BA (Hons) Visitor Attraction and Resort Management Bachelor's degree at Staffordshire
BA (Hons) Visitor Attraction and Resort Management at Staffordshire sits within Business & Management and equips you with knowledge across operational, strategic and commercial aspects of the visitor economy.
About this course
BA (Hons) Visitor Attraction and Resort Management is a Bachelor's degree (BA (Hons)) at Staffordshire, based in Stoke on Trent Campus. It runs 3 years, studied full-time.
For Tourism, transport and travel graduates from this provider, typical earnings around £26,000. (HESA Graduate Outcomes / LEO, via Discover Uni.)
For the typical curriculum, specialisations, career paths and graduate earnings for Business & Management, see the sections below.
Course evidence score
The arithmetic mean of the official measures available for this course: NSS satisfaction, graduate activity and continuation.
Published threshold met NSS publication requires sufficient responses; small differences are not a rank. NSS mean of 7 published themes (Discover Uni snapshot 2026-06-21)
Published threshold met Discover Uni suppresses continuation data below its publication threshold. Cohort 2022-23. Continuation 80% (2022-23; Discover Uni snapshot 2026-06-21)
Curriculum & modules
Real modules published for this course, grouped only where the source gives a year, stage or level.
Year 1 6 modules
- Professional SkillsCompulsory20 credits
Module details
This module aims to develop key skills in Scholarship, Research, Technology and Creativity to aid students with their academic studies. Using contemporary tourism, hospitality and event themes as a basis, students will develop oral, debating, academic writing, research skills and technology enhanced learning, in the context of a higher education environment. The module will equip students with a complete toolkit of academic, personal and professional skills laying the foundation for successful a
- Conference And Events ManagementCompulsory20 credits
Module details
During this module you will begin to think on behalf of the visitor and as a manager. After completion will have a greater understanding of events and conference industry including the complexities of all aspects of the event planning process from conception and delivery through to evaluation. Altogether it will give you the confidence to stand out as a candidate with the transferable business skills benefiting you throughout your career.
- The Visitor Attraction And Resort Management Business EnvironmentCompulsory20 credits
Module details
A businesses success is based on the knowledge and understanding of the environment that they are in. As an aspiring manager of the future, you will research the global marketplace focusing on the visitor attractions environment. You will consider the political, economic, social, legal and environmental framework within which businesses operate and apply this to the ever changing and dynamic industry.
- Managing The Customer ExperienceCompulsory20 credits
Module details
Customer Satisfaction and service excellence is what we strive for in the visitor economy. The main focus of the module is on developing an understanding of leading and emerging issues in customer service management in visitor attractions and resorts. It will encourage debate from a range of contemporary perspectives and is designed to allow you to consider regional, national and international perspectives. Assessments are practical in nature and will place you at the beating of quality manageme
- Hospitality And Hotel ManagementCompulsory20 credits
Module details
The UN World Tourism Organization (UNWTO) has identified that the industry has had continued growth and diversification to become one of the fastest-growing industries worldwide since COVID. Hospitality and Hotel Management is a key contributor to the industry and being one of the most changing sectors, it is key that students have the knowledge and understanding to take forward into real-life work practices. Taking this onboard, studying this module will give you an insight in to the ever chang
- Placement 1Compulsory20 credits
Module details
This module requires completion of a minimum of 100 hours for a visitor attraction during the first year of your course. This is your opportunity to bring module knowledge and understanding to life, in an industry context, applying what you have learnt to your placement on resort.
Year 2 6 modules
- Marketing And Digital CommunicationsCompulsory20 credits
Module details
Marketing and communication strategies contribute towards the growth of a visitor attraction/ visitor attraction destination. The module is an opportunity to develop marketing and digital communication skills and knowledge to develop an effective marketing plan for a visitor attraction within a UK destination. The module will consist of face-to-face interactive delivery, practical workshops, guest speakers and visits.
