BSc (Hons) Hospitality Business Management Bachelor's degree at Leeds Beckett University

Create and deliver successful hospitality marketing initiatives. You'll learn to develop and deliver irresistible, memorable and communicable hospitality products and services. The module draws on the disciplines of psychology, sociology, social anthropology, ethnography, marketing, behavioural economics and neuroscience. It enables you to understand how consumers acquire, use, experience and discard a variety of hospitality products and services and how they respond to marketing initiatives. Yo

Explore the meaning of hospitality and how the industry has evolved. You'll study how the sector went from simply hosting guests to becoming businesses which provide food, drink and accommodation. You'll also explore how organisations have progressed to provide personalised services, interconnected cultural experiences and infotainment in a socially responsible and sustainable way. In addition. the module looks at the diversity of the sectors, from small to multi-million-pound businesses. You'll

Acquire and develop your academic and professional skills through your learning and paid or unpaid work. This module provides a structured programme of experience and reflection to ensure you successfully master key transferable skills that you'll utilise throughout your academic career and beyond. To begin, you'll carry out an academic skills audit and reflect on areas you'd like to improve. Next, you'll create a detailed development plan with realistic learning objectives based on skills gaps

Study the fundamentals of financial and revenue management for operating businesses. You'll learn how to analyse financial statements, plan budgets and use financial data to inform decision making. Through case studies, you'll engage in discussions and debates with your peers, using real business examples to bring the material to life. This module will ensure you understand the synergy of financial capabilities and how to maximise value and profit in hospitality business management.

Gain a comprehensive understanding of marketing principles and practices within the hospitality industry. We'll cover key concepts essential for success in this field, with a focus on market research, digital tools, and creative content development. You'll learn to analyse various hospitality segments and effectively target them through research, while exploring how digital tools and activities can enhance guest experiences and foster lasting memories. We'll also look at the creation of innovati

Learn how to identify a range of responsible methodologies used by successful hospitality organisations in managing their supply chain, including industry best practice. This module enables you to demonstrate how these modern approaches can contribute to the efficient, effective and overall performance management of food and beverage organisations. You'll begin with theoretical study in the classroom, before applying your knowledge in a relevant hotel department through work-based learning oppor

Discover the world of corporate events and learn what it takes to plan and run them successfully. You'll respond to a client brief and develop a corporate event pitch, exploring everything from site destinations and transportation to programme planning, food and beverage provision, venue layouts, facilities, and technology. Week by week, you'll build the knowledge, skills, and strategies used to manage successful international corporate events and hospitality experiences. Along the way, you'll a

In response to the social trend in customer demands for more experiential leisure activities, hospitality operators need to up their experiential hospitality game in an effort to influence the consumers' experience. This module examines the concepts of service operations and quality management. You'll review your own role in enhancing customer satisfaction and shaping the hospitality experience in order to drive organisational success.

Conduct a critical review of destination planning, development, and management, with a focus on its implications for hospitality management. This module will help you to understand and analyse the social, political, economic, and environmental contexts in which destination management takes place. You'll look at this from international, national, regional, and local levels, covering the relationship between hospitality management and destinations. Finally, you'll examine the different aspects of

Dive into the world of immersive live experiences and explore the theories, techniques, and strategies that make them truly engaging. You'll expand your understanding of audience development and discover how to capture attention and create lasting impact. Collaboration and co-creation sit at the heart of this module, as you draw inspiration from theatre and set design, creative production, and experiential design. You'll have space to experiment, take creative risks, and apply design thinking to

Develop your understanding of theoretical perspectives and practical examples related to planning and managing product development and innovation in the hospitality sector. This will include examining sector-specific food production, recipe development and menu engineering. The module enables you to understand and analyse new innovations and trends related to product developments as well as health and well-being and nutritional concepts. You'll also look at different aspects of hospitality innov

Study the recruitment, selection, training and development of talent in the hospitality industry. You'll adopt a responsible approach to managing human resources and be able to select the most appropriate methods to ensure effective and ethical labour management. This module will teach you to be critical and questioning of literature and current industry practices regarding talent development in hospitality.