BSc (Hons) Marketing Bachelor's degree at Loughborough University
BSc (Hons) Marketing at Loughborough University is accredited by the Association to Advance Collegiate Schools of Business (AACSB) and the EFMD Quality Improvement System, ensuring professional recognition.
About this course
Interested in pursuing a career in Marketing? Our Marketing BSc (Hons) course is perfect! Available full-time with a placement year. Explore this course in more detail. From the provider’s course page.
BSc (Hons) Marketing is a Bachelor's degree (BSc (Hons)) at Loughborough University. It runs 3 years, studied full-time.
For Business and management graduates from this provider, 94% were in work or further study 15 months after graduating, 84% in highly skilled roles, typical earnings around £33,000. (HESA Graduate Outcomes / LEO, via Discover Uni.)
For the typical curriculum, specialisations, career paths and graduate earnings for Business & Management, see the sections below.
Course evidence score
The arithmetic mean of the official measures available for this course: NSS satisfaction, graduate activity and continuation.
Published threshold met NSS publication requires sufficient responses; small differences are not a rank. NSS mean of 7 published themes (Discover Uni snapshot 2026-06-21)
Moderate evidence Published sample: 90; avoid reading small differences as meaningful. Cohort 2022-23. Graduate Outcomes work or further study 94% (2022-23; Discover Uni snapshot 2026-06-21)
Published threshold met Discover Uni suppresses continuation data below its publication threshold. Cohort 2022-23. Continuation 91% (2022-23; Discover Uni snapshot 2026-06-21)
Curriculum & modules
Real modules published for this course, grouped only where the source gives a year, stage or level.
Year 1 14 modules
- Responsible Management PracticeCompulsory
Module details
Explore the origins and concepts of responsible management practice (RMP). Examine RMP within a range of contemporary contexts. Develop expertise in key academic skills for university life and beyond.
- Business in the Digital AgeCompulsory
Module details
Prepare students with a sound foundation of information and digital business for subsequent information management modules. Prepare students for further information management modules in their second and final years. Prepare students for their Industrial and Professional Studies placements. Develop relevant transferable skills.
- Management and International Business FundamentalsCompulsory
Module details
Prepare students with a foundation of various management perspectives and concepts. Examine some of the local, national and international factors and actors which impact business and organisational operations. Gain an understanding of the complexity of doing business in the international business and organisational environment. Develop an understanding of how managers and workers work individually, in groups and in teams within organisations. Encourage an openness to new ideas and an awareness t
- Principles of MarketingCompulsory
Module details
Introduce students to the principles of marketing, in a variety of organisational settings (retail, consumer goods, industrial goods, service, non-profit oriented); and to prepare students for subsequent modules in marketing.
- Introduction to AccountingCompulsory
Module details
Provide an introduction to financial accounting, its key concepts and context. Develop students' skills in preparing and interpreting financial statements. Explore the subjective nature of financial reporting, its benefits and its limitations. Develop students' analytical and written presentational skills. Develop and enhance transferable skills.
- Implementing Marketing FundamentalsCompulsory
Module details
Build on the student's principles of marketing knowledge to explore the challenges around applying tactical marketing concepts in practice. Expand the range of marketing contexts that are understood. Explore case studies and real-world examples of marketing in practice.
- Ethics and Professional SkillsCompulsory
Module details
Explore the origins and concepts of ethical business in practice. Examine ethical concerns from a range of relevant contemporary contexts. Develop expertise in collaborative project work, professional skills and preparedness for the world of work.
- Quantitative Business Skills AOptional
Module details
Introduce students to a variety of mathematical and statistical tools that are used in management and its professions. Ensure that students have the requisite mathematical, statistical and modelling skills that will be necessary to study the quantitative business and management techniques presented in subsequent parts of their management education. Develop confidence in the use of industry standard packages for business and management purposes. Develop relevant transferable skills.
- Quantitative Business Skills BOptional
Module details
Introduce students to a variety of mathematical and statistical tools that are used in management and its professions. Ensure that students have the requisite mathematical, statistical and modelling skills that will be necessary to study the quantitative business and management techniques presented in subsequent parts of their management education. Develop confidence in the use of industry standard packages for business and management purposes. Develop relevant transferable skills.
