BA (Hons) Tourism and Hospitality Management with foundation year Bachelor's degree at Coventry University
BA (Hons) Tourism and Hospitality Management with foundation year at Coventry University. The foundation year prepares you for undergraduate study before you progress to the honours programme.
About this course
CU Coventry is committed to high quality, cost-effective learning opportunities. We are also committed to keeping our pricing structure simple, transparent and easy to understand. From the provider’s course page.
BA (Hons) Tourism and Hospitality Management with foundation year is a Bachelor's degree (BA (Hons)) at Coventry University, based in CU Coventry. It runs 4 years, studied full-time.
For Tourism, transport and travel graduates from this provider, 95% were in work or further study 15 months after graduating, 45% in highly skilled roles, typical earnings around £25,000. (HESA Graduate Outcomes / LEO, via Discover Uni.)
For the typical curriculum, specialisations, career paths and graduate earnings for Business & Management, see the sections below.
Course evidence score
The arithmetic mean of the official measures available for this course: NSS satisfaction, graduate activity and continuation.
Published threshold met NSS publication requires sufficient responses; small differences are not a rank. NSS mean of 7 published themes (Discover Uni snapshot 2026-06-21)
Limited evidence Published sample: 25; treat comparisons cautiously. Cohort 2022-23. Graduate Outcomes work or further study 95% (2022-23; Discover Uni snapshot 2026-06-21)
Published threshold met Discover Uni suppresses continuation data below its publication threshold. Cohort 2022-23. Continuation 52% (2022-23; Discover Uni snapshot 2026-06-21)
Curriculum & modules
Real modules published for this course, grouped only where the source gives a year, stage or level.
Year one 4 modules
- Understanding the Global Hospitality and Tourism IndustriesCompulsory30 credits
Module details
Looking at internal and external factors you will consider tourism and hospitality globally. As an introduction to the course, you will look at cultural diversity with the interactions and practices of an international company looking to invest in the UK. You will also understand the basics of how to analyse a business.
- Hospitality OperationsCompulsory30 credits
Module details
In this module we examine day-to-day business planning and operations from a managerial perspective. You will cover several vital aspects that not only impact employees, customers and the business but also many of the important financial protocols. Considering all operations, you will also analyse the effectiveness of management practices, discussing approaches to achieve and monitor operational effectiveness.
- Marketing and Financial Management in Hospitality and TourismCompulsory30 credits
Module details
Aligning with the financial aspects covered in the operational modules, you will look at fully integrated marketing responses at all levels, with the importance of branding, pricing and customer loyalty. This is connected with the importance of fiscal management and the need for a thorough understanding of revenue, profit and loss and capital investment.
- Tourism GeographiesCompulsory30 credits
Module details
Developing general geographical knowledge, you will explore the importance of landmarks and tourist attractions. This will include a variety of destinations, tourist types and characteristics. This module also examines the impact of tourism on the UK and globally, including an examination of the social, cultural, geological and geographical features of tourist destinations.
Year two 4 modules
- Human Resource Management in Tourism and HospitalityCompulsory30 credits
Module details
Human resource management is a fundamental element of performance in the tourism and hospitality sector. You will gain the skills required for successful human resources and people management, and you will see how transferable skills are implemented to improve business operations.
- Sustainable Tourism and Destination ManagementCompulsory30 credits
Module details
In this module, you can expect to develop knowledge on the emergence of alternative types of tourism and ethical practices as antidotes to traditional modes of mass tourism. The specific aims of this module are to investigate the multiple connections between different types of tourism, their uses and impacts on environments, and the emergence of new more sensitive and apparently more sustainable forms of tourism.
- Strategic Marketing for Hospitality and TourismCompulsory30 credits
Module details
While focusing on contemporary management issues, you will discuss the changing nature of marketing from a strategic perspective. There is a real focus on brand identification and the importance of customer service, so you will aim to develop a planned and focused approach to long-term marketing campaigns including digital, social media and traditional marketing efforts.
- Crisis Management and the Impact on the Global Hospitality and Tourism IndustryCompulsory30 credits
Module details
This module will examine crisis management in tourism and hospitality from the consumer and stakeholder viewpoints, while highlighting the impact of pertinent media management. Crisis management critically engages you with relevant theories and principles, as they relate to contemporary events such as virus outbreaks, terrorist attacks and tsunamis which have shaken customer confidence.
