BA (Hons) Event Management with foundation year Bachelor's degree at Coventry University

This module explores the application of communication in business through a variety of methods. You are required to undertake a range of practical activities such as role plays exploring different organisational and cultural settings and examining the relationship between management and workforce. You'll also conduct thorough research of communications, using analytical theories as well as examining key management communication tools. Finally, you'll identify your own, personal learning style, a

This module aims to provide an overview of the skills required by managers and leaders in business. You'll explore why having an effective manager is crucial to the success of an organisation, in addition to identifying the successful characteristics of a manager and highlighting how they contribute to the development of a cohesive and productive workforce. We also encourage you to develop and refine your own management characteristics, as you look at relevant theories such as motivation, decisi

The role of marketing within an organisation is critical to the success of any business. This module develops your understanding of the key principles of marketing and how these contribute to the achievement of business objectives. Marketing is a vibrant, fast-paced and excitin

This module aims to develop your knowledge and understanding of the fundamental concepts in marketing, including digital and social media. Develop an understanding of the role of marketing within an organisation, and the influence of factors in the external environment on marketing decisions including ethics, social responsibility and sustainability. Also develop an understanding of key marketing theories, approaches and strategies related to areas such as buyer behaviour, segmentation, targetin

This module aims to provide a holistic view of management and organisation theories and practices, exploring how people interact with each other in the workplace and the role that leaders and managers play in the organisation. Organisational culture, structure and type are examined to consider the impact they have on human behaviour, interactions and organisational outcomes. Examine the role of people management practices and how this affects individual behaviour in the workplace. By introducing

Whether qualitative or quantitative, financial or non-financial, data is everywhere and plays a crucial role in informing decision-making. This module introduces the fundamental concepts and principles of business finance and data analytics, and how they can be applied to measure and analyse organisational and functional performance, and support decision-making. Data analytics is a skill set that is becoming increasingly important for finding actionable insights from data and guiding strategic b

This module aims to enable you to engage critically with sustainability and entrepreneurship in the context of management theory and practice. Explore the relationships between organisations and societies and the impact of significant societal change on different types of organisations. Drawing on UN Sustainable Development Goals (SDGs), examine how organisations respond by altering their practices through innovation and entrepreneurial activities. Ethical business practices and sustainability a

This module aims to develop your understanding of how well-designed investigations and research work. Develop your understanding of the research process, including literature review, research methodology and methods, data collection and analysis. This module provides you with the foundation for future research activity and the ability to design research to meet specific research objectives. Develop insight and the ability to understand and critique investigations and research undertaken by other

This module explores the strategic and practical role of operations management in the delivery of successful sport and event experiences. Examine how operations contribute to organisational performance, sustainability and competitive advantage. Key topics include capacity planning and crowd management, performance management, risk management, health and safety, service blueprint and sustainable venue operations. This module also investigates how operations integrate with marketing, finance, peop

This module aims to help you gain real-world project management experience in the sport and event industries. Develop essential project management skills for sport and events, and learn to plan, execute and evaluate projects using industry tools, and work collaboratively to deliver a live event. Build your understanding of the steps, tools and methods needed to successfully start, plan, run, control and close a project. Learn how to manage a project effectively while considering the broader spor

Explore how combining creativity, design and technology can help you create memorable event experiences. This module teaches you how to design immersive, inclusive, and interactive events using storytelling, aesthetics, gamification and multi-sensory elements to engage audiences. Explore key design principles, emerging trends in technology, sustainability and inclusivity, and learn how they influence audience behaviour and emotional responses. Topics include visual presentation, sensory design a

This module provides you with an opportunity to reflect upon and gain experience for an approved placement undertaken during your programme. A placement should usually be at least 26 weeks or equivalent; however, each placement will be considered on its own merits, having regard to the ability to achieve the learning outcomes.

This module provides you with an opportunity to reflect upon and gain experience for an approved international study/work placement undertaken during your programme. A work/study placement should usually be at least 26 weeks or equivalent; however, each placement will be considered on its own merits, having regard to the ability to achieve the learning outcomes.

This module aims to provide you with a critical perspective on Public Relations (PR) and event marketing. Develop an in-depth understanding of the core theoretical concepts in public relations and event marketing, providing a foundation for critical discussion. Gain an overview of the different marketing approaches when planning a range of event types while applying your knowledge to different situations and contexts. Investigate the role of PR within the current digital marketing environment an

Explore strategic management and marketing in sport and events. Analyse branding, fan engagement and internationalisation strategies while balancing commercialisation and social responsibility. This module aims to provide you with both a theoretical and practical understanding of how business strategy can be formulated in the light of environmental and internal conditions and requirements. You will explore strategic management and marketing tools and frameworks; and apply them to develop marketi

This module provides you with the opportunity to apply your knowledge and skills to a real-world business issue. You may choose to undertake a research project, a consultancy-style investigation, or a management simulation. Through critical engagement with academic and industry literature, data analysis and reflective inquiry, develop evidence-based insights and propose realistic, practical recommendations. This module encourages independent thinking, problem-solving and analytical capabilities.

Build practical skills in event bidding, stakeholder engagement and impact assessment to decide if hosting an event is worth the investment. This module looks at how cities, regions, and organisations compete to host events and the wider effects of winning and delivering them. Explore the full bidding process, from feasibility studies and engaging stakeholders to developing and presenting bids, while considering economic, social, environmental and political impacts. Through real-world case studi