BA (Hons) Football Business and Marketing Bachelor's degree at East London
BA (Hons) Football Business and Marketing at East London. You'll study the business and marketing dimensions of professional football, combining core business knowledge with sector-specific practice.
About this course
BA (Hons) Football Business and Marketing is a Bachelor's degree (BA (Hons)) at East London, based in University Campus of Football Business (Wembley). It runs 3 years, studied full-time.
For Marketing graduates from this provider, 85% were in work or further study 15 months after graduating, typical earnings around £26,000. (HESA Graduate Outcomes / LEO, via Discover Uni.)
For the typical curriculum, specialisations, career paths and graduate earnings for Business & Management, see the sections below.
Course evidence score
The arithmetic mean of the official measures available for this course: NSS satisfaction, graduate activity and continuation.
Published threshold met NSS publication requires sufficient responses; small differences are not a rank. NSS mean of 7 published themes (Discover Uni snapshot 2026-06-21)
Stronger evidence Published sample: 3,005. Cohort 2021-22. Graduate Outcomes work or further study 85% (2021-22; Discover Uni snapshot 2026-06-21)
Published threshold met Discover Uni suppresses continuation data below its publication threshold. Cohort 2021-23. Continuation 75% (2021-23; Discover Uni snapshot 2026-06-21)
Curriculum & modules
Real modules published for this course, grouped only where the source gives a year, stage or level.
First Year 4 modules
- Understanding the Business of Football20 credits
Module details
The business of football is a constantly evolving global industry because of its increased popularity and revenue streams. Football has a unique role in society, it transcends sport, leisure and entertainment and this distinguishes the football business from other industries. The module will provide you with an understanding of sports business models, concepts and theories in respect of the football industry. You will explore the sports business ecosystem which reflects key stakeholders and thei
- Principles of Marketing20 credits
Module details
This module aims to introduce you to the principles of marketing through a series of lectures and seminars. The module will provide you with an understanding of marketing models, concepts and theories. Marketing is a business philosophy that places the customer at the heart of all its activities (customer centric) and regards satisfying customer needs and wants for the purpose of building sustainable competitive advantages. You will explore the application of traditional marketing concepts and e
- Industry Competencies (Mental Wealth)20 credits
Module details
In order for you to achieve your university and future workplace goals, you need to be aware of a number of personal qualities and behaviours that can impact your ability to succeed. It is also important that you understand the industry and societal context in which you plan to work. This module aims to introduce you to personal and professional factors relevant to employment in the sport industry, and to enhance your awareness of the industrial landscape. Additionally, it will support you in de
- Data Analytics20 credits
Module details
Data has gained a crucial role on today's business environment. The need to understand and capitalise on this data to inform marketing and/or strategic decisions has never been more important. The aim of the module is to provide with the skills to explore, analyse an interpret data with the use of applied mathematical calculations for graphical interpretation. This module will cover data collection(s) to data visualisation, analysis and interpretation. The skills gained on this module will equip
Second Year 5 modules
- Integrated Marketing Communications20 credits
Module details
This module aims to introduce you to models of marketing communications through a series of lectures and seminars. The module will provide you with an understanding of Integrated Marketing Communication (IMC) models, core concepts and theories. Marketing communications with stakeholder groups has become a core sports business activity. It not only spans between the sports organisation and its customers but the way such business activities are communicated with internal and external stakeholders
- Understanding Sports Fan Behaviour20 credits
Module details
You will develop an understanding of sports fans, their motivations, experiences and interactions with sports clubs. It will ask you to consider how sport fan behaviour is regulated by different psycho-social factors such as involvement, identification, motivation, loyalty, as well as forms of social exclusion. You will examine how the unique relationship between fans and sports clubs has developed over time and explore some of the key issues underpinning this dynamic. This module will allow you
- The Organisation and Marketing of World Football20 credits
Module details
This module aims to introduce you to the organisation and governance of world football through a series of lectures and seminars. The module will provide you with an understanding football management off the pitch and challenges faced by football organisations. Football is a global game enjoyed by billions and football associations at every level may see governance in a different way to that of international organisations. A holistic view of the management of football as a sport is central to th
- Theory of Digital Marketing20 credits
Module details
