: 100% Coursework
- Organisational BehaviourCore
Module details
Do you want to get the most out of yourself and work more effectively with others? This module connects psychological insights with workplace realities, exploring motivation, team dynamics, leadership, and organisational culture. You'll develop the resilience, self-awareness and interpersonal skills that employers demand, learning to influence outcomes, perform effectively and thrive in any workplace.
Assessment: 100% Coursework
- Digital Technology and InnovationCore
Module details
Understand how technology drives business transformation and disruption. This module covers emerging digital technologies, data tools, and collaboration platforms that are reshaping industries. You'll develop an innovation mindset, make informed decisions about technology adoption and gain technical proficiency that supports success in today's dynamic business environment.
Assessment: 100% Coursework
- Operations and Supply ChainsCore
Module details
Discover how successful businesses operate behind the scenes. This module shows you how products and services are designed, delivered, and improved to meet customer needs in a fast-changing world. You'll see what's happening in business operations and supply chains now, with projects and case studies that build your knowledge and skills. You'll be ready, knowing what's needed to optimise organisations for the future.
Assessment: 100% Coursework
- Consumer BehaviourCore
Module details
This module provides foundational knowledge of consumer behaviour across goods, services and digital contexts. Drawing on psychology and social science, you will explore how consumers think, feel and behave throughout the customer journey. You will develop skills to apply psychological frameworks, understand consumption patterns, and explain how marketing builds relationships with consumers.
Assessment: 100% Coursework
Year 2 7 modules
- Advertising Brand Management and Marketing CommunicationCore
Module details
The module will introduce you to the key elements of the marketing communications' mix (including advertising), examining their role and significance in developing and managing brand identity and equity.
Assessment: 50% Coursework 50% Examinations
- Consumer Insights: Data Driven DecisionsCore
Module details
This module explores the fundamental methods and principles of marketing research, illustrating how various research techniques are applied to gather meaningful data. It further demonstrates how the resulting insights are leveraged to inform and guide marketing decisions, enabling more targeted and effective strategies that align with consumer behaviour and market trends.
Assessment: 100% Coursework
- Innovation and Marketing PlanningCore
Module details
This module is set in the context of marketing management, with the primary aim being to introduce the concepts of marketing strategy and marketing planning and apply them around the framework of a new product development programme. This will enable students to develop an understanding of marketing as both a principle and a job function.
Assessment: 100% Coursework
- Service MarketingCore
Module details
This module explores the distinctive characteristics of service products and examines how innovation reshapes consumer behaviour and influences marketing strategies within the service industry. Through a combination of theoretical frameworks, case studies, and practical applications, students will gain insights into the role of innovation in service marketing and develop strategies to address the challenges and opportunities in the UK's service-dominated economy.
Assessment: 100% Coursework
- Responsible Management and RegenerationCore
Module details
Explore how business can be a force for good. This module dives into responsible management, sustainability, and regenerative practices that restore communities and ecosystems. You'll learn to rethink growth, design ethical strategies, and work with real social enterprises and CICs to make local impact. Build the mindset and skills to lead positive change in a world that needs new ideas.
Assessment: 100% Coursework
- Digital MarketingOptional20 credits
Module details
In this module you will examine the impact of new forms of digital technology on all aspects of the modern marketing mix, organisational strategies and consumer facing activities. You will explore modern marketing activity through a digital lens, providing you with a greater understanding and awareness of the relationships between marketing and digital technology.
Assessment: 100% Coursework
- People and CultureOptional
Module details
Master the critical link between people, culture and business success. You'll develop essential, industry-focused skills in ethical decision-making, analytical thinking, and designing evidence-based interventions for sustainable performance. This module will equip you with the expertise in talent management, and cross-cultural leadership to thrive in complex business environments and enhance your employment prospects.
Assessment: 100% Coursework
Optional 1 modules
- Placement YearOptional
Module details
The placement year consists of an extended p
Source: provider course page. Modules can change; required/optional status, credits, descriptions and assessment are shown only when explicitly published.
Course in depth
What this course covers, who it suits and where it leads.