- Organisational BehaviourOptional
Module details
Prepare students with a sound foundation of behavioural and organisational concepts for subsequent management modules. Develop an understanding of individual, group, and organisational characteristics and processes and their influence on organisational outcomes. Develop an understanding of contextual influences on individuals and groups at work.
- Principles of FinanceOptional
Module details
Provide an introduction to core issues in corporate finance. Develop an understanding of how corporate finance informs and supports managerial decision-making within organisations. Develop relevant transferable skills.
- Principles of LawOptional
Module details
Introduce basic legal concepts relevant to commercial activity, and to explain their relevance as a parameter of business decision-making. Explain how legal principles are created by both case law and statute. Illustrate their relevance to all aspects of business activity.
- International Business and Culture in Different ContextsOptional
Module details
This module offers a comprehensive introduction to the field of comparative and cross-cultural management. It aims to guide students on diverse types of business and management systems around the world with a specific focus on cross-cultural differences at the national level. It will provide a critical analysis of assumptions underlying various approaches to studying national cultures and equip students with cross-cultural understandings and attitudes to deal with the core aspects of cross-cultu
- University-wide Language ProgrammeOptional10 credits
Module details
This is a 10 credit module from the University-wide language programme.
Year 2 12 modules
- Consumer Psychology and BehaviourCompulsory
Module details
Provide students with an understanding of the role of consumer behaviour theory in marketing practice, and the knowledge of social and psychological concepts as they apply to consumer behaviour.
- The Future WorkplaceCompulsory
Module details
Explore current and future development in the workplace. Examine the future of work within a range of exciting contemporary contexts. Develop expertise in employability skills and preparedness for the future workplace, including internships and Part I placements/study abroad.
- Global Brand ManagementCompulsory
Module details
Build on the foundation provided by the prerequisite marketing module. Develop the knowledge and skills needed for a marketing and management career, particularly the knowledge and skills required of a global brand manager. Enable students to build and strengthen their understanding of brand management with the creation of a portfolio of theory and practical examples.
- Business Sustainability ProjectCompulsory
Module details
Explore the concepts and frameworks of business sustainability. Examine sustainability practices in a range of exciting contemporary contexts. Develop expertise in collaborative project work. Build resilience.
- Digital Marketing and AnalyticsCompulsory
Module details
Equip students with an in-depth knowledge of digital marketing and analytics, including social media, SEO, and online brand communities. We will also study the underlying academic theories of marketing and how these relate to the application of digital marketing in the real world.
- Marketing ResearchCompulsory
Module details
Provide an understanding of the key concepts and techniques used in marketing research. Develop skills for evaluating marketing research data. Complement students' knowledge of basic marketing.
- Knowledge Data and Information Systems DevelopmentOptional
Module details
Identify the capabilities of modern technology firms that allow them to develop technology and diversified markets. To link these capabilities to the strategy of technology firms. Develop systems for the effective management of knowledge, data and information in the global business environment.
- Operations and Supply Chain ManagementOptional
Module details
Provide an understanding of the operations and supply chain management function and its role in organisations. Introduce students to the key issues and techniques for effective operations and supply chain management. Have an appreciation of the emerging trends and new technology in operations and supply chain management.
- Database ManagementOptional
Module details
Provide students with a basic understanding of modelling and building database applications. Provide students with a basic understanding of Python programming for data analysis. Prepare students for their Industrial and Professional Studies placements. Develop relevant transferable skills.
- Local Economies in a Global ContextOptional
Module details
Examine the factors that influence prosperity and success of local communities from a business perspective. Enable students to articulate the importance and contribution of local community economies.
- Financial Markets and Derivatives FundamentalsOptional
Module details
Introduce the roles, functions and operations of secondary capital (equity and bond) and commodity markets and the foreign exchange market. Develop an understanding of the financial risks firms are exposed to in these markets and related positions and instruments. Provide an introduction to the methods and derivatives that may be used to hedge risk exposures, and by traders and speculators to profit in these markets.
- Transformative International Business in PracticeOptional
Module details
Deepen students' understanding of key issues and theories in international business by examining the international business environment and the globalisation megatrend. Building on the prerequisite module, this module explores the strategies and behaviours of multinational corporations (MNCs) and highlights the principal issues involved in developing international business organisations. Students will learn to apply strategic management concepts in an international context and understand the bro
Source: provider course page. Modules can change; required/optional status, credits, descriptions and assessment are shown only when explicitly published.
Course in depth
What this course covers, who it suits and where it leads.