- Business DevelopmentCompulsory20 credits
Module details
In this module students take on the role of a business entrepreneur. The students will be pushed to fully explore the skills and abilities to be able to manage their creative, teamwork, passion and problem-solving skills. Students will cover all areas of setting up a new business, from concept ideas, straight through to opening season. Students will work in teams to present their business idea and produce a feasibility report.
- Visitor Attraction And Resort Management - Sustainability, Society And ImpactCompulsory20 credits
Module details
The module places emphasis on the often-symbiotic relationship between urbanisation, consumer demand and the environment, and places mitigation harm at the heart of sustainability agendas.
- Finance And Revenue Management In The Leisure IndustryCompulsory20 credits
Module details
You will learn cost accounting for decision and control: Throughout the module you will be introduced to accounting and finance terminology and appreciate your role in yield and revenue management including the aim and strategies of pricing.
- Placement 2Compulsory20 credits
Module details
This module requires completion of a minimum of 100 hours at a visitor attraction during the second year of your course. This is your opportunity to bring module knowledge and understanding to life, in an industry context, applying what you have learnt to your placement on resort.
- Visitor Attraction And Resort Management - Operations And Legal LiabilityCompulsory20 credits
Module details
This module helps students to avoid any potential legal implications arising from injuries at events, improve the reputation of the venue and avoid any negative publicity arising from safety shortfalls.
Year 3 5 modules
- Leadership And DevelopmentCompulsory20 credits
Module details
Management development helps organisations build confident and effective managers. This module will help students to better understand their own knowledge skills and recognise behaviours and accomplishments in the workplace. Once you understand the core principles of management development, you can implement a customised plan that works for yourself, your employees and your specific company's needs.
- Aspirational LeadershipCompulsory20 credits
Module details
The enthusiasm and engagement of members of staff can make a difference to the visitor experience. To ensure visitors are receiving a good experience it is essential managers are aware of how to motivate members of staff. The module introduces you to different motivation theories and models which can be applied within visitor attraction. Interactive face to face delivery, case studies and guest lecturers will contribute towards you developing your skills in preparation for managing motivation wi
- Creative EnterpriseCompulsory20 credits
Module details
Economies are powered by innovation. Much of that innovation derives from forward-thinking individuals who possess the drive, skills, and background to turn a business vision into reality. The importance of entrepreneurs extends beyond the effect those individuals have on their own companies as they impact broader communities, and, in some cases, even the world. This module will spur you into action and will guide you to create a company whose strengths match the prominent characteristics, skill
- Contemporary Issues In Tourism And EventsCompulsory20 credits
Module details
Why do we study contemporary issues? Studying current events will help you better understand the importance of people and places. Contemporary issues are relevant to present day and provide us with opportunities to better ourselves and the environments we operate in. This module includes social, environmental, economic, technological changes and ethical instances evolving from vast and varied societies, ecosystems, lifestyles and cultures all of which characterise the world today. By the end of
- Consultancy/Management Project In SpecialismCompulsory40 credits
Module details
In the first part of the module, you will learn about research, research process and differences between quantitative and qualitative research. In the second part of the module, you will develop collaborative consultancy/management project with an organisation of your choice to identify an area of research beneficial to both you and the organisation. You will be involved in real-time problem solving, develop a set of recommendations based on your research findings and present those findings to t
Source: provider course page. Modules can change; required/optional status, credits, descriptions and assessment are shown only when explicitly published.
Course in depth
What this course covers, who it suits and where it leads.
What you'll study
This course in Visitor Attraction and Resort Management combines business fundamentals with hospitality and leisure-sector expertise. You'll usually start with foundational modules covering management principles, marketing, and business economics. In Year 2, you'll move into operations, supply chain management, organisational behaviour and strategy, understanding how to lead teams and compete in dynamic industries. Year 3 introduces specialist options such as entrepreneurship, international business, digital business, consulting and marketing, alongside applied projects where you'll work on real client briefs or develop your own venture plans. Throughout, you'll develop analytical and practical skills grounded in visitor economy contexts: managing attractions, resorts and hospitality operations, analysing customer behaviour, and designing experiences that drive growth.
