BSc (Hons) Management and Digital Technologies Bachelor's degree at Lancaster University

In this module, you will be introduced to key topics in business intelligence, business analytics, and business data science. You will learn essential concepts, principles, and techniques related to analytics. You will explore how data collection, description, visualisation and analysis can empower institutions to make more informed decisions. We will also cover methods for discovering, measuring and visualising relationships within data, as well as the fundamentals of forecasting and data mining. Real case studies will be presented to highlight the practical value of different analytical techniques, while also identifying common pitfalls, such as "lying with descriptive statistics," mislead

Today, management is everywhere. It shapes businesses, work organisations, and our daily lives. But what does it truly mean to manage? Who is a manager and what do they do? You will be introduced to key theories and practices that define management, exploring how they influence decision-making in all sectors of human activity. Management is not just about control and rational decisions based on established models. It is about solving problems, leading people, and navigating complex organisations. Additionally, it involves understanding change and uncertainty, as well as power, politics, and human behaviour. How do managers tackle difficult decisions, prioritise competing demands, and respond

Operations Management is a core managerial discipline for all types of organisations, from private sector manufacturing to public sector services. This module introduces the role of operations managers. You will cover a variety of topics including: operations design, capacity planning and control, supply chain management, inventory, forecasting quality management.

You will be introduced to the fundamentals of management, organisations, work and technology within a dynamic global context. The module will cover key topics such as globalisation and its implications, how organisations operate, and the meaning of work. You explore the evolving role of management, the dynamics of power and politics in the workplace, and the impact of technology on society. You will develop your critical thinking and analytical skills, enabling you to challenge commonly accepted assumptions about the world of work and the role of management within it.

The Management School is committed to your professional development. We provide study skills to equip you to learn effectively from day one, along with employability skills to help you in securing placements and jobs during and after your degree. The module is tailored to the needs of your course, equipping you with the skills to think critically and to become a reflective learner.

You will be introduced to economic principles and explore modern economic systems through both microeconomic and macroeconomic lenses. You will learn how individuals and businesses make decisions at the microeconomic level. This includes understanding supply and demand, market structures, and consumer behaviour. On the macroeconomic side, you will investigate key national economic indicators, including national income, unemployment rates, inflation, and the implications of economic policy. This module takes a less mathematical approach, and provides an accessible and engaging exploration of economic theory, emphasising conceptual understanding and real-world economic phenomena.

This introductory module is your gateway to mastering three essential areas in business: financial accounting, management accounting, and managerial finance In financial accounting, you will learn to craft and understand how to prepare financial statements for external stakeholders such as investors, creditors and regulators. In management accounting, you will explore the preparation of financial information for reporting to internal stakeholders such as managers or executives and discover how tailored financial information is used to inform managers’ and executives’ planning, decision-making and control of business activities. In the area of finance, you will study financial markets and the

This module will equip you with a unique set of knowledge and skills essential for becoming a successful manager or entrepreneur. You will explore how to generate innovative business ideas and create or co-create new products, services or even organisations. Employers are increasingly seeking candidates who can make these kinds of innovative and entrepreneurial contributions in the workplace. We will introduce you to the core concepts of entrepreneurship and innovation, providing a global perspective on their history, challenges, and relevance. You will practice identifying opportunities, pitching ideas, and creating returns on both financial and social investments through an entrepreneurial

This module provides a broad and comprehensive introduction to marketing, giving you a solid overview of how marketing works in a business context. You will be introduced to key marketing concepts, including: Customer value Segmentation Targeting Marketing communications This will give you a great foundation for understanding how organisations use marketing to connect with audiences and grow their business. The insights gained from this module will help you think more strategically in any business role.

Gain a modern perspective on the role of technology in business and explore how technology drives organisational transformation. This module reviews both external and internal strategic factors that drive the adoption of technology within organisations and how these factors align with overall business strategy. By the end of the module, you will understand the strategic significance of technology in business. You will learn how organisations and technology interplay and evolve in response to external and internal demands and opportunities.