Placement year 2 modules
- UK Work PlacementOptional
Module details
This module provides you with an opportunity to reflect upon and gain experience for an approved placement undertaken during your programme. A placement should usually be at least 26 weeks or equivalent; however, each placement will be considered on its own merits, having regard to the ability to achieve the learning outcomes.
- International Study/Work PlacementOptional
Module details
This module provides you with an opportunity to reflect upon and gain experience for an approved international study/work placement undertaken during your programme. A work/study placement should usually be at least 26 weeks or equivalent; however, each placement will be considered on its own merits, having regard to the ability to achieve the learning outcomes.
Final year 4 modules
- Emerging Issues in the Tourism and Hospitality IndustryCompulsory30 credits
Module details
Focusing on the current global market, this module explores recent research on the evolution of tourism policies, strategy making, implementation and measurement. You will develop a clear awareness of major, current, theoretical and policy issues. You will also cover tourism regulations and how they fit into contemporary policy and governance frameworks.
- Strategic Business ImpactCompulsory30 credits
Module details
As a manager within a hospitality or tourism organisation, decisions must consider the internal business and macro environment. You will put your skillset to the test, undertake an analysis of the wider business environment and consider how to utilise outcomes to shape decisions made as part of a leadership team.
- Event Management for Tourism and HospitalityCompulsory30 credits
Module details
The module provides a theoretical and practical approach to planning, managing and evaluating events in the tourism and hospitality industry. It examines the skills necessary to become a successful events manager, such as marketing for events, financial reporting, project planning, event bidding and consumer behaviour. Students may have the opportunity to host a public event at the campus as part of their assessment.
- Investigative Project in the Tourism and Hospitality IndustryCompulsory30 credits
Module details
The independent project is a strategic endeavour to demonstrate that business success in the industry is the product of efficient collaboration of key elements. Students can choose from a wide range of relevant topics and base them within a base destination of their choice.
Foundation year 4 modules
- Business CommunicationsCompulsory30 credits
Module details
This module explores the application of communication in business through a variety of methods. You are required to undertake a range of practical activities such as role plays in different organisational and cultural settings and examine the relationship between management and workforce. You will also conduct thorough research of communications, using analytical theories as well as examining key management communication tools. Finally, you will identify your own, personal learning style, and ha
- Management SkillsCompulsory30 credits
Module details
This module aims to provide an overview of the skills required by managers and leaders in business. You will explore why having an effective manager is crucial to the success of an organisation, in addition to identifying successful characteristics of a manager and highlighting how they contribute to the development of a cohesive and productive workforce. We also encourage you to develop and refine your own management characteristics, as you look at relevant theories such as motivation, decision
- Marketing for BusinessCompulsory30 credits
Module details
The role of marketing within an organisation is critical to the success of any business. This module develops your understanding of the key principles of marketing and how these contribute to the achievement of business objectives. Marketing is a vibrant, fast-paced and exciting area of business and by the end of this module, you should know the role of marketing research, effective planning and the development of a fundamental tool, the marketing mix. You will also exercise your acquired analyt
- Global BusinessCompulsory30 credits
Module details
In today's highly competitive environment, there is an increasing number of small- and medium-sized firms that are involved internationally, and the trend is expected to continue due to the globalisation of the world economy, markets, and intensified international competition. You will explore the growing importance of global business in the 21st century, and consider a range of operational activities and their interdependent roles and impact upon the wider strategy of the organisation wishing t
Source: provider course page. Modules can change; required/optional status, credits, descriptions and assessment are shown only when explicitly published.
Course in depth
What this course covers, who it suits and where it leads.
What you'll study
This course equips you to manage tourism and hospitality operations, drawing on core business and management principles adapted to the sector. You'll begin with foundations in how organisations work, marketing principles, and business economics. As you progress, you'll study operations and supply chain management, organisational behaviour and human resources, and strategy. In later stages, a course like this typically moves towards specialist options such as entrepreneurship, international business, digital business, consulting, marketing, or people and HR, alongside innovation and entrepreneurship modules often featuring live venture projects. You'll complete your studies with a capstone project or consultancy brief, integrating knowledge across the degree. The foundation year provides additional support if you're building toward degree-level study.
