York St John University · Undergraduate
BA (Hons) Fashion Marketing with Placement Year Bachelor's degree at York St John University
BA (Hons) Fashion Marketing with Placement Year at York St John University received Silver for teaching quality in the Office for Students' TEF 2023.
BA (Hons)
Award
4
Years
Full-time
Study mode
85%
in work/study (15m)
About this course
Explore the creative concepts that lie at the heart of global fashion marketing in a digital world. From the provider’s course page.
BA (Hons) Fashion Marketing with Placement Year is a Bachelor's degree (BA (Hons)) at York St John University, based in YSJ Main Campus. It runs 4 years, studied full-time.
For Business and management graduates from this provider, 85% were in work or further study 15 months after graduating, 45% in highly skilled roles, typical earnings around £25,000. (HESA Graduate Outcomes / LEO, via Discover Uni.)
For the typical curriculum, specialisations, career paths and graduate earnings for Business & Management, see the sections below.
Course evidence score
The arithmetic mean of the official measures available for this course: NSS satisfaction, graduate activity and continuation.
8.6
/ 10
Excellent
3 of 3 official measures
Student satisfaction
What students say in the National Student Survey
Excellent88
Published threshold met NSS publication requires sufficient responses; small differences are not a rank. NSS mean of 7 published themes (Discover Uni snapshot 2026-06-21)
Graduate outcomes
In work or further study 15 months after graduating
Excellent85
Limited evidence Published sample: 15; treat comparisons cautiously. Cohort 2022-23. Graduate Outcomes work or further study 85% (2022-23; Discover Uni snapshot 2026-06-21)
Continuation
Students who continue past their first year
Excellent85
Published threshold met Discover Uni suppresses continuation data below its publication threshold. Cohort 2022-23. Continuation 85% (2022-23; Discover Uni snapshot 2026-06-21)
Curriculum & modules
Real modules published for this course, grouped only where the source gives a year, stage or level.
Year 1 6 modules
- Responsible BusinessCompulsory20 credits
Module details
Covers what characterises a 'responsible business', examining how businesses balance economic viability with responsible behaviour. Includes environmentally safe, ethical and equal working conditions, sustainable procurement, and the role of philanthropy.
- Fashion Marketing Concepts and TheoriesCompulsory20 credits
Module details
Enhances understanding of the fashion industry, introducing key fashion marketing concepts and theories. Covers internal and external marketing environments, consumer behaviour, strategies from mass to luxury, and current areas of concern such as globalisation, digitalisation and sustainability.
- Visual Communications in Fashion MarketingCompulsory20 credits
Module details
Develops awareness of principles and concepts related to visual communications in fashion marketing. Practice-based module developing creative and communication skills. Covers visual narratives, digital media, content creation, typography, colour theory, image selection, and roles such as art direction and graphic design.
- Creative Professional PracticeCompulsory20 credits
Module details
Develops professional skills in collaboration, communication, critical thinking, and creativity. Introduction to creative practice, independent research, group-based evaluation, peer-to-peer evaluation, and reflective practice. Focuses on creating individual works, collaborating with others, and gathering evidence of the creative process.
- Digital Futures and Brand CommunicationCompulsory20 credits
Module details
Explores the shift towards experiences and the role of technologies in immersing target audiences within a brand's universe. Examines Web3, metaverse, and emerging technologies. Considers evolution of social media, how data informs brand communications, and the shift to omnichannel strategies.
- Fashion, Society and CultureCompulsory20 credits
Module details
Examines how fashion represents the ideas of society and culture at a given time. Studies social movements, cultural values and their impact on fashion. Discusses changes in social class structures, politics, influence, globalisation, technology, and popular culture's impact on fashion.
Year 2 6 modules
- Fashion ForecastingCompulsory20 credits
Module details
Delves into the role and structure of the fashion forecasting industry and its integration into the broader fashion business. Explores challenges of adapting to rapid change and the advent of AI-generated big data. Highlights responsible decision making, corporate responsibility, sustainability and ethical behaviour.
- Fashion Branding and Public RelationsCompulsory20 credits
Module details
Explores branding concepts and PR strategies in the fashion industry, focusing on real-world public relations and branding methods. Develops theoretical and practical skills. Discusses the relationship between planet, profit and people, and the role of branding and PR in these issues.
- Fashion Campaign PlanningCompulsory20 credits
Module details
Teaches how campaigns are developed in line with emerging trends to promote and market products and brands. Analyzes how social media has transformed campaign planning across mainstream and luxury fashion markets. Covers digital, traditional and contemporary strategies to convey ideas to target markets.
