BSc (Hons) Marketing (with a year in industry) Bachelor's degree at the University of York
BSc (Hons) Marketing (with a year in industry) at University of York. You'll study core marketing principles alongside specialisations such as Finance, HR, Operations, Strategy, International Business, Entrepreneurship, Supply Chain and Consulting.
About this course
BSc (Hons) Marketing (with a year in industry) is a Bachelor's degree (BSc (Hons)) at the University of York. It runs 4 years, studied full-time.
For Business and management graduates from this provider, 90% were in work or further study 15 months after graduating, 73% in highly skilled roles, typical earnings around £30,000. (HESA Graduate Outcomes / LEO, via Discover Uni.)
For the typical curriculum, specialisations, career paths and graduate earnings for Business & Management, see the sections below.
Course evidence score
The arithmetic mean of the official measures available for this course: NSS satisfaction, graduate activity and continuation.
Published threshold met NSS publication requires sufficient responses; small differences are not a rank. NSS mean of 7 published themes (Discover Uni snapshot 2026-06-21)
Moderate evidence Published sample: 55; avoid reading small differences as meaningful. Cohort 2022-23. Graduate Outcomes work or further study 90% (2022-23; Discover Uni snapshot 2026-06-21)
Published threshold met Discover Uni suppresses continuation data below its publication threshold. Cohort 2022-23. Continuation 90% (2022-23; Discover Uni snapshot 2026-06-21)
Curriculum & modules
Real modules published for this course, grouped only where the source gives a year, stage or level.
Year 1 7 modules
- Intro to Business Ethics and SustainabilityCore
- Marketing EssentialsCore
- Humanity, Economics and ManagementCore
- Consumer BehaviourCore
- Marketing ResearchCore
- Marketing CommunicationsCore
- Academic Integrity moduleCore
Module details
This module covers some of the essential skills and knowledge which will help you to study independently and produce work of a high academic standard which is vital for success at York. This module will: define academic integrity and academic misconduct explain why and when you should reference source material and other people's work provide interactive exercises to help you to assess whether you've understood the concepts provide answers to FAQs and links to useful resources.
Year 2 9 modules
- Business Planning and Sustainable EntrepreneurshipCore
- Branding StrategiesCore
- Digital Marketing and AnalyticsCore
- Sustainable and Ethical MarketingCore
- Innovation and Creativity within OrganisationsOptional
- Project and Operations ManagementOptional
- Management Information SystemsOptional
- Employment RelationsOptional
- Management in the Age of Artificial IntelligenceOptional
Year 4 18 modules
- B2 B Sales and NegotiationCore
- International Marketing StrategyCore
- Strategic Marketing ConsultingCore
- Preparing for the Marketing DissertationOptional
- Leadership in PracticeOptional
- Applied HR, Business and SocietyOptional
- Globalisation, Politics and CultureOptional
- Managing Professional Service FirmsOptional
- Supply Chain ManagementOptional
- Relationship Marketing, Stakeholders and SocietyOptional
- Marketing and Innovation ManagementOptional
- Decision and Information AnalysisOptional
- Company LawOptional
- Managing DiversityOptional
- Sustainability and BusinessOptional
- Managing and Leading ChangeOptional
- Management, Technology and SocietyOptional
- Dissertation in MarketingOptional
Module details
A dissertation draws on the knowledge and skills you have developed throughout your degree. You'll collect and analyse empirical data to illuminate or solve a complex issue or problem in the field of marketing or consumption. You'll write a longer and more complex document, sustaining a well-reasoned argument and drawing sound conclusions.
Source: provider course page. Modules can change; required/optional status, credits, descriptions and assessment are shown only when explicitly published.
Course in depth
What this course covers, who it suits and where it leads.
What you'll study
This degree combines core management and marketing knowledge with practical industry experience through its embedded year in industry. You'll usually start with foundations in management organisation, marketing principles and business economics. Year 2 typically moves into operations and supply chain management, organisational behaviour, and strategy. From Year 3 onwards, you'll specialise in areas such as digital business, entrepreneurship, international business, consulting, marketing, or people and HR, culminating in a capstone project or consultancy brief that draws together your learning. The placement year provides real-world application of these concepts within a professional environment before your final year.