Who it's for
This course suits graduates interested in managing visitor attractions, resorts, hospitality venues or tourism destinations. You'll need curiosity about customer experience, business operations and the leisure sector. Most accepted students held A-levels or equivalent; the typical UCAS tariff band among entrants was 96–111 points.
Careers & job market
Across Business & Management courses nationally, 87% of graduates are in work or further study within 15 months of graduating. Of working graduates, 60% are in highly skilled roles or further study. National earnings data shows starting salaries (at 15 months) typically range from £24,000 to £32,000, rising to £26,350–£37,200 after five years. These figures come from Graduate Outcomes and Longitudinal Education Outcomes (LEO) surveys and reflect national patterns, not university-specific guarantees. First-year retention stands at 81% across the institution.
University & format
University of Staffordshire, located on the Stoke on Trent Campus, offers this BA (Hons) course as a full-time degree over 3 years. Teaching is delivered in English. The university is a recognised UK degree-awarding body, and degrees are nationally recognised. In the Office for Students' TEF 2023, the institution achieved Silver for teaching quality.
Student satisfaction
How students on this course answered the National Student Survey, by theme.
Share of students responding positively.
Published threshold met NSS publication requires sufficient responses; small differences are not a rank. NSS mean of 7 published themes (Discover Uni snapshot 2026-06-21)
Applicant information
The next application dates for this course, followed by facts the provider publishes.
- 2027 entryCompleted applications can be submitted
Your application needs a reference before you can send it.
- 2026 entryFinal date for 2026 applications
Applications must reach UCAS by 18:00 UK time.
- 2026 entryLast day to add a Clearing choice
Check that this course still has a vacancy before adding it.
- 2027 entryEqual-consideration deadline
18:00 UK time for most undergraduate courses.
Show 5 later dates
- 2027 entryUCAS Extra opens
Applicants who used all five choices and hold no offer may be able to add another choice.
- 2027 entryLast day applications go directly to providers
Applications received after 18:00 UK time are entered into Clearing.
- 2027 entryClearing opens
Eligible applicants can see vacancies and release themselves into Clearing.
- 2027 entryFinal date for 2027 applications
Applications must reach UCAS by 18:00 UK time.
- 2027 entryLast day to add a Clearing choice
Check that this course still has a vacancy before adding it.
Placement year. Availability, selection and pay can vary.
See and book current events. Dates can fill or change.
Entry & how to get in
Who gets in
What recently admitted students actually held, official admissions data, not a stated requirement.
UCAS tariff of entrants
Grades are the A-level equivalent of each points band. Tap a band to check your own chances below.
Qualifications held on entry
| Qualification | Share |
|---|---|
| A-levels or equivalent | 50% |
| another higher-education qualification | 45% |
| Other | 5% |
Entry & your chances
An honest read from the official entry data, plus your personal match.
Accepted students came in with a broad spread of qualifications and UCAS points. If you're worried about grades, this course has historically taken a wide range, and contextual offers may apply.
Will you get in? Plot your grades
Pick your predicted A-levels and watch your UCAS points land on the real spread of students admitted to this course.
Each bar is the share of admitted students in that UCAS-points band (lower → higher). Grades show the A-level equivalent.
Based on the official admitted-student tariff distribution. Many universities make contextual (reduced-grade) offers, so a result below the range doesn’t rule you out.
How to apply
Undergraduate applications go through UCAS. Here’s what matters for this course, the right deadline, the grades to aim for, and the steps in order.
- 1Register on UCAS Hub
Create your UCAS application and add this course (code N836). One application covers up to five choices.
- 2Write your personal statement
A single statement covers all your choices, so keep it broad enough for similar courses while showing genuine interest in this subject.
- 3Submit by 13 January 2027, 18:00 UK time
UCAS equal-consideration deadline for most undergraduate courses. Source: UCAS 2027 dates.
- 4Reply to your offers
When decisions are in, pick a firm (first) choice and an insurance (back-up) choice with slightly lower grades.