Who it's for
This course suits students interested in tourism and hospitality sectors who wish to develop management expertise. Most accepted students held A-levels or equivalent qualifications; the typical UCAS tariff among entrants was 80–95 points. The foundation year means you can progress even if your prior qualifications fall short of standard entry requirements. English-language instruction is delivered at Coventry's main campus.
Careers & job market
Across Business & Management courses nationally, 87% of graduates were in work or further study 15 months after graduating, and 60% of working graduates were in highly skilled roles or further study. National graduate earnings data shows starting salaries of £24,000–£32,000 at 15 months; after three years, £21,250–£30,000; after five years, £26,350–£37,200. The course covers specialisations such as Marketing, Finance, HR, Operations, Strategy, International Business, Entrepreneurship, Supply Chain and Consulting, equipping you for varied management careers. First-year continuation stands at 81% across the institution.
University & format
This BA (Hons) degree is delivered by Coventry University, a university based in Coventry. The course runs for 4 years full-time and is taught in English. Coventry University is a recognised UK degree-awarding body, with degrees that are nationally recognised. The university holds a Gold rating for teaching quality from the Office for Students' TEF 2023.
Student satisfaction
How students on this course answered the National Student Survey, by theme.
Share of students responding positively.
Published threshold met NSS publication requires sufficient responses; small differences are not a rank. NSS mean of 7 published themes (Discover Uni snapshot 2026-06-21)
Applicant information
The next application dates for this course, followed by facts the provider publishes.
- 2027 entryCompleted applications can be submitted
Your application needs a reference before you can send it.
- 2026 entryFinal date for 2026 applications
Applications must reach UCAS by 18:00 UK time.
- 2026 entryLast day to add a Clearing choice
Check that this course still has a vacancy before adding it.
- 2027 entryEqual-consideration deadline
18:00 UK time for most undergraduate courses.
Show 5 later dates
- 2027 entryUCAS Extra opens
Applicants who used all five choices and hold no offer may be able to add another choice.
- 2027 entryLast day applications go directly to providers
Applications received after 18:00 UK time are entered into Clearing.
- 2027 entryClearing opens
Eligible applicants can see vacancies and release themselves into Clearing.
- 2027 entryFinal date for 2027 applications
Applications must reach UCAS by 18:00 UK time.
- 2027 entryLast day to add a Clearing choice
Check that this course still has a vacancy before adding it.
Placement year. Availability, selection and pay can vary.
See and book current events. Dates can fill or change.
Entry & how to get in
Who gets in
What recently admitted students actually held, official admissions data, not a stated requirement.
UCAS tariff of entrants
Grades are the A-level equivalent of each points band. Tap a band to check your own chances below.
Qualifications held on entry
| Qualification | Share |
|---|---|
| A-levels or equivalent | 76% |
| another higher-education qualification | 19% |
| a previous degree | 4% |
| an Access course | 1% |
| Other | 1% |
Entry & your chances
An honest read from the official entry data, plus your personal match.
Accepted students came in with a broad spread of qualifications and UCAS points. If you're worried about grades, this course has historically taken a wide range, and contextual offers may apply.
Will you get in? Plot your grades
Pick your predicted A-levels and watch your UCAS points land on the real spread of students admitted to this course.
Each bar is the share of admitted students in that UCAS-points band (lower → higher). Grades show the A-level equivalent.
Based on the official admitted-student tariff distribution. Many universities make contextual (reduced-grade) offers, so a result below the range doesn’t rule you out.
How to apply
Undergraduate applications go through UCAS. Here’s what matters for this course, the right deadline, the grades to aim for, and the steps in order.
- 1Register on UCAS Hub
Create your UCAS application and add this course. One application covers up to five choices.
- 2Write your personal statement
A single statement covers all your choices, so keep it broad enough for similar courses while showing genuine interest in this subject.
- 3Submit by 13 January 2027, 18:00 UK time
UCAS equal-consideration deadline for most undergraduate courses. Source: UCAS 2027 dates.
- 4Reply to your offers
When decisions are in, pick a firm (first) choice and an insurance (back-up) choice with slightly lower grades.
- 5Results day & confirmation
On results day (mid-August) your place is confirmed if you meet the offer. Just missed? Talk to the university, or find a place through Clearing.
Fees & funding
What this course costs and how UK student finance covers it.