Who it's for
This course suits students with A-level qualifications or equivalent. Most accepted students held A-levels, with a typical UCAS tariff of 128–143 points. You should have a genuine interest in marketing, business strategy and how organisations operate. The integrated year in industry is designed to give you practical experience and strengthen your CV before graduation.
Careers & job market
Nationally, 87% of Business & Management graduates are in work or further study within 15 months of graduating. Of those working, 60% are in highly skilled roles or further study. Graduate earnings across the field are typically £24,000–£32,000 at 15 months, rising to £26,350–£37,200 after five years. These are national figures from Graduate Outcomes and LEO data, not university-specific guarantees. Your year in industry should help you build professional networks and secure relevant employment.
University & format
This BSc (Hons) Marketing degree is studied full-time at the University of York, a public research-intensive member of the Russell Group, over 4 years including the embedded year in industry. Teaching is in English. The qualification is a nationally recognised UK degree-awarding body award. The course is accredited by the Chartered Institute of Marketing for the Graduate Gateway route to CIM qualifications and holds Gold status for teaching quality from the Office for Students' TEF 2023.
Student satisfaction
How students on this course answered the National Student Survey, by theme.
Share of students responding positively.
Published threshold met NSS publication requires sufficient responses; small differences are not a rank. NSS mean of 7 published themes (Discover Uni snapshot 2026-06-21)
Applicant information
The next application dates for this course, followed by facts the provider publishes.
- 2027 entryCompleted applications can be submitted
Your application needs a reference before you can send it.
- 2026 entryFinal date for 2026 applications
Applications must reach UCAS by 18:00 UK time.
- 2026 entryLast day to add a Clearing choice
Check that this course still has a vacancy before adding it.
- 2027 entryEqual-consideration deadline
18:00 UK time for most undergraduate courses.
Show 5 later dates
- 2027 entryUCAS Extra opens
Applicants who used all five choices and hold no offer may be able to add another choice.
- 2027 entryLast day applications go directly to providers
Applications received after 18:00 UK time are entered into Clearing.
- 2027 entryClearing opens
Eligible applicants can see vacancies and release themselves into Clearing.
- 2027 entryFinal date for 2027 applications
Applications must reach UCAS by 18:00 UK time.
- 2027 entryLast day to add a Clearing choice
Check that this course still has a vacancy before adding it.
Provider-published requirement; check the linked course page before applying.
Entry & how to get in
Who gets in
What recently admitted students actually held, official admissions data, not a stated requirement.
UCAS tariff of entrants
Grades are the A-level equivalent of each points band. Tap a band to check your own chances below.
Qualifications held on entry
| Qualification | Share |
|---|---|
| A-levels or equivalent | 100% |
Entry & your chances
An honest read from the official entry data, plus your personal match.
Entry is set by the university and based on your offer. Use your predicted grades to see how you compare, then check the university's stated requirements.
Will you get in? Plot your grades
Pick your predicted A-levels and watch your UCAS points land on the real spread of students admitted to this course.
Each bar is the share of admitted students in that UCAS-points band (lower → higher). Grades show the A-level equivalent.
Based on the official admitted-student tariff distribution. Many universities make contextual (reduced-grade) offers, so a result below the range doesn’t rule you out.
How to apply
Undergraduate applications go through UCAS. Here’s what matters for this course, the right deadline, the grades to aim for, and the steps in order.
- 1Register on UCAS Hub
Create your UCAS application and add this course (code N501). One application covers up to five choices.
- 2Write your personal statement
A single statement covers all your choices, so keep it broad enough for similar courses while showing genuine interest in this subject.
- 3Submit by 13 January 2027, 18:00 UK time
UCAS equal-consideration deadline for most undergraduate courses. Source: UCAS 2027 dates.
- 4Reply to your offers
When decisions are in, pick a firm (first) choice and an insurance (back-up) choice with slightly lower grades.
- 5Results day & confirmation
On results day (mid-August) your place is confirmed if you meet the offer. Just missed? Talk to the university, or find a place through Clearing.
Fees & funding
What this course costs and how UK student finance covers it.
