BA (Hons) Digital Marketing And Music Management Bachelor's degree at Institute of Contemporary Music Performance
BA (Hons) Digital Marketing And Music Management at ICMP is nationally recognised and has received Silver for teaching quality in the Office for Students' TEF 2023.
About this course
A diverse and immersive programme, blending technical marketing skills with specialist music industry knowledge. Find out more... From the provider’s course page.
BA (Hons) Digital Marketing And Music Management is a Bachelor's degree (BA (Hons)) at ICMP, based in Dyne Road. It runs 3 years, studied full-time.
For the typical curriculum, specialisations, career paths and graduate earnings for Business & Management, see the sections below.
Course evidence score
The arithmetic mean of the official measures available for this course: NSS satisfaction, graduate activity and continuation.
Published threshold met NSS publication requires sufficient responses; small differences are not a rank. NSS mean of 7 published themes (Discover Uni snapshot 2026-06-21)
Published threshold met Discover Uni suppresses continuation data below its publication threshold. Cohort 2022-23. Continuation 20% (2022-23; Discover Uni snapshot 2026-06-21)
Curriculum & modules
Real modules published for this course, grouped only where the source gives a year, stage or level.
Year 1 (Level 4) 6 modules
- Music Industry Essentials
Module details
Learn about the core structures and functions of the music industry while exploring how the main industry sectors – recorded music, live music and publishing – work. Discover the different kinds of music business organisations and examine how they work together, leading to a solid holistic understanding of the music business.
- Introduction to Marketing
Module details
A comprehensive introduction to marketing covering the purpose of marketing, best practice techniques for attracting your target audience, managing your reputation, working with influencers, and analysing your online performance using data. Learn how to apply this knowledge to a digital context.
- Communication and Content Creation
Module details
Learn how to create content assets that fit your goals and suit your audiences. Discover why a compelling online presence is essential in marketing plan development and explore various social and digital platforms, learning how to tailor content to each.
- Music Entrepreneurship
Module details
Equips you with the key skills to join the evolving tribe of music entrepreneurs. Explore what it means to be a music entrepreneur, how new ideas are formed, the process of turning those ideas into reality, and what makes some people better entrepreneurs than others.
- Market Research
Module details
Learn the steps involved in market research, exploring problem formulation, research design, data collection instruments, data analysis methods and the presentation of research findings. Turn your collected insights into the foundations of your very own marketing plan.
- Music Marketing & Release Strategies
Module details
A hands-on module providing practical knowledge of music marketing, release strategies and digital distribution. An immersive and highly innovative module partnering with The Orchard, replicating a label services organisation with label management meetings, A&R sessions and briefings.
Year 2 (Level 5) 4 modules
- Talent Management & Artist Development
Module details
Explore the legal, commercial and practical sides of talent management, gaining a foundational understanding of how it all works. Learn about the process of discovery, assessment and development, focusing on the diverse range of management roles and the skills you'll need to succeed.
- Marketing Communications
Module details
Explore all aspects of marketing communications and learn how and when to use them. A brand's marketing communications can include advertising, direct marketing, sales promotion, public relations, guerrilla promotion and more, all of which take place online.
- Video and Audio Production for Content Creators
Module details
A highly practical module giving you the skills you need in digital production, including how to plan, shoot and edit video content, and how to create and polish audio. Deep dive into the technical aspects of industry-standard video and audio editing software.
- Marketing for Events and Festivals
Module details
Explore the tools needed to successfully market your own events and festivals. Examine audience patterns and attendance as you evaluate case studies and analyse industry data. Learn first-hand the promotional practices of ticketing companies, in-house marketing teams and events marketing agencies.
Source: provider course page. Modules can change; required/optional status, credits, descriptions and assessment are shown only when explicitly published.
Course in depth
What this course covers, who it suits and where it leads.
