BA (Hons) Tourism Management Bachelor's degree at East London

Prepare yourself for the professional world by building key career skills that employers value. You'll explore career pathways, practise job application essentials, create a professional LinkedIn profile, and develop networking confidence through workshops and real-world activities. Supported by academic staff and career coaches, you'll reflect on your strengths, set goals, and build a strategy for personal development. Scenario-based learning, digital skills training, and guest speaker sessions

Strengthen your academic and professional skills while gaining a clear understanding of what university study demands. You'll work through real-world scenarios to build essential abilities in time management, research, digital literacy, and academic communication. Guided by industry experts and academic staff, you'll practise using digital platforms, refine your study techniques, and learn how to approach higher-level learning with confidence. With a focus on reflection and skill-building, you'l

Confidence with numbers is vital in today's professional world. This module builds your skills in interpreting data, solving practical problems, and using digital tools for analysis and visualisation. You'll work on tasks like calculating financial data, understanding averages, and applying basic probability to real business scenarios. Through guided workshops and digital practice, you'll become comfortable analysing information and using it to make decisions, an essential ability for higher ed

Communication is a key driver of business success. You'll learn to adapt your speaking and writing styles to different audiences, develop persuasive techniques, and refine your digital communication skills. Practical activities in scenario-based learning spaces, alongside industry speakers, will sharpen your professional voice. Through real-world tasks, you'll also practise active listening, negotiation, and effective teamwork. By the end of this module, you'll understand how powerful communicat

Exploring the global tourism and hospitality sectors opens doors to dynamic careers. In this module, you'll study how businesses operate, how customer experience is crafted, and how the travel industry is evolving through digital innovation. Workshops, case studies, and live projects enable you to apply business theories to real-world examples. By building your understanding of customer diversity, service delivery, and sustainable tourism trends, you'll prepare for specialist future studies or e

The aim of this module is to equip you with an understanding of the importance of continual self-evaluation, personal development and skills necessary to progress in your professional life to ensure a minimal gap in the academia and industry skills requirements. It sets the base for personal skills audit and SWOT analysis of skills essential for and transferable to HET Industries thus increasing one's future saleability through a strong skills base for the experience industry.

The aim of this module is for you to investigate the business environment in which the events, hospitality and tourism industries operate. It considers and evaluates appropriate elements of policy, law and practice within each of these service-based industries, including commercial, public and voluntary sectors. The module will detail how providers respond to and reconcile both commercial demand and social need in relation to market segments.

The module introduces you to the variety of work organisations in the Hospitality, Tourism and Events environments, and the various forms they take as well as understand and explore different approaches to the management of people within organisations and the consequences for employers and employees. It will equip you with the necessary skills to understand the human resources process and requirements within the experience and visitor economy.

This module allows you to build work-based skills in hospitality, event and/or tourism management that are underpinned with relevant theory. It opens with an introduction to key design and experience theories and concepts such as: the experience economy; service encounters; experience escapes; the tourist gaze; co-creation; and symbolic interactionism. You will examine key management functions and consider these in the context of specific hospitality, events or tourism, in an authentic experient

In this module, you will learn about a range of concepts, tools and techniques that will both broaden and deepen your understanding of service and experience-related marketing principles – with an emphasis on the importance of authenticity and earning the trust of the customer. Key areas of study include the marketing mix for services, target markets and segmentation, marketing planning, branding and positioning, marketing communications (including digital), and experiential strategy.

The aim of this module is to develop your understanding of the diverse historical social, economic and political forces that have shaped and continue to transform the international tourism and hospitality industries and their impacts worldwide. Informed by diverse theoretical and disciplinary traditions the module will develop your ability to critically comprehend the major theories and concepts that underpin the study of the international tourism and hospitality industries and to apply these to

This module develops your understanding of the relationship between the global political economy and strategic management challenges facing diverse tourism businesses and destination organisations. Drawing on different theoretical perspectives and applied case studies from political economy and international business the module provides you with a thorough understanding of diverse strategic management issues faced by the various firms and organisations working across the tourism industries. You

This module is aimed at those of you who are not majoring in accounting or finance but who are studying accounts and finance as part of your programme and is particularly focused on the Experience Economy cluster – Hospitality, Events and Tourism industries. It aims to ensure you understand and can construct a set of financial statements, evaluate performance, and have an understanding of planning and control frameworks as well as develop your understanding of the concepts, principles and ethica

The aim of this module is for you to examine theories and practices related to effective leadership within Hospitality, Events and Tourism. You will cover a range of different leadership theories and their relevance to, and impacts upon, organisations and employees. The module is designed to further support your development as an effective manager through the critical analysis of current theories and practices associated with leadership in the challenging environments faced by the fast-changing

The module builds on the mental wealth level 4 module and is designed to expand your awareness and development of transferable skills required for your future career in your respective experience industries. This includes producing CVs and covering letters, constructing a professional development plan and reflecting on current professional skills as well as identifying areas of development and creating a career development plan. The module introduces you to the importance of understanding career

This module builds on previously acquired marketing knowledge. The overall aim of the module is to develop your critical understanding of the principles and processes of marketing as they apply to destinations, as well as examine marketing issues that are specific to tourism destinations. Key areas of study include the characteristics of destination management and marketing organisations, destination branding, destination marketing for crisis management, marketing communications for destinations

This module provides you with the opportunity to engage directly with the industry through volunteering initiatives and short internships. It therefore offers you the opportunity to apply the skills and knowledge developed through your first year of study as you strive to become professional, employable graduates.

This module aims to provide you with the knowledge and skills to understand the key issues associated with the organisation and operation of food and beverage services as they apply to the experience economy. Key management skills developed include costing and control, waste management and the impact of managing multicultural workforces. It also considers how food and beverage concepts and principles are transferrable across a range of experience economy environments.

This module will enable you to think critically about the role and context of celebration events in a range of cultural, national, political, religious, spiritual and social environments and equip you with the skills to exhibit the ritual and culture inherent in such events. You will plan, design and manage an exhibition for a celebration event to facilitate a practice-based understanding of event management practices. As part of this module, you will apply the principles of event project manage