This module aims to introduce you to the challenges of digital marketing theories applied within a contemporary context through a series of workshops. The module will provide you with an understanding of digital marketing models, concepts and theories to meet organisational/marketing goals. This module will facilitate you with the ability to analyse theoretical frameworks and practices to improve customer relationships. It focuses on the key stages of the planning process, including undertaking
- Research Methods20 credits
Module details
As a practitioner in your discipline you will be required to engage in evidence-based practice. This module supports your ability to become an evidence-based practitioner by providing you with an introduction to the processes involved in conducting research within your discipline and equipping you with the skills and knowledge to be able to critically analyse the work of others. This module will build on skills and knowledge which you will have acquired throughout your course so far, and has bee
Third Year 7 modules
- Practice of Digital Marketing20 credits
Module details
This module aims to introduce you to the practices and applications of digital marketing through a series of workshops. Appropriate use of digital marketing to engage and promote the sports brand. You will be expected to apply their previous knowledge form the theory of digital marketing module to further benefit their skill set. You will be introduced to a range of online tools for analysis and implementation of your online presence. The module will include the formulation of enhanced digital m
- Stadium and Events Organisation20 credits
Module details
This module will facilitate you in the understanding, creation and effective delivery of a range of events in a stadium venue. The module will enable you to understand the principles, frameworks and regulations that surround the implementation of an event in a stadium environment and will investigate the logistical, marketing and resource challenges associated with such events. Through applied and experiential learning and assessment on the module, you will gain a deeper understanding of the ran
- Industry Readiness (Mental Wealth)20 credits
Module details
Following on from your previous training regarding personal qualities and behaviours that can impact your ability to succeed, this module focuses on developing your practical skills relevant to a workplace environment. This module will ask you to apply your knowledge and personal skillset to problem-based learning scenarios, and live projects. You will learn project management skills, develop your personal pragmatism, and enhance your industry-based interests and understanding. You will work bot
- Strategic Management20 credits
Module details
Studying this module will develop your knowledge and appreciation of strategic management in different organisational and environmental settings. You will learn how strategic thinking and planning is applied within football (grassroots/professional) and sporting ecosystems. You will also be able to critically evaluate how leadership approaches support strategy expectations. The module will provide you with theoretical concepts and relevant tools for undertaking strategic analyses, considering st
- Football Brand Management20 credits
Module details
In this module, you will evaluate how branding concepts are conveyed to markets, with football being central to this. You will be encouraged to debate the applicability of these arguments to football clubs and how they can be implemented to fulfil sporting goals. The increased accession of player branding is a further consideration of this module. You will develop and apply branding strategies for sporting entities which will contribute to and align with the wider marketing strategy of such inst
- Professional Project40 credits
Module details
This module provides you with the opportunity to synthesise the knowledge and skills you will have developed during the course of your studies and independently design, develop and execute an individual professional project. This project aims to investigate an original contemporary industry-relevant issue and will be a platform through which you will demonstrate the knowledge, skills, understanding and expertise you have developed in your discipline thus far. It is expected that your project out
- Global Marketing Management20 credits
Module details
The aim of this module is to develop your understanding of global complexities such as the impact of cultural and dynamic market conditions across the globe. The module will enable you to apply global marketing theories and concepts to the business of sport and in particular, the business of football. The international business environment is examined in the context of foreign markets and customers. Due diligence will be considered prior to entry of new markets through research and evaluation of
Source: provider course page. Modules can change; required/optional status, credits, descriptions and assessment are shown only when explicitly published.
Course in depth
What this course covers, who it suits and where it leads.
What you'll study
This course combines business fundamentals with football-industry specialisation. You'll usually begin with core modules in management, marketing principles and business economics, building the data and analytical skills you'll need. In Year 2, you'll progress to operations, organisational behaviour and strategy, learning how to analyse competitive advantage and manage people and processes. By Year 3, you'll move into specialist options such as entrepreneurship, international business, digital business, consulting and marketing, culminating in an innovation or capstone project. Throughout, the football-business context sits alongside these business foundations, giving you sector-specific insight into how professional clubs, leagues and related organisations operate as commercial enterprises.
