BA (Hons) Business and Marketing Management with Foundation Year Bachelor's degree at Wolverhampton

Introduces various philosophies and theoretical concepts of management with a focus on 21st century developments and real-life scenarios that managers face. Themes include social responsibility, ethics, globalisation, international cultures, technology and entrepreneurship.

Designed to introduce you to university life, this module supports you in exploring the university environment, introducing the wide variety of academic skills needed to succeed at university and supporting you in the development of these skills.

An introduction to the general environment in which businesses operate. Covers contemporary debates on the nature and management of modern enterprises, including people at work, marketing, financial information and operations.

Work collaboratively with other students on a project that reflects an area of shared interest relating to business, law or the social sciences. Develops skills in leadership, time-management, negotiation, communication, creativity, problem-solving and critical thinking. Concludes with a conference presentation.

An introduction to responsible business practices with an emphasis on professional, moral, and personal responsibility. Encourages the development of personal and professional development skills and self-reflection as a personal development tool.

Exploring what it takes for a business to be innovative. Introduces various theoretical views in the areas of creativity, innovation, and enterprise. Considers where, how and why ideas are generated, how ideas are implemented, and the type of people/teams that develop innovative ideas.

Provides a holistic view of sustainability through a global lens considering climate change, resource scarcity, environmental impact and social inequality. Explores how businesses adopt sustainable strategies across marketing, supply chain and HR, and macro and micro influences on these strategies.

Provides a practical understanding of digital business, digital transformation, and competitive advantage. Explores digital business models, digital capability, information systems supporting digital business, big data and business intelligence, and how business intelligence develops new products and services.

Explores the customer journey from prospect to loyal customer or advocate. Learn about marketing strategies and tactics for attracting new customers and retaining them. Gain practical experience of planning marketing campaigns designed to attract, win, and retain customers.

Develops understanding of management and leadership principles, and explores how various leadership and management approaches influence key human resource management functions including change management. Covers emerging leadership concepts such as super leadership.

Explores operations and supply chain management, and fundamentals of project management. Gives skills to analyse contemporary issues in business operations and supply chain. Covers lean business approaches, team working, communication skills, project definition, planning and control, and management tools such as critical path analysis and PERT.

Provides an introduction to financial and accounting skills for business students to support understanding and managerial decision-making. Covers evaluation of financial statements, principles for setting and managing budgets, and finance within the organisation.

Equips you to make strategic decisions at corporate and functional levels. Develops skills required to evaluate the success of implemented strategy to inform decision-making.

Explores current knowledge around behaviour in contemporary organisations from individual employee and manager perspectives. Engages with topics including identity, power, gender, motivation, change, and ethics from a critical perspective.

An independent study unit where you draw learning from previous subjects, focusing on key strengths, in the production of a business artefact. Alongside the artefact, develop a written critical reflection explaining your choice and reflecting on the production process.

Explores effective communication with all internal and external stakeholders, key for business leaders. Covers communication and human resources theories and provides tools to assess and develop communication skills in a constantly changing business environment.

Explores how macro-environment events and actions impact organisations and strategies adopted to manage this. Engages with contemporary discourses on new ways of working and communicating, learning and development strategies, and creating inclusive and sustainable workplaces.

Examines the importance of the human resources profession in developing organisational strategy and structure. Develops understanding of how organisational strategy impacts structure, and the impact of organisational design, change and development in creating a sustainable business.

Creates awareness of the changing labour market and strategies to maximise career progression in the HR profession. Encourages consideration of current debates on employment and careers in the 21st century. Develops employability skills using current tools, concepts and techniques for the HR profession.

Develops capability to analyse and identify the need for change within organisations. Explores both theory and practice of change agency through activities and case studies. Evaluates personal potential to develop as a change agent.

Develop a business idea and its value proposition. Develops creativity, enterprise skills and applies tools and techniques to assess viability and market potential. Includes applied research, analysis, entrepreneurial and digital marketing, financial tools, and resource evaluation. Culminates in a comprehensive business plan.

Provides tools and techniques to undertake strategic analysis of a small or medium sized enterprise. Evaluates strategic position in the marketplace versus competitors and crafts entrepreneurial and innovative strategic recommendations for short and long-term strategy.