BSc (Hons) Marketing Bachelor's degree at the University of Plymouth
BSc (Hons) Marketing at University of Plymouth is accredited by the Chartered Institute of Marketing (CIM) for the Graduate Gateway route to CIM qualifications.
About this course
BSc (Hons) Marketing is a Bachelor's degree (BSc (Hons)) at the University of Plymouth, based in University of Plymouth Campus. It runs 3 years, studied full-time.
For Business and management graduates from this provider, 88% were in work or further study 15 months after graduating, 62% in highly skilled roles, typical earnings around £27,000. (HESA Graduate Outcomes / LEO, via Discover Uni.)
For the typical curriculum, specialisations, career paths and graduate earnings for Business & Management, see the sections below.
Course evidence score
The arithmetic mean of the official measures available for this course: NSS satisfaction, graduate activity and continuation.
Published threshold met NSS publication requires sufficient responses; small differences are not a rank. NSS mean of 7 published themes (Discover Uni snapshot 2026-06-21)
Stronger evidence Published sample: 105. Cohort 2021-23. Graduate Outcomes work or further study 88% (2021-23; Discover Uni snapshot 2026-06-21)
Published threshold met Discover Uni suppresses continuation data below its publication threshold. Cohort 2022-23. Continuation 90% (2022-23; Discover Uni snapshot 2026-06-21)
Curriculum & modules
Real modules published for this course, grouped only where the source gives a year, stage or level.
Year 1 6 modules
- Marketing in ActionCore20 credits
Module details
The module will give you a broad overview of marketing topics within a real-world context, including marketing concept; global marketing environment; buyer behaviour; marketing research; segmentation, targeting and positioning; marketing mix and the marketing planning process. You will consider the relevance of core marketing concepts for organisations whilst developing core competencies in group working, critical thinking, evaluation of information sources and referencing.
Assessment: 100% Coursework
- Business FinanceCore
Module details
To succeed in business, you need a solid understanding of financial information and its application to decision making. This module introduces you to financial statements, management and cost accounting; you'll learn about their role in effective planning and control. You'll gain practical experience preparing and interpreting data and developing core financial literacy to support sustainable and informed business decisions.
Assessment: 100% Coursework
- Organisational BehaviourCore
Module details
Do you want to get the most out of yourself and work more effectively with others? This module connects psychological insights with workplace realities, exploring motivation, team dynamics, leadership, and organisational culture. You'll develop the resilience, self-awareness and interpersonal skills that employers demand, learning to influence outcomes, perform effectively and thrive in any workplace.
Assessment: 100% Coursework
- Digital Technology and InnovationCore
Module details
Understand how technology drives business transformation and disruption. This module covers emerging digital technologies, data tools, and collaboration platforms that are reshaping industries. You'll develop an innovation mindset, make informed decisions about technology adoption and gain technical proficiency that supports success in today's dynamic business environment.
Assessment: 100% Coursework
- Operations and Supply ChainsCore
Module details
Discover how successful businesses operate behind the scenes. This module shows you how products and services are designed, delivered, and improved to meet customer needs in a fast-changing world. You'll see what's happening in business operations and supply chains now, with projects and case studies that build your knowledge and skills. You'll be ready, knowing what's needed to optimise organisations for the future.
Assessment: 100% Coursework
- Consumer BehaviourCore
Module details
This module provides foundational knowledge of consumer behaviour across goods, services and digital contexts. Drawing on psychology and social science, you will explore how consumers think, feel and behave throughout the customer journey. You will develop skills to apply psychological frameworks, understand consumption patterns, and explain how marketing builds relationships with consumers.
Assessment: 100% Coursework
Year 2 8 modules
- Careers and Professional DevelopmentCore
Module details
This module is aimed at enhancing students employability skills and knowledge especially those who will be undertaking an industrial placement in the third year of their degree. It is designed to build on skills learned in Stage 1 and helps students in their search for a placement, and in their preparation for the placement itself.
- Advertising Brand Management and Marketing CommunicationCore
Module details
The module will introduce you to the key elements of the marketing communications' mix (including advertising), examining their role and significance in developing and managing brand identity and equity.
Assessment: 50% Coursework 50% Examinations
- Consumer Insights: Data Driven DecisionsCore
Module details
This module explores the fundamental methods and principles of marketing research, illustrating how various research techniques are applied to gather meaningful data. It further demonstrates how the resulting insights are leveraged to inform and guide marketing decisions, enabling more targeted and effective strategies that align with consumer behaviour and market trends.