- Research MethodsCompulsory20 credits
Module details
Provides foundational skills to evaluate, design and conduct research. Teaches formulating research questions, designing research methodology, collecting qualitative and quantitative data, and analyzing data. Develops IT skills for survey design and statistical data analysis.
- Live Business ProjectCompulsory20 credits
Module details
Provides hands-on, business problem-solving experience by working on live briefs. Typically includes visiting the organisation, communicating progress with clients, conducting primary or secondary research, and making recommendations in report and presentation form.
- Fashion BuyingCompulsory20 credits
Module details
Examines the role of the fashion buyer in the context of a fashion business and its commercial success. Covers strategic relationships between buyers and suppliers, using fashion buying to create competitive advantage, and entering new markets. Explores sustainability and ethics from business and consumer perspectives.
Year 3 1 modules
- Research InvestigationCompulsory
Source: provider course page. Modules can change; required/optional status, credits, descriptions and assessment are shown only when explicitly published.
Course in depth
What this course covers, who it suits and where it leads.
What you'll study
This course explores the creative concepts that lie at the heart of global fashion marketing in a digital world. You'll usually start with foundations in management, organisations and marketing principles, alongside business economics and data skills. As you progress into Year 2, you'll study operations and supply chain management, organisational behaviour and strategy, understanding how competitive advantage is built and sustained. In Year 3, you'll specialise in areas such as entrepreneurship, digital business, international business, marketing, consulting, or people and HR, culminating in a capstone project or consultancy brief that integrates your learning. The placement year allows you to gain practical industry experience before your final year, embedding your theoretical knowledge in real fashion marketing contexts.
Who it's for
This course suits students with A-levels or equivalent qualifications. Most accepted entrants held A-levels or equivalent; the typical UCAS tariff band among accepted students was 112–127 points. You'll need to study in English.
University & format
York St John University is a university located at YSJ Main Campus. The course is delivered full-time over 4 years (including a placement year) in English. Your degree will be a nationally recognised BA (Hons) qualification. The university is a recognised UK degree-awarding body and holds Silver for teaching quality in the Office for Students' TEF 2023.
Student satisfaction
How students on this course answered the National Student Survey, by theme.
Share of students responding positively.
Published threshold met NSS publication requires sufficient responses; small differences are not a rank. NSS mean of 7 published themes (Discover Uni snapshot 2026-06-21)
Applicant information
The next application dates for this course, followed by facts the provider publishes.
Application timelineWhat happens next
- 2027 entryCompleted applications can be submitted
Your application needs a reference before you can send it.
- 2026 entryFinal date for 2026 applications
Applications must reach UCAS by 18:00 UK time.
- 2026 entryLast day to add a Clearing choice
Check that this course still has a vacancy before adding it.
- 2027 entryEqual-consideration deadline
18:00 UK time for most undergraduate courses.
Show 5 later dates
- 2027 entryUCAS Extra opens
Applicants who used all five choices and hold no offer may be able to add another choice.
- 2027 entryLast day applications go directly to providers
Applications received after 18:00 UK time are entered into Clearing.
- 2027 entryClearing opens
Eligible applicants can see vacancies and release themselves into Clearing.
- 2027 entryFinal date for 2027 applications
Applications must reach UCAS by 18:00 UK time.
- 2027 entryLast day to add a Clearing choice
Check that this course still has a vacancy before adding it.
PlacementBuilt into the named course route
With placement. Availability, selection and pay can vary.
Open daysExplore our Open Days
See and book current events. Dates can fill or change.
Entry & how to get in
Typical offer (from the provider)The university’s course page lists around 104 UCAS points. Always check the provider for the current offer and subject requirements.
Most entrants held A-levels or equivalent86% of accepted students came in with A-levels or equivalent (entrants over recent years).
Typical UCAS tariff: 112 - 127 pointsThe most common UCAS tariff band among accepted students. This is what entrants had, not a stated requirement.
Entry requirements are set by the universityGrades, subjects and contextual offers vary. Check York St John University's official course page for the current offer.
Who gets in
What recently admitted students actually held, official admissions data, not a stated requirement.
UCAS tariff of entrants
Grades are the A-level equivalent of each points band. Tap a band to check your own chances below.
Qualifications held on entry
| Qualification | Share |
|---|---|
| A-levels or equivalent | 86% |
| another higher-education qualification | 14% |
| a Baccalaureate | 1% |
Entry & your chances
An honest read from the official entry data, plus your personal match.
Offer-based entry
Entry is set by the university and based on your offer. Use your predicted grades to see how you compare, then check the university's stated requirements.
Will you get in? Plot your grades
Pick your predicted A-levels and watch your UCAS points land on the real spread of students admitted to this course.