What you'll study
You'll study marketing and business management through a structured progression. Your first year covers foundations: how organisations work, core marketing principles including customers and the marketing mix, and business economics with data analysis skills. In year two, you typically move to operations and supply chain management, organisational behaviour and people management, and strategy and competitive advantage. Year three focuses on specialist options and applied projects, you'll usually choose from areas such as entrepreneurship, international business, digital business, consulting, marketing, or people and HR. The course culminates in a capstone or consultancy project, often involving a real client brief or dissertation that integrates the knowledge you've built across the degree.
Who it's for
This course suits students with A-levels or equivalent qualifications. Recent accepted students typically held UCAS tariffs between 128 and 143 points, with 97% of entrants coming in with A-levels or equivalent. The programme offers specialisations such as Finance, HR and People, Operations, Strategy, International Business, Entrepreneurship, Supply Chain, and Consulting, allowing you to tailor your studies to your interests within business and management.
University & format
Loughborough University is a public university founded in 1909, located in Loughborough. The BSc (Hons) Marketing is a 3-year full-time degree taught in English, with a placement year option. The course is accredited by the Association to Advance Collegiate Schools of Business (AACSB) and the EFMD Quality Improvement System. The university holds Gold for teaching quality in the Office for Students' TEF 2023 and is recognised as a UK degree-awarding body.
Student satisfaction
How students on this course answered the National Student Survey, by theme.
Share of students responding positively.
Published threshold met NSS publication requires sufficient responses; small differences are not a rank. NSS mean of 7 published themes (Discover Uni snapshot 2026-06-21)
Applicant information
The next application dates for this course, followed by facts the provider publishes.
- 2027 entryCompleted applications can be submitted
Your application needs a reference before you can send it.
- 2026 entryFinal date for 2026 applications
Applications must reach UCAS by 18:00 UK time.
- 2026 entryLast day to add a Clearing choice
Check that this course still has a vacancy before adding it.
- 2027 entryEqual-consideration deadline
18:00 UK time for most undergraduate courses.
Show 5 later dates
- 2027 entryUCAS Extra opens
Applicants who used all five choices and hold no offer may be able to add another choice.
- 2027 entryLast day applications go directly to providers
Applications received after 18:00 UK time are entered into Clearing.
- 2027 entryClearing opens
Eligible applicants can see vacancies and release themselves into Clearing.
- 2027 entryFinal date for 2027 applications
Applications must reach UCAS by 18:00 UK time.
- 2027 entryLast day to add a Clearing choice
Check that this course still has a vacancy before adding it.
Provider-published requirement; check the linked course page before applying.
Access Loughborough Contextual Offer. Eligibility and any reduced offer are applicant-specific.
Names detected beside accreditation or recognition copy on the provider course page; verify the route and intake.
Placement year. Availability, selection and pay can vary.
See and book current events. Dates can fill or change.
Entry & how to get in
Who gets in
What recently admitted students actually held, official admissions data, not a stated requirement.
UCAS tariff of entrants
Grades are the A-level equivalent of each points band. Tap a band to check your own chances below.
Qualifications held on entry
| Qualification | Share |
|---|---|
| A-levels or equivalent | 97% |
| a Baccalaureate | 1% |
| No / unknown prior qualifications | 1% |
Entry & your chances
An honest read from the official entry data, plus your personal match.
Entry is set by the university and based on your offer. Use your predicted grades to see how you compare, then check the university's stated requirements.
Will you get in? Plot your grades
Pick your predicted A-levels and watch your UCAS points land on the real spread of students admitted to this course.
Each bar is the share of admitted students in that UCAS-points band (lower → higher). Grades show the A-level equivalent.
Based on the official admitted-student tariff distribution. Many universities make contextual (reduced-grade) offers, so a result below the range doesn’t rule you out.
How to apply
Undergraduate applications go through UCAS. Here’s what matters for this course, the right deadline, the grades to aim for, and the steps in order.
- 1Register on UCAS Hub
Create your UCAS application and add this course. One application covers up to five choices.
- 2Write your personal statement
A single statement covers all your choices, so keep it broad enough for similar courses while showing genuine interest in this subject.
- 3Submit by 13 January 2027, 18:00 UK time
UCAS equal-consideration deadline for most undergraduate courses. Source: UCAS 2027 dates.