Assessment: 100% Coursework
- Innovation and Marketing PlanningCore
Module details
This module is set in the context of marketing management, with the primary aim being to introduce the concepts of marketing strategy and marketing planning and apply them around the framework of a new product development programme. This will enable students to develop an understanding of marketing as both a principle and a job function.
Assessment: 100% Coursework
- Service MarketingCore
Module details
This module explores the distinctive characteristics of service products and examines how innovation reshapes consumer behaviour and influences marketing strategies within the service industry. Through a combination of theoretical frameworks, case studies, and practical applications, students will gain insights into the role of innovation in service marketing and develop strategies to address the challenges and opportunities in the UK's service-dominated economy.
Assessment: 100% Coursework
- Responsible Management and RegenerationCore
Module details
Explore how business can be a force for good. This module dives into responsible management, sustainability, and regenerative practices that restore communities and ecosystems. You'll learn to rethink growth, design ethical strategies, and work with real social enterprises and CICs to make local impact. Build the mindset and skills to lead positive change in a world that needs new ideas.
Assessment: 100% Coursework
- Digital MarketingOptional20 credits
Module details
In this module you will examine the impact of new forms of digital technology on all aspects of the modern marketing mix, organisational strategies and consumer facing activities. You will explore modern marketing activity through a digital lens, providing you with a greater understanding and awareness of the relationships between marketing and digital technology.
Assessment: 100% Coursework
- People and CultureOptional
Module details
Master the critical link between people, culture and business success. You'll develop essential, industry-focused skills in ethical decision-making, analytical thinking, and designing evidence-based interventions for sustainable performance. This module will equip you with the expertise in talent management, and cross-cultural leadership to thrive in complex business environments and enhance your employment prospects.
Assessment: 100% Coursework
Year 3 (optional) 1 modules
- Placement YearCore
Module details
The placement year consists of an extended period of appropriate professional experience in a business or organisation. It allows the student to gain relevant experience to consolidate their studies and prepare for final stage study and employment after graduation. Students on BA International Business may also or alternatively undertake a study placement at an approved partner institution.
Year 3 7 modules
- Strategic MarketingCore20 credits
Module details
You will critically assess the value of strategic marketing as part of a broad corporate environment, considering long-term applied corporate management issues and opportunities affecting the marketing function and recommending appropriate strategic, marketing-led solutions. Using case studies, you will gain an insight of key internal factors relating to the successful development and implementation of marketing strategy, through engagement with invited 'client' organisations.
Assessment: 100% Coursework
- Continued Careers and Professional DevelopmentCore
Module details
The Continued Career and Professional Development module is a development scheme designed to enhance students' employability and builds on the stage 2 module. The stage 3 module focuses on providing students with information on graduate options and equips them with the knowledge and skills necessary for articulating and recording achievement and applying for graduate positions. The module also includes a number of workshops and events designed to develop students' skills and knowledge, with the
- Global Marketing ManagementCore20 credits
Module details
The module introduces you to the key concepts of global marketing, providing you with an understanding of environmental factors, global marketing strategies and the international marketing planning process.
Assessment: 100% Coursework
- Contemporary Issues in MarketingCore
Module details
This module enables you to critically evaluate contemporary marketing debates by engaging with academic and practitioner literature. Industry guest speakers introduce live topics and practice insights. You will develop advanced capabilities in sourcing, critically appraising and synthesising scholarly evidence, constructing independent arguments, and evaluating implications for theory and practice.
Assessment: 100% Coursework
- Final Year DissertationCore
Module details
The module builds upon research and study skills developed in earlier modules. Students are required to undertake supervised independent research into a field of their choice that is relevant to their degree. Use should be made of appropriate research qualitative and/or quantitative methodologies.
Assessment: 100% Coursework
- Social Media Marketing in PracticeOptional20 credits
Module details
In this module you will study the application of social media marketing strategies and techniques, applying theoretical knowledge in practice and examining systems, software and techniques typically used in the marketing environment. You will have the opportunity to gain 'external' awards from key industry 'academies' including; Google, Hootesuite, Hubspot, etc.