Who it's for
This course suits those with a genuine interest in football's commercial side, whether you're drawn to marketing campaigns, financial management, or operational strategy within clubs and organisations. Most entrants held A-levels or equivalent qualifications; the typical UCAS tariff among accepted students was 112–127 points. You'll need English-language proficiency for full-time study. This degree is for people who want to understand how modern football operates as a business, not simply as a sport.
Careers & job market
Across Business & Management courses nationally, 87% of graduates were in work or further study 15 months after graduating, with 60% in highly skilled roles or continuing study. National earnings data shows starting salaries of £24,000–£32,000 at 15 months; after five years, graduates earned £26,350–£37,200. Specialisations such as marketing, finance, HR, operations, strategy, international business, entrepreneurship, supply chain and consulting prepare you for varied career paths. Your actual earnings and opportunities will depend on your choices, employer and individual performance.
University & format
The University of East London is a public university founded in 1970. This course is delivered full-time over 3 years at the University Campus of Football Business in Wembley, with instruction in English. The University of East London is a recognised UK degree-awarding body, and degrees are nationally recognised. The institution holds a Silver award for teaching quality from the Office for Students' TEF 2023.
Student satisfaction
How students on this course answered the National Student Survey, by theme.
Share of students responding positively.
Published threshold met NSS publication requires sufficient responses; small differences are not a rank. NSS mean of 7 published themes (Discover Uni snapshot 2026-06-21)
Applicant information
The next application dates for this course, followed by facts the provider publishes.
- 2027 entryCompleted applications can be submitted
Your application needs a reference before you can send it.
- 2026 entryFinal date for 2026 applications
Applications must reach UCAS by 18:00 UK time.
- 2026 entryLast day to add a Clearing choice
Check that this course still has a vacancy before adding it.
- 2027 entryEqual-consideration deadline
18:00 UK time for most undergraduate courses.
Show 5 later dates
- 2027 entryUCAS Extra opens
Applicants who used all five choices and hold no offer may be able to add another choice.
- 2027 entryLast day applications go directly to providers
Applications received after 18:00 UK time are entered into Clearing.
- 2027 entryClearing opens
Eligible applicants can see vacancies and release themselves into Clearing.
- 2027 entryFinal date for 2027 applications
Applications must reach UCAS by 18:00 UK time.
- 2027 entryLast day to add a Clearing choice
Check that this course still has a vacancy before adding it.
See and book current events. Dates can fill or change.
Entry & how to get in
Who gets in
What recently admitted students actually held, official admissions data, not a stated requirement.
UCAS tariff of entrants
Grades are the A-level equivalent of each points band. Tap a band to check your own chances below.
Qualifications held on entry
| Qualification | Share |
|---|---|
| A-levels or equivalent | 85% |
| another higher-education qualification | 5% |
| an Access course | 5% |
| No / unknown prior qualifications | 5% |
Entry & your chances
An honest read from the official entry data, plus your personal match.
Entry is set by the university and based on your offer. Use your predicted grades to see how you compare, then check the university's stated requirements.
Will you get in? Plot your grades
Pick your predicted A-levels and watch your UCAS points land on the real spread of students admitted to this course.
Each bar is the share of admitted students in that UCAS-points band (lower → higher). Grades show the A-level equivalent.
Based on the official admitted-student tariff distribution. Many universities make contextual (reduced-grade) offers, so a result below the range doesn’t rule you out.
How to apply
Undergraduate applications go through UCAS. Here’s what matters for this course, the right deadline, the grades to aim for, and the steps in order.
- 1Register on UCAS Hub
Create your UCAS application and add this course. One application covers up to five choices.
- 2Write your personal statement
A single statement covers all your choices, so keep it broad enough for similar courses while showing genuine interest in this subject.
