BSc (Hons) Marketing Bachelor's degree at South Wales/Prifysgol De Cymru
BSc (Hons) Marketing at South Wales/Prifysgol De Cymru is accredited by the Chartered Institute of Marketing (CIM) for the purpose of gaining CIM qualifications through the Graduate Gateway, and your degree is nationally recognised as awarded by a UK degree-awarding body.
About this course
BSc (Hons) Marketing is a Bachelor's degree (BSc (Hons)) at South Wales/Prifysgol De Cymru, based in Treforest. It runs 4 years, studied full-time.
For Business and management graduates from this provider, 83% were in work or further study 15 months after graduating, 50% in highly skilled roles, typical earnings around £27,500. (HESA Graduate Outcomes / LEO, via Discover Uni.)
For the typical curriculum, specialisations, career paths and graduate earnings for Business & Management, see the sections below.
Course evidence score
The arithmetic mean of the official measures available for this course: NSS satisfaction, graduate activity and continuation.
Published threshold met NSS publication requires sufficient responses; small differences are not a rank. NSS mean of 7 published themes (Discover Uni snapshot 2026-06-21)
Limited evidence Published sample: 25; treat comparisons cautiously. Cohort 2022-23. Graduate Outcomes work or further study 83% (2022-23; Discover Uni snapshot 2026-06-21)
Published threshold met Discover Uni suppresses continuation data below its publication threshold. Cohort 2021-23. Continuation 65% (2021-23; Discover Uni snapshot 2026-06-21)
Curriculum & modules
A typical UK Business & Management degree builds from foundations to specialist options and a final project. An indicative structure:
| Stage | Module |
|---|---|
| Year 1 | Introduction to Management & Organisations How firms work: structure, culture and managerial roles. |
| Year 1 | Marketing Principles Customers, segmentation and the marketing mix in practice. |
| Year 1 | Business Economics & Data Micro/macro essentials plus data skills for business analysis. |
| Year 2 | Operations & Supply Chain Management Designing and improving processes, quality and logistics. |
| Year 2 | Organisational Behaviour & HRM Motivation, teams, leadership and managing people. |
| Year 2 | Strategy Analysing industries and competitive advantage; strategy tools applied to cases. |
| Year 3 | Specialist options Typically entrepreneurship, international business, digital business or consulting. |
| Year 3 | Innovation & Entrepreneurship From opportunity to business model, often with a live venture project. |
| Year 3 | Capstone / consultancy project A real client brief or dissertation integrating the whole degree. |
Typical structure for this subject (indicative). Modules vary by university. Check the provider's course page for the exact curriculum.
Specialisations & pathways
Tip: click a specialisation → current jobs in that area.
Course in depth
What this course covers, who it suits and where it leads.
What you'll study
You'll study marketing within a broad business foundation. The course typically opens with core modules in management, marketing principles and business economics, establishing how firms operate and how customers are segmented. In Year 2, you'll usually progress to operational and strategic thinking, supply chain management, organisational behaviour, and competitive strategy, alongside specialist foundations. By Year 3, you'll choose specialist options such as entrepreneurship, international business, digital business, consulting, people and HR, or advanced marketing, often supported by a live venture project or real client consultancy. Throughout, you'll develop data analysis and practical problem-solving skills, building toward a final capstone project that integrates the whole degree.
Who it's for
This course suits those interested in business and management with a focus on marketing. The curriculum covers specialisations such as marketing, finance, HR and people, operations, strategy, international business, entrepreneurship, supply chain, and consulting. Most accepted students arrived with A-levels or equivalent qualifications; the typical UCAS tariff among entrants was 112–127 points.
University & format
This is a full-time Bachelor's degree (BSc Hons) taught in English at the University of South Wales (a university located in Treforest, Wales) over 4 years. The degree is a nationally recognised UK qualification and is accredited by the Chartered Institute of Marketing for CIM qualifications through the Graduate Gateway, enabling you to progress towards professional marketing credentials.
Student satisfaction
How students on this course answered the National Student Survey, by theme.