Assessment: 100% Coursework
- The Psychology of MarketingOptional
Module details
The module will give you an understanding of why things happen and the importance of cognitive behaviour to, and on, marketing. You will analyse where a marketing operation wants to influence/change the behaviour of key stakeholders and assess how they might do so. You will reflect on how you make decisions and how you might change the behaviour of others.
Assessment: 100% Coursework
Source: provider course page. Modules can change; required/optional status, credits, descriptions and assessment are shown only when explicitly published.
Course in depth
What this course covers, who it suits and where it leads.
What you'll study
You'll study how businesses operate and connect with customers through marketing strategy and practice. A course like this usually begins with foundations in management, marketing principles and business economics, building your understanding of organisational structures, customer segmentation and data analysis. In your second year, you'll typically progress to operations, strategy, and organisational behaviour, exploring how firms compete and manage people. The final year moves toward specialisation, you'll usually choose options such as entrepreneurship, international business, digital business, consulting, people and HR, or deepen your marketing focus. Most courses culminate in a capstone project or consultancy brief with a real client, where you'll integrate knowledge across the whole programme.
Who it's for
This course suits those interested in business and management with a focus on marketing. The programme covers specialisations such as Finance, HR and People, Operations, Strategy, International Business, Entrepreneurship, Supply Chain, and Consulting. Most accepted students entered with A-levels or equivalent qualifications; the typical UCAS tariff among recent entrants was 112–127 points.
University & format
This is a 3-year, full-time Bachelor's degree (BSc with Honours) taught in English at the University of Plymouth, a UK university campus located in Plymouth. The degree is accredited by the Chartered Institute of Marketing, enabling you to progress toward CIM qualifications through the Graduate Gateway. As a recognised UK degree-awarding body, your qualification is nationally recognised. Most recent entrants held A-levels or equivalent qualifications.
Student satisfaction
How students on this course answered the National Student Survey, by theme.
Share of students responding positively.
Published threshold met NSS publication requires sufficient responses; small differences are not a rank. NSS mean of 7 published themes (Discover Uni snapshot 2026-06-21)
Applicant information
The next application dates for this course, followed by facts the provider publishes.
- 2027 entryCompleted applications can be submitted
Your application needs a reference before you can send it.
- 2026 entryFinal date for 2026 applications
Applications must reach UCAS by 18:00 UK time.
- 2026 entryLast day to add a Clearing choice
Check that this course still has a vacancy before adding it.
- 2027 entryEqual-consideration deadline
18:00 UK time for most undergraduate courses.
Show 5 later dates
- 2027 entryUCAS Extra opens
Applicants who used all five choices and hold no offer may be able to add another choice.
- 2027 entryLast day applications go directly to providers
Applications received after 18:00 UK time are entered into Clearing.
- 2027 entryClearing opens
Eligible applicants can see vacancies and release themselves into Clearing.
- 2027 entryFinal date for 2027 applications
Applications must reach UCAS by 18:00 UK time.
- 2027 entryLast day to add a Clearing choice
Check that this course still has a vacancy before adding it.
Provider-published requirement; check the linked course page before applying.
Entry & how to get in
Who gets in
What recently admitted students actually held, official admissions data, not a stated requirement.
UCAS tariff of entrants
Grades are the A-level equivalent of each points band. Tap a band to check your own chances below.
Qualifications held on entry
| Qualification | Share |
|---|---|
| A-levels or equivalent | 75% |
| another higher-education qualification | 25% |
Entry & your chances
An honest read from the official entry data, plus your personal match.
Entry is set by the university and based on your offer. Use your predicted grades to see how you compare, then check the university's stated requirements.
Will you get in? Plot your grades
Pick your predicted A-levels and watch your UCAS points land on the real spread of students admitted to this course.
Each bar is the share of admitted students in that UCAS-points band (lower → higher). Grades show the A-level equivalent.
Based on the official admitted-student tariff distribution. Many universities make contextual (reduced-grade) offers, so a result below the range doesn’t rule you out.
How to apply
Undergraduate applications go through UCAS. Here’s what matters for this course, the right deadline, the grades to aim for, and the steps in order.
- 1Register on UCAS Hub
Create your UCAS application and add this course. One application covers up to five choices.
- 2Write your personal statement
A single statement covers all your choices, so keep it broad enough for similar courses while showing genuine interest in this subject.
- 3Submit by 13 January 2027, 18:00 UK time
UCAS equal-consideration deadline for most undergraduate courses. Source: UCAS 2027 dates.