Your UCAS points0
▾
Each bar is the share of admitted students in that UCAS-points band (lower → higher). Grades show the A-level equivalent.
Add your grades to see where you land
Based on the official admitted-student tariff distribution. Many universities make contextual (reduced-grade) offers, so a result below the range doesn’t rule you out.
How to apply
Undergraduate applications go through UCAS. Here’s what matters for this course, the right deadline, the grades to aim for, and the steps in order.
Apply by13 January 2027, 18:00 UK timefor this course
Typical gradesBBBA-level equivalent admitted students held
- 1Register on UCAS Hub
Create your UCAS application and add this course. One application covers up to five choices.
- 2Write your personal statement
A single statement covers all your choices, so keep it broad enough for similar courses while showing genuine interest in this subject.
- 3Submit by 13 January 2027, 18:00 UK time
UCAS equal-consideration deadline for most undergraduate courses. Source: UCAS 2027 dates.
- 4Reply to your offers
When decisions are in, pick a firm (first) choice and an insurance (back-up) choice with slightly lower grades.
- 5Results day & confirmation
On results day (mid-August) your place is confirmed if you meet the offer. Just missed? Talk to the university, or find a place through Clearing.
💡 Many universities make a contextual (reduced-grade) offer, for example based on your school’s results, time in care, or where you live. Ask York St John University whether you’re eligible before you apply; it can lower the grades you need.
Fees & funding
What this course costs and how UK student finance covers it.
Tuition per year
Home£9,790 / yr
International£12,100 / yr
Provider fee page (England 2026/27 cap where not stated).
Check fees at York St John University →For students who normally live in England
illustrative Maintenance Loan per year
£9,790tuition used per year, published course home fee
illustrative borrowing over 4 years
2026/27 Student Finance England figures. Maintenance support is means-tested and this two-point view is not an entitlement calculator. The course total uses its published length and home fee where both are available; a missing full-time fee uses the clearly labelled England-cap scenario, while part-time fees and unknown lengths are never guessed. Use the official calculator. Scotland, Wales and Northern Ireland use separate systems: SAAS, Student Finance Wales, and Student Finance NI.
Starting on or after 1 January 2027?
The Lifelong Learning Entitlement is a separate system. A new learner’s tuition entitlement is currently stated as £39,160 (about 480 credits at 2026/27 fee levels), subject to prior study and eligibility. Check the official LLE guide.
Paying for it
- Tuition Fee Loan: can cover eligible tuition up to the applicable limit and is paid straight to the provider.
- Maintenance Loan: up to £10,830/yr away from home outside London (England, 2026/27), means-tested on household income.
- Repayment: 9% of income above £25,000, nothing below it; written off after 40 years.
- Earn alongside: most students work part-time in term, part-time roles on the StudySmarter job board.
England figures shown; Scotland, Wales & NI run their own schemes, check gov.uk.
Funding matched to this course
All York St John University funding →Scholarships & bursaries you could qualify for
Named awards published by the university. Compare the eligibility and application route before budgeting for one.
Amounts, exclusions and deadlines can change. An award is not guaranteed unless the university confirms it.
StudyKit · free
Still deciding what to study?
StudyKit brings course choice, applications and funding together in one place, with a personal AI assistant. Find what really fits you and start your UCAS application step by step.
Career quizApplication walkthroughSalary & CV check
Careers & earnings
What Business & Management graduates actually earn, from real outcome data, 15 months, 3 years and 5 years after graduating.
Graduate earnings: this course
| When | Median | Typical range | Graduates |
|---|---|---|---|
| 15 months after | £25,000 | £22,000 – £28,000 | 15 |
| 3 years after | £22,500 | £18,500 – £27,000 | 245 |
| 5 years after | £27,500 | £23,000 – £33,000 | 240 |
Nominal earnings for graduates of this course/subject at this provider. Limited evidence. Published sample: 15; treat comparisons cautiously. Cohort 2022-23.
Graduate outcomes, 15 months on: this course
85%
in work or further study 15 months on
45%
in highly skilled work or study
85%
continue past their first year
60%
find their work meaningful
60%
say work fits their future plans
- 1Graduate / AnalystOn a scheme or first role · 0–2 yrs
- 2Specialist / ManagerOwning an area, marketing, finance, ops · 2–5 yrs
- 3Senior / Head ofLeading a function and a team · 5–10 yrs
- 4Director / FounderRunning a business unit or your own company · 10+ yrs
How pay grows: this course vs Business & Management nationally
Starting (15 months) HESA GO
£25,000
£24,000 – £32,000After 3 years LEO
£22,500
£21,250 – £30,000After 5 years LEO
£27,500
£26,350 – £37,200national rangethis course’s medianaxis £20,000 – £38,500
National figures for Business & Management graduates, HESA Graduate Outcomes (15 months) and the Longitudinal Education Outcomes (LEO) dataset (3 & 5 years). These are national, not university-specific; actual pay varies by employer, region, role and experience. Different cohorts, so the bars are not one group over time.