What you'll study
This degree blends technical marketing skills with specialist music industry knowledge in an immersive programme. You'll usually begin with foundational material in management, marketing principles and business economics, building data and analytical literacy. In Year 2, you'll progress to operations management, organisational behaviour and strategy, understanding how firms compete and function. By Year 3, you'll choose specialist options such as entrepreneurship, international business, digital business, consulting, marketing, or people and HR, and complete a capstone project or consultancy brief that integrates your learning. Throughout, this course grounds business theory in the music industry context.
Who it's for
This course suits those interested in combining digital marketing expertise with music industry knowledge. The curriculum covers specialisations such as marketing, finance, HR and people management, operations, strategy, international business, entrepreneurship, supply chain, and consulting. Most recent entrants held A-levels or equivalent qualifications, with the typical UCAS tariff band among accepted students being 64–79 points. First-year retention stands at 81% across the student body.
Careers & job market
Across Business & Management courses nationally, 87% of graduates are in work or further study within 15 months of graduating, and 60% of working graduates are in highly skilled roles or undertaking further study. Graduate earnings data (national figures) shows starting salaries of £24,000–£32,000 at 15 months post-graduation, rising to £21,250–£30,000 after three years and £26,350–£37,200 after five years. These figures reflect the broader graduate population and are not university-specific guarantees.
University & format
You'll study full-time at Institute of Contemporary Music Performance, a UK degree-awarding body recognised for national qualifications, located on Dyne Road. The course runs for 3 years and is taught in English. It holds Silver status for teaching quality in the Office for Students' TEF 2023. The programme is accredited by the Chartered Institute of Marketing (CIM) for the purpose of gaining CIM qualifications through the Graduate Gateway.
Student satisfaction
How students on this course answered the National Student Survey, by theme.
Share of students responding positively.
Published threshold met NSS publication requires sufficient responses; small differences are not a rank. NSS mean of 7 published themes (Discover Uni snapshot 2026-06-21)
Applicant information
The next application dates for this course, followed by facts the provider publishes.
- 2027 entryCompleted applications can be submitted
Your application needs a reference before you can send it.
- 2026 entryFinal date for 2026 applications
Applications must reach UCAS by 18:00 UK time.
- 2026 entryLast day to add a Clearing choice
Check that this course still has a vacancy before adding it.
- 2027 entryEqual-consideration deadline
18:00 UK time for most undergraduate courses.
Show 5 later dates
- 2027 entryUCAS Extra opens
Applicants who used all five choices and hold no offer may be able to add another choice.
- 2027 entryLast day applications go directly to providers
Applications received after 18:00 UK time are entered into Clearing.
- 2027 entryClearing opens
Eligible applicants can see vacancies and release themselves into Clearing.
- 2027 entryFinal date for 2027 applications
Applications must reach UCAS by 18:00 UK time.
- 2027 entryLast day to add a Clearing choice
Check that this course still has a vacancy before adding it.
Names detected beside accreditation or recognition copy on the provider course page; verify the route and intake.
Work placement. Availability, selection and pay can vary.
Entry & how to get in
Who gets in
What recently admitted students actually held, official admissions data, not a stated requirement.
UCAS tariff of entrants
Grades are the A-level equivalent of each points band. Tap a band to check your own chances below.
Qualifications held on entry
| Qualification | Share |
|---|---|
| A-levels or equivalent | 55% |
| another higher-education qualification | 20% |
| a previous degree | 10% |
| No / unknown prior qualifications | 5% |
Entry & your chances
An honest read from the official entry data, plus your personal match.
Accepted students came in with a broad spread of qualifications and UCAS points. If you're worried about grades, this course has historically taken a wide range, and contextual offers may apply.
Will you get in? Plot your grades
Pick your predicted A-levels and watch your UCAS points land on the real spread of students admitted to this course.
Each bar is the share of admitted students in that UCAS-points band (lower → higher). Grades show the A-level equivalent.
Based on the official admitted-student tariff distribution. Many universities make contextual (reduced-grade) offers, so a result below the range doesn’t rule you out.
