BA (Hons) Business Management Bachelor's degree at Birmingham City University

The People and Organisation module is designed to introduce you as first-year university students to the fundamental concepts of organisational life and how people behave and interact within organisations. This module centres on four main areas: organisational structure and culture; power, control, and leadership in organisations; communication methods and processes (verbal, non-verbal, and written); and motivation theories and their application in the workplace.

This module offers an in-depth exploration of Data Analytics and its application in different aspects of business. The module also explores Artificial Intelligence (AI) and its role in contemporary business practices. It is designed to provide you with a practical understanding of the real-life application of data analytics in Business settings. The module brings together the worlds of business and technology and is ideal for those pursuing careers in business related fields, or business analyti

In Marketing Principles and Practice, you will learn the role that marketing plays within an organisation and how to apply some of the key tools and techniques that professional marketers use on a regular basis. For those undertaking a marketing degree, this module will provide a solid foundation for your course; for those studying other disciplines, the concepts presented here are valuable tools for a future career in all walks of business.

This module provides a comprehensive exploration of entrepreneurship, equipping you with the skills, perspectives, and theories applicable across industries and professions. It covers both new venture creation and innovation within existing organisations, emphasising entrepreneurial thinking and mindset. You will engage in practice-based learning, exploring entrepreneurship in diverse cultural and geographical contexts. The module delves into key entrepreneurial concepts such as opportunity reco

This module will introduce the world of accounting and finance for business managers of the future and is designed for those new to accounting or those studying on non-accounting related degree programmes. You will explore key areas of accounting including gaining an appreciation for how basic financial statements are prepared and how you can assess the financial performance and financial position of a business.

Most businesses face significant obstacles in designing processes, managing and improving operations, and delivering goods and services that meet customer expectations. This module will introduce you to the critical managerial decisions required for effective and efficient operations in both industrial and service businesses. A well-balanced course between theory and practice will give you a solid foundation for operations management using qualitative and quantitative frameworks.

Project Management module provides you with a foundation in project management principles and practices, integrating theoretical knowledge and practical application. The module covers both traditional and agile methodologies, preparing you with a skill set applicable across various industries.

This module progresses on from the Level 4 module Introduction to Data Analytics and AI. Artificial intelligence (AI) has transformed the business world and personal lives, and 'Big Data' is everywhere. This module will demonstrate how organisations apply analytical tools and techniques by harvesting and leveraging data to gain a competitive edge. Machine Learning (ML) is an analytical technique that delivers practical value for both organisations plus consumers and is embedded within modern pro

This module examines the critical role of leadership in the global business context. It explores diverse leadership styles and key attributes for global leaders. The module also delves into prominent cultural models, analysing how cultural factors shape leadership perceptions and behaviours across borders. Additionally, the module provides strategies for navigating the complexities of multinational organisations, leading high-performing global teams, and aligning business objectives with the dyn

The Sales and Negotiation module aims to provide you with a thorough understanding of sales and negotiation principles and practices within a business context. It is designed to support you to gain both theoretical knowledge and practical skills in selling techniques, negotiation strategies, and the psychology of persuasion.

Supply Chain Management has evolved in line with the development of the global economy. It is now widely considered a strategic activity, which manages supplier relationships, enables supply chain/network innovation, reduces cost, and mitigates impact from/on the environment. This module will give an integrative perspective of the business organisation and underpinning knowledge of Sustainable Supply Chain Management and Logistics. It provides you with an introduction to modern supply chain mana

In this module, you will develop a deep understanding of the entrepreneurial process, focusing on the evaluation of the feasibility of new business ventures. You will explore how businesses are formed, structured, and strategically developed to achieve long-term sustainability.

There are many similarities between the roles of managers and management consultants. In fact, managers are often considered to be 'internal consultants', as Butler (2010) comments "An effective manager is increasingly an effective consultant". In line with the Business School's practice-based approach to teaching and learning, this module adopts a 'real world' approach to exploring the nature of contemporary organisations and begins to prepare you for the reality of managing/consulting within t

In this module, you will explore the intricate relationship between legal frameworks and business operations, focusing on how laws shape, constrain, and enable business activities. This module delves into the critical areas of business law, including contract law, corporate governance, employment law, and intellectual property. As businesses operate in increasingly complex environments, a comprehensive understanding of these legal areas is essential for navigating risks and ensuring compliance.

In the face of ever-evolving customer expectations, organisations increasingly rely on contemporary digital tools - including Artificial Intelligence (AI) - to remain competitive in the marketplace. As a result, modern marketing now blends advanced technologies and information systems with traditional strategies and techniques