Share of students responding positively. Overall student satisfaction: 95%.
Published threshold met NSS publication requires sufficient responses; small differences are not a rank. NSS mean of 7 published themes (Discover Uni snapshot 2026-06-21)
Applicant information
The next application dates for this course, followed by facts the provider publishes.
- 2027 entryCompleted applications can be submitted
Your application needs a reference before you can send it.
- 2026 entryFinal date for 2026 applications
Applications must reach UCAS by 18:00 UK time.
- 2026 entryLast day to add a Clearing choice
Check that this course still has a vacancy before adding it.
- 2027 entryEqual-consideration deadline
18:00 UK time for most undergraduate courses.
Show 5 later dates
- 2027 entryUCAS Extra opens
Applicants who used all five choices and hold no offer may be able to add another choice.
- 2027 entryLast day applications go directly to providers
Applications received after 18:00 UK time are entered into Clearing.
- 2027 entryClearing opens
Eligible applicants can see vacancies and release themselves into Clearing.
- 2027 entryFinal date for 2027 applications
Applications must reach UCAS by 18:00 UK time.
- 2027 entryLast day to add a Clearing choice
Check that this course still has a vacancy before adding it.
Entry & how to get in
Who gets in
What recently admitted students actually held, official admissions data, not a stated requirement.
UCAS tariff of entrants
Grades are the A-level equivalent of each points band. Tap a band to check your own chances below.
Qualifications held on entry
| Qualification | Share |
|---|---|
| A-levels or equivalent | 70% |
| another higher-education qualification | 10% |
| Other | 10% |
| a previous degree | 5% |
| No / unknown prior qualifications | 5% |
Entry & your chances
An honest read from the official entry data, plus your personal match.
Entry is set by the university and based on your offer. Use your predicted grades to see how you compare, then check the university's stated requirements.
Will you get in? Plot your grades
Pick your predicted A-levels and watch your UCAS points land on the real spread of students admitted to this course.
Each bar is the share of admitted students in that UCAS-points band (lower → higher). Grades show the A-level equivalent.
Based on the official admitted-student tariff distribution. Many universities make contextual (reduced-grade) offers, so a result below the range doesn’t rule you out.
How to apply
Undergraduate applications go through UCAS. Here’s what matters for this course, the right deadline, the grades to aim for, and the steps in order.
- 1Register on UCAS Hub
Create your UCAS application and add this course (code N507). One application covers up to five choices.
- 2Write your personal statement
A single statement covers all your choices, so keep it broad enough for similar courses while showing genuine interest in this subject.
- 3Submit by 13 January 2027, 18:00 UK time
UCAS equal-consideration deadline for most undergraduate courses. Source: UCAS 2027 dates.
- 4Reply to your offers
When decisions are in, pick a firm (first) choice and an insurance (back-up) choice with slightly lower grades.
- 5Results day & confirmation
On results day (mid-August) your place is confirmed if you meet the offer. Just missed? Talk to the university, or find a place through Clearing.
Fees & funding
What this course costs and how UK student finance covers it.
Tuition per year
Provider fee page. Set under Wales's student-finance system; the provider's page is authoritative.
Check fees at South Wales/Prifysgol De Cymru →If you normally live in Wales
2026/27 total maintenance support from Student Finance Wales. How much of it is grant and how much is loan depends on household income; the total does not. If you normally live elsewhere, use your home funding body.
Check your entitlement with Student Finance Wales →Paying for it
- Tuition Fee Loan: paid directly to the university by Student Finance Wales.
- Maintenance support: a mix of grant and loan from Student Finance Wales, weighted to household income.
- Repayment: only above the income threshold, and written off at the end of the plan term.
- Earn alongside: most students work part-time in term, part-time roles on the StudySmarter job board.
Wales runs its own system through Student Finance Wales; check studentfinancewales.co.uk for current rates.
Scholarships & bursaries you could qualify for
That does not mean no funding exists. Check the university directory for current amounts, eligibility and application dates.