Tuition per year
Standard capped home fee at English providers (2026/27); Scotland, Wales & NI differ.
Check fees at Coventry University →For students who normally live in England
2026/27 Student Finance England figures. Maintenance support is means-tested and this two-point view is not an entitlement calculator. The course total uses its published length and home fee where both are available; a missing full-time fee uses the clearly labelled England-cap scenario, while part-time fees and unknown lengths are never guessed. Use the official calculator. Scotland, Wales and Northern Ireland use separate systems: SAAS, Student Finance Wales, and Student Finance NI.
Starting on or after 1 January 2027?
The Lifelong Learning Entitlement is a separate system. A new learner’s tuition entitlement is currently stated as £39,160 (about 480 credits at 2026/27 fee levels), subject to prior study and eligibility. Check the official LLE guide.
Paying for it
- Tuition Fee Loan: can cover eligible tuition up to the applicable limit and is paid straight to the provider.
- Maintenance Loan: up to £10,830/yr away from home outside London (England, 2026/27), means-tested on household income.
- Repayment: 9% of income above £25,000, nothing below it; written off after 40 years.
- Earn alongside: most students work part-time in term, part-time roles on the StudySmarter job board.
England figures shown; Scotland, Wales & NI run their own schemes, check gov.uk.
Scholarships & bursaries you could qualify for
That does not mean no funding exists. Check the university directory for current amounts, eligibility and application dates.
We only display a named award when its provider source identifies the award and who it is for.
Still deciding what to study?
StudyKit brings course choice, applications and funding together in one place, with a personal AI assistant. Find what really fits you and start your UCAS application step by step.
Careers & earnings
What Business & Management graduates actually earn, from real outcome data, 15 months, 3 years and 5 years after graduating.
Graduate earnings: this course
| When | Median | Typical range | Graduates |
|---|---|---|---|
| 15 months after | £25,000 | £22,500 – £28,000 | 25 |
| 3 years after | £24,000 | £20,000 – £30,500 | 95 |
| 5 years after | £30,500 | £23,500 – £39,000 | 105 |
Nominal earnings for graduates of this course/subject at this provider. Limited evidence. Published sample: 25; treat comparisons cautiously. Cohort 2022-23.
Graduate outcomes, 15 months on: this course
- 1Graduate / AnalystOn a scheme or first role · 0–2 yrs
- 2Specialist / ManagerOwning an area, marketing, finance, ops · 2–5 yrs
- 3Senior / Head ofLeading a function and a team · 5–10 yrs
- 4Director / FounderRunning a business unit or your own company · 10+ yrs
How pay grows: this course vs Business & Management nationally
National figures for Business & Management graduates, HESA Graduate Outcomes (15 months) and the Longitudinal Education Outcomes (LEO) dataset (3 & 5 years). These are national, not university-specific; actual pay varies by employer, region, role and experience. Different cohorts, so the bars are not one group over time.
Work out your pay
Headline figures hide a lot. Calculate realistic take-home pay for this field by role, region and experience, then check your CV before you apply.
What happened to 100 students?
Choose an outcome to translate the published percentage into a simple 100-person view. Each dot represents one percentage point, not an individual tracked student.
were in work or further study
15 months after graduation
Source: Discover Uni, using Graduate Outcomes and continuation data. Cohorts: 2022-23. Limited evidence. Published sample: 25; treat comparisons cautiously. Cohort 2022-23. Each tab is a separate published measure; categories can overlap and should not be added together.
Value compared with similar courses
How this course’s 5-year median earnings compare with Business & Management courses at the same study level.
Compared with 3,421 courses with compatible official earnings data. This is a course-value comparison, not a quality ranking.
UK occupations graduates enter
Published graduate destinations, joined conservatively to UK SOC 2020, ONS pay and Skills England demand.
- Business and public service associate professionalsSOC 2020 35 · 20% of published destinations · ASHE median £38,760
- Caring personal servicesSOC 2020 613 · 15% of published destinations · ASHE median £23,668
- Elementary occupationsSOC 2020 9 · 15% of published destinations · ASHE median £19,087
- Managers, directors and senior officialsSOC 2020 1 · 15% of published destinations · ASHE median £51,733
Discover Uni JOBLIST/JOBTYPE; ONS ASHE 2025 provisional, all employee jobs; Skills England Occupations in Demand 2025. SOC is shown only for an exact normalised label match; demand is shown only at exact four-digit SOC. Published sample: 25; response rate: 65%. Pay describes the occupation across workers, not a guaranteed graduate salary.