This module investigates how information systems are transforming modern organisations, work, and society. You will explore the significant impacts of digital technologies, focusing on key areas: shaping organisational culture analysing system successes and failures navigating the ethical dimensions of information technology addressing digital inclusion and exclusion Using interactive case studies and key readings, you will dissect complex technological challenges facing contemporary organisations. You will learn to identify crucial technological developments, evaluate the consequences of implementing new systems, and develop appropriate management responses. This module will sharpen your cr

Organisations must continuously adapt and change to maintain a competitive advantage. Projects, whether viewed individually or as part of broader programmes and portfolios, serve as vehicles for configuring and implementing strategic change. They can also be used as a form of organising to bring urgency, impetus and finality to ongoing operations, a concept known as projectification. As a result, projects are common in the workplace, and project management skills are essential for career advancement and success. This module will provide a clear and comprehensive introduction to project management. It links to professional bodies of knowledge (PMIBOK®, APMBOK®) and covers the typical project

You will develop the skills to conduct effective research and gather solid evidence for decision-making. Managers are increasingly being called upon to use academic evidence and more sophisticated organisational data in their decision-making. We will explore various methods for collecting high-quality data, which can serve as evidence for academic work and management decision-making. You will develop key transferable skills and knowledge that will be beneficial for placement project work, dissertation planning and execution, and management and consultancy work after your degree. Using different social research approaches and methods you will learn how to gather and analyse your own primary d

This module will help you understand people and how they are managed and controlled in the workplace. It will draw on concepts from social and organisational psychology and explore how these ideas have been applied in designing management and work practices. You will be introduced to practices such as psychometric personality testing, as well as various motivation techniques. You will also explore new forms of control and how work changed from something we do, to who and what we are. We will examine how managers and management practices shape the meaning and identity of employees using corporate culture, workspaces and work environments, humour and emotions to align individuals with organisa

This module explores how digital technologies, in their multiple forms, figure in our everyday lives and the global societies we live in. This includes social media platforms, search engines, publicly available artificial intelligence chatbots as well as the multitude of apps that mediate every aspect of our lives, from access to news and information to dating, food and consumption, education, and professional life. We will analyse the affordances of digital technologies in connection to questions of power, context, and embodiment. This module will stimulate you to start seeing how media and technology do more than transmitting messages and information. Instead, they have an ontological role

This module will support your learning of how marketers and advertising agencies develop strategies to engage with their target customers. You will explore how brands use digital tools and platforms to transform the way they connect with us, and how data is used to shape campaigns, target consumers, create personalised experiences and evaluate marketing performance. You will also reflect on emerging ethical issues such as privacy, data responsibility and the social impact of digital communications.

We define entrepreneurial finance as the getting, using and managing of money in entrepreneurial contexts. Financing is a common reason for the failure to launch, grow, and operate ventures. This module will teach you the theory and practice of how entrepreneurs raise funds at different stages, from launch to growth and eventually exit. You will learn about the critical importance of cash flow management, along with the daily financial decisions that entrepreneurs must make for effective management. Additionally, you will explore the government policies that impact entrepreneurial finance and examine the role of business planning as a tool for raising funds. Throughout this module, you will

Boost your CV by gaining international experience and earn credits towards your degree. You study abroad at a summer school at a partner university between your first and second year. You will gain subject-specific business knowledge and experience studying in a different country and culture. You can choose from a wide selection of partner universities based on where you want to study and the subjects offered. Some of your assessment will take place at the partner university. You will also write a reflective essay after you return to help you articulate what you have learnt during your time abroad. This will help you to link your experiences to employability for future interviews. To complet

This module will enhance your knowledge in accounting and finance. You will first focus on financial accounting, exploring essential topics like the valuation of inventory and non-current assets such as machinery, buildings and land. This knowledge is critical for understanding financial statements. You will examine financial accounting in limited liability companies and sharpen your skills in analysing financial statements. In terms of management accounting, you will learn techniques to take control of business costs and performance. You will master the art of costing through absorption and activity-based costing methods, and perfect your approach to budgetary control for planning and effec

This module introduces the functioning of the global business environment and the implications for business. It uses relevant conceptual and analytical economic tools grounded in international political economy. You will cover a range of important topics in international economics, including globalisation, the determinants of trade patterns and trade policies, exchange rate determination, the global factory and global supply chains, the growth of emerging economies, international knowledge flows, regionalism, and climate change.