What you'll study
This four-year course includes a foundation year, preparing you for a degree in marketing. You'll typically begin with foundations in management, organisations and marketing principles, then progress to operational and strategic disciplines such as supply chain management, organisational behaviour and business strategy. From year two onwards, you'll specialise in areas such as entrepreneurship, international business, digital business, consulting, marketing or people and HR. A course like this normally integrates real-world elements: you may work on live venture projects and capstone work with actual client briefs or dissertation research. Throughout, you'll build commercial reasoning and practical business skills alongside marketing expertise.
Who it's for
This course suits students interested in business and management who want to develop marketing expertise alongside broader commercial knowledge. You'll explore specialisations such as Finance, HR, Operations, Strategy, International Business, Entrepreneurship, Supply Chain and Consulting. Most accepted students held A-levels or equivalent; the most common UCAS tariff band among entrants was below 48 points. The Foundation Year makes this accessible to those without standard entry qualifications.
University & format
The University of Plymouth, based at its campus in Plymouth, offers this degree as a four-year full-time course taught in English. It leads to a BSc (Hons) award and is a recognised UK degree-awarding body, so your degree will be nationally recognised. The university holds Gold for teaching quality in the Office for Students' TEF 2023 and is.
Student satisfaction
How students on this course answered the National Student Survey, by theme.
Share of students responding positively.
Published threshold met NSS publication requires sufficient responses; small differences are not a rank. NSS mean of 7 published themes (Discover Uni snapshot 2026-06-21)
Applicant information
The next application dates for this course, followed by facts the provider publishes.
- 2027 entryCompleted applications can be submitted
Your application needs a reference before you can send it.
- 2026 entryFinal date for 2026 applications
Applications must reach UCAS by 18:00 UK time.
- 2026 entryLast day to add a Clearing choice
Check that this course still has a vacancy before adding it.
- 2027 entryEqual-consideration deadline
18:00 UK time for most undergraduate courses.
Show 5 later dates
- 2027 entryUCAS Extra opens
Applicants who used all five choices and hold no offer may be able to add another choice.
- 2027 entryLast day applications go directly to providers
Applications received after 18:00 UK time are entered into Clearing.
- 2027 entryClearing opens
Eligible applicants can see vacancies and release themselves into Clearing.
- 2027 entryFinal date for 2027 applications
Applications must reach UCAS by 18:00 UK time.
- 2027 entryLast day to add a Clearing choice
Check that this course still has a vacancy before adding it.
Provider-published requirement; check the linked course page before applying.
Entry & how to get in
Who gets in
What recently admitted students actually held, official admissions data, not a stated requirement.
UCAS tariff of entrants
Grades are the A-level equivalent of each points band. Tap a band to check your own chances below.
Qualifications held on entry
| Qualification | Share |
|---|---|
| A-levels or equivalent | 100% |
Entry & your chances
An honest read from the official entry data, plus your personal match.
Accepted students came in with a broad spread of qualifications and UCAS points. If you're worried about grades, this course has historically taken a wide range, and contextual offers may apply.
Will you get in? Plot your grades
Pick your predicted A-levels and watch your UCAS points land on the real spread of students admitted to this course.
Each bar is the share of admitted students in that UCAS-points band (lower → higher). Grades show the A-level equivalent.
Based on the official admitted-student tariff distribution. Many universities make contextual (reduced-grade) offers, so a result below the range doesn’t rule you out.
How to apply
Undergraduate applications go through UCAS. Here’s what matters for this course, the right deadline, the grades to aim for, and the steps in order.
- 1Register on UCAS Hub
Create your UCAS application and add this course. One application covers up to five choices.
- 2Write your personal statement
A single statement covers all your choices, so keep it broad enough for similar courses while showing genuine interest in this subject.
- 3Submit by 13 January 2027, 18:00 UK time
UCAS equal-consideration deadline for most undergraduate courses. Source: UCAS 2027 dates.
- 4Reply to your offers
When decisions are in, pick a firm (first) choice and an insurance (back-up) choice with slightly lower grades.
- 5Results day & confirmation
On results day (mid-August) your place is confirmed if you meet the offer. Just missed? Talk to the university, or find a place through Clearing.
Fees & funding
What this course costs and how UK student finance covers it.
Tuition per year
Standard capped home fee at English providers (2026/27); Scotland, Wales & NI differ.