Tuition per year
Provider fee page (England 2026/27 cap where not stated).
Check fees at University of York →For students who normally live in England
2026/27 Student Finance England figures. Maintenance support is means-tested and this two-point view is not an entitlement calculator. The course total uses its published length and home fee where both are available; a missing full-time fee uses the clearly labelled England-cap scenario, while part-time fees and unknown lengths are never guessed. Use the official calculator. Scotland, Wales and Northern Ireland use separate systems: SAAS, Student Finance Wales, and Student Finance NI.
Starting on or after 1 January 2027?
The Lifelong Learning Entitlement is a separate system. A new learner’s tuition entitlement is currently stated as £39,160 (about 480 credits at 2026/27 fee levels), subject to prior study and eligibility. Check the official LLE guide.
Paying for it
- Tuition Fee Loan: can cover eligible tuition up to the applicable limit and is paid straight to the provider.
- Maintenance Loan: up to £10,830/yr away from home outside London (England, 2026/27), means-tested on household income.
- Repayment: 9% of income above £25,000, nothing below it; written off after 40 years.
- Earn alongside: most students work part-time in term, part-time roles on the StudySmarter job board.
England figures shown; Scotland, Wales & NI run their own schemes, check gov.uk.
Scholarships & bursaries you could qualify for
That does not mean no funding exists. Check the university directory for current amounts, eligibility and application dates.
We only display a named award when its provider source identifies the award and who it is for.
Still deciding what to study?
StudyKit brings course choice, applications and funding together in one place, with a personal AI assistant. Find what really fits you and start your UCAS application step by step.
Careers & earnings
What Business & Management graduates actually earn, from real outcome data, 15 months, 3 years and 5 years after graduating.
Graduate earnings: this course
| When | Median | Typical range | Graduates |
|---|---|---|---|
| 15 months after | £30,000 | £26,000 – £34,000 | 55 |
| 3 years after | £30,500 | £23,000 – £39,000 | 175 |
| 5 years after | £40,000 | £29,500 – £54,500 | 200 |
Nominal earnings for graduates of this course/subject at this provider. Moderate evidence. Published sample: 55; avoid reading small differences as meaningful. Cohort 2022-23.
Graduate outcomes, 15 months on: this course
- 1Graduate / AnalystOn a scheme or first role · 0–2 yrs
- 2Specialist / ManagerOwning an area, marketing, finance, ops · 2–5 yrs
- 3Senior / Head ofLeading a function and a team · 5–10 yrs
- 4Director / FounderRunning a business unit or your own company · 10+ yrs
How pay grows: this course vs Business & Management nationally
National figures for Business & Management graduates, HESA Graduate Outcomes (15 months) and the Longitudinal Education Outcomes (LEO) dataset (3 & 5 years). These are national, not university-specific; actual pay varies by employer, region, role and experience. Different cohorts, so the bars are not one group over time.
Work out your pay
Headline figures hide a lot. Calculate realistic take-home pay for this field by role, region and experience, then check your CV before you apply.
What happened to 100 students?
Choose an outcome to translate the published percentage into a simple 100-person view. Each dot represents one percentage point, not an individual tracked student.
were in work or further study
15 months after graduation
Source: Discover Uni, using Graduate Outcomes and continuation data. Cohorts: 2022-23. Moderate evidence. Published sample: 55; avoid reading small differences as meaningful. Cohort 2022-23. Each tab is a separate published measure; categories can overlap and should not be added together.
Value compared with similar courses
How this course’s 5-year median earnings compare with Business & Management courses at the same study level.
Compared with 3,421 courses with compatible official earnings data. This is a course-value comparison, not a quality ranking.
UK occupations graduates enter
Published graduate destinations, joined conservatively to UK SOC 2020, ONS pay and Skills England demand.
- Business and public service associate professionalsSOC 2020 35 · 32% of published destinations · ASHE median £38,760
- Finance ProfessionalsSOC 2020 242 · 17% of published destinations · ASHE median £47,173
Discover Uni JOBLIST/JOBTYPE; ONS ASHE 2025 provisional, all employee jobs; Skills England Occupations in Demand 2025. SOC is shown only for an exact normalised label match; demand is shown only at exact four-digit SOC. Published sample: 230; response rate: 50%. Pay describes the occupation across workers, not a guaranteed graduate salary.