How to apply
Undergraduate applications go through UCAS. Here’s what matters for this course, the right deadline, the grades to aim for, and the steps in order.
- 1Register on UCAS Hub
Create your UCAS application and add this course (code DMMM). One application covers up to five choices.
- 2Write your personal statement
A single statement covers all your choices, so keep it broad enough for similar courses while showing genuine interest in this subject.
- 3Submit by 13 January 2027, 18:00 UK time
UCAS equal-consideration deadline for most undergraduate courses. Source: UCAS 2027 dates.
- 4Reply to your offers
When decisions are in, pick a firm (first) choice and an insurance (back-up) choice with slightly lower grades.
- 5Results day & confirmation
On results day (mid-August) your place is confirmed if you meet the offer. Just missed? Talk to the university, or find a place through Clearing.
Fees & funding
What this course costs and how UK student finance covers it.
Tuition per year
Standard capped home fee at English providers (2026/27); Scotland, Wales & NI differ.
Check fees at ICMP →For students who normally live in England
2026/27 Student Finance England figures. Maintenance support is means-tested and this two-point view is not an entitlement calculator. The course total uses its published length and home fee where both are available; a missing full-time fee uses the clearly labelled England-cap scenario, while part-time fees and unknown lengths are never guessed. Use the official calculator. Scotland, Wales and Northern Ireland use separate systems: SAAS, Student Finance Wales, and Student Finance NI.
Starting on or after 1 January 2027?
The Lifelong Learning Entitlement is a separate system. A new learner’s tuition entitlement is currently stated as £39,160 (about 480 credits at 2026/27 fee levels), subject to prior study and eligibility. Check the official LLE guide.
Paying for it
- Tuition Fee Loan: can cover eligible tuition up to the applicable limit and is paid straight to the provider.
- Maintenance Loan: up to £10,830/yr away from home outside London (England, 2026/27), means-tested on household income.
- Repayment: 9% of income above £25,000, nothing below it; written off after 40 years.
- Earn alongside: most students work part-time in term, part-time roles on the StudySmarter job board.
England figures shown; Scotland, Wales & NI run their own schemes, check gov.uk.
Scholarships & bursaries you could qualify for
That does not mean no funding exists. Check the university directory for current amounts, eligibility and application dates.
We only display a named award when its provider source identifies the award and who it is for.
Still deciding what to study?
StudyKit brings course choice, applications and funding together in one place, with a personal AI assistant. Find what really fits you and start your UCAS application step by step.
Careers & earnings
What Business & Management graduates actually earn, from real outcome data, 15 months, 3 years and 5 years after graduating.
Graduate outcomes, 15 months on: this course
- 1Graduate / AnalystOn a scheme or first role · 0–2 yrs
- 2Specialist / ManagerOwning an area, marketing, finance, ops · 2–5 yrs
- 3Senior / Head ofLeading a function and a team · 5–10 yrs
- 4Director / FounderRunning a business unit or your own company · 10+ yrs
How pay grows: this course vs Business & Management nationally
National figures for Business & Management graduates, HESA Graduate Outcomes (15 months) and the Longitudinal Education Outcomes (LEO) dataset (3 & 5 years). These are national, not university-specific; actual pay varies by employer, region, role and experience. Different cohorts, so the bars are not one group over time.
Work out your pay
Headline figures hide a lot. Calculate realistic take-home pay for this field by role, region and experience, then check your CV before you apply.
What happened to 100 students?
Choose an outcome to translate the published percentage into a simple 100-person view. Each dot represents one percentage point, not an individual tracked student.
continued or completed
continued into the next year or completed their qualification
Source: Discover Uni, using Graduate Outcomes and continuation data. Cohorts: 2022-23. Published threshold met. Sample size is not included in this snapshot. Each tab is a separate published measure; categories can overlap and should not be added together.
Job market & outlook
How Business & Management graduates fare in the labour market, and how AI is reshaping the work.