Work out your pay
Headline figures hide a lot. Calculate realistic take-home pay for this field by role, region and experience, then check your CV before you apply.
What happened to 100 students?
Choose an outcome to translate the published percentage into a simple 100-person view. Each dot represents one percentage point, not an individual tracked student.
85 of 100
were in work or further study
15 months after graduation
70% working15% working and studying0% in further study45% in highly skilled work or study
Source: Discover Uni, using Graduate Outcomes and continuation data. Cohorts: 2022-23. Limited evidence. Published sample: 15; treat comparisons cautiously. Cohort 2022-23. Each tab is a separate published measure; categories can overlap and should not be added together.
Value compared with similar courses
How this course’s 5-year median earnings compare with Business & Management courses at the same study level.
This course £27,500Peer median £31,000Middle 50% £26,500–£37,000
33rd percentile
Compared with 3,421 courses with compatible official earnings data. This is a course-value comparison, not a quality ranking.
UK occupations graduates enter
Published graduate destinations, joined conservatively to UK SOC 2020, ONS pay and Skills England demand.
- Business and public service associate professionalsSOC 2020 35 · 30% of published destinations · ASHE median £38,760
- Administrative occupationsSOC 2020 41 · 15% of published destinations · ASHE median £27,006
- Sales occupationsSOC 2020 71 · 10% of published destinations · ASHE median £15,975
Discover Uni JOBLIST/JOBTYPE; ONS ASHE 2025 provisional, all employee jobs; Skills England Occupations in Demand 2025. SOC is shown only for an exact normalised label match; demand is shown only at exact four-digit SOC. Published sample: 65; response rate: 55%. Pay describes the occupation across workers, not a guaranteed graduate salary.
Is BA (Hons) Fashion Marketing with Placement Year worth it?
Weigh it carefully. On these figures graduates of BA (Hons) Fashion Marketing with Placement Year earn close to non-graduate pay, so on cost alone the course is slow to pay off.
Slower payoff: this course’s graduate earnings stay close to non-graduate pay
Cumulative earnings vs. going straight to work at 18, counting tuition and 4 years of wages given up while studying. The model remains below break even after 30 years. This is a simplified gross-earnings comparison, not a forecast of cash loan repayments.
−£4,160
10-year payoff
extra earnings over the first decade, after the fees you pay
0.89×
Return on investment
extra earnings over 10 yrs per £1 of fees
£39,160
Tuition over the course
£9,790/yr × 4 yrs (published course home fee)
£27,500
Grad earnings, 5 yrs on
£3,500 above a non-graduate (£24,000)
Model: this course’s own median graduate earnings (Graduate Outcomes / LEO) above the £24,000 non-graduate baseline (ONS), net of £9,790/yr over 4 years (published course home fee). Eligible England-domiciled students can apply for a Tuition Fee Loan; repayments are 9% only on income above the threshold, with anything left written off after 40 years. That makes the cash flow different from conventional commercial debt. Opportunity cost assumes £18,000 gross earnings forgone in each study year; figures are nominal and exclude tax, living costs, investment returns and loan interest. A simplified estimate. Earnings and actual fees vary by graduate, provider, fee status and UK nation.
Job market & outlook
How Business & Management graduates fare in the labour market, and how AI is reshaping the work.
87%
in work or further study 15 months after graduating, across Business & Management courses nationally.
Graduate Outcomes60%
of working graduates are in highly skilled work or further study.
highly skilled81%
of students continue past their first year (still enrolled or completed).
continuationHow AI is changing the work
AI doesn't replace the profession, it shifts it: routine tasks get automated, while judgement, working with people and using AI well become more valuable.
What AI takes off your plate
- Routine reporting and data pulls
- First-draft decks and copy
- Standard forecasts and reconciliations
- Scheduling and admin workflows
More human than ever
- Strategy and judgement under uncertainty
- Leading, negotiating and selling
- Sense-checking and owning what AI produces
- Relationships with clients and teams
The strongest graduates pair subject depth with the ability to use AI tools critically.
Roles & employers
Where Business & Management graduates typically go, indicative destinations from graduate career data. Each role links to live openings on the StudySmarter job board.
