BSc (Hons) Digital and Social Media Marketing (with a foundation year) Bachelor's degree at Staffordshire
BSc (Hons) Digital and Social Media Marketing (with a foundation year) at Staffordshire. The University of Staffordshire, established in 1971, is a recognised UK degree-awarding body.
About this course
BSc (Hons) Digital and Social Media Marketing (with a foundation year) is a Bachelor's degree (BSc (Hons)) at Staffordshire, based in Stoke on Trent Campus. It runs 4 years, studied full-time.
For Business and management graduates from this provider, typical earnings around £27,500. (HESA Graduate Outcomes / LEO, via Discover Uni.)
For the typical curriculum, specialisations, career paths and graduate earnings for Business & Management, see the sections below.
Course evidence score
The arithmetic mean of the official measures available for this course: NSS satisfaction, graduate activity and continuation.
Published threshold met NSS publication requires sufficient responses; small differences are not a rank. NSS mean of 7 published themes (Discover Uni snapshot 2026-06-21)
Published threshold met Discover Uni suppresses continuation data below its publication threshold. Cohort 2022-23. Continuation 80% (2022-23; Discover Uni snapshot 2026-06-21)
Curriculum & modules
Real modules published for this course, grouped only where the source gives a year, stage or level.
Year 1 6 modules
- Advertising And Marketing CommunicationsCompulsory20 credits
Module details
You will learn how to produce a tactical plan for a marketing campaign and explore how to identify your target audience. You will learn how to create a customer persona, how to plan and schedule a campaign and how to use a range of digital tools to deliver your message.
- Digital Content CreationCompulsory20 credits
Module details
Digital content creation is becoming ultra-valuable in a world where content is key. In this module, you will develop skills to help you create, plan and schedule effective digital marketing content, including writing techniques for different media formats such as blogging, digital storytelling and podcasting.
- Digital Marketing TechniquesCompulsory20 credits
Module details
This module focuses on the importance of the ever-evolving, dynamic digital landscape. You will develop skills to improve digital marketing performance and explore the challenges and opportunities within the digital environment. You will also use a range of tools to plan how to enhance an organisations effectiveness in the digital age.
- Marketing In The Business EnvironmentCompulsory20 credits
Module details
Marketing plays an important role in developing relationships between customers and organisations. This module will develop your knowledge and understanding of the role of marketing and key principles. This module will equip you with the knowledge to adapt to continuously changing consumer behaviour and reflect on how these principles link to your organisation.
- Monitoring And Measuring In Digital EnvironmentsCompulsory20 credits
- Social Media StrategyCompulsory20 credits
Year 2 7 modules
- Consumer And Organisational BehaviourCompulsory20 credits
Module details
This module increases your understanding of the theoretical models and practical implications of consumer behaviour to business and society. You will able to understand and evaluate aspects of consumers values, personality, learning, buying decision-making, gender, lifestyles, social class and consumption culture.
- Data Analysis And VisualisationCompulsory20 credits
Module details
Utilising data and real-time adaptation of strategies is a modern business and marketing method. In this module, you will explore how analytics is used within and beyond social media, using powerful software to design your own data-based visualisations including dashboards and reports to inform business decision-making.
- Digital Customer ExperienceCompulsory20 credits
Module details
Customer behaviour has dramatically changed with the digital revolution. This module provides you with insights into the digital customer experience and highlights ways to adapt to this changing market, allowing you to fulfil customers strategic needs. It will provide the knowledge and skills to select appropriate channels to market to meet objectives. It will also help to ensure you provide the desired customer experience, by understanding the customers journey while complying with relevant leg
- Digital Marketing StrategyCompulsory20 credits
Module details
Effective planning and strategies are key to success in marketing. In this module, you will explore the role of digital technology in business and how to develop and implement impactful digital marketing strategies to achieve the ambition and growth of organisations.
- Managing Global Digital Brand ResponsibilityCompulsory20 credits
Module details
The module will introduce you to the aspects of global/ international digital marketing, ethics and corporate social responsibility. It integrates the theoretical base (necessary for understanding the issues that shape the global business environment) with the ways in which marketers apply marketing concepts to achieve organisational aims in complex global markets.
- Operations ManagementOptional20 credits
Module details
This module offers you a comprehensive understanding of operations management models, theories, principles, and practices with the ability to analyse and apply the appropriate tools and techniques to solve operations challenges and achieve continuous improvement. The module also includes a thorough review of operations strategy and equips students with the skills to manage future trends in manufacturing and services sectors.
