BA (Hons) Music Business And Entrepreneurship Bachelor's degree at Institute of Contemporary Music Performance

This module introduces the principles of entrepreneurship and marketing, and how these can be effectively implemented, specifically in the context of the music industry. You'll learn about the characteristics of successful entrepreneurship and barriers to enterprise, as well as techniques for recognising new business opportunities and how they could be translated into successful ventures through feasibility analysis and customer-driven marketing strategies.

In this module, you'll be introduced to the framework and functions of the modern music industry, exploring its three main sectors: recorded music, live music and publishing. You'll examine current industry models, processes and practices to show how creatives and businesses interact, and will explore the inter-relationships between each area of the industry.

To be a successful music entrepreneur, you need to have a clear understanding of the business, legal and economic roles and relationships which underpin the live music industry. In this module, you'll explore how live music tours are planned, budgeted and run, and will cover the key elements of tour planning such as artist contracts, riders, payment structures, technical requirements, hospitality and catering.

This module examines the digital revolution which has occurred in music, its key technologies and practices, and its impact on performers, consumers and the global music industry as a whole. Through a series of case studies, you'll explore key issues relevant to the evolution of the music industry landscape, such as the decline of the traditional record label model and the future of the recording industry; label services; new business models such as direct-to-fan, crowdfunding, access over owner

Through this highly practical module, you'll gain a solid grounding in the concepts of music marketing, promotion and digital distribution. Working on your own real-world project, you'll learn how to develop a fully effective, low-budget plan for a successful product launch campaign and will be able to deploy integrated promotional strategies based on detailed market analysis and research, effective marketing techniques, and engaging branding and communication methods.

In this module, you'll research the key social, cultural and economic factors in the formation and evolution of the modern music business. Following the chronology of popular music from the post 1945 era up to the present day, significant genres and movements which served to map the story of popular music will be explored in an academic context.

If you're keen to develop an understanding of what entrepreneurship can do for individuals, enterprises or communities, this module draws from a wide range of disciplines – including behavioural sciences, economics, communications, competitive strategy, finance and marketing – to give you that knowledge. You'll be encouraged to develop an entrepreneurial mindset and will be inspired by ideas, techniques and skills which help you create and develop early-stage ventures, leading all the way to ent

Develop essential knowledge in finance, accounting, management and business principles and understand how these interrelate in different types of organisations. In this module you'll develop the technical skills needed to understand budgets, control costs and interpret financial reports to assess the performance of a business.

In this module, you'll develop your knowledge of music law and copyright and will gain a comprehensive understanding of the business and mechanics of music publishing, including learning about royalties, collection societies, the registration of songs, revenue streams, types of publishing deals, co-writing and song splits, new business models, music supervision, and synchronisation licensing for film, TV, the internet and video games.

In this innovative module, you'll analyse the impact of digital media technologies on consumers, creators, distributors, publishers, brands and platforms. You'll develop a detailed understanding of digital storytelling and examine theories such as disruption, innovation, consumer behaviour, digital strategies and business models, social networking, and communication in the digital domain.

Expanding on your live event knowledge from Year 1, this module offers you the opportunity to work in teams to plan, develop and deliver you own live music event. You'll be encouraged to approach your events creatively while developing an awareness of the importance of branding and sponsorship, the possibilities of new income streams and the changing patterns of live music consumption.

As part of this truly unique module, you'll build on your business and entrepreneurship experience from previous years and develop critical skills as you identify, research, plan, develop, brand, market, launch and manage an authentic music business initiative or charitable, publicly funded or social enterprise business project.