- 3Submit by 13 January 2027, 18:00 UK time
UCAS equal-consideration deadline for most undergraduate courses. Source: UCAS 2027 dates.
- 4Reply to your offers
When decisions are in, pick a firm (first) choice and an insurance (back-up) choice with slightly lower grades.
- 5Results day & confirmation
On results day (mid-August) your place is confirmed if you meet the offer. Just missed? Talk to the university, or find a place through Clearing.
Fees & funding
What this course costs and how UK student finance covers it.
Tuition per year
Standard capped home fee at English providers (2026/27); Scotland, Wales & NI differ.
Check fees at East London →For students who normally live in England
2026/27 Student Finance England figures. Maintenance support is means-tested and this two-point view is not an entitlement calculator. The course total uses its published length and home fee where both are available; a missing full-time fee uses the clearly labelled England-cap scenario, while part-time fees and unknown lengths are never guessed. Use the official calculator. Scotland, Wales and Northern Ireland use separate systems: SAAS, Student Finance Wales, and Student Finance NI.
Starting on or after 1 January 2027?
The Lifelong Learning Entitlement is a separate system. A new learner’s tuition entitlement is currently stated as £39,160 (about 480 credits at 2026/27 fee levels), subject to prior study and eligibility. Check the official LLE guide.
Paying for it
- Tuition Fee Loan: can cover eligible tuition up to the applicable limit and is paid straight to the provider.
- Maintenance Loan: up to £10,830/yr away from home outside London (England, 2026/27), means-tested on household income.
- Repayment: 9% of income above £25,000, nothing below it; written off after 40 years.
- Earn alongside: most students work part-time in term, part-time roles on the StudySmarter job board.
England figures shown; Scotland, Wales & NI run their own schemes, check gov.uk.
Scholarships & bursaries you could qualify for
That does not mean no funding exists. Check the university directory for current amounts, eligibility and application dates.
We only display a named award when its provider source identifies the award and who it is for.
Still deciding what to study?
StudyKit brings course choice, applications and funding together in one place, with a personal AI assistant. Find what really fits you and start your UCAS application step by step.
Careers & earnings
What Business & Management graduates actually earn, from real outcome data, 15 months, 3 years and 5 years after graduating.
Graduate earnings: this course
| When | Median | Typical range | Graduates |
|---|---|---|---|
| 15 months after | £26,000 | £24,000 – £30,000 | 3005 |
| 3 years after | £26,500 | £18,500 – £30,500 | 20 |
| 5 years after | £24,000 | £21,000 – £35,000 | 20 |
Nominal earnings for graduates of this course/subject at this provider. Stronger evidence. Published sample: 3,005. Cohort 2021-22.
Graduate outcomes, 15 months on: this course
- 1Graduate / AnalystOn a scheme or first role · 0–2 yrs
- 2Specialist / ManagerOwning an area, marketing, finance, ops · 2–5 yrs
- 3Senior / Head ofLeading a function and a team · 5–10 yrs
- 4Director / FounderRunning a business unit or your own company · 10+ yrs
How pay grows: this course vs Business & Management nationally
National figures for Business & Management graduates, HESA Graduate Outcomes (15 months) and the Longitudinal Education Outcomes (LEO) dataset (3 & 5 years). These are national, not university-specific; actual pay varies by employer, region, role and experience. Different cohorts, so the bars are not one group over time.
Work out your pay
Headline figures hide a lot. Calculate realistic take-home pay for this field by role, region and experience, then check your CV before you apply.
What happened to 100 students?
Choose an outcome to translate the published percentage into a simple 100-person view. Each dot represents one percentage point, not an individual tracked student.
were in work or further study
15 months after graduation
Source: Discover Uni, using Graduate Outcomes and continuation data. Cohorts: 2021-22. Stronger evidence. Published sample: 3,005. Cohort 2021-22. Each tab is a separate published measure; categories can overlap and should not be added together.
Value compared with similar courses
How this course’s 5-year median earnings compare with Business & Management courses at the same study level.
Compared with 3,421 courses with compatible official earnings data. This is a course-value comparison, not a quality ranking.