- 5Results day & confirmation
On results day (mid-August) your place is confirmed if you meet the offer. Just missed? Talk to the university, or find a place through Clearing.
Fees & funding
What this course costs and how UK student finance covers it.
Tuition per year
Provider fee page (England 2026/27 cap where not stated).
Check fees at Staffordshire →For students who normally live in England
2026/27 Student Finance England figures. Maintenance support is means-tested and this two-point view is not an entitlement calculator. The course total uses its published length and home fee where both are available; a missing full-time fee uses the clearly labelled England-cap scenario, while part-time fees and unknown lengths are never guessed. Use the official calculator. Scotland, Wales and Northern Ireland use separate systems: SAAS, Student Finance Wales, and Student Finance NI.
Starting on or after 1 January 2027?
The Lifelong Learning Entitlement is a separate system. A new learner’s tuition entitlement is currently stated as £39,160 (about 480 credits at 2026/27 fee levels), subject to prior study and eligibility. Check the official LLE guide.
Paying for it
- Tuition Fee Loan: can cover eligible tuition up to the applicable limit and is paid straight to the provider.
- Maintenance Loan: up to £10,830/yr away from home outside London (England, 2026/27), means-tested on household income.
- Repayment: 9% of income above £25,000, nothing below it; written off after 40 years.
- Earn alongside: most students work part-time in term, part-time roles on the StudySmarter job board.
England figures shown; Scotland, Wales & NI run their own schemes, check gov.uk.
Scholarships & bursaries you could qualify for
That does not mean no funding exists. Check the university directory for current amounts, eligibility and application dates.
We only display a named award when its provider source identifies the award and who it is for.
Still deciding what to study?
StudyKit brings course choice, applications and funding together in one place, with a personal AI assistant. Find what really fits you and start your UCAS application step by step.
Careers & earnings
What Business & Management graduates actually earn, from real outcome data, 15 months, 3 years and 5 years after graduating.
Graduate earnings: this course
| When | Median | Typical range | Graduates |
|---|---|---|---|
| 15 months after | £26,000 | £23,000 – £30,000 | 2010 |
| 3 years after | £19,500 | £16,500 – £23,000 | 35 |
| 5 years after | £22,000 | £17,000 – £27,000 | 35 |
Nominal earnings for graduates of this course/subject at this provider. Stronger evidence. Published sample: 2,010. Cohort 2021-22.
Graduate outcomes, 15 months on: this course
- 1Graduate / AnalystOn a scheme or first role · 0–2 yrs
- 2Specialist / ManagerOwning an area, marketing, finance, ops · 2–5 yrs
- 3Senior / Head ofLeading a function and a team · 5–10 yrs
- 4Director / FounderRunning a business unit or your own company · 10+ yrs
How pay grows: this course vs Business & Management nationally
National figures for Business & Management graduates, HESA Graduate Outcomes (15 months) and the Longitudinal Education Outcomes (LEO) dataset (3 & 5 years). These are national, not university-specific; actual pay varies by employer, region, role and experience. Different cohorts, so the bars are not one group over time.
Work out your pay
Headline figures hide a lot. Calculate realistic take-home pay for this field by role, region and experience, then check your CV before you apply.
What happened to 100 students?
Choose an outcome to translate the published percentage into a simple 100-person view. Each dot represents one percentage point, not an individual tracked student.
continued or completed
continued into the next year or completed their qualification
Source: Discover Uni, using Graduate Outcomes and continuation data. Cohorts: 2022-23. Stronger evidence. Published sample: 2,010. Cohort 2021-22. Each tab is a separate published measure; categories can overlap and should not be added together.
Value compared with similar courses
How this course’s 5-year median earnings compare with Business & Management courses at the same study level.
Compared with 3,421 courses with compatible official earnings data. This is a course-value comparison, not a quality ranking.
Job market & outlook
How Business & Management graduates fare in the labour market, and how AI is reshaping the work.