Check fees at University of Plymouth →For students who normally live in England
2026/27 Student Finance England figures. Maintenance support is means-tested and this two-point view is not an entitlement calculator. The course total uses its published length and home fee where both are available; a missing full-time fee uses the clearly labelled England-cap scenario, while part-time fees and unknown lengths are never guessed. Use the official calculator. Scotland, Wales and Northern Ireland use separate systems: SAAS, Student Finance Wales, and Student Finance NI.
Starting on or after 1 January 2027?
The Lifelong Learning Entitlement is a separate system. A new learner’s tuition entitlement is currently stated as £39,160 (about 480 credits at 2026/27 fee levels), subject to prior study and eligibility. Check the official LLE guide.
Paying for it
- Tuition Fee Loan: can cover eligible tuition up to the applicable limit and is paid straight to the provider.
- Maintenance Loan: up to £10,830/yr away from home outside London (England, 2026/27), means-tested on household income.
- Repayment: 9% of income above £25,000, nothing below it; written off after 40 years.
- Earn alongside: most students work part-time in term, part-time roles on the StudySmarter job board.
England figures shown; Scotland, Wales & NI run their own schemes, check gov.uk.
Scholarships & bursaries you could qualify for
That does not mean no funding exists. Check the university directory for current amounts, eligibility and application dates.
We only display a named award when its provider source identifies the award and who it is for.
Still deciding what to study?
StudyKit brings course choice, applications and funding together in one place, with a personal AI assistant. Find what really fits you and start your UCAS application step by step.
Careers & earnings
What Business & Management graduates actually earn, from real outcome data, 15 months, 3 years and 5 years after graduating.
Graduate earnings: this course
| When | Median | Typical range | Graduates |
|---|---|---|---|
| 15 months after | £27,000 | £23,500 – £32,000 | 105 |
| 3 years after | £24,000 | £19,000 – £30,000 | 675 |
| 5 years after | £29,000 | £23,500 – £39,000 | 680 |
Nominal earnings for graduates of this course/subject at this provider. Stronger evidence. Published sample: 105. Cohort 2021-23.
Graduate outcomes, 15 months on: this course
- 1Graduate / AnalystOn a scheme or first role · 0–2 yrs
- 2Specialist / ManagerOwning an area, marketing, finance, ops · 2–5 yrs
- 3Senior / Head ofLeading a function and a team · 5–10 yrs
- 4Director / FounderRunning a business unit or your own company · 10+ yrs
How pay grows: this course vs Business & Management nationally
National figures for Business & Management graduates, HESA Graduate Outcomes (15 months) and the Longitudinal Education Outcomes (LEO) dataset (3 & 5 years). These are national, not university-specific; actual pay varies by employer, region, role and experience. Different cohorts, so the bars are not one group over time.
Work out your pay
Headline figures hide a lot. Calculate realistic take-home pay for this field by role, region and experience, then check your CV before you apply.
What happened to 100 students?
Choose an outcome to translate the published percentage into a simple 100-person view. Each dot represents one percentage point, not an individual tracked student.
were in work or further study
15 months after graduation
Source: Discover Uni, using Graduate Outcomes and continuation data. Cohorts: 2021-23. Stronger evidence. Published sample: 105. Cohort 2021-23. Each tab is a separate published measure; categories can overlap and should not be added together.
Value compared with similar courses
How this course’s 5-year median earnings compare with Business & Management courses at the same study level.
Compared with 3,421 courses with compatible official earnings data. This is a course-value comparison, not a quality ranking.
UK occupations graduates enter
Published graduate destinations, joined conservatively to UK SOC 2020, ONS pay and Skills England demand.
- Business and public service associate professionalsSOC 2020 35 · 35% of published destinations · ASHE median £38,760
- Administrative occupationsSOC 2020 41 · 12% of published destinations · ASHE median £27,006
Discover Uni JOBLIST/JOBTYPE; ONS ASHE 2025 provisional, all employee jobs; Skills England Occupations in Demand 2025. SOC is shown only for an exact normalised label match; demand is shown only at exact four-digit SOC. Published sample: 395; response rate: 53%. Pay describes the occupation across workers, not a guaranteed graduate salary.