We only display a named award when its provider source identifies the award and who it is for.
Still deciding what to study?
StudyKit brings course choice, applications and funding together in one place, with a personal AI assistant. Find what really fits you and start your UCAS application step by step.
Careers & earnings
What Business & Management graduates actually earn, from real outcome data, 15 months, 3 years and 5 years after graduating.
Graduate earnings: this course
| When | Median | Typical range | Graduates |
|---|---|---|---|
| 15 months after | £27,500 | £24,000 – £30,000 | 25 |
| 3 years after | £21,500 | £17,000 – £26,500 | 440 |
| 5 years after | £26,500 | £21,500 – £33,500 | 440 |
Nominal earnings for graduates of this course/subject at this provider. Limited evidence. Published sample: 25; treat comparisons cautiously. Cohort 2022-23.
Graduate outcomes, 15 months on: this course
- 1Graduate / AnalystOn a scheme or first role · 0–2 yrs
- 2Specialist / ManagerOwning an area, marketing, finance, ops · 2–5 yrs
- 3Senior / Head ofLeading a function and a team · 5–10 yrs
- 4Director / FounderRunning a business unit or your own company · 10+ yrs
How pay grows: this course vs Business & Management nationally
National figures for Business & Management graduates, HESA Graduate Outcomes (15 months) and the Longitudinal Education Outcomes (LEO) dataset (3 & 5 years). These are national, not university-specific; actual pay varies by employer, region, role and experience. Different cohorts, so the bars are not one group over time.
Work out your pay
Headline figures hide a lot. Calculate realistic take-home pay for this field by role, region and experience, then check your CV before you apply.
What happened to 100 students?
Choose an outcome to translate the published percentage into a simple 100-person view. Each dot represents one percentage point, not an individual tracked student.
were in work or further study
15 months after graduation
Source: Discover Uni, using Graduate Outcomes and continuation data. Cohorts: 2022-23. Limited evidence. Published sample: 25; treat comparisons cautiously. Cohort 2022-23. Each tab is a separate published measure; categories can overlap and should not be added together.
Value compared with similar courses
How this course’s 5-year median earnings compare with Business & Management courses at the same study level.
Compared with 3,421 courses with compatible official earnings data. This is a course-value comparison, not a quality ranking.
UK occupations graduates enter
Published graduate destinations, joined conservatively to UK SOC 2020, ONS pay and Skills England demand.
- Administrative occupationsSOC 2020 41 · 25% of published destinations · ASHE median £27,006
- Managers, directors and senior officialsSOC 2020 1 · 15% of published destinations · ASHE median £51,733
- Finance ProfessionalsSOC 2020 242 · 10% of published destinations · ASHE median £47,173
- Business and public service associate professionalsSOC 2020 35 · 10% of published destinations · ASHE median £38,760
Discover Uni JOBLIST/JOBTYPE; ONS ASHE 2025 provisional, all employee jobs; Skills England Occupations in Demand 2025. SOC is shown only for an exact normalised label match; demand is shown only at exact four-digit SOC. Published sample: 140; response rate: 55%. Pay describes the occupation across workers, not a guaranteed graduate salary.
Is BSc (Hons) Marketing worth it?
Weigh it carefully. On these figures graduates of BSc (Hons) Marketing earn close to non-graduate pay, so on cost alone the course is slow to pay off.
Cumulative earnings vs. going straight to work at 18, counting tuition and 4 years of wages given up while studying. The model remains below break even after 30 years. This is a simplified gross-earnings comparison, not a forecast of cash loan repayments.
Model: this course’s own median graduate earnings (Graduate Outcomes / LEO) above the £24,000 non-graduate baseline (ONS), net of £9,790/yr over 4 years (published course home fee). Eligible England-domiciled students can apply for a Tuition Fee Loan; repayments are 9% only on income above the threshold, with anything left written off after 40 years. That makes the cash flow different from conventional commercial debt. Opportunity cost assumes £18,000 gross earnings forgone in each study year; figures are nominal and exclude tax, living costs, investment returns and loan interest. A simplified estimate. Earnings and actual fees vary by graduate, provider, fee status and UK nation.