- 4Reply to your offers
When decisions are in, pick a firm (first) choice and an insurance (back-up) choice with slightly lower grades.
- 5Results day & confirmation
On results day (mid-August) your place is confirmed if you meet the offer. Just missed? Talk to the university, or find a place through Clearing.
Fees & funding
What this course costs and how UK student finance covers it.
Tuition per year
Standard capped home fee at English providers (2026/27); Scotland, Wales & NI differ.
Check fees at University of Plymouth →For students who normally live in England
2026/27 Student Finance England figures. Maintenance support is means-tested and this two-point view is not an entitlement calculator. The course total uses its published length and home fee where both are available; a missing full-time fee uses the clearly labelled England-cap scenario, while part-time fees and unknown lengths are never guessed. Use the official calculator. Scotland, Wales and Northern Ireland use separate systems: SAAS, Student Finance Wales, and Student Finance NI.
Starting on or after 1 January 2027?
The Lifelong Learning Entitlement is a separate system. A new learner’s tuition entitlement is currently stated as £39,160 (about 480 credits at 2026/27 fee levels), subject to prior study and eligibility. Check the official LLE guide.
Paying for it
- Tuition Fee Loan: can cover eligible tuition up to the applicable limit and is paid straight to the provider.
- Maintenance Loan: up to £10,830/yr away from home outside London (England, 2026/27), means-tested on household income.
- Repayment: 9% of income above £25,000, nothing below it; written off after 40 years.
- Earn alongside: most students work part-time in term, part-time roles on the StudySmarter job board.
England figures shown; Scotland, Wales & NI run their own schemes, check gov.uk.
Scholarships & bursaries you could qualify for
That does not mean no funding exists. Check the university directory for current amounts, eligibility and application dates.
We only display a named award when its provider source identifies the award and who it is for.
Still deciding what to study?
StudyKit brings course choice, applications and funding together in one place, with a personal AI assistant. Find what really fits you and start your UCAS application step by step.
Careers & earnings
What Business & Management graduates actually earn, from real outcome data, 15 months, 3 years and 5 years after graduating.
Graduate earnings: this course
| When | Median | Typical range | Graduates |
|---|---|---|---|
| 15 months after | £27,000 | £23,500 – £32,000 | 105 |
| 3 years after | £24,000 | £19,000 – £30,000 | 675 |
| 5 years after | £29,000 | £23,500 – £39,000 | 680 |
Nominal earnings for graduates of this course/subject at this provider. Stronger evidence. Published sample: 105. Cohort 2021-23.
Graduate outcomes, 15 months on: this course
- 1Graduate / AnalystOn a scheme or first role · 0–2 yrs
- 2Specialist / ManagerOwning an area, marketing, finance, ops · 2–5 yrs
- 3Senior / Head ofLeading a function and a team · 5–10 yrs
- 4Director / FounderRunning a business unit or your own company · 10+ yrs
How pay grows: this course vs Business & Management nationally
National figures for Business & Management graduates, HESA Graduate Outcomes (15 months) and the Longitudinal Education Outcomes (LEO) dataset (3 & 5 years). These are national, not university-specific; actual pay varies by employer, region, role and experience. Different cohorts, so the bars are not one group over time.
Work out your pay
Headline figures hide a lot. Calculate realistic take-home pay for this field by role, region and experience, then check your CV before you apply.
What happened to 100 students?
Choose an outcome to translate the published percentage into a simple 100-person view. Each dot represents one percentage point, not an individual tracked student.
were in work or further study
15 months after graduation
Source: Discover Uni, using Graduate Outcomes and continuation data. Cohorts: 2021-23. Stronger evidence. Published sample: 105. Cohort 2021-23. Each tab is a separate published measure; categories can overlap and should not be added together.
Value compared with similar courses
How this course’s 5-year median earnings compare with Business & Management courses at the same study level.
Compared with 3,421 courses with compatible official earnings data. This is a course-value comparison, not a quality ranking.
UK occupations graduates enter
Published graduate destinations, joined conservatively to UK SOC 2020, ONS pay and Skills England demand.
- Business and public service associate professionalsSOC 2020 35 · 35% of published destinations · ASHE median £38,760
- Administrative occupationsSOC 2020 41 · 12% of published destinations · ASHE median £27,006
Discover Uni JOBLIST/JOBTYPE; ONS ASHE 2025 provisional, all employee jobs; Skills England Occupations in Demand 2025. SOC is shown only for an exact normalised label match; demand is shown only at exact four-digit SOC. Published sample: 395; response rate: 53%. Pay describes the occupation across workers, not a guaranteed graduate salary.