- Sustainable Business DevelopmentOptional20 credits
Module details
How would you like to develop the commercial knowledge, vision, management and leadership skills to establish innovative strategies, programmes, and relationships to enhance business growth and revenue in a sustainable way?An understanding of sustainability, business ethics and corporate social responsibility (CSR) is increasingly attracting the attention of graduate employers.This module equips you with the knowledge and skills to apply these concepts to everyday business management practice. Y
Year 3 7 modules
- Consultancy/Management Project In SpecialismCompulsory40 credits
- Corporate Reputation And EthicsCompulsory20 credits
- Marketing ResearchCompulsory20 credits
- Strategic Marketing ManagementCompulsory20 credits
- Innovative Change ManagementOptional20 credits
- Leadership Strategy And Social ImpactOptional20 credits
- Strategic Management In A Global ContextOptional20 credits
Source: provider course page. Modules can change; required/optional status, credits, descriptions and assessment are shown only when explicitly published.
Course in depth
What this course covers, who it suits and where it leads.
What you'll study
You'll begin with foundational business concepts before moving into the core disciplines of marketing and management. In your first year, you'll usually study how organisations work, marketing principles covering segmentation and the marketing mix, and business economics with data skills for analysis. Year 2 typically introduces operations and supply chain management, organisational behaviour and people management, and strategic analysis using industry frameworks. From Year 3 onwards, a course like this normally moves towards specialist options such as entrepreneurship, international business, digital business, consulting and people & HR, alongside innovation and entrepreneurship modules often featuring live venture projects. You'll conclude with a capstone project, usually a real client brief or dissertation, that integrates learning across the degree.
Who it's for
This course suits students interested in digital marketing, social media strategy, and business management. The curriculum covers specialisations such as marketing, finance, HR, operations, strategy, international business, entrepreneurship, supply chain and consulting. The foundation year provides additional preparation if you're building towards degree-level study. It's designed for those seeking a nationally recognised qualification in a field with broad career pathways.
University & format
You'll study full-time at the University of Staffordshire (founded 1971), based at the Stoke on Trent Campus, over 4 years. This BSc (Hons) includes a foundation year, bringing you to graduate level with a nationally recognised UK degree. The university holds Silver for teaching quality in the Office for Students' TEF 2023. All teaching is in English.
Student satisfaction
How students on this course answered the National Student Survey, by theme.
Share of students responding positively.
Published threshold met NSS publication requires sufficient responses; small differences are not a rank. NSS mean of 7 published themes (Discover Uni snapshot 2026-06-21)
Applicant information
The next application dates for this course, followed by facts the provider publishes.
- 2027 entryCompleted applications can be submitted
Your application needs a reference before you can send it.
- 2026 entryFinal date for 2026 applications
Applications must reach UCAS by 18:00 UK time.
- 2026 entryLast day to add a Clearing choice
Check that this course still has a vacancy before adding it.
- 2027 entryEqual-consideration deadline
18:00 UK time for most undergraduate courses.
Show 5 later dates
- 2027 entryUCAS Extra opens
Applicants who used all five choices and hold no offer may be able to add another choice.
- 2027 entryLast day applications go directly to providers
Applications received after 18:00 UK time are entered into Clearing.
- 2027 entryClearing opens
Eligible applicants can see vacancies and release themselves into Clearing.
- 2027 entryFinal date for 2027 applications
Applications must reach UCAS by 18:00 UK time.
- 2027 entryLast day to add a Clearing choice
Check that this course still has a vacancy before adding it.
Names detected beside accreditation or recognition copy on the provider course page; verify the route and intake.
Placement year. Availability, selection and pay can vary.
Entry & how to get in
Who gets in
What recently admitted students actually held, official admissions data, not a stated requirement.
UCAS tariff of entrants
Grades are the A-level equivalent of each points band. Tap a band to check your own chances below.
Qualifications held on entry
| Qualification | Share |
|---|---|
| A-levels or equivalent | 80% |
| another higher-education qualification | 15% |
| No / unknown prior qualifications | 5% |
Entry & your chances
An honest read from the official entry data, plus your personal match.
Accepted students came in with a broad spread of qualifications and UCAS points. If you're worried about grades, this course has historically taken a wide range, and contextual offers may apply.