This project is an opportunity for you to draw on the knowledge you have gained through your course and apply it to a key problem or issue linked to your field of study. It serves as the culmination of your learning experience, enabling you to demonstrate the skills you have developed.

This module introduces the business use and impact of information technologies (IT), with a particular focus on enterprise systems. It provides both theoretical knowledge and practical experience related to information systems within organisations, particularly how companies meet their integration needs. You will gain hands-on experience using an enterprise system, such as SAP, and managing a simulated business, like a virtual dairy company. This practical approach will help you to understand core business processes and the concept of integration. We will also explore how digital technologies support sustainable business practices, highlighting the importance of reducing greenhouse gas emiss

Organisational change is a defining feature of modern life. It can be disruptive but also creative, affecting how organisations reproduce, stabilise and evolve themselves and their environment. You will explore key concepts related to approaches to change, particularly those at the individual and group level. You will focus on managing people and change in an increasingly technologically mediated world. Additionally, you will develop informed opinions about change theories, helping you understand and implement change through negotiating dynamic interactions between people.

This module critically examines the relationship between technology, power, and society. You will challenge the conventional view of technology as a neutral force, exploring its profound impact on work, organising, and social inequalities, including those related to gender, race, disability, and coloniality. You will investigate the complex interaction between technological development and societal structures. You will learn to analyse dominant narratives surrounding technology, examining diverse perspectives. A key focus will be on developing your ability to critically examine the discourses and applications of technology. This will encourage you to question your own assumptions and those o

You will learn how to think about the role of technology in shaping futures for organisations and societies. You will explore how different potential futures can be imagined, understood, predicted, and brought into being. You will also examine how values, beliefs, and morals are built into technological futures and how they can mirror or contribute to the perpetuation of increasing inequalities. This topic is particularly important as emerging technologies, such as artificial intelligence, robotics, and biotechnology, are rapidly transforming the way we live, work, and interact, particularly in a context of environmental and political instability. The lectures and workshops will be interacti

This module explores some of the most pressing issues that marketers face today. Topics might include digital transformation, sustainability, inclusivity or changing consumer values. You will be encouraged to reflect critically on the role of marketing in society and consider how your own practice can contribute to a more responsible future.

This module is designed to promote independent learning and allow you to apply the knowledge and skills from your degree to understand and analyse contemporary policy issues. You will be able to independently produce both written and verbal reports on current policy topics that are accessible to policymakers and senior managers in both the private and public sectors. The content of this module will focus on contemporary issues. In the past, topics have included: Is government debt a burden for future generations? What is the value of a degree? How are interest rates set? Business support during the pandemic: Essential support or fraud? How should we pay for social care? How can we help the l

Explore how entrepreneurs lead strategic change across four common stages of an entrepreneurial organisation: start-up; growth; crisis; and change of direction. Understanding the realities, risks, and opportunities that entrepreneurs face during these phases offers valuable insights for learning and development. The module will enhance your strategic thinking and resource planning abilities while developing your adaptability and decision-making skills. By examining the concept of ‘good growth’, we will highlight the need for entrepreneurs to lead change in ways that promote a more sustainable future for the organisation, its stakeholders and the wider world.

This module introduces you to the role of data analytics and artificial intelligence (AI) in modern business management. It covers key concepts, tools, and techniques used to analyse business data, generate insights, and support decision-making. You will explore how AI applications, such as machine learning, predictive analytics, agentic AI, and large language models (LLMs), are transforming management practices across industries. The module emphasises practical problem-solving through case studies, hands-on exercises, and discussions on ethical and strategic implications. By the end of the module, you will have a foundational understanding of how analytics and AI can enhance business perfor

What will our digital future look like? How could AI transform global societies? What media will we watch, listen to, wear, be tracked by, or collaborate with – whether in smart cities, virtual workplaces, or even in outer space? These are the big questions that this module will explore, addressing how past visions of technological futures inform the speculative digital landscapes we imagine today. This module examines the social, cultural, and political implications of these technologies, addressing issues such as personalisation, surveillance, platform governance, and digital inequalities. You will explore critical debates on issues such as automation, data governance, digital labour, and