Job market & outlook
How Business & Management graduates fare in the labour market, and how AI is reshaping the work.
How AI is changing the work
AI doesn't replace the profession, it shifts it: routine tasks get automated, while judgement, working with people and using AI well become more valuable.
What AI takes off your plate
- Routine reporting and data pulls
- First-draft decks and copy
- Standard forecasts and reconciliations
- Scheduling and admin workflows
More human than ever
- Strategy and judgement under uncertainty
- Leading, negotiating and selling
- Sense-checking and owning what AI produces
- Relationships with clients and teams
The strongest graduates pair subject depth with the ability to use AI tools critically.
Roles & employers
Where Business & Management graduates typically go, indicative destinations from graduate career data. Each role links to live openings on the StudySmarter job board.
Roles graduates go into
Where they work
- Consultancies
- Corporate graduate schemes
- Retail & FMCG
- Startups & scale-ups
Jobs after this course
Current roles from the StudySmarter job board that suit Business & Management graduates.
Business Director, Marketing ScienceXcedeBusiness ManagerLGPS CentralBusiness Change ManagerIGA Talent SolutionsBusiness Case ManagerPeregrineBusiness DirectorMedialab GroupBusiness Rates SurveyorW TalentIs this course right for you?
The essentials UK applicants ask about: finance, outcomes, entry and quality.
Student finance
For comparison, the standard full-time England tuition cap is up to £9,790 per year in 2026/27; the actual fee varies by course and provider. If you normally live in England, eligible students can apply for a Tuition Fee Loan, plus a Maintenance Loan for living costs. Under Plan 5 you repay 9% of income above £25,000, nothing below that, and the balance is written off after 40 years.
Where graduates go
88% were in work or further study 15 months after graduating, with a median salary of £27,000. See the full breakdown in Careers & earnings above.
Your entry chances
Use the UCAS points calculator above to see how your predicted grades compare with admitted students, and whether a contextual offer could apply.
Official-data snapshot
Averaging the official measures published for it, this course scores 8.9 out of 10: NSS 88.6% · in work or study 88% · continued 90%.
Who studies here and in this subject?
Provider- and UK subject-level context.
University of Plymouth
Business and management across the UK
HESA student record 2024/25. Counts are rounded.
Local crime-data context
A neutral snapshot around the published teaching location.
Around University of Plymouth Campus
3,218 street-level reports returned within roughly one mile across 2026-04 to 2026-06.
Police.uk street-level API. Approximate locations, not confined to campus. England, Wales and Northern Ireland; not Scotland.
Is Business & Management right for you?
Tick what applies to you and see how good a fit it is.
International students
What applying to University of Plymouth from outside the UK involves: fees, English, visa, funding and living costs.
Tuition fees
International tuition is set per course by University of Plymouth; international fees are typically £12,000–£30,000/year for classroom subjects and higher for lab/clinical ones. You’re not eligible for UK Tuition Fee or Maintenance Loans, so plan for fees plus living costs upfront.
English language
Most UK undergraduate courses ask for around IELTS 6.0–6.5 (no band below 5.5–6.0), or an accepted equivalent. If you’re just short, most universities run a pre-sessional English course that counts towards the requirement.
Student visa
You’ll usually need a Student visa (Student Route). After you accept an offer the university issues a CAS; you then show funds for fees plus about £1,023–£1,334/month living costs and pay the Immigration Health Surcharge for NHS access.
Scholarships & funding
Many universities offer international/global scholarships (often £2,000–£6,000/yr), check University of Plymouth’s funding pages.
Living costs
Budget roughly £1,100–£1,400/month outside London and £1,400–£1,800/month in London for rent, food and travel; the figure also matters for your visa.
Working while you study
A Student visa usually allows up to 20 hours/week in term time and full-time in holidays, useful alongside study, though not something to rely on for fees.
Visa rules and fees change. Always confirm the current requirements with University of Plymouth and gov.uk before you apply.
Related courses
More at University of Plymouth
Business & Management at other universities
Common questions
How competitive is entry?
What are the entry requirements?
What do graduates go on to do?
What will it cost me?
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