Will you get in? Plot your grades
Pick your predicted A-levels and watch your UCAS points land on the real spread of students admitted to this course.
Each bar is the share of admitted students in that UCAS-points band (lower → higher). Grades show the A-level equivalent.
Based on the official admitted-student tariff distribution. Many universities make contextual (reduced-grade) offers, so a result below the range doesn’t rule you out.
How to apply
Undergraduate applications go through UCAS. Here’s what matters for this course, the right deadline, the grades to aim for, and the steps in order.
- 1Register on UCAS Hub
Create your UCAS application and add this course (code N1NA). One application covers up to five choices.
- 2Write your personal statement
A single statement covers all your choices, so keep it broad enough for similar courses while showing genuine interest in this subject.
- 3Submit by 13 January 2027, 18:00 UK time
UCAS equal-consideration deadline for most undergraduate courses. Source: UCAS 2027 dates.
- 4Reply to your offers
When decisions are in, pick a firm (first) choice and an insurance (back-up) choice with slightly lower grades.
- 5Results day & confirmation
On results day (mid-August) your place is confirmed if you meet the offer. Just missed? Talk to the university, or find a place through Clearing.
Fees & funding
What this course costs and how UK student finance covers it.
Tuition per year
Provider fee page (England 2026/27 cap where not stated).
Check fees at Staffordshire →For students who normally live in England
2026/27 Student Finance England figures. Maintenance support is means-tested and this two-point view is not an entitlement calculator. The course total uses its published length and home fee where both are available; a missing full-time fee uses the clearly labelled England-cap scenario, while part-time fees and unknown lengths are never guessed. Use the official calculator. Scotland, Wales and Northern Ireland use separate systems: SAAS, Student Finance Wales, and Student Finance NI.
Starting on or after 1 January 2027?
The Lifelong Learning Entitlement is a separate system. A new learner’s tuition entitlement is currently stated as £39,160 (about 480 credits at 2026/27 fee levels), subject to prior study and eligibility. Check the official LLE guide.
Paying for it
- Tuition Fee Loan: can cover eligible tuition up to the applicable limit and is paid straight to the provider.
- Maintenance Loan: up to £10,830/yr away from home outside London (England, 2026/27), means-tested on household income.
- Repayment: 9% of income above £25,000, nothing below it; written off after 40 years.
- Earn alongside: most students work part-time in term, part-time roles on the StudySmarter job board.
England figures shown; Scotland, Wales & NI run their own schemes, check gov.uk.
Scholarships & bursaries you could qualify for
That does not mean no funding exists. Check the university directory for current amounts, eligibility and application dates.
We only display a named award when its provider source identifies the award and who it is for.
Still deciding what to study?
StudyKit brings course choice, applications and funding together in one place, with a personal AI assistant. Find what really fits you and start your UCAS application step by step.
Careers & earnings
What Business & Management graduates actually earn, from real outcome data, 15 months, 3 years and 5 years after graduating.
Graduate earnings: this course
| When | Median | Typical range | Graduates |
|---|---|---|---|
| 15 months after | £27,500 | £24,000 – £32,000 | 24270 |
| 3 years after | £20,000 | £16,500 – £25,000 | 200 |
| 5 years after | £24,000 | £19,500 – £30,000 | 195 |
Nominal earnings for graduates of this course/subject at this provider. Stronger evidence. Published sample: 24,270. Cohort 2021-22.
Graduate outcomes, 15 months on: this course
- 1Graduate / AnalystOn a scheme or first role · 0–2 yrs
- 2Specialist / ManagerOwning an area, marketing, finance, ops · 2–5 yrs
- 3Senior / Head ofLeading a function and a team · 5–10 yrs
- 4Director / FounderRunning a business unit or your own company · 10+ yrs
How pay grows: this course vs Business & Management nationally
National figures for Business & Management graduates, HESA Graduate Outcomes (15 months) and the Longitudinal Education Outcomes (LEO) dataset (3 & 5 years). These are national, not university-specific; actual pay varies by employer, region, role and experience. Different cohorts, so the bars are not one group over time.
Work out your pay
Headline figures hide a lot. Calculate realistic take-home pay for this field by role, region and experience, then check your CV before you apply.
What happened to 100 students?
