BA (Hons) Marketing Bachelor's degree at the University of Salford

An introductory module exploring how businesses operate through core functions like people management, finance, marketing and operations. Via an organisational visit and case studies, learn how organisations work and respond to external change. Compare business types whilst developing essential academic and professional skills in analysis, reporting and presentation to support future study and careers.

Explore how data drives business success and learn about essential tools for data collection, analysis and decision-making. Learn how to use data to make and justify business decisions and develop professional digital skills using industry standard tools and emerging tools for AI and automation.

An introduction to the main ideas, concepts, models and tools of mobile, media and marketing. Explores how brands and organisations develop a mobile first mindset to engage and target customers, create and curate content for social media platforms, and execute marketing that resonates and engages audiences.

Lays the foundation for a successful graduate career. Research potential career options, map-out skills and opportunities to be developed through remaining years. Build a graduate portfolio and demonstrate employability skills to identify strengths and weaknesses and create a personalised and targeted plan.

Examines the twin forces shaping the future of business: sustainability and emerging technologies. Explore ecological economics, climate change, digital transformation, artificial intelligence, Industry 4.0 and 5.0, robotics, automation, 3D printing, Internet of Things, blockchain and virtual reality. Develop the ability to lead and innovate responsibly in a rapidly changing world.

Explores the practical application of marketing principles through real-world business projects. Gain experience in project definition, planning and delivery whilst developing essential teamworking and professional skills. Bridges theory and practice, preparing you to design and implement effective marketing campaigns.

Examines various aspects of project management including online content and practical seminars informed by research and industrial collaborations. Focuses on theoretical approaches, tools and techniques of planning and controlling projects. Learn to appreciate project management as an important and integral part of a business.

Building on year one knowledge and skills, provides detailed understanding of how data is used and applied in a business setting. Introduces concepts of business intelligence, provides experience using industry standard business intelligence tools to lead and inform evidence-based decision making. Learn to use data visualisations to inform decision making and influence organisational change.

Develops your ability to lead customer experience strategy through critical thinking, data-driven insight and purposeful decision making. Innovate by exploring creative approaches to value creation, applying curiosity and evidence to design engaging, customer-centric experiences. Learn to sustain meaningful customer connections that balance organisational growth with social, ethical and environmental responsibility.

Builds on embedded employability skills developed during year one. Identify, evaluate, plan and lead on the development of future-focused knowledge, skills, behaviours and activities required to secure professional career aspirations. Develop knowledge on accessing career-specific and professional graduate-level job opportunities through exploring graduate-level labour market trends.

Provides the opportunity to work on a live project in digital marketing in collaboration with a partner organisation. Apply theoretical knowledge to real-world business challenges, developing problem-solving, data analysis and decision-making skills. Supports personal and professional development with strong emphasis on employability and innovation.

Gives an effective introduction to the key aspects of marketing communications theory and practice. Study key topics including advertising, public relations, direct marketing, sales promotion, personal selling, point-of-purchase and digital marketing communications. Understand what is required to lead and sustain marketing communications.

Enables you to step confidently into your future as a professional graduate. Building on development at Levels 4 and 5, critically reflect on who you are, what you offer, and how you will make your contribution. Deepen emotional intelligence, evaluate workplace behaviours, and identify strengths and aspirations to shape professional identity.

Critically examines the impact of local business decisions across globalised value chains. Integrates multi-disciplinary themes including ethical leadership, innovation and digital transformation to explore how businesses can accelerate progress towards the UN Sustainable Development Goals. Develops academic skills and problem-solving mindset.

Prepares you for one of the modules that comprise the CIM Certificate in Professional Marketing. Explore the theme of marketing communications campaign in detail using the CIM brief. Develop a communications plan around a real-world communication issue using decision-making skills and creative ideas.

Assessment: Uses current CIM assessment for each academic year.

Supports development of deep understanding and practical application of innovation and entrepreneurship. Working with a partner organisation, gain in-depth appreciation of the current status of and external landscape influencing core business functional areas. Research and respond to contemporary issues using authentic business challenge to develop evidence-based opportunities for growth and innovation.