How AI is changing the work
AI doesn't replace the profession, it shifts it: routine tasks get automated, while judgement, working with people and using AI well become more valuable.
What AI takes off your plate
- Routine reporting and data pulls
- First-draft decks and copy
- Standard forecasts and reconciliations
- Scheduling and admin workflows
More human than ever
- Strategy and judgement under uncertainty
- Leading, negotiating and selling
- Sense-checking and owning what AI produces
- Relationships with clients and teams
The strongest graduates pair subject depth with the ability to use AI tools critically.
Roles & employers
Where Business & Management graduates typically go, indicative destinations from graduate career data. Each role links to live openings on the StudySmarter job board.
Roles graduates go into
Where they work
- Consultancies
- Corporate graduate schemes
- Retail & FMCG
- Startups & scale-ups
Jobs after this course
Current roles from the StudySmarter job board that suit Business & Management graduates.
Business Director, Marketing ScienceXcedeBusiness ManagerLGPS CentralBusiness Change ManagerIGA Talent SolutionsBusiness Case ManagerPeregrineBusiness DirectorMedialab GroupBusiness Rates SurveyorW TalentIs this course right for you?
The essentials UK applicants ask about: finance, outcomes, entry and quality.
Student finance
For comparison, the standard full-time England tuition cap is up to £9,790 per year in 2026/27; the actual fee varies by course and provider. If you normally live in England, eligible students can apply for a Tuition Fee Loan, plus a Maintenance Loan for living costs. Under Plan 5 you repay 9% of income above £25,000, nothing below that, and the balance is written off after 40 years.
Where graduates go
Most graduates were in work or further study, with a median salary of £26,000. See the full breakdown in Careers & earnings above.
Your entry chances
Use the UCAS points calculator above to see how your predicted grades compare with admitted students, and whether a contextual offer could apply.
Official-data snapshot
Averaging the official measures published for it, this course scores 7.1 out of 10: NSS 61.7% · continued 80%.
Who studies here and in this subject?
Provider- and UK subject-level context.
University of Staffordshire
Business and management across the UK
HESA student record 2024/25. Counts are rounded.
Local crime-data context
A neutral snapshot around the published teaching location.
Around Stoke on Trent Campus
1,636 street-level reports returned within roughly one mile across 2026-04 to 2026-06.
Police.uk street-level API. Approximate locations, not confined to campus. England, Wales and Northern Ireland; not Scotland.
Is Business & Management right for you?
Tick what applies to you and see how good a fit it is.
International students
What applying to Staffordshire from outside the UK involves: fees, English, visa, funding and living costs.
Tuition fees
International tuition is £17,085 / year for this course (from the provider’s fee page). You’re not eligible for UK Tuition Fee or Maintenance Loans, so plan for fees plus living costs upfront.
English language
Most UK undergraduate courses ask for around IELTS 6.0–6.5 (no band below 5.5–6.0), or an accepted equivalent. If you’re just short, most universities run a pre-sessional English course that counts towards the requirement.
Student visa
You’ll usually need a Student visa (Student Route). After you accept an offer the university issues a CAS; you then show funds for fees plus about £1,023–£1,334/month living costs and pay the Immigration Health Surcharge for NHS access.
Scholarships & funding
Many universities offer international/global scholarships (often £2,000–£6,000/yr), check Staffordshire’s funding pages.
Living costs
Budget roughly £1,100–£1,400/month outside London and £1,400–£1,800/month in London for rent, food and travel; the figure also matters for your visa.
Working while you study
A Student visa usually allows up to 20 hours/week in term time and full-time in holidays, useful alongside study, though not something to rely on for fees.
Visa rules and fees change. Always confirm the current requirements with Staffordshire and gov.uk before you apply.
Related courses
More at Staffordshire
Business & Management at other universities
Common questions
How competitive is entry?
What are the entry requirements?
What do graduates go on to do?
What will it cost me?
Request information about BA (Hons) Visitor Attraction and Resort Management
Prospectus, key dates, entry and funding, free to your inbox.