Choose an outcome to translate the published percentage into a simple 100-person view. Each dot represents one percentage point, not an individual tracked student.
continued or completed
continued into the next year or completed their qualification
Source: Discover Uni, using Graduate Outcomes and continuation data. Cohorts: 2022-23. Stronger evidence. Published sample: 24,270. Cohort 2021-22. Each tab is a separate published measure; categories can overlap and should not be added together.
Value compared with similar courses
How this course’s 5-year median earnings compare with Business & Management courses at the same study level.
Compared with 3,421 courses with compatible official earnings data. This is a course-value comparison, not a quality ranking.
Job market & outlook
How Business & Management graduates fare in the labour market, and how AI is reshaping the work.
How AI is changing the work
AI doesn't replace the profession, it shifts it: routine tasks get automated, while judgement, working with people and using AI well become more valuable.
What AI takes off your plate
- Routine reporting and data pulls
- First-draft decks and copy
- Standard forecasts and reconciliations
- Scheduling and admin workflows
More human than ever
- Strategy and judgement under uncertainty
- Leading, negotiating and selling
- Sense-checking and owning what AI produces
- Relationships with clients and teams
The strongest graduates pair subject depth with the ability to use AI tools critically.
Roles & employers
Where Business & Management graduates typically go, indicative destinations from graduate career data. Each role links to live openings on the StudySmarter job board.
Roles graduates go into
Where they work
- Consultancies
- Corporate graduate schemes
- Retail & FMCG
- Startups & scale-ups
Jobs after this course
Current roles from the StudySmarter job board that suit Business & Management graduates.
Business Director, Marketing ScienceXcedeBusiness ManagerLGPS CentralBusiness Change ManagerIGA Talent SolutionsBusiness Case ManagerPeregrineBusiness DirectorMedialab GroupBusiness Rates SurveyorW TalentIs this course right for you?
The essentials UK applicants ask about: finance, outcomes, entry and quality.
Student finance
For comparison, the standard full-time England tuition cap is up to £9,790 per year in 2026/27; the actual fee varies by course and provider. If you normally live in England, eligible students can apply for a Tuition Fee Loan, plus a Maintenance Loan for living costs. Under Plan 5 you repay 9% of income above £25,000, nothing below that, and the balance is written off after 40 years.
Where graduates go
Most graduates were in work or further study, with a median salary of £27,500. See the full breakdown in Careers & earnings above.
Your entry chances
Use the UCAS points calculator above to see how your predicted grades compare with admitted students, and whether a contextual offer could apply.
Official-data snapshot
Averaging the official measures published for it, this course scores 7.5 out of 10: NSS 71.1% · continued 80%.
Who studies here and in this subject?
Provider- and UK subject-level context.
University of Staffordshire
Business and management across the UK
HESA student record 2024/25. Counts are rounded.
Local crime-data context
A neutral snapshot around the published teaching location.
Around Stoke on Trent Campus
1,636 street-level reports returned within roughly one mile across 2026-04 to 2026-06.
Police.uk street-level API. Approximate locations, not confined to campus. England, Wales and Northern Ireland; not Scotland.
Is Business & Management right for you?
Tick what applies to you and see how good a fit it is.
International students
What applying to Staffordshire from outside the UK involves: fees, English, visa, funding and living costs.
Tuition fees
International tuition is £17,085 / year for this course (from the provider’s fee page). You’re not eligible for UK Tuition Fee or Maintenance Loans, so plan for fees plus living costs upfront.
English language
Most UK undergraduate courses ask for around IELTS 6.0–6.5 (no band below 5.5–6.0), or an accepted equivalent. If you’re just short, most universities run a pre-sessional English course that counts towards the requirement.
Student visa
You’ll usually need a Student visa (Student Route). After you accept an offer the university issues a CAS; you then show funds for fees plus about £1,023–£1,334/month living costs and pay the Immigration Health Surcharge for NHS access.
Scholarships & funding
Many universities offer international/global scholarships (often £2,000–£6,000/yr), check Staffordshire’s funding pages.
Living costs
Budget roughly £1,100–£1,400/month outside London and £1,400–£1,800/month in London for rent, food and travel; the figure also matters for your visa.
Working while you study
A Student visa usually allows up to 20 hours/week in term time and full-time in holidays, useful alongside study, though not something to rely on for fees.
Visa rules and fees change. Always confirm the current requirements with Staffordshire and gov.uk before you apply.
Related courses
More at Staffordshire
Business & Management at other universities
Common questions
How competitive is entry?
What are the entry requirements?
What do graduates go on to do?
What will it cost me?
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