Job market & outlook
How Business & Management graduates fare in the labour market, and how AI is reshaping the work.
How AI is changing the work
AI doesn't replace the profession, it shifts it: routine tasks get automated, while judgement, working with people and using AI well become more valuable.
What AI takes off your plate
- Routine reporting and data pulls
- First-draft decks and copy
- Standard forecasts and reconciliations
- Scheduling and admin workflows
More human than ever
- Strategy and judgement under uncertainty
- Leading, negotiating and selling
- Sense-checking and owning what AI produces
- Relationships with clients and teams
The strongest graduates pair subject depth with the ability to use AI tools critically.
Roles & employers
Where Business & Management graduates typically go, indicative destinations from graduate career data. Each role links to live openings on the StudySmarter job board.
Roles graduates go into
Where they work
- Consultancies
- Corporate graduate schemes
- Retail & FMCG
- Startups & scale-ups
Jobs after this course
Current roles from the StudySmarter job board that suit Business & Management graduates.
Business Director, Marketing ScienceXcedeBusiness ManagerLGPS CentralBusiness Change ManagerIGA Talent SolutionsBusiness Case ManagerPeregrineBusiness DirectorMedialab GroupBusiness Rates SurveyorW TalentIs this course right for you?
The essentials UK applicants ask about: finance, outcomes, entry and quality.
Student finance
For comparison, the standard full-time England tuition cap is up to £9,790 per year in 2026/27; the actual fee varies by course and provider. If you normally live in England, eligible students can apply for a Tuition Fee Loan, plus a Maintenance Loan for living costs. Under Plan 5 you repay 9% of income above £25,000, nothing below that, and the balance is written off after 40 years.
Where graduates go
95% were in work or further study 15 months after graduating, with a median salary of £25,000. See the full breakdown in Careers & earnings above.
Your entry chances
Use the UCAS points calculator above to see how your predicted grades compare with admitted students, and whether a contextual offer could apply.
Official-data snapshot
Averaging the official measures published for it, this course scores 7.9 out of 10: NSS 89.3% · in work or study 95% · continued 52%.
Who studies here and in this subject?
Provider- and UK subject-level context.
Coventry University
Business and management across the UK
HESA student record 2024/25. Counts are rounded.
Local crime-data context
A neutral snapshot around the published teaching location.
Around CU Coventry
2,605 street-level reports returned within roughly one mile across 2026-04 to 2026-06.
Police.uk street-level API. Approximate locations, not confined to campus. England, Wales and Northern Ireland; not Scotland.
Is Business & Management right for you?
Tick what applies to you and see how good a fit it is.
International students
What applying to Coventry University from outside the UK involves: fees, English, visa, funding and living costs.
Tuition fees
International tuition is set per course by Coventry University; international fees are typically £12,000–£30,000/year for classroom subjects and higher for lab/clinical ones. You’re not eligible for UK Tuition Fee or Maintenance Loans, so plan for fees plus living costs upfront.
English language
Most UK undergraduate courses ask for around IELTS 6.0–6.5 (no band below 5.5–6.0), or an accepted equivalent. If you’re just short, most universities run a pre-sessional English course that counts towards the requirement.
Student visa
You’ll usually need a Student visa (Student Route). After you accept an offer the university issues a CAS; you then show funds for fees plus about £1,023–£1,334/month living costs and pay the Immigration Health Surcharge for NHS access.
Scholarships & funding
Many universities offer international/global scholarships (often £2,000–£6,000/yr), check Coventry University’s funding pages.
Living costs
Budget roughly £1,100–£1,400/month outside London and £1,400–£1,800/month in London for rent, food and travel; the figure also matters for your visa.
Working while you study
A Student visa usually allows up to 20 hours/week in term time and full-time in holidays, useful alongside study, though not something to rely on for fees.
Visa rules and fees change. Always confirm the current requirements with Coventry University and gov.uk before you apply.
Related courses
More at Coventry University
Business & Management at other universities
Common questions
How competitive is entry?
What are the entry requirements?
What do graduates go on to do?
What will it cost me?
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