Job market & outlook
How Business & Management graduates fare in the labour market, and how AI is reshaping the work.
How AI is changing the work
AI doesn't replace the profession, it shifts it: routine tasks get automated, while judgement, working with people and using AI well become more valuable.
What AI takes off your plate
- Routine reporting and data pulls
- First-draft decks and copy
- Standard forecasts and reconciliations
- Scheduling and admin workflows
More human than ever
- Strategy and judgement under uncertainty
- Leading, negotiating and selling
- Sense-checking and owning what AI produces
- Relationships with clients and teams
The strongest graduates pair subject depth with the ability to use AI tools critically.
Roles & employers
Where Business & Management graduates typically go, indicative destinations from graduate career data. Each role links to live openings on the StudySmarter job board.
Roles graduates go into
Where they work
- Consultancies
- Corporate graduate schemes
- Retail & FMCG
- Startups & scale-ups
Jobs after this course
Current roles from the StudySmarter job board that suit Business & Management graduates.
Business Director, Marketing ScienceXcedeBusiness ManagerLGPS CentralBusiness Change ManagerIGA Talent SolutionsBusiness Case ManagerPeregrineBusiness DirectorMedialab GroupBusiness Rates SurveyorW TalentIs this course right for you?
The essentials UK applicants ask about: finance, outcomes, entry and quality.
Student finance
For comparison, the standard full-time England tuition cap is up to £9,790 per year in 2026/27; the actual fee varies by course and provider. If you normally live in England, eligible students can apply for a Tuition Fee Loan, plus a Maintenance Loan for living costs. Under Plan 5 you repay 9% of income above £25,000, nothing below that, and the balance is written off after 40 years.
Where graduates go
85% were in work or further study 15 months after graduating, with a median salary of £26,000. See the full breakdown in Careers & earnings above.
Your entry chances
Use the UCAS points calculator above to see how your predicted grades compare with admitted students, and whether a contextual offer could apply.
Official-data snapshot
Averaging the official measures published for it, this course scores 8.0 out of 10: NSS 81% · in work or study 85% · continued 75%.
Who studies here and in this subject?
Provider- and UK subject-level context.
The University of East London
Business and management across the UK
HESA student record 2024/25. Counts are rounded.
Local crime-data context
A neutral snapshot around the published teaching location.
Around University Campus of Football Business (Wembley)
78 street-level reports returned within roughly one mile across 2026-04 to 2026-06.
Police.uk street-level API. Approximate locations, not confined to campus. England, Wales and Northern Ireland; not Scotland.
Is Business & Management right for you?
Tick what applies to you and see how good a fit it is.
International students
What applying to East London from outside the UK involves: fees, English, visa, funding and living costs.
Tuition fees
International tuition is set per course by East London; international fees are typically £12,000–£30,000/year for classroom subjects and higher for lab/clinical ones. You’re not eligible for UK Tuition Fee or Maintenance Loans, so plan for fees plus living costs upfront.
English language
Most UK undergraduate courses ask for around IELTS 6.0–6.5 (no band below 5.5–6.0), or an accepted equivalent. If you’re just short, most universities run a pre-sessional English course that counts towards the requirement.
Student visa
You’ll usually need a Student visa (Student Route). After you accept an offer the university issues a CAS; you then show funds for fees plus about £1,023–£1,334/month living costs and pay the Immigration Health Surcharge for NHS access.
Scholarships & funding
Many universities offer international/global scholarships (often £2,000–£6,000/yr), check East London’s funding pages.
Living costs
Budget roughly £1,100–£1,400/month outside London and £1,400–£1,800/month in London for rent, food and travel; the figure also matters for your visa.
Working while you study
A Student visa usually allows up to 20 hours/week in term time and full-time in holidays, useful alongside study, though not something to rely on for fees.
Visa rules and fees change. Always confirm the current requirements with East London and gov.uk before you apply.
Related courses
More at East London
Business & Management at other universities
Common questions
How competitive is entry?
What are the entry requirements?
What do graduates go on to do?
What will it cost me?
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