BA (Hons) Music Business Bachelor's degree at Southampton Solent University

This module introduces the ecology of the contemporary music business. We'll look at record labels, publishers, distributors, live promoters, and streaming platforms, highlighting their challenges, opportunities and approaches, and how these different areas of the industry operate. You'll develop strategic and management skills that are essential for success in the music business.

From the creation of a piece of music to its global consumption over a range of platforms, people are at the core of the music business. Drawing on a variety of research topics and approaches, you'll investigate the crucial roles that audiences and fans play in the music business, and how we might think about and understand those roles in the context of professional practice.

In this module you'll create a portfolio of audio and/or visual creative marketing outputs while learning the marketing and PR theory that underpins successful campaigns. Combining theory and practice, you'll build an effective marketing and PR campaign, including the development and creation of marketing materials such as video, posters, press releases and social media content.

Live music concerts and festivals are an important part of the music industries. In this module, you'll research the live music concerts and festivals sector in detail, learning how the different elements of the live music ecology intersect with each other (venues, promoters, booking agents, sponsors, media), and how the sector deals with the ever-changing range of legal and commercial issues that affect it.

This module focuses on the intersections between music, politics and society. It addresses questions as: How do musicians, activists and politicians make use of music to promote a range of causes and movements? How do the lyrics and music work to engage their audiences, and can they bring about societal understanding and change? You'll examine the work of individual musicians and a variety of issues which have been promoted over the past 50 years. A key element of this module is the use of an in

This module aims to build your knowledge of how best to avoid such potentially damaging issues during your music career. You'll gain a vital understanding of key legal issues by exploring music contracts, legal cases and the role of lawyers, giving you the knowledge and confidence to understand (and question) music contracts that you may encounter in real-world situations.

This module is designed in line with the requirements of project management professional bodies and explores areas of people, strategy, and processes, covering topics such as risk, funding, intercultural competencies, and successful project delivery. You'll understand how to balance stakeholder needs with event delivery, and you will have the opportunity to develop in-depth knowledge of event processes. Additionally, you'll focus on how to build high-functioning teams by considering the roles in

This module will introduce you to methods of making money within the music, entertainment and cultural industries. You'll explore a wide range of artist development strategies and creative business approaches, and how performers build brands and develop sustainable careers. You'll examine typical financial and audience data used by music companies, and how this is reported to artists, fans, the media and other businesses.

This module gives you the opportunity to explore the music industry's many challenges and opportunities allowing you to consider multiple sectors and therefore plan the best ways to achieve your career goals. Through both formative and summative assessments, you'll create a proposal for your individual research project, alongside a professional portfolio/online presence that will be essential for making contacts and building your reputation in the music industries.

This module guides you in creating a professional-standard project that synthesises learning from across your degree and demonstrates readiness for industry. Beginning with project scoping and concept development, you'll explore a specialist project of your choice. You'll then move into the creation and delivery of your chosen artefact, followed by reflection and evaluation to improve future practice. Emphasis is placed on creativity, problem-solving, and communication, ensuring your final submi

This module gives you an up-to-date understanding of how copyright, publishing and sync operate, and challenges faced by music businesses and artists in the ever-developing digital environment.