Job market & outlook
How Business & Management graduates fare in the labour market, and how AI is reshaping the work.
How AI is changing the work
AI doesn't replace the profession, it shifts it: routine tasks get automated, while judgement, working with people and using AI well become more valuable.
What AI takes off your plate
- Routine reporting and data pulls
- First-draft decks and copy
- Standard forecasts and reconciliations
- Scheduling and admin workflows
More human than ever
- Strategy and judgement under uncertainty
- Leading, negotiating and selling
- Sense-checking and owning what AI produces
- Relationships with clients and teams
The strongest graduates pair subject depth with the ability to use AI tools critically.
Roles & employers
Where Business & Management graduates typically go, indicative destinations from graduate career data. Each role links to live openings on the StudySmarter job board.
Roles graduates go into
Where they work
- Consultancies
- Corporate graduate schemes
- Retail & FMCG
- Startups & scale-ups
Jobs after this course
Current roles from the StudySmarter job board that suit Business & Management graduates.
Business Director, Marketing ScienceXcedeBusiness ManagerLGPS CentralBusiness Change ManagerIGA Talent SolutionsBusiness Case ManagerPeregrineBusiness DirectorMedialab GroupBusiness Rates SurveyorW TalentIs this course right for you?
The essentials UK applicants ask about: finance, outcomes, entry and quality.
Student finance
Published home tuition is £9,790/year for this course. If you normally live in Wales, Student Finance Wales can pay an eligible Tuition Fee Loan directly to the university, and maintenance support is a mix of grant and loan weighted to household income. You repay only above the income threshold.
Where graduates go
83% were in work or further study 15 months after graduating, with a median salary of £27,500. See the full breakdown in Careers & earnings above.
Your entry chances
Use the UCAS points calculator above to see how your predicted grades compare with admitted students, and whether a contextual offer could apply.
Official-data snapshot
Averaging the official measures published for it, this course scores 8.0 out of 10: NSS 92.3% · in work or study 83% · continued 65%.
Who studies here and in this subject?
Provider- and UK subject-level context.
University of South Wales
Business and management across the UK
HESA student record 2024/25. Counts are rounded.
Local crime-data context
A neutral snapshot around the published teaching location.
Around Treforest
410 street-level reports returned within roughly one mile across 2026-04 to 2026-06.
Police.uk street-level API. Approximate locations, not confined to campus. England, Wales and Northern Ireland; not Scotland.
Is Business & Management right for you?
Tick what applies to you and see how good a fit it is.
International students
What applying to South Wales/Prifysgol De Cymru from outside the UK involves: fees, English, visa, funding and living costs.
Tuition fees
International tuition is set per course by South Wales/Prifysgol De Cymru; international fees are typically £12,000–£30,000/year for classroom subjects and higher for lab/clinical ones. You’re not eligible for UK Tuition Fee or Maintenance Loans, so plan for fees plus living costs upfront.
English language
Most UK undergraduate courses ask for around IELTS 6.0–6.5 (no band below 5.5–6.0), or an accepted equivalent. If you’re just short, most universities run a pre-sessional English course that counts towards the requirement.
Student visa
You’ll usually need a Student visa (Student Route). After you accept an offer the university issues a CAS; you then show funds for fees plus about £1,023–£1,334/month living costs and pay the Immigration Health Surcharge for NHS access.
Scholarships & funding
Many universities offer international/global scholarships (often £2,000–£6,000/yr), check South Wales/Prifysgol De Cymru’s funding pages.
Living costs
Budget roughly £1,100–£1,400/month outside London and £1,400–£1,800/month in London for rent, food and travel; the figure also matters for your visa.
Working while you study
A Student visa usually allows up to 20 hours/week in term time and full-time in holidays, useful alongside study, though not something to rely on for fees.
Visa rules and fees change. Always confirm the current requirements with South Wales/Prifysgol De Cymru and gov.uk before you apply.
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Common questions
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