Job market & outlook
How Business & Management graduates fare in the labour market, and how AI is reshaping the work.
How AI is changing the work
AI doesn't replace the profession, it shifts it: routine tasks get automated, while judgement, working with people and using AI well become more valuable.
What AI takes off your plate
- Routine reporting and data pulls
- First-draft decks and copy
- Standard forecasts and reconciliations
- Scheduling and admin workflows
More human than ever
- Strategy and judgement under uncertainty
- Leading, negotiating and selling
- Sense-checking and owning what AI produces
- Relationships with clients and teams
The strongest graduates pair subject depth with the ability to use AI tools critically.
Roles & employers
Where Business & Management graduates typically go, indicative destinations from graduate career data. Each role links to live openings on the StudySmarter job board.
Roles graduates go into
Where they work
- Consultancies
- Corporate graduate schemes
- Retail & FMCG
- Startups & scale-ups
Jobs after this course
Current roles from the StudySmarter job board that suit Business & Management graduates.
Business Director, Marketing ScienceXcedeBusiness ManagerLGPS CentralBusiness Change ManagerIGA Talent SolutionsBusiness Case ManagerPeregrineBusiness DirectorMedialab GroupBusiness Rates SurveyorW TalentIs this course right for you?
The essentials UK applicants ask about: finance, outcomes, entry and quality.
Student finance
For comparison, the standard full-time England tuition cap is up to £9,790 per year in 2026/27; the actual fee varies by course and provider. If you normally live in England, eligible students can apply for a Tuition Fee Loan, plus a Maintenance Loan for living costs. Under Plan 5 you repay 9% of income above £25,000, nothing below that, and the balance is written off after 40 years.
Where graduates go
90% were in work or further study 15 months after graduating, with a median salary of £30,000. See the full breakdown in Careers & earnings above.
Your entry chances
Use the UCAS points calculator above to see how your predicted grades compare with admitted students, and whether a contextual offer could apply.
Official-data snapshot
Averaging the official measures published for it, this course scores 8.7 out of 10: NSS 80.6% · in work or study 90% · continued 90%.
Who studies here and in this subject?
Provider- and UK subject-level context.
The University of York
Business and management across the UK
HESA student record 2024/25. Counts are rounded.
Local crime-data context
A neutral snapshot around the published teaching location.
Around The University of York
739 street-level reports returned within roughly one mile across 2026-04 to 2026-06.
Police.uk street-level API. Approximate locations, not confined to campus. England, Wales and Northern Ireland; not Scotland.
Is Business & Management right for you?
Tick what applies to you and see how good a fit it is.
International students
What applying to University of York from outside the UK involves: fees, English, visa, funding and living costs.
Tuition fees
International tuition is £27,500 / year for this course (from the provider’s fee page). You’re not eligible for UK Tuition Fee or Maintenance Loans, so plan for fees plus living costs upfront.
English language
Most UK undergraduate courses ask for around IELTS 6.0–6.5 (no band below 5.5–6.0), or an accepted equivalent. If you’re just short, most universities run a pre-sessional English course that counts towards the requirement.
Student visa
You’ll usually need a Student visa (Student Route). After you accept an offer the university issues a CAS; you then show funds for fees plus about £1,023–£1,334/month living costs and pay the Immigration Health Surcharge for NHS access.
Scholarships & funding
Many universities offer international/global scholarships (often £2,000–£6,000/yr), check University of York’s funding pages.
Living costs
Budget roughly £1,100–£1,400/month outside London and £1,400–£1,800/month in London for rent, food and travel; the figure also matters for your visa.
Working while you study
A Student visa usually allows up to 20 hours/week in term time and full-time in holidays, useful alongside study, though not something to rely on for fees.
Visa rules and fees change. Always confirm the current requirements with University of York and gov.uk before you apply.
Related courses
More at University of York
Business & Management at other universities
Common questions
How competitive is entry?
What are the entry requirements?
What do graduates go on to do?
What will it cost me?
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