- 4Reply to your offers
When decisions are in, pick a firm (first) choice and an insurance (back-up) choice with slightly lower grades.
- 5Results day & confirmation
On results day (mid-August) your place is confirmed if you meet the offer. Just missed? Talk to the university, or find a place through Clearing.
Fees & funding
What this course costs and how UK student finance covers it.
Tuition per year
Standard capped home fee at English providers (2026/27); Scotland, Wales & NI differ.
Check fees at Loughborough University →For students who normally live in England
2026/27 Student Finance England figures. Maintenance support is means-tested and this two-point view is not an entitlement calculator. The course total uses its published length and home fee where both are available; a missing full-time fee uses the clearly labelled England-cap scenario, while part-time fees and unknown lengths are never guessed. Use the official calculator. Scotland, Wales and Northern Ireland use separate systems: SAAS, Student Finance Wales, and Student Finance NI.
Starting on or after 1 January 2027?
The Lifelong Learning Entitlement is a separate system. A new learner’s tuition entitlement is currently stated as £39,160 (about 480 credits at 2026/27 fee levels), subject to prior study and eligibility. Check the official LLE guide.
Paying for it
- Tuition Fee Loan: can cover eligible tuition up to the applicable limit and is paid straight to the provider.
- Maintenance Loan: up to £10,830/yr away from home outside London (England, 2026/27), means-tested on household income.
- Repayment: 9% of income above £25,000, nothing below it; written off after 40 years.
- Earn alongside: most students work part-time in term, part-time roles on the StudySmarter job board.
England figures shown; Scotland, Wales & NI run their own schemes, check gov.uk.
Scholarships & bursaries you could qualify for
That does not mean no funding exists. Check the university directory for current amounts, eligibility and application dates.
We only display a named award when its provider source identifies the award and who it is for.
Still deciding what to study?
StudyKit brings course choice, applications and funding together in one place, with a personal AI assistant. Find what really fits you and start your UCAS application step by step.
Careers & earnings
What Business & Management graduates actually earn, from real outcome data, 15 months, 3 years and 5 years after graduating.
Graduate earnings: this course
| When | Median | Typical range | Graduates |
|---|---|---|---|
| 15 months after | £33,000 | £30,000 – £40,000 | 90 |
| 3 years after | £37,000 | £29,000 – £46,500 | 480 |
| 5 years after | £52,000 | £39,500 – £67,000 | 485 |
Nominal earnings for graduates of this course/subject at this provider. Moderate evidence. Published sample: 90; avoid reading small differences as meaningful. Cohort 2022-23.
Graduate outcomes, 15 months on: this course
- 1Graduate / AnalystOn a scheme or first role · 0–2 yrs
- 2Specialist / ManagerOwning an area, marketing, finance, ops · 2–5 yrs
- 3Senior / Head ofLeading a function and a team · 5–10 yrs
- 4Director / FounderRunning a business unit or your own company · 10+ yrs
How pay grows: this course vs Business & Management nationally
National figures for Business & Management graduates, HESA Graduate Outcomes (15 months) and the Longitudinal Education Outcomes (LEO) dataset (3 & 5 years). These are national, not university-specific; actual pay varies by employer, region, role and experience. Different cohorts, so the bars are not one group over time.
Work out your pay
Headline figures hide a lot. Calculate realistic take-home pay for this field by role, region and experience, then check your CV before you apply.
What happened to 100 students?
Choose an outcome to translate the published percentage into a simple 100-person view. Each dot represents one percentage point, not an individual tracked student.
were in work or further study
15 months after graduation
Source: Discover Uni, using Graduate Outcomes and continuation data. Cohorts: 2022-23. Moderate evidence. Published sample: 90; avoid reading small differences as meaningful. Cohort 2022-23. Each tab is a separate published measure; categories can overlap and should not be added together.
Value compared with similar courses
How this course’s 5-year median earnings compare with Business & Management courses at the same study level.
Compared with 3,421 courses with compatible official earnings data. This is a course-value comparison, not a quality ranking.
UK occupations graduates enter
Published graduate destinations, joined conservatively to UK SOC 2020, ONS pay and Skills England demand.