Roles graduates go into
Where they work
- Consultancies
- Corporate graduate schemes
- Retail & FMCG
- Startups & scale-ups
Jobs after this course
Current roles from the StudySmarter job board that suit Business & Management graduates.
Business Director, Marketing ScienceXcedeBusiness ManagerLGPS CentralBusiness Change ManagerIGA Talent SolutionsBusiness Case ManagerPeregrineBusiness DirectorMedialab GroupBusiness Rates SurveyorW TalentLive from the StudySmarter job board · as of 2026-08-01.See all matching jobs
Is this course right for you?
The essentials UK applicants ask about: finance, outcomes, entry and quality.
💷
Student finance
Published home tuition is £9,790/year for this course. If you normally live in England, eligible students can apply for a Tuition Fee Loan, plus a Maintenance Loan for living costs. Under Plan 5 you repay 9% of income above £25,000, nothing below that, and the balance is written off after 40 years.
📈
Where graduates go
85% were in work or further study 15 months after graduating, with a median salary of £25,000. See the full breakdown in Careers & earnings above.
🎯
Your entry chances
Use the UCAS points calculator above to see how your predicted grades compare with admitted students, and whether a contextual offer could apply.
⭐
Official-data snapshot
Averaging the official measures published for it, this course scores 8.6 out of 10: NSS 88.3% · in work or study 85% · continued 85%.
Who studies here and in this subject?
Provider- and UK subject-level context.
York St John University
All students12,150
International37.1%
Aged 25+31.6%
Business and management across the UK
Students586,710
Aged 25+44.3%
HESA student record 2024/25. Counts are rounded.
Local crime-data context
A neutral snapshot around the published teaching location.
Around YSJ Main Campus
2,229 street-level reports returned within roughly one mile across 2026-04 to 2026-06.
Violent Crime 714Anti Social Behaviour 546Shoplifting 353Public Order 133Criminal Damage Arson 121
Police.uk street-level API. Approximate locations, not confined to campus. England, Wales and Northern Ireland; not Scotland.
Is Business & Management right for you?
Tick what applies to you and see how good a fit it is.
International students
What applying to York St John University from outside the UK involves: fees, English, visa, funding and living costs.
Tuition fees
International tuition is £12,100 / year for this course (from the provider’s fee page). You’re not eligible for UK Tuition Fee or Maintenance Loans, so plan for fees plus living costs upfront.
English language
Most UK undergraduate courses ask for around IELTS 6.0–6.5 (no band below 5.5–6.0), or an accepted equivalent. If you’re just short, most universities run a pre-sessional English course that counts towards the requirement.
Student visa
You’ll usually need a Student visa (Student Route). After you accept an offer the university issues a CAS; you then show funds for fees plus about £1,023–£1,334/month living costs and pay the Immigration Health Surcharge for NHS access.
Scholarships & funding
Many universities offer international/global scholarships (often £2,000–£6,000/yr), check York St John University’s funding pages.
Living costs
Budget roughly £1,100–£1,400/month outside London and £1,400–£1,800/month in London for rent, food and travel; the figure also matters for your visa.
Working while you study
A Student visa usually allows up to 20 hours/week in term time and full-time in holidays, useful alongside study, though not something to rely on for fees.
Visa rules and fees change. Always confirm the current requirements with York St John University and gov.uk before you apply.
Related courses
More at York St John University
YSBA (Hons) Business Management with Foundation YearBA (Hons) · York St John UniversityYSBA (Hons) Business Management with Placement YearBA (Hons) · York St John UniversityYSBA (Hons) Business ManagementBA (Hons) · York St John UniversityYSBA (Hons) Events and Experience Management with Foundation YearBA (Hons) · York St John University
Business & Management at other universities
Common questions
How competitive is entry?
Entry is offer-based and set by the university. The most common tariff band among recent entrants was 112 - 127 UCAS points. Use the calculator on this page to see where your predicted grades would put you; many universities also make lower contextual offers.
What are the entry requirements?
Set by York St John University. Most accepted students held A-levels or equivalent. Check the university's course page for the exact offer.
What do graduates go on to do?
For Business and management graduates from this provider, 85% were in work or further study 15 months after graduating, 45% in highly skilled roles, typical earnings around £25,000. (HESA Graduate Outcomes / LEO, via Discover Uni.)
What will it cost me?
The published home tuition is £9,790 per year for this course. If you normally live in England, eligible students can apply for a Tuition Fee Loan, plus a Maintenance Loan for living costs. Under Plan 5 you repay 9% of income above £25,000, nothing below that, and the balance is written off after 40 years. See Fees & funding on this page to work out your numbers.
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