Job market & outlook
How Business & Management graduates fare in the labour market, and how AI is reshaping the work.
How AI is changing the work
AI doesn't replace the profession, it shifts it: routine tasks get automated, while judgement, working with people and using AI well become more valuable.
What AI takes off your plate
- Routine reporting and data pulls
- First-draft decks and copy
- Standard forecasts and reconciliations
- Scheduling and admin workflows
More human than ever
- Strategy and judgement under uncertainty
- Leading, negotiating and selling
- Sense-checking and owning what AI produces
- Relationships with clients and teams
The strongest graduates pair subject depth with the ability to use AI tools critically.
Roles & employers
Where Business & Management graduates typically go, indicative destinations from graduate career data. Each role links to live openings on the StudySmarter job board.
Roles graduates go into
Where they work
- Consultancies
- Corporate graduate schemes
- Retail & FMCG
- Startups & scale-ups
Jobs after this course
Current roles from the StudySmarter job board that suit Business & Management graduates.
Business Director, Marketing ScienceXcedeBusiness ManagerLGPS CentralBusiness Change ManagerIGA Talent SolutionsBusiness Case ManagerPeregrineBusiness DirectorMedialab GroupBusiness Rates SurveyorW TalentIs this course right for you?
The essentials UK applicants ask about: finance, outcomes, entry and quality.
Student finance
For comparison, the standard full-time England tuition cap is up to £9,790 per year in 2026/27; the actual fee varies by course and provider. If you normally live in England, eligible students can apply for a Tuition Fee Loan, plus a Maintenance Loan for living costs. Under Plan 5 you repay 9% of income above £25,000, nothing below that, and the balance is written off after 40 years.
Where graduates go
88% were in work or further study 15 months after graduating, with a median salary of £27,000. See the full breakdown in Careers & earnings above.
Your entry chances
Use the UCAS points calculator above to see how your predicted grades compare with admitted students, and whether a contextual offer could apply.
Official-data snapshot
Averaging the official measures published for it, this course scores 8.7 out of 10: NSS 88.6% · in work or study 88% · continued 85%.
Who studies here and in this subject?
Provider- and UK subject-level context.
University of Plymouth
Business and management across the UK
HESA student record 2024/25. Counts are rounded.
Local crime-data context
A neutral snapshot around the published teaching location.
Around University of Plymouth Campus
3,218 street-level reports returned within roughly one mile across 2026-04 to 2026-06.
Police.uk street-level API. Approximate locations, not confined to campus. England, Wales and Northern Ireland; not Scotland.
Is Business & Management right for you?
Tick what applies to you and see how good a fit it is.
International students
What applying to University of Plymouth from outside the UK involves: fees, English, visa, funding and living costs.
Tuition fees
International tuition is set per course by University of Plymouth; international fees are typically £12,000–£30,000/year for classroom subjects and higher for lab/clinical ones. You’re not eligible for UK Tuition Fee or Maintenance Loans, so plan for fees plus living costs upfront.
English language
Most UK undergraduate courses ask for around IELTS 6.0–6.5 (no band below 5.5–6.0), or an accepted equivalent. If you’re just short, most universities run a pre-sessional English course that counts towards the requirement.
Student visa
You’ll usually need a Student visa (Student Route). After you accept an offer the university issues a CAS; you then show funds for fees plus about £1,023–£1,334/month living costs and pay the Immigration Health Surcharge for NHS access.
Scholarships & funding
Many universities offer international/global scholarships (often £2,000–£6,000/yr), check University of Plymouth’s funding pages.
Living costs
Budget roughly £1,100–£1,400/month outside London and £1,400–£1,800/month in London for rent, food and travel; the figure also matters for your visa.
Working while you study
A Student visa usually allows up to 20 hours/week in term time and full-time in holidays, useful alongside study, though not something to rely on for fees.
Visa rules and fees change. Always confirm the current requirements with University of Plymouth and gov.uk before you apply.
Related courses
More at University of Plymouth
Business & Management at other universities
Common questions
How competitive is entry?
What are the entry requirements?
What do graduates go on to do?
What will it cost me?
Request information about BSc (Hons) Marketing with Foundation Year
Prospectus, key dates, entry and funding, free to your inbox.