- Business and public service associate professionalsSOC 2020 35 · 33% of published destinations · ASHE median £38,760
- Finance ProfessionalsSOC 2020 242 · 24% of published destinations · ASHE median £47,173
- Business, Research and Administrative ProfessionalsSOC 2020 243 · 10% of published destinations · ASHE median £48,746
Discover Uni JOBLIST/JOBTYPE; ONS ASHE 2025 provisional, all employee jobs; Skills England Occupations in Demand 2025. SOC is shown only for an exact normalised label match; demand is shown only at exact four-digit SOC. Published sample: 135; response rate: 61%. Pay describes the occupation across workers, not a guaranteed graduate salary.
Job market & outlook
How Business & Management graduates fare in the labour market, and how AI is reshaping the work.
How AI is changing the work
AI doesn't replace the profession, it shifts it: routine tasks get automated, while judgement, working with people and using AI well become more valuable.
What AI takes off your plate
- Routine reporting and data pulls
- First-draft decks and copy
- Standard forecasts and reconciliations
- Scheduling and admin workflows
More human than ever
- Strategy and judgement under uncertainty
- Leading, negotiating and selling
- Sense-checking and owning what AI produces
- Relationships with clients and teams
The strongest graduates pair subject depth with the ability to use AI tools critically.
Roles & employers
Where Business & Management graduates typically go, indicative destinations from graduate career data. Each role links to live openings on the StudySmarter job board.
Roles graduates go into
Where they work
- Consultancies
- Corporate graduate schemes
- Retail & FMCG
- Startups & scale-ups
Jobs after this course
Current roles from the StudySmarter job board that suit Business & Management graduates.
Business Director, Marketing ScienceXcedeBusiness ManagerLGPS CentralBusiness Change ManagerIGA Talent SolutionsBusiness Case ManagerPeregrineBusiness DirectorMedialab GroupBusiness Rates SurveyorW TalentIs this course right for you?
The essentials UK applicants ask about: finance, outcomes, entry and quality.
Student finance
For comparison, the standard full-time England tuition cap is up to £9,790 per year in 2026/27; the actual fee varies by course and provider. If you normally live in England, eligible students can apply for a Tuition Fee Loan, plus a Maintenance Loan for living costs. Under Plan 5 you repay 9% of income above £25,000, nothing below that, and the balance is written off after 40 years.
Where graduates go
94% were in work or further study 15 months after graduating, with a median salary of £33,000. See the full breakdown in Careers & earnings above.
Your entry chances
Use the UCAS points calculator above to see how your predicted grades compare with admitted students, and whether a contextual offer could apply.
Official-data snapshot
Averaging the official measures published for it, this course scores 8.9 out of 10: NSS 83.6% · in work or study 94% · continued 91%.
Who studies here and in this subject?
Provider- and UK subject-level context.
Loughborough University
Business and management across the UK
HESA student record 2024/25. Counts are rounded.
Local crime-data context
A neutral snapshot around the published teaching location.
Around Loughborough University
1,024 street-level reports returned within roughly one mile across 2026-04 to 2026-06.
Police.uk street-level API. Approximate locations, not confined to campus. England, Wales and Northern Ireland; not Scotland.
Is Business & Management right for you?
Tick what applies to you and see how good a fit it is.
International students
What applying to Loughborough University from outside the UK involves: fees, English, visa, funding and living costs.
Tuition fees
International tuition is set per course by Loughborough University; international fees are typically £12,000–£30,000/year for classroom subjects and higher for lab/clinical ones. You’re not eligible for UK Tuition Fee or Maintenance Loans, so plan for fees plus living costs upfront.
English language
Most UK undergraduate courses ask for around IELTS 6.0–6.5 (no band below 5.5–6.0), or an accepted equivalent. If you’re just short, most universities run a pre-sessional English course that counts towards the requirement.
Student visa
You’ll usually need a Student visa (Student Route). After you accept an offer the university issues a CAS; you then show funds for fees plus about £1,023–£1,334/month living costs and pay the Immigration Health Surcharge for NHS access.
Scholarships & funding
Many universities offer international/global scholarships (often £2,000–£6,000/yr), check Loughborough University’s funding pages.
Living costs
Budget roughly £1,100–£1,400/month outside London and £1,400–£1,800/month in London for rent, food and travel; the figure also matters for your visa.
Working while you study
A Student visa usually allows up to 20 hours/week in term time and full-time in holidays, useful alongside study, though not something to rely on for fees.
Visa rules and fees change. Always confirm the current requirements with Loughborough University and gov.uk before you apply.
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Common questions
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