How AI is changing the work
AI doesn't replace the profession, it shifts it: routine tasks get automated, while judgement, working with people and using AI well become more valuable.
What AI takes off your plate
- Routine reporting and data pulls
- First-draft decks and copy
- Standard forecasts and reconciliations
- Scheduling and admin workflows
More human than ever
- Strategy and judgement under uncertainty
- Leading, negotiating and selling
- Sense-checking and owning what AI produces
- Relationships with clients and teams
The strongest graduates pair subject depth with the ability to use AI tools critically.
Roles & employers
Where Business & Management graduates typically go, indicative destinations from graduate career data. Each role links to live openings on the StudySmarter job board.
Roles graduates go into
Where they work
- Consultancies
- Corporate graduate schemes
- Retail & FMCG
- Startups & scale-ups
Jobs after this course
Current roles from the StudySmarter job board that suit Business & Management graduates.
Business Director, Marketing ScienceXcedeBusiness ManagerLGPS CentralBusiness Change ManagerIGA Talent SolutionsBusiness Case ManagerPeregrineBusiness DirectorMedialab GroupBusiness Rates SurveyorW TalentIs this course right for you?
The essentials UK applicants ask about: finance, outcomes, entry and quality.
Student finance
For comparison, the standard full-time England tuition cap is up to £9,790 per year in 2026/27; the actual fee varies by course and provider. If you normally live in England, eligible students can apply for a Tuition Fee Loan, plus a Maintenance Loan for living costs. Under Plan 5 you repay 9% of income above £25,000, nothing below that, and the balance is written off after 40 years.
Your entry chances
Use the UCAS points calculator above to see how your predicted grades compare with admitted students, and whether a contextual offer could apply.
Official-data snapshot
Averaging the official measures published for it, this course scores 4.0 out of 10: NSS 59.6% · continued 20%.
Who studies here and in this subject?
Provider- and UK subject-level context.
Institute of Contemporary Music Performance
Business and management across the UK
HESA student record 2024/25. Counts are rounded.
Local crime-data context
A neutral snapshot around the published teaching location.
Around Dyne Road
3,638 street-level reports returned within roughly one mile across 2026-04 to 2026-06.
Police.uk street-level API. Approximate locations, not confined to campus. England, Wales and Northern Ireland; not Scotland.
Is Business & Management right for you?
Tick what applies to you and see how good a fit it is.
International students
What applying to ICMP from outside the UK involves: fees, English, visa, funding and living costs.
Tuition fees
International tuition is set per course by ICMP; international fees are typically £12,000–£30,000/year for classroom subjects and higher for lab/clinical ones. You’re not eligible for UK Tuition Fee or Maintenance Loans, so plan for fees plus living costs upfront.
English language
Most UK undergraduate courses ask for around IELTS 6.0–6.5 (no band below 5.5–6.0), or an accepted equivalent. If you’re just short, most universities run a pre-sessional English course that counts towards the requirement.
Student visa
You’ll usually need a Student visa (Student Route). After you accept an offer the university issues a CAS; you then show funds for fees plus about £1,023–£1,334/month living costs and pay the Immigration Health Surcharge for NHS access.
Scholarships & funding
Many universities offer international/global scholarships (often £2,000–£6,000/yr), check ICMP’s funding pages.
Living costs
Budget roughly £1,100–£1,400/month outside London and £1,400–£1,800/month in London for rent, food and travel; the figure also matters for your visa.
Working while you study
A Student visa usually allows up to 20 hours/week in term time and full-time in holidays, useful alongside study, though not something to rely on for fees.
Visa rules and fees change. Always confirm the current requirements with ICMP and gov.uk before you apply.
Related courses
More at ICMP
Business & Management at other universities
Common questions
How competitive is entry?
What are the entry requirements?
What do graduates earn?
What will it cost me?
Request information about BA (Hons) Digital Marketing And Music Management
Prospectus, key dates, entry and funding, free to your inbox.