BA (Hons) Business Management Bachelor's degree at the University of Suffolk

This module delivers an introduction to organisational management, focusing on planning, organising, and leading individuals in workplace settings. By examining key concepts and theories, the module explores how several successful organisations have adopted and implemented these ideas.

This module encourages you to appreciate and understand the financial reporting of different forms of business and budgeting and cost management of their organizations from the perspective of a business manager in an increasingly digital environment. You will develop knowledge of current financial accounting reporting concepts and principles because financial confidence is important to any manager and Business managers need at least a working understanding of the language and reports of financia

On taking this module, you will understand key components of the external business environments and their implications for business strategy. This module is designed to help you when preparing for managerial roles to develop a solid foundation in evaluating these external forces and their impact on various business activities. This approach utilises real-world applications, equipping students with essential skills in navigating external business challenges in their future roles.

The module provides you with a comprehensive understanding of digital marketing principles and strategies and consider how the integration of AI can enhance marketing effectiveness. You will explore how Digital Marketing integrates with artificial intelligence (AI) technologies to improve targeting, personalization, content creation, and customer experience across various digital channels as well as improve processes for marketers.

This module provides you with the opportunity to turn ideas into action. You will design and run your own business, use digital and AI tools, and work collaboratively in teams to solve real problems. Through hands-on experiences like the Business Showcase, you will engage with external business stakeholders while building practical skills, confidence, and an entrepreneurial mindset for modern careers.

The module explores the psychology of consumer decision-making, factors that influence buying behaviour and how we can effectively market to consumers based on this insight. You will apply consumer behaviour theory to understand customers buying behaviours and customer journeys.

This module equips you with a foundational understanding of digital innovation, transformation frameworks, and the skills to navigate, design, and implement digital strategies.

This module encourages you to appreciate and understand the financial management decision-making process in the digitally transforming corporate environment. You will be able to evaluate corporate financial management decisions from both quantitative and qualitative perspectives and Use AI to generate and evaluate possible solutions to real-world financial scenarios.

This module emphasises the interaction between strategic change initiatives and the people element within organizations, highlighting leadership's role in driving successful transformation. You will be able to analyse strategic change models and frameworks and apply them to real-world business scenarios.

This module will explore people management issues and concepts with a focus on the practical applications which contribute to sustainable competitive advantage. This module will equip you with the skills to utilise HR analytics and other emerging technologies to inform decision making and contribute to managing the performance of the organisation. Successful completion of this module will equip graduates with a good grounding in the subject knowledge and understand what good practice is in peopl

On this module, you will learn to analyse the complexities of consultancy work within global contexts; and formulate and present effective solutions to complex business problems, with consideration of CSR, ESG, and ethical principles.

On this module you will be supported in understanding the significance of emotional intelligence in the recruitment process and its application in building positive and a collaborative workplace environment.

The Capstone project provides you with the opportunity to work on a project of your own interest. You will design a well-defined research project supported by appropriate methodologies and critically analyse and synthesise findings to formulate meaningful conclusions or recommendations with an opportunity to present research findings effectively through written or written and presentation.